Style

A Week of Outfits: Jamie Erickson

A Week of Outfits: Jamie Erickson

Jamie Erickson runs the Brooklyn café and catering company Poppy’s, which makes arguably the best cookies in the city. But despite her hectic job, her style remains relaxed and casual. “My style has been the same forever,” she says. “If you look back at pictures of me as a teenager, I didn’t go through any trendy phases. There’s so much in my closet that I’ve had for years.” Here, she shares five looks she wears on repeat…

A Week of Outfits: Jamie Erickson

Overalls: Loup. Striped shirt: Saint James. Army jacket: vintage. Mask: Loeffler Randall. Sandals: Birkenstocks.

“As soon as I tried on these Loup overalls, I knew I’d live in them. Overalls and jumpsuits are so easy. Also, wearing a bandana in our hair was a signature Poppy’s style when we first opened. It’s my flair! Bandanas are a way to add an accessory to a very simple outfit, and they’re also very child-friendly, versus earrings that kids can pull.”

A Week of Outfits: Jamie Erickson

Tank: Mate the Label. Skirt: Rejina Pyo, on sale. Market tote: vintage. Slides: Beatrice Valenzuela.

“I’m a fourth-generation New Yorker. My grandfather was a counterman at the B&H Dairy, a classic kosher restaurant on 2nd Avenue in the East Village. He was there for 40 years. On his retirement day, the New Yorker did an article on him called The CounterMan. Day in, day out, he worked behind the counter and never wanted anything but that. For me, growing up Jewish in New York City, food was my culture for my family and for myself. The art of hospitality and eating good food was in the blood. I called my grandfather Poppy — and named my business after him.”

A Week of Outfits: Jamie Erickson

Jumpsuit: Ulla Johnson, similar. Glasses: Warby Parker. Clogs: No.6, similar.

“Before this, I was the catering manager at City Bakery. When I started my own business, I thought, how am I, this Brooklyn nobody, going to stand out? I had just gotten married and had a really simple wedding. My ‘aha’ moment was, although there are so many caterers out there, if I do something simply and do it well — from the food to the aesthetic to the customer service — maybe it could actually work.”

A Week of Outfits: Jamie Erickson

T-shirt: Madewell. Levi’s: vintage. Mask: Heather Taylor Home. Sandals: Birkenstocks.

“I love this Madewell T-shirt and wear it all the time. The material is thin but not see-through. And it’s not too tight; I don’t want one that hugs me, especially when it’s hot in the summer. I wear white clothes year-round and don’t care if they get messy. Going from work to the playground, I stain everything, which is why my sister never lets me borrow anything! And I wear my Birkenstocks almost every day. They’re so comfortable.”

A Week of Outfits: Jamie Erickson

“We all wear Heather Taylor masks at work. Masks have become a real accessory. I always want to support small women-owned businesses. A few others I love are Lemlem for beach cover-ups, Xenia Talor for tableware and Lani Halliday for the best gluten-free cakes and pastries.”

A Week of Outfits: Jamie Erickson

Tank: Jungmaven. Pants: Whit, similar. Tote: Poppy’s.

“For a long time, I’ve embraced my grays, but the stress of everything right now has really increased them. Everybody’s struggling in business right now. It’s very real. Catering is the first thing to go and the last thing to come back because no one’s gathering together. I hope we pull through. We’re by no means back to business as usual and I don’t think we will be for a very long time. What’s interesting since COVID is while the café is the absolute smallest part of our business — catering from a business standpoint makes a lot more sense — it’s the part that speaks to my soul and my heart. I love it.”

Thank you so much, Jamie!

P.S. More weeks of outfits, including a security consultant with gorgeous patterns and a nutritionist with an amazing story.

(Photos by Christine Han for Cup of Jo.)

Note: If you buy something through our links, we may earn an affiliate commission, at no cost to you. We recommend only products we genuinely like. Thank you so much.

  1. liz says...

    Hopped right over to Heather Taylor home to order masks after I read this last week (my homemade ones are … poorly made, and my kids took another set I ordered so we needed a few more) and I love them!!! Good masks have been a struggle for me to find and these hit the mark!! Would never have found the site but for this post, so thank you!

  2. Boo says...

    I love these outfits!! That must be one successful cafe with the price point on these clothes lol

  3. Marta says...

    Hi Laura and Jenn!

    Whenever I wear bandanas or scarves, I always make sure to use a couple of bobby pins in the back of my head, basically gathering the fabric of the scarf and some hair, vertically. I hope this makes sense, because it absolutely works :)

  4. Lauren E. says...

    I love the look of those bandanas! Unfortunately, they slide right off my head. Do I just have a slopey head?? Or is there a trick to keeping them on?

    • Same! Help, someone!

