About A Cup of Jo

Joanna Goddard

My twin sister and I were born in Paris in 1979, and grew up in France, England, and (mostly) the suburbs of Michigan. After graduating from the University of Michigan in 2001, I moved to New York City. I launched my career at Cosmopolitan, where my editorial responsibilities included stopping good-looking men on the street and asking them funny questions. After working for women’s magazines for three years, I became the editor-in-chief of Bene, an award-winning quarterly about Italian life and style. In 2008, I left Bene to write for magazines, including Glamour and New York. (One of my favorite stories was about New Yorkers who wore only one color.) I ran the relationships blog for Glamour.com for two years, and also blogged for Conde Nast Traveler and Martha Stewart Living. During this time, I started A Cup of Jo as a weekend hobby, but after a few years, the site grew big enough to become my full-time job. (Here’s a 2017 interview about blogging as a career.) My husband and I now live in Brooklyn with our two little boys, Toby and Anton.

Please feel free to email me anytime at hello@cupofjo.com, or find me on Instagram. If you’re interested in partnerships or advertising, please email maureen@cupofjo.com. Thank you so much for reading.

Meet the Team

Caroline Donofrio

Caroline Donofrio

Features Editor

Caroline began her editorial career as a Vogue intern, spending many hours in the fabled fashion closet. The shoes were glorious, but words were her true love, so she set her sights on publishing, working in the literary department at WME and as an editor at Penguin Random House. Eventually, she jumped off the proverbial cliff to write. Caroline has been a ghostwriter/consultant on a number of books by notable people. She is the author of a series of novels for children, and is at work on some (as yet secret) books for grownups. Her work has been featured in places like Vogue, Elle and Refinery29. Caroline lives in Brooklyn with her beloved dog and a rotating library that frequently threatens to overtake her apartment. Say hi at caroline@cupofjo.com, or find her on Instagram.

Maureen Heffernan

Senior Partnerships & Growth Manager

Maureen is a 5th-generation Seattleite who moved to New York in 2012 to pursue a career in digital marketing. Since then she has helped grow online sales at companies like L’Oreal and Madewell, despite her parents’ skepticism that people would ever “buy stuff on the internet.” Before joining A Cup of Jo in March 2019, she was driving traffic and maximizing ROI on the performance marketing team at J.Crew. Maureen lives with her husband in Brooklyn. You can reach out to her for partnership opportunities at maureen@cupofjo.com, or say hello on Instagram.

Paco de Leon

Paco de Leon

Finance Columnist

Paco is a musician who happens to be killer at finance. Her experience includes business consulting, business management, financial planning, wealth management and even some time at a giant bank. Her experiences led her to found The Hell Yeah Group, a financial firm focused on inspiring creatives to be engaged with their finances and giving them the tools and support to stop freaking out about it. Paco plays in a band called Mister Fantasy and is a co-founder of the arts-based non-profit organization, Allies in Arts. She lives in sunny Los Angeles with her wife, Jenn.

Erica Chidi Cohen

Wellbeing Columnist

Erica Chidi Cohen is a doula, educator and cofounder of LOOM. She is passionate about helping people cultivate body literacy and the tools to advocate for their reproductive health and wellbeing. She has guided thousands of people in their transition from pregnancy to parenthood in her practice and through her book, Nurture: A Modern Guide to Pregnancy, Birth and Early Motherhood. Erica currently teaches and sees clients at LOOM, focusing on periods, sex positivity, fertility, pregnancy and early parenthood. You can find her on Instagram.

Praise For

A Cup of Jo

Founded in January 2007, A Cup of Jo covers fashion, beauty, design, food, travel, relationships, motherhood and lifestyle. Our readers are enthusiastic, style-conscious women who love shopping online and discovering new things. Cup of Jo receives over 5 million monthly page views and 1 million monthly unique visitors.

A "Top 10 Lifestyle Website for Women," “Top 100 Website for Women" and a "Top Influencer on Parenting."

“One of the 10 Most Influential Personal Style Bloggers.”

"I can tell you this: when Cup of Jo links to Man Repeller, our traffic spikes. It’s like the digital Oprah effect."

“The Queen of the Blogosphere.”

“We love Joanna for her tell-it-like-it-is posts on motherhood and her genius finds from around the web.”

“There are more than a few devotees of Joanna Goddard's witty blog around here.”

“Goddard's keen editorial eye and singular literary voice have made her one of the most admired bloggers on the Web.”

"Thoughtful, warmhearted and inclusive parenting advice."


We love getting emails from readers. Please feel free to write to Joanna at hello@cupofjo.com or Caroline at caroline@cupofjo.com. If you have a question, you can also take a look at our FAQ page — the answer may be waiting there for you.


We love working with brands and businesses and are happy to create partnerships of all shapes and sizes. Please email maureen@cupofjo.com for our media kit.


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