Style

A Twenty-Second Makeup Trick

Gemma Burgess

My friend Gemma showed me a fun makeup idea while wearing a mask…

Line your eyes with navy eyeliner. “It’s very flattering and surprising,” she says. “And it makes the whites of your eyes look whiter.” Plus, while wearing masks, you look people right in the eye, and navy liner is a way to make them pop. “Every time I pee and wash my hands I’m like, look at you.”

Her favorite one is Rimmel Deep Ocean for $6. “It’s a really good blue,” she says.

Thoughts? Would you try it? What makeup are you wearing these days?

P.S. My favorite nail polish, and wise words on beauty.

  1. Jasmine Chatha says...

    Honest question for professional makeup artists: Does navy eyeliner only work well like this, as an every day casual eyeliner, on white people? What about other races/skin tones?

  2. Holly H says...

    I’ve been wearing Marc Jacobs’ Midnight in Paris navy eyeliner since I had my make up done as a wedding trial at Sephora before my wedding 2.5 years ago. Lasts ages, Comes off (along with my mascara) with no effort using La Roche Posay make up remover micellar gel. I work as a doctor in some very sweaty and foggy-eyed situations and it looks just perfect at the end of the day.

  3. Lisa says...

    A Cup of Jo first introduced me to Gemma a couple years ago, and I’ve since followed her faithfully. As a mom of young children myself, I love how her kids are a part of so many of her posts. And most importantly, I appreciate her honest take on the turmoil we’ve been living through in 2020.

  4. Kate the Great says...

    Early last week, my toddler got into my lipstick. Bright red all over every inch of his hands, then all over my hands, then the bathroom sink, then the bathroom mat, then half of the things in my makeup bag…

    But this morning, I woke up, and the only thought that got me out of bed was the anticipation of putting a black lace eye mask on and the lipstick and taking a selfie for Instagram. And I’ve worn the mask most of the day, except for when the repairman came to replace the screws in the bed. It feels rebellious, doing stay-at-home work around the house in an owl eye mask.

  5. KP says...

    My mom always wore navy blue eyeliner when I was a kid, so it’s so chic and nostalgic to me. My mom is half Cree and it looks so lovely against her brown eyes and olive skin.

    • Camilla says...

      The Lancome one is seriously the best I have ever used – nothing else will do for me now, even though it is a more expensive option!

  6. Caroline says...

    That’s very pretty, it reminds me of Princess Diana but more up to date. I’m feeling inspired to go out and try it.

  7. Simone says...

    Question for y’all: I avoid eyeliner because I never seem to get it all off at night. Does anyone else have this problem with eye makeup? What is everyone using to get it off? (without pulling on my aged eye skin!)

    • Cat says...

      I’m also interested in the answer to this question. Eyeliner and mascara look fantastic but are SUCH a pain to take off that I only bother for special occasions. I’ve tried different removers, or done the cotton pads + coconut oil and just patiently, gently leaving that over my eye for 10 seconds to get most of the product off, but for some reason it feels like way too much effort.

    • Janet says...

      I cannot recommend clinique take the day off enough! Its sooooo good and gentle. Buy the travel size and see if its for you :-*

    • Annie says...

      Hi Simone! I love using Clinique’s Take the Day Off Balm – it’s starts as a balm that you massage onto your eyelids, and when you add water it emulsifies! Truly “takes the day off” and has been a miracle product :)

      https://www.clinique.com/product/1673/6424/Skincare/Cleansers-Makeup-Removers/Take-The-Day-Off-Cleansing-Balm?gclid=Cj0KCQiA-rj9BRCAARIsANB_4ACfjnrv3JQB0_Fx3I8nkmAmPNNuXPP7GEtkCdj89Be8O1GXFtRvkjQaAvcBEALw_wcB&gclsrc=aw.ds&size=3.8_oz._%2F_125_ml

    • Rin says...

      Nivea Daily Essentials Double Effect Eye Make-Up Remover – it’s by far the most effective I’ve ever tried. Takes off waterproof mascara no problem, doesn’t irritate my eyes (and I wear contact lenses). Also, shaking the bottle like you’re making a tiny cocktail is fun!

    • Granier misceller water!

    • Linh Lily says...

