About A Cup of Jo

Joanna Goddard

My twin sister and I were born in Paris in 1979, and grew up in France, England, and (mostly) the suburbs of Michigan. After graduating from the University of Michigan in 2001, I moved to New York City. I launched my career at Cosmopolitan, where my editorial responsibilities included stopping good-looking men on the street and asking them fun questions. After working for women’s magazines for three years, I became the editor-in-chief of Bene, a small award-winning magazine about Italian life and style. From 2005 to 2007, I launched and ran the quarterly, which covered fashion, design, food, wine, travel and lifestyle. In 2008, I left Bene to write for magazines, including Glamour and New York. (One of my favorite stories was about New Yorkers who wore only one color.) I ran the relationships blogger for Glamour.com for two years, and also blogged for Conde Nast Traveler and Martha Stewart Living. During this time, I started A Cup of Jo as a weekend hobby, but after a few years, the site grew big enough to become my full-time job. (Here’s a 2017 interview about blogging as a career.) My husband and I now live in Brooklyn with our two little boys, Toby and Anton.

Please feel free to email me anytime at hello@cupofjo.com, or find me on Instagram. Thank you so much for reading.

Meet the Team

Lexi Mainland

Alexis Mainland

Managing Editor

Lexi joined A Cup of Jo in the spring of 2015, after working for more than eight years at The New York Times in a range of storytelling, editing and digital strategy roles. She has run blogs and interactive projects, written a weekly column about shopping, spent a year interviewing unique New Yorkers (an undertaking that won her an Emmy, which has its own shelf in her clothes closet), covered elections and political scandals, and led a team focused on social media. Before The Times, Lexi worked in documentary TV and digital media at WGBH, the flagship PBS station. She is a committed news junkie, but her truest passions are design, food, culture and online communities like this. Lexi lives in Brooklyn with her husband, toddler son and King Charles spaniel. You can email her at lexi@cupofjo.com, or find her on Twitter and Instagram.

Stella Blackmon


Stella grew up in Springfield, Missouri, where for many years she assisted and collaborated with the fine arts photographer Julie Blackmon, her mom. In 2013, Stella began her editorial career writing about road trips and entertaining tips for the women’s lifestyle site Clementine Daily. After graduating from college in 2015, Stella spent the summer as an intern at A Cup of Jo. She joined the team as a full-time staff member that fall. Stella lives in a studio in Brooklyn with her treasured collection of Nora Ephron films. You can reach her at stella@cupofjo.com, or find her on Instagram.

Ashley C. Ford

Contributing Writer

Ashley C. Ford was born, raised and lived in Indiana for the first 27 years of her life, but now resides in Brooklyn with her fiancé, Kelly. She joined Cup of Jo as a contributing writer in December of 2017, after writing for publications like BuzzFeed, Refinery29, New York Magazine and The Guardian. She writes about the body, race, being engaged, mental health and a host of other topics. She can’t draw a straight line, but she can recite the Hebrew alphabet. Her favorite things include Kenny Loggins, Christmas, homemade beef stew, good candles and The Golden Girls. You can find her on Instagram.

Praise For

A Cup of Jo

Founded in January 2007, A Cup of Jo covers fashion, beauty, design, food, travel, relationships, motherhood and lifestyle. Our readers are enthusiastic, style-conscious women who love shopping online and discovering new things. Cup of Jo receives over 5 million monthly page views and 1 million monthly unique visitors.

A "Top 10 Lifestyle Website for Women," “Top 100 Website for Women" and a "Top Influencer on Parenting."

“One of the 10 Most Influential Personal Style Bloggers.”

"I can tell you this: when Cup of Jo links to Man Repeller, our traffic spikes. It’s like the digital Oprah effect."

“The Queen of the Blogosphere.”

“We love Joanna for her tell-it-like-it-is posts on motherhood and her genius finds from around the web.”

“There are more than a few devotees of Joanna Goddard's witty blog around here.”

“Goddard's keen editorial eye and singular literary voice have made her one of the most admired bloggers on the Web.”

“One of the Top 50 Design Blogs for Moms.”


We love getting emails from readers. Please feel free to write to Joanna at hello@cupofjo.com, Lexi at lexi@cupofjo.com, and Stella at stella@cupofjo.com. If you have a question, you can also take a look at our FAQ page — the answer may be waiting there for you.


We love working with brands and businesses and are happy to create partnerships of all shapes and sizes. Please email hello@cupofjo.com for our media kit.


You can follow A Cup of Jo on Twitter, Pinterest, Facebook and Instagram. We also send out a weekly email newsletter, and you can subscribe here if you’d like.