Style

14 Great Black-Owned Businesses

Black-Owned Businesses We Love

One way we’re committed to supporting the Black community is to shop at Black-owned businesses, now and into the future. To that end, here are 14 wonderful brands and shops (and please share your favorites below)…

SKINCARE

Beneath Your Mask
This brand, which seems to be taking the world by storm, started when founder Dana Jackson was diagnosed with lupus and had to switch to an all-natural approach. While the Whipped Skin Soufflé has a cult following, the entire line gets rave reviews. (The amazing Remedy lip balm is a balm and overnight mask in one!)

Oui the People
This line of body care products includes a body gloss, in-shower moisturizer, even a bikini line sheet mask! But their standout product is their reusable razor, which comes in black, gold, and rose gold.

CERAMICS

Pottery by Osa
This lovely terracotta pottery is handmade by Osa Atoe, based in Baton Rouge, Louisiana.

Lolly Lolly
How amazing are these handmade creations by ceramicist Lalese Stamps? She’s based in Columbus, Ohio and currently makes everything on her site. (Her Instagram is great, too.)

HOME GOODS

Linoto
This New York based brand started when founder Jason Evege couldn’t find real linen sheets under $1000 (and without needing to ship them from Europe). All of Linoto’s linen bedding, curtains, towels, tablecloths and napkins are proudly made in the USA.

Goodee
Founded by twin brothers Byron and Dexter Peart, Goodee is dedicated to helping launch meaningful, sustainable brands. Right now, the shop features 46 brands across all categories of home goods. Their site also allows you to shop by room.

Jungalow
Founded by designer, artist and author Justina Blakeney, this home store has everything from wallpaper, art and ceramics to pillows, textiles and even apparel, all in an array of fun colors and bright patterns. Plus, the photos on the site are all bursting with inspiration.

Bolé Road Textiles
Founded by Brooklyn designer Hana Getachew, this collection of vibrant colors and graphic patterns are an homage to the traditional Ethiopian textiles that filled her childhood home. The brand includes a full array of home goods, including curtains, pillows, rugs and even wallhangings.

Harlem Candle Co.
This line of luxury candles is inspired by founder Teri Johnson’s love of fragrance, jazz and her neighborhood of Harlem.

Clare Paint
Clare was started by an interior designer who wanted to make painting your home as easy as possible. They’ll help you choose a color you love (they even have peel-and-stick samples!) and then deliver everything you could possibly need to get the job done. Plus, their paints are zero VOC.

HAIR & NAILS

Briogeo
If you haven’t already tried their products, there’s a good chance you’ve seen them around (they’re carried by major retailers like Sephora, Dermstore and Nordstrom). Founder Nancy Twine started off by making her grandmother’s natural product recipes in her tiny NYC studio apartment. Their masks are widely beloved and have won tons of beauty awards.

People of Color
Growing up, founder Jacqueline Carrington never saw nail polish reflected on skin tones like hers. She decided to make a line that complements all the shades of brown skin. But their non-toxic, vegan, cruelty-free products are meant for everyone — their slogan, “for People of Color and those who live in color,” says it all.

APPAREL

Aliya Wanek
This Bay Area brand creates comfortable, stylish clothing that’s made ethically and sustainably. Founder Aliya sews many of the garments herself, otherwise works directly with local sewers and contractors to produce and dye each piece.

Taylor and Max
This small, family-run business stocks beautiful pieces for women, kids and babies, as well as toys. Brands include favorites like Misha & Puff, Soor Ploom, Mini Rodini and Freshly Picked.

Of course, this is just a small offering, and we’d love to hear of any other favorites you may have. We’ll also continue to promote and support Black-owned businesses in future posts.

What other Black-owned shops or brands do you love? Please share below.

(Photo via Aliya Wanek.)

  1. N Rose says...

    I am wondering if anyone knows of a black-owned company that is making BLM shirts? I went onto Etsy to buy one but it seems a little hard to decipher who owns these companies. I would love to support a black-owned business with this purchase. Thanks for the help!

  2. Anyone know of any brands that have similar style to Sezane and Rouje?

  3. LauraH says...

    I am so happy with my Linoto linen sheets. The fitted linen sheet i purchased from a different brand developed a tear on my husband’s side. I bought it a second time thinking it was a fluke and that one also developed a tear. So wasteful. I was struggling to find a reasonably priced set of linen sheets that were sturdier and could withstand a lot of movement without tearing. I was thrilled when I discovered Linoto and have had no problems. Their linen seems to be thicker and of a higher quality. I purchased two more sets.

  4. Sonya says...

    I scrolled through the comments first to see if anyone had mentioned one of my favorites (pardon me if I missed it!) – Calabash Tea & Tonic in DC. An amazing tea shop and business led by an herbalist who believes in the power of tea, herbs and spices to cure what ails you. When you walk in, they ask “How can we heal you today?” You describe what you’re looking for – something to de-stress or perk you up if you’re feeling under the weather. They’ve got a tea and a tonic shot for you. The vibe in the shop is so warm, colorful and welcoming, and they also serve vegan fare – soups, pastries, sandwiches. Their vegan BLT and chickpea curry soup are amazing. I love taking home their tonics – for sleep, stress, digestion, mood – a few squirts of tonic in your mouth and you’re on your way to feeling better. Really looking forward to going back to the shop post-pandemic, but ordering lots of teas and tonics in the meantime. Find them here: https://www.calabashtea.com/.