      I recently discovered DHC makeup removal oil and it’s a game changer. You just have to massage your eyes with the oil, rinse with water and the eyeliner and waterproof mascara will be gone.

    • Gemma says...

      I have been using Lancome Bifacils for years and I SWEAR it’s the only good one. Truly.

    • Sam says...

      Vaseline is the only thing I’ve found that works well.

    • Frannie says...

      I like double cleansing plus or minus some Neutrogena eye makeup remover with a Q-tip along the lash line after. I start with the Evolve Gentle Cleansing Melt (so good!) and follow up with a good gel cleanser. My favs. currently include Indie Lee Brightening Cleanser and Biossance Squalane Tea Tree Cleansing Gel. Most oil based cleansers as part of a double cleanse are a good first step to break makeup down.

    • Kate says...

      A couple drops of olive oil on a paper towel does the trick!

    • Nicola says...

      Drugstore micellar water (Garnier) works great, and is reasonably priced. It works SO much better than other makeup removers I’ve tried, even on waterproof mascara. Soak a cotton pad, then press it your lashes for a few seconds, and makeup comes right off without struggle.

    • A says...

      Lancome bi-facil non oily for sensitive eyes! 🙌

    • Sarah says...

      I use straight almond oil massaged gently followed by a hot washcloth. Sometimes I’ll follow with a gel cleanser but my skin is so dry it just soaks up the oil.

    • Tanya says...

      I second the DHC and the micellar water. Eye make up is hydrophobic (oil-based) which makes it hard to wash off. The DHC is an oil – you use it BEFORE you get your face wet. It will break down the eye makeup. Then you can wash it away with cleanser or wipe it off. You can use olive/almond oil too – but I swear the DHC stuff works better and faster if the extra money is worth it to you. The micellar water also works but differently. Micelles are little tiny spheres that will interact with water on the outside but hold oil-based things on the inside. The micellar water will feel like water when you use it – but it will take everything off. I use a cotton pad to help remove all the residue.. I would pick either (or both!) depending on if you prefer your remover to feel like oil or like water.

    • Garnier Micellular Water and a reuseable soft cotton round (I found mine on Amazon). Soak the pad with the water, set it on each eye for a moment and then gently wipe. Comes off like a dream! I then cleanse. :)

    • Barbara says...

      Here also to say that a balm/oil is the answer! I love the Ordinary Squalane cleanser. Again, you use it on dry skin, and it just melts everything. It even took off some intense bridesmaid makeup that I had professionally done (and didn’t budge all day!) I also have dry skin, especially around my eyes, and the formula is so slippery and moisturizing!

  8. Sandra Kaye-Kjarum Seidel says...

    I’ve been doing this for years… but I don’t do the whole under eye because my eyes are small. I do the middle half : ) – I’m always getting compliments on my eyes!

  9. Lisa says...

    I started wearing make up again after an 8 month hiatus, as I realised that I was going outside again, in public, and not under lockdown so I might as well bring it (and then the U.K. went into a second lockdown. Oh well).

    I’ve been trying out eye shadow for the first time in years. My go to before was lipstick, but thats impossible with a mask.
    One thing I did learn is make sure your mascara is dry before going out. I had the combo of fog + mask + smudgy mascara and came home to find out I had mascara all over my eyes. So yes, watch out for that

  10. Gaby says...

    Purple does nice things for my brown eyes. Almay has a nice one.

    • Erin says...

      I think Rimmel tests on animals. Is there a vegan option you would recommend ?

  11. Mary F Bly says...

    Only do your forehead! Save on make up and just do a good moisturizer from your eyes down!

  12. Cc says...

    I love the idea of navy eyeliner. Does anyone have another brand recommendation. This one scores a 6 on the ewg skin deep website. I have sensitive eyes so I was looking for a liner that had a lower score.

    • Cyndee says...

      I am not familiar with ewg, what is it measuring.
      Thank you,

    • TC says...

      cyndee ewg measures toxicity in products (1 being safe ) i also use cosdna.com to analyse cosmetic ingredients..

  13. Lori says...

    I like the way blue eyeliner looks as well. Unfortunately, I’ve discovered that one of the ingredients tends to irritate my eyes (unlike any of the other eyeliner colors I use) and makes them get all bloodshot. I guess that is one way to get your eyes noticed more (hee hee). Just passing along in the event anyone else has encountered this.