  5. I think I spy a Jenni Earle bandana in the last picture!!! Another great woman owned business and a woman with great style! I was Jenni’s sister’s roomate in college and love her bandanas and watching her business grow!

  6. Cynthia says...

    I went to Poppy’s today after seeing it featured on Cup of Joe. The food was scrumptious and comforting. Such a treat. My kids loved the brownie and strawberry bar I brought home. I hid the biscuit I picked up that I planned to eat later. Unfortunately, someone found it! I will likely be going by tomorrow to try that amazing looking biscuit and jam.

  7. Jen says...

    Hi! Just wanted to say that I’ve appreciated all of the relevant and timely content about what’s happening in the world- but I also LOVE seeing content like A Week of Outfits show up because it allows me to think about something else for a few minutes (like, should I, too, start wearing a bandana in my hair??). So thanks!

  8. RebeccaNYC (IG: mybackstageopera ) says...

    I just tagged you in a post of the Instagram account of someone I would LOVE to see you do a “week of outfits” a post on. Jamie Barton is one of the WORLDS up and coming Mezzo Sopranos. I know opera might not be your thing, but I can promise you that Jamie will change your mind. Also. Every single dress I have ever seen her wear is one that I , and every woman in the room, wants to wear too. Add to that her social activism, her all around hip and cool vibe, and I think having a feature on an opera singer would really add something to your already wonderful blog. https://www.jamiebartonmezzo.com

  9. Mimi says...

    How lovely! Adorable yet elegant style and her family story is so interesting.
    I too work in an industry where things aren’t back to normal…in fact, furloughed until there’s a vaccine or until the last restrictions are lifted. Every time people say the virus is getting better and go out without masks, gather in large groups etc, I feel like they are pushing my chances of getting back to work back further and further. So fingers crossed for you and hoping you guys get your swing back soon! xx

  10. GoldenMoon says...

    Love your natural gray. I’ve surrendered too and it’s coming in fast and strong during this time.

    • Laurel says...

      Same! Silver sisters unite!

  11. Emily L says...

    I’ve never really been into jumpsuits, but I am SERIOUSLY coveting that jumpsuit!!

  12. CS says...

    What a lovely person. I appreciated her wearing her mask in some of the pictures. The checkered blue and white mask with white shirt and jeans looks so cute and comfortable, I actually want to borrow that look!! I wish her all the best with her business. Xo

  13. a.n. says...

    i *love* her outfits. they’re so simple yet so…her!

  14. Scarlett says...

    I love her laid-back minimal style! And her grays!!!!!!!! As an early-to-gray woman I’m so happy to see so many women embracing their grays. It’s SO refreshing to me to think that hiding our aging is finally on its way out.

  15. Cheryl Kozachenko says...

    I wish poppy’s shipped items to CA! Would love the tote and some of the goodies like pancake mix and cardamom maple syrup or the hot cocoa!! Always looking to support awesome people who have the courage to rub their own businesses!

  16. Nina says...

    I have eaten at Poppy’s before, and while everything has been delicious, it’s disappointing to see a fourth-generation New Yorker with very little diversity on her team. According to her team page, it mainly consists of white and white-passing women. There are SO many talented Black chefs in NYC and it’s hard to comprehend why there is not one single Black employee. The black square on Poppy’s IG isn’t cutting it. Performative ally ship is simply just that: performative.

    • Nina says...

      I really love this blog and the diverse and thoughtful content. I’d like to make a suggestion, it would be awesome if the COJ team would feature women who don’t already have a ton of press. Poppy’s press page is abundant, as is the “ever-growing client list.” A lot of the press came from fellow white writers/editors/publications. We have seen a reckoning happening in media (Conde Nast, and countless others) due to the lack of diversity. White editors have been the gatekeepers and have been biased and selective. Look at Bon Appetit, they tokenized their BIPOC, didn’t pay them, rarely featured Black chefs and restaurants, and the one Black woman who worked there was severely underpaid. Which is why I think it’s important to shine a light on those who have to fight so hard to even get a foot in the door.

    • Unity says...

      I appreciate your comment, especially in light of all that has happened, but I would like to respectfully add a perspective. CofJ does an amazing job at providing diversity in their content. In fact, this post features a Jewish woman – also a minority group. Diversity means that everyone is remembered and included… but not in every single post, that just isn’t possible. Diversity in a blog has to be measured over a period of time. Over time, it consistently and regularly includes people of ALL colours and sizes, and gender orientation. Cof Jo does this exceptionally well, and with heartfelt sensitivity and love. Xoxo

    • Christina says...

      @Unity. Yes. So well written.

    • Jamie says...