  5. Kasey says...

    https://loveiguehi.com/

    For clothing (and Covid masks) using beautiful African Ankara prints curated by founder and designer Iguehi James that showcase both her Oakland roots and her Nigerian heritage.

  6. lindsey says...

    I also really love portlandtradingco in portland maine

  7. Courtney says...

    Bobbi Made This is a clay earring business run by one of my favorite former co-workers. Her Instagram stories will crack you up!

    @bobbimadethis
    https://www.bobbimadethis.com/shop

    The Zen Succulent is a plant shop near my house that’s got beautiful plants and gifts. Plus, the owner wrote a great book about terrariums!

    https://thezensucculent.com/

    • Rachel Betts says...

      Courtney – Are you in Durham or Raleigh? I love Zen Succulent!

    • sarah says...

      Yay! Thanks for sharing these NC Black owned companies! Shoutout to you from me in Siler City :)

  8. Cat says...

    Could you add some of these items to your permanent “SHOP” tab? I love to refer to that tab when shopping for gifts and would love for these items to get permanent attention on your site. Also a great way to make *lasting* changes to the way Cup of Jo elevates and advocates for the black community.

    • R says...

      +`1

    • Anna says...

      Yes please!!

    • Mac says...

      Yes please!

  9. Emma says...

    The Lit Bar! It’s the only independent bookstore in the Bronx, founded and run by the incredible Noëlle Santos.

    • Emma says...

      And they’re taking online orders now!

  10. Jess says...

    Sonshine Bath sells candles and skin care items. I’ve purchased the birthday candle and “wash your damn hands” candle-both smell great! My favorite is their bubble gum lip balm. I have sensitive skin and it leaves my lips feeling soft and moisturized. The scent is lovely and not too strong.

    https://sonshinebath.com

  11. Cece says...

    don’t just support trendy black-owned businesses, find the local, homegrown ones and invest locally!!!

  12. Erin says...

    Thank you for this fabulous list (I’m now obsessed with Jungalow!). I can vouch for Briogeo being great products.

  13. Suzi Bennett says...

    For those of us that live in the uk. I love Kemi Telford the most beautiful skirts and dresses……….www.kemitelford.com

  14. Jeanne L de Grasse says...

    Do check out Urban Intellectuals.com, home of the “Busy Making My Ancestors Proud” shirts and many wonderful Black History educational products for all ages.

  15. Oakland-based fair trade coffee company https://www.redbaycoffee.com/. Black-owned by the wonderful Kebe Konte. Many of Red Bay’s coffees are sourced in Africa. They ship everywhere! “Red Bay seeks to create unity by hiring and serving people of all backgrounds, striving to be diverse and inclusive of those who have traditionally been left out of the specialty coffee industry, especially people of color, the formerly incarcerated, women and people with disabilities.”

    • Kayleen says...

      Martha, thank you for sharing! The coffee notes sound amazing. I’m placing an order now.

    • Julie Weisenberger says...

      I second the Red Bay rec – the Slow Burn espresso with notes of Mission fig, molasses and allspice, stopped me in my tracks. I have a subscription and can’t wait for fresh-bean delivery day!

  16. Caitlin L. says...

    Thank you for sharing these brands!

    I’d like to add Linea Germania to the list :)
    https://www.lineagermania.com/

    Stunningly beautiful scarves by NYC textile artist/stylist/activist Mengly Hernandez.

  17. Morgan says...

    I love and highly recommend TGIN (“thank god it’s natural”) hair products. They are great for all types of curly hair and the product scents are natural and super lovely. They’re sold at target and ulta among other stores, along with directly from the company website!

  18. Alex G says...

    I love Rebecca Allen shoes. Not only is it black owned, but she’s re-defining the color “nude” to include all skintones. I have a pair and love them.

    • Anon says...

      Oh so pretty! Can you comment on how they fit?

    • Spring says...

      I have a pair too and they’re patented leather so the fit molds with your feet as you wear them – they’re true to size and work great for my wide feet :)

  19. E says...

    Martine’s Dream has a storefront in Crown Heights, Brooklyn, and sells the most beautiful flowy clothes. I’ve been eyeing the Nikki dress for ages: https://www.martinesdream.com/

    • Marki says...

      Thank you! I just bought their Winsome dress! I will definitely be checking their website regularly, beautiful clothes!

    • Alexis says...

      Yes! I remember them at the BK Flea Markets for years. Beautiful and perfect for summer.

  20. Jenn says...

    https://yourfloralmatters.com/

    Floral Matters is an awesome Black-owned florist in Atlanta. Jeanna, the owner, is an awesome person who creates beautiful work.

  21. Kelsey says...

    I recently bought a face mask from https://www.ngozikaokeke.com/
    She also sells clothing and donates a percentage of all her proceeds. And for every mask you buy, she donates one to a healthcare worker! I haven’t received the mask yet but the patterns are gorgeous.