  14. Mallory says...

    I love how the entire COJ community has a huge girl crush on Gemma. I’m here for it!!

  15. Sarah says...

    I love that we’re all like, “Gemma’s back! We love Gemma!” I’m a huge Gemma fan too via CoJ–– I even attended her live script reading a few years ago per Joanna’s rec. It was brilliant and oh-so-funny. And Brooklyn Girls books were so special. More Gemma please!!!

    • LisaVinchi says...

      She’s also written 2 other books that you can really only buy via kindle (and unfortunately one of them has quality issues) but they’re SO good: A Girl Like You and The Dating Detox.
      Gemma if you’re reading this, is fans demand more books!! (Or at the very least, more blog posts!!)

  16. Steph says...

    My makeup challenge is that my tinter moisturizer just rubs off on the inside of my mask. Any solutions out there?

    • Rashmi says...

      Sealing it off with a dusting of translucent powder should help. Bonus – it will absorb the extra sebum produced by the friction of the mask too.

    • Vero says...

      I stopped wearing makeup under my mask!

    • Laura says...

      I’ve heard that makeup setting spray on the inside of your mask works. I haven’t tried it but really should!

    • Sophie says...

      setting / fixing spray. it’s like hairspray for your face but not sticky. neturogena makes one if you want to try a pharmacy brand first!

  17. Rachel says...

    Will buy anything Gemma recommends. Running to Target now.

    • Caitlin says...

      Lol same and I have never work eyeliner in my whole entire life! Don’t even know how to use it.

  18. Christine says...

    Another hot tip- blue mascara. It doesn’t go on as wildly bright as it seems like it will and it looks really cool

    • Gaby says...

      Love this idea! Which one do you like?

    • Denise says...

      Purple mascara looks great too! It makes my *slightly* hazel eyes look more green.

    • Cait says...

      My mom has worn bright blue Maybelline mascara since 8th grade! It will always make me think of her. I think they discontinued it recently and she had to find a new brand.

  19. Leah says...

    My mom’s signature look has always been navy blue eyeliner and she always makes it look so chic!

  20. Amy Stein says...

    Is the eyeliner applied inside the water line? Or outside? I apply outside because I’m scared of getting too close to the eye, but looks like this is right in there.

    • Kendall says...

      To me it looks like she lined her water line and then smudged it along the waterline on the outside as well. I’m not scared of getting too close to my eyes but lining my waterline sometimes makes my eyes water and wash away my hard work!

    • Gemma says...

      I apply inside the waterline, top AND bottom, because I like living on the edge. And then I apply again under the waterline on the bottom but VERY close to the lash (so there’s no gap). Then I use a brush or a (clean) finger to smush it a bit. I think it’s fine as long as you’re not sharing the eye product, and you keep the lid on, in a nice make-up drawer or bag, etc, to minimize bacteria? I’ve never had an eye infection. (Oh gosh I hope no one gets an eye infection.)

  21. Gina says...

    I get so excited every time Gemma is on your blog. She just seems like the coolest human and she is so beautiful!

    • Gemma says...

      You have made my day. And it’s only 5.45am. So there’s a lot of day ahead. Thank you. Gxxx

  22. sarah says...

    Baggu masks are the best I’ve found! the ear loop style! doesn’t fog my glasses and very comfortable.

  23. L says...

    Yay I’ve been doing this too! Had an old navy liner that I hadn’t used in ages but it’s become my go-to in these blah COVid times. I feel very validated to get the Gemma/CupofJo stamp of approval ha!

  24. Dawn says...

    Ok this is genius, Gemma! Could we have a discussion about masks next? I have wasted so much money trying to find masks that don’t fog up my glasses. I also need a nice looking mask for my brother’s upcoming 10 person wedding ceremony. Help!

    • Diana says...

      EM I got my mask at this same shop! So luxe, I highly recommend.

    • Paula says...

      Warby Parker sells a spray to prevent glasses from fogging up! (I haven’t tried it myself but it could be worth a shot?) My mom also sent me an article saying that rubbing cucumber slices on your glasses would have the same effect, though I feel like it would also smudge the lenses!

