Have you discovered the children’s clothing brand Primary? I LOVE THEM and am always telling friends about them. The brand was started by two moms who wanted to create high quality basics at reasonable prices. Their wonderful pieces are available season after season, are made for both boys and girls, and are easy to mix and match.
Often, kids swimsuits have a lot of unnecessary (read: hideously loud) designs. Primary swimsuits are simple and sweet. (Teenage Mutant Ninja Turtles begone.) For babies, how cute are the striped swim diapers and one-piece rash guards?
And for older kids, we love their swim trunks and rash guards. (Anton has been living in this combo. And I love that the swim trunks are short, instead of knee-length.) For girls, their reversible bathing suits are like getting two suits in one.
Even at their reasonable price point, Primary clothes are hand-me-down quality. My kids feel good in their comfy pieces, and I highly, highly recommend them.
Today, Primary is offering one lucky reader a $250 gift card. To enter, please visit Primary’s online shop and let us know which piece you’d be most excited to choose. A winner will be chosen tomorrow at random. Good luck!
Bonus for readers: Primary is offering 20% off plus free shipping for first time customers, using code COJSWIM. Good through July 31st. Thank you so much, Primary!