  22. Jane I. says...

    Thank you for wisely using your space to highlight the BLM movement on your blog this week! This whole post is a mood and I’ll be saving and sharing. I’m black and I didn’t even know about some of this businesses. This makes me so incredibly happy!

  23. Robin says...

    Aliyah Wanek makes the best sweatshirts in the universe! The Ami is my all time favorite.

  24. Meg says...

    We were just thinking about investing in good linen sheets. Thanks for this source! They are gorgeous.

    • Kat O says...

      These are gorgeous! Like the perfect trendy, too-cool-to-care shapeless linen, but with a perfect drape that keeps everything elegant and not sloppy. I’m in love!! Can’t wait until she starts selling again in July.

  25. Joanna says...

    If anyone also has some links to share for companies based in Canada, that would be wonderful too!

  26. Em says...

    Valerie Madison Jewelry makes gorgeous engagement rings and other jewelry (and custom designs) from sustainable materials. She is Seattle-based but ships. She made my engagement ring and it’s gorgeous <3

    https://www.valeriemadison.com/

  27. Nora says...

    I have used this line of PLANT BASED ORGANIC SKIN CARE for a few years now. It’s owned and operated by the amazing Aba Gyepi-Garbrah. Made in Brooklyn.

    https://www.abaloveapothecary.com/shop

  28. Alex says...

    I love the artist Jessi // EttaVee! Her work is so so beautiful, and I can attest that it’s just as good in person :)

    https://www.ettavee.com/

  29. Susan says...

    Joanna – Thank you for this wonderful post, so many great ideas in here, BUT, there are so many that I am overwhelmed with the bounty. Can you or your staff compile all of the tips into categories for easy reference? Thank you! xo

  30. Not a product but a service … “The Stacks” Podcast, hosted by Traci Thomas is FANTASTIC. Whether you’re a book worm or a casual reader, you’ll find Traci’s conversations with authors, celebrities, teachers, innovators, etc so thought provoking and interesting. Highly recommend! https://thestackspodcast.com/

    • Mirella H says...

      Oh my gosh! So beautiful. Thanks for sharing!

    • D says...

      Mirella,

      My pleasure! She’s done custom work for me that I love love love, and does such beautiful pieces. =)

  31. Marie Agosta-Gunkel says...

    May I also suggest, Black Owned businesses that you may not be able to buy a product from at this moment but you can support them through donations and/or gift cards. I would highly recommend supporting Nolia, here in Durham, NC. It’s a lovely coffee shop that is parent/children focused, check them out below and when all of this is over, come visit :)

    https://noliacoffee.com/

    • Rachel Betts says...

      Yes, come visit Durham! It’s the best little town! :-)

  32. dahlia says...

    I appreciate you so much. Thank you.

  33. Jrell says...

    House of Imhotep is a Northern Virginia-based emporium that offers natural healing and alternative health products. They are dedicated in providing products with no synthetic or harsh chemicals – just pure, natural, and nourishing ingredients. The company is committed to reconnecting people to Earth-based healing practices for vibrant and optimal health.

    https://houseofimhotep.com/

    • For those of you who may not know State Farm Agents are independent franchise owners. Please go online and search for a black agent. We work twice as hard to provide the best service and most of us try to hire black staff and give back to the community which we serve.

  34. Elaine Kubik says...

    My best friend Belkis quit her full-time job 4 years ago to dedicate her time towards building her dream apparel brand – BERIQISU. Woman-owned, Harlem-made.
    She’s been making masks and selling out left and right. Now’s the time to lean in and support: http://www.BERIQISU.com

  35. Claire says...

    Very pretty jewelry here: https://www.yamnyc.com
    They are sold out of many things but i signed up for the mailing list.

  36. Julia says...

    Thanks for posting! My favorite shea butter brands Eu’genia Shea and Mother’s Shea are owned by mother daughter duo- Naa-Sakle and Eugenia Akuete. They are awesome and give proceeds back to help women in Ghana

  37. Lauren says...

    Adding another insanely awesome and talented Black artist, whose housewares I adore, Nasozi Kakembo: http://www.osxnasozi.com/

  38. Allison Lipsman says...

    Any leads for Black-owned office supplies and more “boring” stores? I need a computer screen and stuff like that and would love to shop Black Owned.

    • Linnea says...

      Check out the Black Nation app! It is a directory of black-owned businesses.

    • Katie says...

      Thank you!

    • Meredith E Heifler says...

      Thank you!

  39. Rachelle says...

    https://thisisthecatch.com/ – you may already be aware of Jessica Nabongo (the first black woman to travel to every country in the world). She has a great Instagram documenting her travels – thecatchmeifyoucan – but she also has shop that has limited editions (195 each) of finds from her travels.

  40. Jackie Korey says...

    Does anyone have a recommendation of a black-owned jewelry company that makes hoop earrings? I have been lusting over the Jennifer Zeuner June Hoops that are more flat than rounded but would love to support a black-owned company that makes something similar instead. Thanks so much for your help!

    • Christine says...

      younghouselove has many black-owned businesses, including jewelry, archived in their instragram stories – “Make Change” & “Make Change2”

    • Sarah Vatch says...