    • naomi says...

      ok so the glass fogging is going to be the end of me! i’ve spent a LOT of time on this. my mom swears by the “up & up” (target brand) lens wipes that are individually packaged, but were a bust for me and i didn’t care for all the waste. i’ve tried some sprays with some hit and miss results. i think what matters more is the SHAPE of the mask. if they come up higher on the nose and my glasses can sort of rest on the fabric (although it’s more slippery), i get less fogging. even better if there is a metal strip at the top — i also think that sort of help keeps the hot air in? (I also wear plastic rimmed frames with no nose grippers fwiw). i don’t know if this helps, but i can relate with the struggles.

    • Laura says...

      I have the same fogging issue and found that for some reason the black surgical masks from Amazon are much better than others- it’s like a 10 pack for $7. I’m also thinking about investing in a Slip silk mask.

    • Caitlin says...

      I am a glasses wearer and have purchased approximately 1000 masks trying to find the *perfect* one that looks good and doesn’t fog. What a saga, but it’s been a good distraction. :) I finally found one from Vistaprint that seriously does not fog even with a filter. (https://www.vistaprint.com/masks/all/flowers-fall/)

      I got the adult large and it is not very large. I actually got another one from Vistaprint earlier in the pandemic that I don’t like as much so IDK if they changed things up or what, but I love this one.

    • Dawn says...

      Thank you all so much! I’ve ordered four masks based off your recommendations and can’t wait to try them out. Thanks internet pals!

  25. Kate says...

    I just finally got into wearing lipstick last fall..too late to the game…

    Looks like Gemma is employing another oft-forgotten (by me) beauty tip – clean hair!

  26. AR says...

    I’ve also been enjoying a swipe of RMS Living Luminizer. It brightens up my face/eyes for Zoom when I don’t feel like wearing actual make up.

  27. Cynthia says...

    I’ve never worn black eyeliner because it’s too harsh on me, so I wear the slate Quickliner from Clinique. It’s a gray blue that I find to be flattering with my blue eyes. I have sensitive eyes and I wish I could buy the Rimmel $6 eyeliner. My eyebrows have always been sparse, and I like the $2 automatic eyebrow pencil in taupe from E.L.F. It I looks so natural. Putting on make-up every day is one of my favorite things, and what I put on depends on my mood. I always wear IT CC cream because it has SPF 50 and makes my skin look better.

  28. jean says...

    Thanks Gemma! I happened to be stopping by a drug store today, and they were out of the Rimmel stick but I got a navy blue one made by No. 7. It’s the first time I’ve tried blue, and I really like it with my hazel eyes. Never would have thought! Hope everyone is having a good one.

  29. em says...

    I wear zero make up but I love this idea for those who do – masks are here to stay for the time being, why not have a little fun?
    would love some tips on mask related skincare – maskne is really frustrating, even if my husband is the only one seeing it and doesn’t care.

    • Anna says...

      The Ordinary’s Niacinamide and Zinc serum is a godsend for maskne, and costs $6!

      And if you’re wearing cloth masks, I find a little post- or mid-mask-hours face oil helps. I feel like I can actually FEEL them pulling the moisture out of my skin and I’m sure that exacerbates the zits!

    • Danae Oratowski says...

      Changing frequently into a clean mask – and changing your pillowcase more frequently than once a week – can also help.

    • Rose says...

      Pure silk masks from Etsy! They don’t rub your face. It has completely cured my mascne

    • Paige says...

      Paula’s Choice acne prevention line is truly LIFE CHANGING. 6/5 stars. I’ve struggled so much with adult acne and it’s been the hands down best product!

    • Rusty says...

      Careful with products that contain NIACINAMIDE. A lot of people are allergic to it in a big way.

  30. Emily says...

    Since I’m working from home, and other than skincare and SPF, it’s rare that I do anything other than eye makeup.

    I love the Urban Decay 24/7 Glide on pencils. I have hazel eyes and love Rockstar (eggplant shimmer) and Stash (dark golden green).

    And I use Urban Decay eye primer and Benefit BadGal Bang mascara (it’s the only one I’ve found that holds the curl and doesn’t flake).

  31. Monica says...

    Gemma’s just the best :)

    Bought!

  32. Agnès says...

    I hardly ever wear make-up EXCEPT since I’ve been wearing a mask! else, it’s just too sad and dull! Thank you Gemma; I don’t think I would dare go blue though! (I also pay more attention to my shoes! weird).