      Echoing some of the comments- I do think cup of jo has done a good job of providing diversity in their profiles, long before everyone had their recent “oh shit” moment. I do agree that I wish cup of jo would use their platform to shine a light on small businesses that are doing great work without the press roll, rather than the ones that have been “in the club” for a while. As a small business owner, it does feel like there are cliques, and penetrating that wall, is very difficult without connections or really good luck. With that being said, I love CoJ and Poppy’s and have followed their businesses for years. Hope to see them both for years to come.

    • I agree with Nina and Jamie. I would love to see people featured that don’t already have a ton of press!

      I do also agree with Unity…this is a space that has featured diversity for quite some time, not just for the sake of a movement, and it’s what makes it so great!

  17. Lulu says...

    I especially love that Jamie names her business after her grandfather. What a lovely connection.

  18. Penny says...

    This profile tripped me out. I am also a 4th generation Jewish New Yorker, called my grandfather Poppy, and I basically lived on Birdbath bakery (owned by City Bakery) for the many years I worked just a few blocks from it. Still so sad to see it closed. When I finally feel ready to venture out of my 10 block radius in Brooklyn, I will be visiting Poppy’s!

  19. Ashley Petersen says...

    + 1 for bandanas! Cute cute cute. Favorite sources?

    • mac says...

      And maybe a tutorial? I always end up looking like a present with a big bow on my head.

  20. Catharine says...

    She could be your sister, Joanna!

    • Maria says...

      Yes! I thought the same thing.

    • Yes! More specifically: the (miraculous) lovechild of Joanna and Liv Tyler.

  21. Mary says...

    I love those earrings that add a pop of color in the last picture. Where are they from?

  22. Ramona says...

    Embrace your grays! Yes! I’ve never colored my hair…too much maintenance for me. And not everyone gets to live as long as we do…so yes, embrace your grays. Love your style Jamie! You are a classic beauty! 🦋

    • Katey says...

      Grays, yes! Many of my older neighbors (women in their late fifties to early seventies) are no longer dying their hair because of COVID. It’s is hard to bring up how beautiful they look with fully gray or white hair. I’ll try to explain it here, though. They are stunning. They were lovely before as well, but their vivacity is really amplified by their gray hair. It is not a youthful look (which I suppose hair coloring is trying to replicate) but it is a vivacity. They look like beautiful older women instead of aged young women; this is a distinction I never made until their hair grew in gray.

    • “beautiful aged women, instead of aged young women” – well observed Katey! I know it’s a tiny thing in these momentous times, but seeing more women embrace their greys makes me want to do a little dance. I’m embracing mine (who says only men get to go grey?!) and can’t wait for more of my own hair to go even greyer (and I got ID’d today buying a bottle of white – at 44, haha!). It’s like giving the finger to societal beauty standards for women, which is tedious and ageist.

    • Owl says...

      Here is another Yay to gray!

    • Em says...

      I love these comments. Thank you all! I will definitely embrace my greys, vitality, beauty, age, and empowerment beyond societal limits. Love this xo

  23. I love her style! I’ve been a reader for years and I always find something of interest in these profiles but this is the first one where I wanted to click every link. I can’t wait to visit Poppy’s next time I’m in the NY area. From one female entrepreneur to another, I admire her positive attitude and determination to keep moving forward.

  24. benji says...

    wow, this place is in the old Chicory space, the menu looks like the old Chicory too!

  25. Colleen Koch says...

    cute!!

  26. J says...

    Love! Anyone have a suggestion for a mask that fits a small face? My face is pretty small and masks are hitting too far up my face and blocking my view. I worry that kid’s masks will be too small and hurt my ears. Would love any tips!

    • Ann says...

      I have a small face and I love the kids masks from Old Navy. The fabrics are not kid-like and the price is so low it’s worth a try.

    • Gretchen says...

      I struggled with this as well!

      For me, these masks from the easy store NovaMCMask worked well: Novahttps://www.etsy.com/listing/803121709/s-m-size-pleated-face-mask-100-cotton?ref=shop_home_active_2&crt=1

      I also really like Baggu’s face masks, which I just got this week and promptly ordered more! They seem to work for most adult face shapes and sizes due to their innovative design. https://baggu.com/collections/reusable-masks

    • Amber Leigh says...

      I love Blockshop Textile’s masks – I have a smaller face (I think) and find this fits really well. Plus the ear loops are adjustable. I didn’t realize until the era of mask wearing in that my ears sit further forward than the average person (a new thing to be neurotic about yay!) so I love that you can adjust the ear pieces on these. They’re also really beautiful

    • Jessica says...

      This article had some great pics. For me the key to fit is 1) a flexible metal nose band and 2) adjustable ear straps. Together they really let you make the micro-adjustments to mask fit. BUT ALSO, a few of these makers have small or “youth” (not kid) sizes that might be right for you?
      https://nymag.com/strategist/article/best-fabric-masks-to-buy-online.html

  27. Allison says...

    This was such a great profile. I love her mask, too! Has anyone tried Heather Taylor masks? Or if you have a mask you love, I would love links!