      Yes! I just started following @mayamadethis on Instagram and her jewelry is beautiful. Also found on Etsy

    • Lauren says...

      look at @metalsmithsociety on instagram – they have been posting a TON of incredibly talented Black jewelers over there and i bet one makes something that would spark your fancy.

  41. Whitney says...

    Check out Assata Designs for some badass jumpsuits created in Chicago by the lovely Arianna Jamerson.

    https://assatadesigns.com/

  42. H says...

    I’m about to drop some dough on these gorgeous products. Thanks Jo!

  43. Amber says...

    Hi,
    As a black woman I am saying that I do understand what you are saying to not single us out. However, I think it is good to do this in this time because black businesses are known for not getting as much encouragement, assistance, or advancement. It’s damned if you do and damned if you don’t. People are hurting financially and mentally. So, yes it is at what I will say an ‘appropriate time’. We don’t want to be ignored and disregarded at the comfort level of other people. When this world heals and learn equality in the eyes of what God wants it to be, then we would like to move on from it too. Thanks for sharing.

    • Claire says...

      “equality in the eyes of what God wants it to be”….love this! thank you for your comment.

  44. Jojo says...

    Please add Ecoslay to your list of excellent black-owned businesses. High quality hair-care products that are so natural that you need to keep them in the fridge.

  45. Wendy says...

    I was fortunate enough to meet the amazing woman who runs http://www.rayoandhoney.com at a show last year and her works are spectacular. Her motto is “goods with positive intent” and the banner in my house is absolutely that. It makes me smile every day.

  46. M says...

    Just observing how all the models are light skinned. We have work to do.

  47. Sara says...

    What about a black-owned bookstore with online shopping? I want to buy some of the books about race that have been recommended (both for kids and adults) but i don’t want to support amazon in the process… any suggestions are appreciated!

    • lea says...

      https://www.cafeconlibrosbk.com/ is an amazing black owned feminist bookstore in Brooklyn that has a ton of great kids’ book options!

    • Susan Stiglitz says...

      Duende District Bookshop – great selection, easy website to use, AND part of your purchase is donated to independent bookstores!!
      https://www.duendedistrict.com/

    • Fiona says...

      Loyalty Books, with stores in Washington DC and Silver Spring MD, is a wonderful bookstore and community space currently offering online shopping; virtual sessions of their fabulous lineup of visiting authors and literary events; anti-racist reading guides for all ages; and curated bundles of books and products customized to individuals’ tastes and budgets. The store is owned and operated by young Black bookseller, Hannah Oliver, and is a great force for good! https://www.loyaltybookstores.com/

    • Sara says...

      Thank you, thank you everybody!

  48. Kim says...

    I love Our Place. Their dishes are beautiful, and the Essential Pan is my favorite thing in the kitchen!

    • Kayleen says...

      The Always Pan is the best! I use it every day and for multiple purposes. It cleans easily; always ready for the next dish.

  49. Annie says...

    Brandblack
    Super cool sneakers:)

  50. Amanda says...

    I normally turn a blind eye to sponsored ads on my social media feeds, but the beautiful dresses of Ray Darten made an appearance the other day and I was absolutely captivated: https://www.raydarten.com/collections/dresses

    There seem to be quite a few questions on their posts as to whether white women wearing these dresses would amount to cultural appropriation, and I love the response the company gives each time: “We make clothing for all ethnic groups and nationalities. Appropriation involves stealing traditions from the people of origin without acknowledging them. This is not the case when appreciating our beautiful clothing and adorning your body with our garments; besides, they’re designed by a Nigerian woman and made in Nigeria so you know the source is helping to provide jobs. We welcome you to wear our garments with pride and confidence!”

    • Justine says...

      I am so glad you posted this, because I was just about to post the “is wearing the traditional fabric of an ethnic group not your own appropriation”.

  51. Lindsay says...

    I LOVE Nyakio beauty! She’s a friend of mine and I have seen her fight for her line of clean beauty before it was chic. She has the ingredients of her African grandmother to teach us all about how to bring the earth to our bodies. Every time I use her products I feel so good…

  52. Melody says...

    Terra Tory makes amazing, all natural soaps and lotions- especially wonderful for sensitive skin. Located in Long Island, the owner, Kim, makes the products all on her own, using only the best superfoods and none of the bad stuff (ie- palm oil, etc). The product quality is unmatched and the packaging is 💯!
    https://www.terra-tory.com/

  53. RR says...

    I want a jumpsuit so of bad! Anyone know of any black woman owned companies that sell one you recommend? Thanks!

  54. Amy says...

    Beautiful post.

  55. FloraJane DiRienzo says...

    Can you create a tab on your website and include all of the additional ones in the comments? Would love the be able to reference a growing list when shopping. And anything COJ approved is a win for me!

    • Dana says...

      I love this idea.

    • Allison Lipsman says...

      Agreed!! It would be an important way to keep this momentum going. I’m worried our energy (and impact) will all fades after this week.