    • K says...

      Try the blue Agnes! It’s just a $6 stick and we’re all stuck in a pandemic, why not! :)

  33. GH says...

    Love this! I’m a SAHM virtual schooling my two kids and even though no one sees me but them (or the grocery store clerk!) I always like to wear a little bit of eye make up, it takes no time at all and it makes me feel pretty and put together (despite my hoodies and sweats!). I am Asian and I love the Laura Mercier caviar sticks. My favorites are khaki and amethyst and I just do a quick smudge along my last line and finish with a couple coats of the Buxom mascara. Takes less than 5 minutes!

    • Amy S says...

      YES!!! I love the caviar sticks. I do caramel and/or moonlight. I also love the buxom mascara.

  34. Sisu says...

    Lovely! I started doing bright, colorful eyeliners for this reason! My favorite is lilac but blue and green are also great! and i didn’t even have to buy new eyeliners, i am just using a thin liner brush and using eyeshadow palettes that I bought at some point, hopeful for boldness to strike which it never did, and now I get to use them in the simplest way! doesn’ take too long, makes an impact, and most importantly makes ME feel pretty for me!

  35. Anna says...

    I was IG-influenced by Gemma to buy the cheap-ish Rimmel eyeliner with the smudging sponge on one side at the drug store. I love the idea of getting a color that is not black, especially with masks. I bought green! I’ve never had an *adventurous* eyeliner color before. I agree with some of the commenters who have said green makes brown eyes pop.

  36. Rosemarie says...

    Yes! Navy is my eyeliner color of choice. Adds depth without the harshness of black. (I have dark brown eyes and hair and very pale skin.) I found a Korean brand, Kokie, at my local drugstore and love their shade of navy liner. Inexpensive, to my chagrin, after buying a few shades of blue from department store brands. It’s a good texture, too. Smudges when you want it to.

  37. Kathryn says...

    I love “look at you!” I have brown eyes, and use an olive green color to line.

  38. Catherine says...

    Capucine, my favorite mask is forever stained with my lip gloss, too. The mask is reversible, but I can only wear it one way. Oh well.

  39. Naseem says...

    Yep, I agree! I have a darker skin tone (similar shade to Yara Shahidi) and wear blue and navy often. Looks great!

  40. Samantha S says...

    Yes! This so much!

  41. Anna says...

    My quick tip is: do your brows! I brush mine up and out with an old, clean mascara brush, then dab on waxy lip balm to define and set. Quick, and makes a big difference! Also I stopped plucking a few years ago. What of it.

    • Joanna Goddard says...

      omg agreed! my mom recently sent me a $7 NYX brow mascara and I LOVE it!

    • Allison says...

      I wish someone had told me, when I was in my 30’s, to be VERY careful about plucking my brows! The point after which they absolutely do NOT grow back is a complete unknown!! Good for you for giving up plucking—now when you’re my age (67) you’ll still have lovely eyebrows!

  42. Denise says...

    “Every time I pee and wash my hands I’m like, look at you.” LOVE IT!

  43. Anna says...

    Can we get an updated Gemma beauty uniform please?

    • Joanna Goddard says...

      I’ll ask her!

    • Angela says...

      Yes!! I love her recommendations and humor!

    • Paula says...

      I have taken more beauty and cosmetics advice from Gemma over the years than from anyone else I know. Most of my beauty classics are things she recommended. She GETS it, you guys. I would love another beauty uniform from her!

    • K says...

      Concur! Shes the best.

    • Tina Crisas says...

      Yes! She recommended a garnier face mask and pantene hair mask on her blog; i bought both and absolutely love them, especially the hair mask!!! Which is rare that that would happen!

  44. Lesley says...

    Lovely! I need a pick me up like this!

  45. Mandy says...

    Okay. I get this makes your eyes pop. BUT I’m a teacher wearing a mask all day and something about the steam coming up from my mask legitimately makes my eye makeup run. My biggest issue is that it makes my under eye concealer kind of melt. So I would LOVE all the recommendations for helping makeup stay despite our steamy mask situation.

    • Katie says...

      I love Urban Decay’s All-Nighter setting spray and find it keeps everything in place, even if I’m wearing make-up under the mask!

