Black-Owned Businesses We Love

One way we’re committed to supporting the Black community is to shop at Black-owned businesses, now and into the future. To that end, here are 14 wonderful brands and shops (and please share your favorites below)…


Beneath Your Mask
This brand, which seems to be taking the world by storm, started when founder Dana Jackson was diagnosed with lupus and had to switch to an all-natural approach. While the Whipped Skin Soufflé has a cult following, the entire line gets rave reviews. (The amazing Remedy lip balm is a balm and overnight mask in one!)

Oui the People
This line of body care products includes a body gloss, in-shower moisturizer, even a bikini line sheet mask! But their standout product is their reusable razor, which comes in black, gold, and rose gold.


Pottery by Osa
This lovely terracotta pottery is handmade by Osa Atoe, based in Baton Rouge, Louisiana.

Lolly Lolly
How amazing are these handmade creations by ceramicist Lalese Stamps? She’s based in Columbus, Ohio and currently makes everything on her site. (Her Instagram is great, too.)


This New York based brand started when founder Jason Evege couldn’t find real linen sheets under $1000 (and without needing to ship them from Europe). All of Linoto’s linen bedding, curtains, towels, tablecloths and napkins are proudly made in the USA.

Founded by twin brothers Byron and Dexter Peart, Goodee is dedicated to helping launch meaningful, sustainable brands. Right now, the shop features 46 brands across all categories of home goods. Their site also allows you to shop by room.

Founded by designer, artist and author Justina Blakeney, this home store has everything from wallpaper, art and ceramics to pillows, textiles and even apparel, all in an array of fun colors and bright patterns. Plus, the photos on the site are all bursting with inspiration.

Bolé Road Textiles
Founded by Brooklyn designer Hana Getachew, this collection of vibrant colors and graphic patterns are an homage to the traditional Ethiopian textiles that filled her childhood home. The brand includes a full array of home goods, including curtains, pillows, rugs and even wallhangings.

Harlem Candle Co.
This line of luxury candles is inspired by founder Teri Johnson’s love of fragrance, jazz and her neighborhood of Harlem.

Clare Paint
Clare was started by an interior designer who wanted to make painting your home as easy as possible. They’ll help you choose a color you love (they even have peel-and-stick samples!) and then deliver everything you could possibly need to get the job done. Plus, their paints are zero VOC.


If you haven’t already tried their products, there’s a good chance you’ve seen them around (they’re carried by major retailers like Sephora, Dermstore and Nordstrom). Founder Nancy Twine started off by making her grandmother’s natural product recipes in her tiny NYC studio apartment. Their masks are widely beloved and have won tons of beauty awards.

People of Color
Growing up, founder Jacqueline Carrington never saw nail polish reflected on skin tones like hers. She decided to make a line that complements all the shades of brown skin. But their non-toxic, vegan, cruelty-free products are meant for everyone — their slogan, “for People of Color and those who live in color,” says it all.


Aliya Wanek
This Bay Area brand creates comfortable, stylish clothing that’s made ethically and sustainably. Founder Aliya sews many of the garments herself, otherwise works directly with local sewers and contractors to produce and dye each piece.

Taylor and Max
This small, family-run business stocks beautiful pieces for women, kids and babies, as well as toys. Brands include favorites like Misha & Puff, Soor Ploom, Mini Rodini and Freshly Picked.

Of course, this is just a small offering, and we’d love to hear of any other favorites you may have. We’ll also continue to promote and support Black-owned businesses in future posts.

What other Black-owned shops or brands do you love? Please share below.

(Photo via Aliya Wanek.)