  56. Alexandra says...

    Adding Ashay by the Bay, an online bookstore located in the SF Bay Area; Ashay also used to exhibit (not sure if that’s still the case) at local street fairs in the Bay Area, and when my kids are little, I remember buying a number of books from her. If you consider purchasing any of the books that are listed in the anti-racist reading lists, please consider purchasing from here: https://ashaybythebay.com/. Thank you (I have not yet ordered, I am trying to find the books through my library, but as soon as I have spending money again, I will certainly patronize Ashay.

  57. Not_amused says...

    This post is rather strange and seems condescending. This blog always recommends various shops for all sorts of items and is quite well known for shopping and recommendations for everything under the sun. While it is great that COJ is promoting encouragement of black women owned shops but it feels like these shops are being tagged as black owned and being encouraged from that perspective especially given the timing and not from the type of products. All of these shops are great and should be featured regardless of who owns them on the merit of their goods alone! By singling them out and highlighting that they are black owned…it is as though we are differentiating them at some level and encouraging them despite their ownership. In my mind, true equality is when we don’t differentiate at all, especially when it comes to retail.
    These shops are uber cool and I love jungalow and it never even crossed my mind to check the race/skin-color of the owner. Now I KNOW it is owned by a black woman and while kudos to her, this differentiating or tagging is somewhat counterintuitive to the whole point of anti-racisim where we treat everyone equally.

    • Kat says...

      Sure, in theory, we shouldn’t be differentiating between shops owned by Black folks and anyone else, and they should be popular on their own merit. Also, in theory, the Instagram algorithm shouldn’t be racist (but it is), companies wouldn’t dramatically disproportionally favor white owned companies when choosing who to stock or highlight (but they do), banks wouldn’t favor white folks when they make business loans (but they do), and so on. Until the day comes when equity is in all levels of business, it is unequivocally the work of white women to promote and highlight black owned business, to encourage the equity you seem to think already exists.

    • Dini says...

      You should appreciate that visibility and support help businesses grow. Businesses (owned by privileged owners) get the benefit of visibility and funding. These businesses deserve it just as much as any other. More like giving them an equal platform. So its the converse of what you said. They do need that equal platform.

    • Rasheeda Ali says...

      The point IS to highlight black owned businesses, and to differentiate them from others. This whole colour blind thing is a huge problem. By supporting black owned and operated businesses, you’re supporting the black community and putting your money where your mouth is.

    • Cass says...

      I wholeheartedly, and respectfully disagree. I’m so thrilled with CoJ for naming black owned businesses to support now, before and hopefully moving forward. Equality presumes a level playing field that never existed for black folx in our country and giving readers encouragement and information to be thoughtful about how they show up with their money is powerful.

      Keep up the good work CoJ, and keep up educating yourselves to all the readers here. Capitalism is inextricably linked with racism, and our decisions around money is another form of voting.

    • S says...

      in order to get to the point where we “don’t differentiate at all” we HAVE to now specifically make an extra effort in order to equal out the extreme imbalances. we have to learn how to restructure society which takes focused effort. we have to redirect all of our efforts to the problem before we can continue on with everything else.

    • Abbie says...

      From what I have read/learned the point of searching out black owned businesses is to provide support which has systemically been missing from Black people’s establishments since forever. I see it is a very small way to pay our individual reparations for all the damage white people have historically to black people on a much smaller scale. In the same way I try not to support companies who have owners I disagree with politically or environmentally, I want to actively support businesses owned by Black people, POC, and women as these are businesses that less likely to have access to investors/opportunities for growth because of systemic biases. Our money is one way to use our influence meaningfully. I could be off on some of these points and welcome correction if that is the case, but I like to “put my money where my mouth it.”

    • Eliza says...

      I hear what you’re saying, but I think that if we don’t highlight the fact that these are specifically black-owned businesses we fail to see the cultural nuances and history embedded in the products/services. As I understand it, the point is NOT to be colorblind but to value, support, and lift up black voices, makers, and business owners.

    • Jill Z. says...

      I think that is actually the whole point of anti-racism: it doesn’t mean just treating everyone equally or being “color blind.” The only way to undo generations of systemic racism is to acknowledge how race plays a role in our implicit (and explicit) biases and then actively work to change our behaviors.

      Black-owned businesses often struggle to secure loans and access start-up funding, meaning they have to work harder just to survive. Using a platform like Cup of Jo (which has an enormous audience) to lift up these businesses is a powerful act of anti-racism. We all have much more work to do, yes, but this is a good start. Kudos, Cup of Jo.

    • Sarah says...

      Specifically promoting/highlighting black-owned businesses is the point, especially in this moment. The ideal of a society where everyone is equal is a long, long way off, so those with a platform, like Cup of Jo, need to amplify voices and businesses of POC including black people. It’s one small step in helping achieve that goal.

    • Carmen says...

      Not_amused, perhaps these visuals will help with a different perspective:

      1) a beautiful visual depicting the difference between equality and equity:
      https://tinytrees.org/2016/02/11/equity-vs-equality-tuition-and-financial-assistance-at-tiny-trees/

      2) (https://www.reddit.com/r/GCdebatesQT/comments/7qpbpp/food_for_thought_equality_vs_equity_vs_justice/)
      “Equality: The assumption is that everyone benefits from the same supports
      Equity: Everyone gets the supports they need
      Justice: The systemic barrier has been removed”

    • NOT_AMUSED says...