      You also shouldn’t be getting that much steam escaping from the top of your mask, it might be worth it to find one that fits better! I find this style to be really well-fitting and there is a nose piece to help form it to your face!

      https://www.etsy.com/listing/855071572/sunrise-and-sunset-face-mask-2-color?ref=shop_home_active_6

    • Sarah says...

      Hi Mandy! I, too, am teaching, and what I’ve started to do is just use the face shield when I’m up at my desk (no mask), as long as I’m 6+ feet from the kids (who are all wearing masks). My doctor gave this the go-ahead too re: COVID safety.

    • D.Morgendorffer says...

      How I apply eyeliner might help a little. Before I wash my face, I apply eyeliner, fairly thick and no efforts to be tidy. Then, I wash my face–normal amount of rinsing, no attempts to remove the eyeliner. Then, after I dry my face and apply moisturizer and sunscreen, I take a cotton round to gently wipe any stray amounts of eyeliner that extend past my lash line. Also, after that, I stick to applying undereye concealer to just the inner corners of my eyes where darkness reigns. Less makeup applied means less makeup that can melt down. These techniques are not mask-related, but in part, region-related. ( I was born in the devil’s gumbo pot, the great state of Louisiana; I now live in the devil’s crock pot, Alabama. I didn’t know what my hair looked like non-frizzy until my early 40s.)

  46. Molly Shea says...

    Thanks for the tip. I wonder of it works as well with glasses?

  47. Erica says...

    Pretty!!!

  48. Lauren E says...

    This looks so cool! A friend of mine recently started wearing blue mascara for this reason and it looks STUNNING on her. Gotta focus on the eyes these days!

  49. Brynn says...

    Do any CoJ folks have some recommendations for us folks with deeper skin tones?

    • Joanna Goddard says...

      I think navy would look gorgeous on lots of different skin tones. Lupita Nyong’o often wears blue eyeliner and it’s *beautiful*. Also, Kim loved this bronze-gold eyeshadow stick, if that sounds up your alley! https://cupofjo.com/2020/10/quarantine-beauty-routine/

      thank you!! xo

    • Saki says...

      I have a deeper skin tone with brown eyes. Iwear navy, coppery-brown and forest green eye liners and they all look good. :-)

    • K says...

      I never thought to stray from black! Def trying the navy and “forest green”. I’ve got a darker complexion w/ brown eyes too.

    • Vicky says...

      Saki, can you link to your favourite products?

    • AE says...

      I have brown skin and eyes and have been wearing green (!!loreal!!) mascara and often wear the blue liner that thisthatbeauty recommends. It looks fantastic. Almost everything looks good on browner, tanner skin.

    • Komali says...

      I almost always stick to black liquid eyeliner (cat eye flick) but I love an eggplant/ amethyst-y color on my brown skin! Jewel tones (rather than navy) are the way to go, in my book.

    • Rashmi says...

      I have wheatish brown skin and wear coloured eye liner all the time. The only colour that i felt didnt work for me was a sky blue. All other shades of blue (turquoise, navy, carbon), green and purple look fun with my deep set brown eyes.

    • Divya says...

      I am in the deeper skin tones camp here and over time have found that non-black eyeliners can be hit or miss depending on your exact skin tone/undertone. And then, of course, liquid vs pencil vs gel makes a difference, too. Because my veins appear blue-green under my eyes, I move towards warmer colors for eyeshadow and fun eyeliner colors. Orange, deep reds, and burgundy. They look surprisingly good! But my go-to is liquid black eyeliner or gold pencil – those always work for me.

  50. lauren says...

    ooh but gemma we need the eyeshadow you’re wearing too!

    • SP says...

      second this! gemma you fox!

    • Gemma says...

      It is just the eyeliner but smudged with a brush and then my (clean!) finger hahah. Slap dash is the way to go.

    • P says...

      Whoaaa… that definitely looked like a complicated smokey eye from a eyeshadow palette. Color me impressed. Maybe I just need a good smudging brush then.

  51. Loren says...

    I am really, really, really hoping that one of the silver linings of the past four years is a relaxation of the impossible standards for our appearances as women. Being forced to spend inordinate amounts of time, energy, and money on how we look is not a healthy or productive use of our resources. The state of the world should help us shift our perspective into more meaningful pursuits.

