The world of green beauty — natural products that are ethically made — has come a long way. Once regarded as crunchy, the latest batches of makeup and skincare are not only good for you but also look pretty in your bathroom or makeup bag. Here are three brands we’re loving…
S.W. Basics is a Brooklyn-based company that started in founder Adina Grigore’s kitchen. Adina is a certified holistic counselor who is super passionate about educating people not only about what’s in their products, but also on how to treat skin issues using all-natural recipes (as she explains in her wonderful book). All S.W. Basics products are made from five ingredients or less and are now sold in Target stores across the country. Our girl Caroline always carries the lip balm in her bag.
One Love Organics features only the highest quality ethical products that directly benefit your skin. Our favorites are their antioxidant body serum (which smells sooo good) and the dry shampoo (a lifesaver on busy mornings). All their products are produced in micro-batches in St. Simons Island, Georgia.
W3LL PEOPLE was founded by a beauty dream team — an elite makeup artist, a cosmetic dermatologist and a tree-hugging entrepreneur. Their mission was to create premium quality cosmetics without using the potentially harmful chemicals found in most makeup. Their formulas are good — we especially love their Universalist Multi-Stick and Bio Bronzer, which gives you an effortlessly healthy glow. Not only does their makeup wear beautifully, but it’s like having built-in skincare; ingredients like organic aloe, chamomile and green tea help protect and nourish your skin.
Today, they’re giving one reader an incredible package featuring a ton of products from all three brands. To enter, please visit this page and sign up for their newsletters, then leave a comment below. A winner will be chosen tomorrow at random. Good luck! Update: The winner has been emailed. Thanks for playing!
Great news: S.W. Basics, One Love Organics and W3LL PEOPLE are each offering 20% off all orders using code CUPOFJO, good through July 31st. Thank you so much!
(Photos by Yossy Arefi for Cup of Jo)