      @ALL: I appreciate you taking the time to comment and accept that when the society is unfair and we need to favor suppressed communities/folks.
      I’m not being color-blind. I’m asking COJ if they include these shops in their regular recommendations i.e. in the beauty posts by Caroline, the home decor/fun-things post by Joanna. I may be wrong but I didn’t see these names in those posts or in previous shopping recommendations. Singling them out here saying these are black owned and let’s now encourage them seems very strange and discriminatory. In other words, does this platform provide an equal advertising opportunity to shops of color? Instead of well-established businessses, why not advertise companies that fund investors so we can encourage black businesses to get off the ground? How is asking people to buy from black owned labels helping the larger community and is not just a token way of saying here, I bought this from this black owned business so im doing my bit? I’m particularly singling out this post but wholeheartedly support the previous one where they listed places we could donate to organizations making a difference in the African-American community.

  58. Edie says...

    Thank you for this! And thanks to @carolinecala’s Black-owned bookstores list on Instagram which pointed me to https://ashaybythebay.com/ which has an extensive kids section. I am very excited about the books we have coming! They are also fundraising for African America families in the Bay Area who need books for distance learning should anyone be looking for places to donate.

  59. Elizabeth Bumpers says...

    Thank you so much! This website has been such a refuge for me.

  60. Taylor says...

    i freaking love jungalow, I’m excited to *hopefully* buy my first home next year so my husband and I can copy their entire aesthetic, I bought the “gold symbology” rug for my baby’s nursery and its gorgeous and soft and doesn’t shed–so excited to check out the rest of these companies!

  61. Sarah says...

    Love those colorful pots! Can’t wait to buy them as gifts for friends! Thanks COJ for helping us change and diversify where we shop!

  62. Roxana says...

    Beautiful and inspiring art work by Chicago-based artist Bryan Butler: https://www.bryanbutlerart.com/

    He does amazing graphic design, too!

  63. Lauren says...

    I LOVE the curly haircare line Inahsi Naturals – specifically their mint conditioner which is so lightweight yet moisturizing for curly hair. It’s the only thing I’ve found that doesn’t weigh down my ringlet curls (which tend to get weighed down/flat). Plus, it smells like an Andes chocolate mint!

    Fellow curlies – try it!

    • Kim says...

      Thanks! Going to try it for my daughter’s curls.

    • Nicole says...

      Um… who wouldn’t want to smell like an Andes chocolate mint?! Must try this! :)

  64. Allison says...

    Oh Hunni organic skincare by a single mom named Shanna. Her body butters are amazing! https://ohhunni.com/

  65. Elle says...

    Thank you for featuring such great businesses to support. I love that you also selected businesses that sell sustainable and ethical products. It made it so easy to find items that I was excited to buy and are an upgrade from what I’ve been able to find before. Win win.

    Love Beneath Your Mask and Oui the People!

  66. Naomi says...

    I highly recommend Ame Naturals, based in Harlem. I met the owner at a local small black-owned business/craft fair and she was absolutely wonderful and as lovely as her candles. I’m a big fan of the Mali (White Tea) scent but they’re all great. Fast shipping for those in the NYC area!
    https://amenaturals.com/

    Also recommend Sol Cacao, a bean-to-bar chocolate company based in Harlem. The chocolate is unbelievably flavorful. The owner really knows his cacao beans and I hope more people can support this instead of mainstream/corporate chocolate!
    https://www.solcacao.com/

    xo

  67. Shawn Elizabeth Verson says...

    Adding a family owned business called Organically Beautiful! They are run out of San Antonio and have wonderful products. I have personally used their beautiful hand soaps and whipped body mousse, both smell amazing and are so gentle. Check them out!

    https://www.organicallybathbeauty.com/

  68. Mary says...

    Tree fairfax for beautiful handmade leather bags!

    • Eloise says...

      Those look GORGEOUS!

  69. katie says...

    Two rompers coming for my 7 year old from Taylor + Max – damn that stuff is cute!!

  70. A says...

    Another Black-owned business to check out: Southtown Yoga! This studio is owned by my friend Candace, who is truly the best yoga teacher I know. Her classes are playful, dynamic, mindful, and challenging. The studio is in St. Louis, MO but right now you can take a Zoom class with Candace from anywhere in the country :)

    https://www.southtownyoga.com/

    • Cate says...

      I live in south city St. Louis, so imagine my surprise to see a local business mentioned on Cup of Jo! I’ve driven by her studio before, but will definitely be signing up now! Thanks A!

  71. Julie says...

    Earth Tu Face skincare is dreamy, dreamy, dreamy.

  72. Candy says...

    Thanks for sharing. I can’t get enough of the beautiful pieces by studio nom. My number one recommendation for any catcher in any space! https://studionom.nl/

    • Candy says...

      *an eyecatcher in any space! Got too excited! ;)

  73. Jasmine says...

    Thank you for sharing this list.

    Additionally, I love Golde for beauty and wellness.
    For those in and around Brooklyn, NY, cafeconlibres for books and WM. Robins for menswear

    • Jasmine says...

      Whoops…Cafecon libros *

  74. Claire says...

    Valerie Madison (http://valeriemadison.com) is a super talented Black/Latinx jewelry designer in Seattle!