    • Kikilynne says...

      So here for this comment. Thank you. For those of us who are old enough to know how these pursuits dominate our selfhood through chapter after chapter of life, please let us not continue to model this as a priority to younger women.

    • Samantha says...

      Maybe we could also stop judging each other on what we want to do? Some of us like putting on makeup and do it for ourselves and only ourselves.

      I’ll bring back a timeless Amy Poehler quote- “Good for her, not for me.”

      (This post is also titled “A Twenty-Second Makeup Trick,” which is the opposite of an inordinate amount of time or energy. And the product recommendation is $6.)

    • Gemma says...

      Make-up isn’t about ‘impossible standards’ – it is a timeless human impulse to adorn ourselves, and has been for thousands of years, across all cultures. And I’m at peace with my perspective, thank you. I love my family, I love to work, I love my friends, I volunteer, I read, I run, and sometimes I spend about 90 seconds putting on make-up that makes me smile when I look at myself. I am important to me.
      The world is a hard place to be a woman, especially right now. We deserve the freedom to choose how we earn and spend our own time, energy and money without judgement, and if we like harmless joys like applying eyeliner then, whoopededoo for us. It may not be meaningful to you – so, great news, you don’t have to do it!

    • CW says...

      Plus the environmental impact of the whole industry: from the long term ecological effects of synthetic ingredients, to the mining of minerals for the natural ingredients. For what purpose?

    • Holly Anderson says...

      So not here for the judgement. There always has to be one of these on every makeup or beauty post. I always wonder why people who find all of this so frivolous are even bothering to read, much less comment, on something they find to be such a time waster?
      You do you but putting on my game face remains one of the few things that has been consistent and joyful in this new reality we are all navigating. Also, my routine still allows a productive use of my resources, lol. I always have to wonder why any time spent doing cosmetics is such a lightening rod for some but not, for example, time spent on hair styling? Anything beyond an occasional trim is hardly necessary, yet rarely seems to incur the ire from some that makeup does.

      Also, I would hardly call a $6 dollar eyeliner inordinate expensive.

    • celeste says...

      I’d recommend this week’s Beauty Uniform for you, then. xoxo

    • P says...

      Geez Loren, she recommended a 20 second trick using a $6 pencil, not botox and hair extensions. Some people find make-up as a frivolous and fun activity to do in their spare time – if it’s not your cup of tea, then just move on and save the judgment.

    • a.n. says...

      i’m not so sure about this. i stay home all the time now (ALL THE DAMN TIME!) and i still love doing my hair and a couple swipes of make up JUST for myself. it’s a nice little pick-me-up, no one is making me feel as though it’s necessary. in fact, prior to covid i never did my hair or makeup. ever. i’ve never felt an impossible standard was set upon me. i just think it’s fun. so maybe less judgement is necessary around this for women who like to focus on how they look.

    • Daniela says...

      I have to disagree with the main comment here. Putting on a bit of makeup in the morning ups my confidence which makes me perform better throughout the day, whether that’s at work or running errands. Furthermore, it’s a form of self care which to me is a form of self love, which is such an important part of life whether you’re a woman or a man.

      My makeup routine takes a handful of minutes and makes me happy. Spread light and love, not judgment.

    • Leah says...

      Good to know that commenting on this 20 second, $6 makeup trick counts as a “meaningful pursuit” to you! Some people like makeup and wear it for themselves, not sure why you think criticizing this is a “healthy and productive” use of your resources.

    • AL says...

      Who’s being forced? Did it ever occur that other people don’t have the same baggage you do and actually enjoy some of the things they do to their bodies? Totally confused by your “woke” judgments. The worlds an exhausting place. Don’t add to that.

    • Chelsey says...

      I want to add that makeup is also a creative outlet for some people! Eyeshadow comes in so many lovely colors and textures! I can’t paint, draw or do any traditional creative activities well, but I feel inspired and happy when I apply eyeshadow.

      And honestly, I don’t know very many women who wear makeup for men, or to impress other women, or anyone else. I think that is a very old fashioned notion. :)

    • Maria says...