    • Jess says...

      Yes, I second this!! Her pieces are amazing – I was lucky to meet her once and she is incredibly lovely :)

    • Sophia Fugent says...

      Yep – I’ve been eyeing her pieces for ages trying to come up with an occasion to buy one :)

  75. Sean says...

    These are really exciting looking businesses, thank you for sharing. :)

    I’ve been hoping for a chance to bring this up: I didn’t arrive soon enough to share on your On Becoming Anti-Racist post, but I’d like to bring up how many of the brands that COJ champions (Anthropologie of URBN, Old Navy/Gap of Gap Inc., JCrew of TPG/LPG, H&M of H&M Group, and many more) systematically underpay and place their garment workers in danger.

    Low prices mean someone along the chain isn’t getting paid – the victims of our “great deals” are often desperately underpaid people of color, not to mention the environmental cost. Here are links on the topic from NYT and Hasan Minaj’s Netflix Show, Patriot Act:

    https://www.nytimes.com/2020/03/31/fashion/coronavirus-bangladesh.html
    https://www.youtube.com/watch?v=xGF3ObOBbac

    There are many activists who are working very hard, across MANY years, to demand changes to the system of fast fashion.

    I strongly suggest following (*and staying out of her DMs and comments ’til you understand the culture and content*) @ajabarber on Instagram. Dig through her feed and stories to find lots of free information. Pay her for the education via Patreon to learn more. (@garmentworkercenter has a lot of articles for any curious researchers out there.)

    I urge COJ to put your money where your mouth is: Stop supporting the systemic racism that makes fast fashion so cheap and easy to consume. Give up some of your power and income in pursuit of anti-racism. Stop supporting fast fashion.

    • b says...

      Yes! I’m not a fashionista by any stretch and my current wardrobe is a rotation of lounge shorts and t-shirts from Target, but as soon as I can reasonably leave the house again to go somewhere other than the grocery store or the mailbox, I am going to slowly replace my wardrobe with sustainably made pieces.

    • Amy says...

      I’ve been wondering over the last few months how coronavirus was affecting those who were making our clothes, every time I was tempted to hit “purchase” on another ad. Thanks for the links; I hadn’t gone down the rabbit hole of research yet but kept meaning to. With thrift stores all closed, the only second-hand option is apps like VarageSale and means a lot of driving around.

    • Libby says...

      Seconded. If you don’t already follow @ajabarber, follow and listen (but please, respect her space and don’t ask her for free labor in her DMs). I know it’s taken me a long time to more fully understand the ethical and racial justice implications of fast fashion, but not that I’ve seen it, I can’t unsee it.

      I don’t think I’m alone in having moved to a slow fashion approach that involves a lot of thrifting, consigning, resale-ing, and buying from ethical brands. I still have work to do in this area. I would love to see others come along on this journey.

    • Stephanie says...

      Yes yes yes! It’s one thing to promote Black-owned businesses, but it’s important to also apply our politics across all of our actions – including by examining how so many companies exploit thousands of POC for their own profit, and then doing something to change that.

  76. logan says...

    Ginjan! It’s a wonderful company owned by Mohammed and Rahim, two brothers. They have the Ginjan Cafe in Harlem, but their signature product is bottled Ginjan with ginger, pineapple and anise, based on a drink they loved growing up in Guinea. It’s available at NYC and Long Island Whole Foods, and for delivery around the country from their website. We’ve been getting cases delivered to our apartment and it’s such a treat.

    https://drinkginjan.com/

  77. Anita says...

    Before recent events, Cup of Jo was featuring BIPOC women. We weren’t token. We didn’t stick out. We were seen and celebrated just like the white women and their families on this blog. What I’m saying is, Cup of Jo isn’t featuring Black women because ‘it’s trending’ to do so and I appreciate that. Thank you for what you do, Cup of Jo. This blog and its subsequent community are a spark of joy now and always.

    • Anita says...

      Ahem, excuse me, “are Sparks of joy” not “a spark of joy.” I love grammar :)

    • Allison says...

      <3

    • FloraJane DiRienzo says...

      Yes!!! Me too! Just got my second pair of shoes I ordered in the mail. They are dreamy!!!

  78. Sara Campbell says...

    I love this list! Thank you for putting together. I just bought two pairs of earrings from this wonderful maker: https://xoxobijou.com/

  79. Yes!!! Thank you for featuring Lolly Lolly! Lalese is incredible and her mugs are my favorite! This is an amazing list.

  80. Bevin says...

    Shea Moisture is a drug store brand that I love and have been using for years (love their rose oil and facial moisturizers; I’m white by the way). I just learned that it is Black owned and was founded by the current owners’ grandmother in Sierra Leone. It’s all natural too!

    • Nan says...

      If you mean Eu’ Genia Shea – I agree – it’s fantastic. They were carried by Target at least for a while last year and I picked up a few of the small size tins. They’re so yummy on the skin and smell so amazing. The tins are charmingly retro-feeling and so pretty too. Big love! https://eugeniashea.com

    • Valérie says...

      Shea Moisture is not black-owned anymore as it has been acquired by Unilever (Dutch company) in 2017.

    • katie says...

      Bevin had it correct. I’ve been buying Shea Moisture’s body scrub for years. I love that stuff.

    • Jessi says...

      Nan, Shea Moisture is a different company. It’s sold in a number of stores.

    • Nan says...

      Bevin/Jessi: I see my mistake. Yes, the Shea Moisture line is great. But still check out Eu’Genia Shea – definitely Black women-owned (mother & daughter) and an excellent shea butter line. I highly recommend them.
      https://eugeniashea.com

  81. Kelley Engelbrecht says...

    I love this round up – and I love that Lalese Stamps is included! She’s a friend of mine and let me tell you, her stuff is as amazing as it looks and she’s one of the kindest individuals I know. If you’re looking for a fun instagram scroll, she made 100 mugs with 100 different handles last year – and it’s positively swoon worthy

  82. Kim says...

    Curls is one of my favorites. My hair is wavy, but their Blueberry Bliss line makes it look pretty instead of accidental.

    • Tovah says...

      Thanks! Inahsi and Uncle Funky’s Daughter are some other Black-owned curly hair product lines I like.

  83. Hallie says...

    FYI, Sarah of Not Work Related (who makes AMAZING ceramics) has posted that she’s not black, and doesn’t want to take attention from black creators right now, but is exhausted from correcting all the places who’ve put her on lists like this.

    • Grace says...

      Yes, I follow her on IG and saw her post about this as well. Maybe Cup of Jo can check directly with each brand for consent before recommending? This shows you are looking to each individual to determine how they identify. ❤️ Big Cup of Jo fan!

  84. Julie says...

    I highly recommend Briogeo’s green smoothie conditioner! Thanks CoJ for putting this list together.

  85. Madeleine says...

    LOVE this sign post to putting our money where our mouths are and supporting black owned businesses- thank you. Also glad to see that Clare Paint is so dedicated to BOC after that their pants are too ;-)

    • Madeleine says...

      *VOC*!

  86. ange says...

    Fabulous! Love it. thanks

  87. Tovah says...

    Wordy Toys makes beautiful wooden puzzles and play sets that encourage bilingual learning— Black-owned and Brooklyn-based! wordytoys.com

  88. OO says...

    Eye of the Sun for leather bags!

  89. Lisa says...

    Thank you! Just placed an order with Taylor and Max for our baby girl due this December. Such a great selection. Will check out the other shops next!

    • Caitlin says...

      Congrats, Lisa! :)

  90. maywyn says...

    The Jungalo wallpaper is stunning! Beneath Your Mask, whipped soufle sounds great, perfect actually. On my try list. The linen sheets are also a wow.

  91. Kristin Liu says...

    Thank you for this! One of the silver linings from this movement is that I’m learning so much and being so inspired by all the amazing work out there! My good friend, surface pattern designer Jess has compiled (and is still adding to) an amazing list of black artists, creatives and business owners, there are too many to list here but here’s the link! https://www.instagram.com/stories/highlights/17870885341762029/

  92. Tania says...

    Those Aliya Wanek pants! That Jungalow wallpaper! Swoon. Thanks for this excellently curated mix.

  93. b says...

    This is an excellent roundup. Please keep spotlighting these men and women.

  94. Clare says...

    Woot woot!

  95. Jessica says...

    Lingua Nigra for beautiful hand made jewelry! Her nature inspired pieces are timeless and so unique. The bangles and hoop earrings are my all time faves!
    https://linguanigra.com/

    • Macauley says...

      Wow – these are beautiful! Great find.

    • Rachel B says...

      Wow these are gorgeous. Just placed an order!

  96. Anna says...

    The Zen Succulent! Based in Durham, NC but I think they ship.

    • Alison Briggs says...

      yes!! They also have a store in downtown Raleigh that was completely destroyed from the looting that happened last weekend. BUT they DO ship! Gorgeous plants and home goods – I am expecting my order this week!

  97. Shannon Torphy says...

    Just a note that Goodee’s shop name is spelled Goddee in the shop description :)

    Beautiful finds.

    • Caroline Donofrio says...

      Fixed! Thanks for pointing that out! :)

    • Emily says...

      Please take note that Sarah Hussaini of Not Work Related has explained in detail in her Instastories that she identifies as POC. She also says in her Instastories that she’s tried to reach out to Cup of Jo to clarify without response. Please respond to her and respect her wishes. I agree her work is amazing!

    • Joanna Goddard says...

      we have responded and updated the post. thank you so much!

  98. Joanna Tsay says...

    I had been using and enjoying some feminine care products I found at Target by a company called The Honey Pot. I was happy to find out after watching an ad that the company’s founder is a Black woman.

    • sp says...

      second this! the cbd panty liners are fire as the kids say!

    • Julie says...

      I can’t say enough good things about the Honey Pot. I use the sensitive wash daily, and the wipes are a MIRACLE. Seriously love them anytime I’m sensitive down there – post-sex especially. You can use them all over your body for a refresh too. The line is cruelty-free and vegan. I seriously buy three of everything at once every time in case they’re ever out of stock!

    • Jane I. says...

      I whole heartedly love The Honey Pot products! They are great!!