      Wow – I think maybe Loren was actually being supportive of this 20 second make-up tip? Am I the only one who maybe sees that? Haha. I think (and yes, maybe I’m wrong since it does seem everyone else took her comment another way) Loren was saying that in GENERAL women have been held to impossible beauty standards and is simply hoping that will change. Perhaps I am misconstruing her words – but I really feel like her comment was in support of the quick and easy make-up as Gemma suggests, to feel good and look good – most definitely for YOU.

      I’ve always loved eye make-up in particular, and lipstick. I came of age in the 80s when we wore a LOT of make-up (mostly when we didn’t even need it, haha) and I loved bold eyes – liquid eyeliner all the way around the eye was my go-to look!

      I’ve definitely lightened my game with age – but I STILL adore eye make-up – but I don’t go bold with shadow, just a nice neutral base, but i still wear my liquid eyeliner daily, but just a swoop of a line on my top lid, same with mascara – and probably the most superficial thing I miss with mask-wearing is NOT wearing lipstick daily! A bold lip is almost my signature, and I so miss it. I find myself wearing lipstick at home on weekends just to enjoy it, haha.

      Oh and yes – hazel eyes here too and I used wear a dark green eyeliner often and it totally made the green in my eyes POP. I am mostly about black nowadays, byt perhaps I might go green again just to mix it up, especially since masks don’t seem to be going anywhere anytime soon.

    • Anon says...

      Gosh, commenters, please lighten up. I think Loren was being supportive of the post – saying that it is a silver lining of the pandemic that women are switching to quicker make-up.

      And please ladies, to say that there is not a ridiculous amount of pressure on women to maintain unrealistic beauty standards is bizarre to hear from this crowd. We are bombarded with advertisements (in general culture, not here at COJ – just to be clear) and pressure to have a certain type of figure, no wrinkles, etc etc. I can’t get over the defensiveness and almost right down offensiveness over a simple observation of the fact that our culture puts a tremendous amount of pressure on us so that we will spend money on beauty products. I think we all know this to be a generally recognized fact of life.

      You want to wear make up, go for it. But for everyone to jump in and shame someone for saying this simple comment is uncalled for.

  52. celeste says...

    Gemma’s my coloring, so yes!

    I’ve been doing red stay-on lipstick with my favorite red nail, OPI Dutch Tulips. But if I did the navy liner, I’d go with a pink or mauve to avoid a red-white-blue effect, lol.

    • Capucine says...

      Oh, good, somebody who might be able to help – we went out for dinner for the first time since March, and I wore lipstick because I would have my mask off in public while we ate! the thrill! and the lipstick rubbed off on the inside of my favorite mask and now…I CANNOT get it off. How do I do the lipstick and mask thing? How do I get it off? Help!

    • maria says...

      that maybelline lipstick is fantastic! it’s all i wear anymore – and yes, it’s amazing to wear under a mask. funny – i too have loved going out to eat outdoors (because, yea, restaurants! food! other people around – even if distant!) but also because it IS the only time you get to take your mask off, so you bet i too wear lipstick for it! :) the maybelline matte lipstick really does STAY ON. I also use their matte superstay pencil. both are SO good. just need to be sure to let the lipstick “set” before putting on mask and you’re good to go!

    • Julia says...

      Capucine: try dawn dish soap and a toothbrush— its the oils in the lipstick that’s making the stain so tricky. I keep a tiny bottle of dawn and a toothbrush by my washer for precisely this reason.

    • Irene says...

      Ooh, I kinda hated that Maybelline lip stain! It (and several other drug store ones) made my lips dry out, but I found YSL lip stain that not only doesn’t dry out my lips, but can also be applied over my lips when they happen to be chapped in the winter and my lips still look really smooth & moisturized! Not cheap, BUT it stays on all day and as long as I give it a minute to set before I put on my mask, no mask stains! Same stuff I used on my wedding day so that I wouldn’t need to reapply after stuffing my face with food. Just don’t apply anything to your lips first (like chapstick) or everything will still come off! And don’t get one of the equally beautiful glossy ones since it loses the glossy sheen pretty quick upon contact with anything…i.e. mask.

      https://www.yslbeautyus.com/makeup/lips/lip-gloss/tatouage-couture/2033YSLS.html

    • Danielle says...

      Hi Capucine! I would use Dawn dish soap or Fels-Naptha for lipstick stains!

    • Kim says...

      Look up lipstick stain laundry tips. Jolie Kerr is a master of cleaning tips.