    I keep buying masks that don’t work, for one reason or another. Thank you!

    • Joanna Goddard says...

      I’ve tried Heather Taylor masks and really love them. They’re cute and soft and high-quality – the only catch is that they’re a little hot in the warm weather. I’ve heard the simple drugstore ones are the lightest/most breathable.

    • liz says...

      Question though… isn’t breathable a bad thing when it comes to having effective masks? Asking for a friend because I’m suffering in the 90 degree + humid weather we’ve had where I am the past few days and have been resisting the urge to buy more “breathable”/comfortable ones out of the fear that they won’t work well.

    • Makens says...

      I got some masks from Xirena that are a very light gauzy cotton and are the only reusable ones I’ve found are comfortable for the summer. (And the prints are really cute!)

    • Emily says...

      I’ve liked the face masks I got from Johnny Was, which are silk and thus really light and breathable. I did have to alter them a bit to fit my face better, but they’re great for a walk around the block or similar activity.

    • Barbara says...

      I’ve bought many different masks for the same reason, and the Rendall Co. Sentry is our household favorite. I think the trick is to have generously cut masks that still hug your face; the tie back is comfortable yet secure.

      https://rendallco.com

    • Jessica says...

      Liz: Breathable isn’t bad as long as it is catching most of your own spit/droplets/moisture on the way out – and multiple layers can make up for thinner fabric. If a lighter, more breathable mask means you’ll wear one more often, you’ll do more good than having a perfect mask that you don’t like to put on!
      So think of the “flashlight test” – which has been published in a couple different article – if you can see the individual fibers and points of light through your mask, maybe it’s not so great. But if you can just see some lightness, but the mask (as a whole!) blocks the light, you are doing pretty good! But in all cases a mask is better than none.

    • shannon says...

      Check the CDC guidelines for face masks: https://www.cdc.gov/coronavirus/2019-ncov/prevent-getting-sick/how-to-make-cloth-face-covering.html The main requirement is that the fabric is tightly woven as looser weaves such as stretchy fabrics have larger holes when stretched. The disposable ones are tightly woven so until they are visibly wet/soiled/damaged, they will work. Keep in mind that the mask is to keep your droplets to yourself. They are not meant to keep others’ droplets from impacting you.

    • liz says...

      thank you!! that is helpful.

  28. Nade says...

    Did you notice that chefs making amazing foods are always so stylish?
    I went to the Poppy’s web site and was amazed by their offerings!

  29. Meg Sealock says...

    That might be the perfect t-shirt! Would love to know what size she wears for reference? Online shopping can be hard!

    • Hi Meg, Jamie here. I wear a small!

    • Meg Sealock says...

      Thanks so much!

  30. Hanna says...

    Her style is absolutely lovely! And it shows that you can look good and ‘stylish’ without following every trend everywhere.

  31. liz says...

    these are all the cutest but also looks comfy and stylish and functional + almost all ethical brands. love this so much! she seems like she’d be a cool and chill friend <3

  32. CC says...

    I love her style! I found myself clinking on most of the links.

    I also love when women note, “embracing their grays.” I am all about this now because of former CoJ posts showing women all looking fantastic and stylish with grays in their hair. I suppose I always thought it would age me too much, but now I know it is all about the confidence you have with it. Thank you!

    • Cynthia says...

      I agree. I love my grays, especially my little skunk streak. My grays don’t age me at all. I use a purple shampoo once a week to keep my grays from yellowing, and it makes them and the rest of my hair really shiny. L’Oreal now makes one.

    • Quinn says...

      Same! Over here also trying to ’embrace my grays’ — both this post and some of the previous CoJ posts have been so helpful and inspiring on that front! :)

  33. Tessa says...

    Love her casual style. Levis and Birks never, ever get old.

  34. Cristi says...

    Love Jamie’s style! Would she mind sharing who makes that adorable woven summer hat? Thanks! xoxo

    • Thank you, Christi! The hat was made by Jessie Randall (owner of Loeffler Randall) and she created a collection called Hats for Good last Summer sold through her instagram. x

    • Cristi says...

      Thanks, Jamie! It looks great on you! I’ll be on the lookout to see if Jessie Randall makes them again this summer. :=)

  35. Amanda says...

    That jumpsuit! I swoon. That beautiful, voluminous fabric in the perfect shade of pink is so gorgeous. The linked similar jumpsuit is just not the same…sigh.

  36. Jessica says...

    I LOVE that she styled her masks into her outfits. This is how we live now, and if it isn’t part of our style it won’t integrate into our days.
    Mask tip: A friend made me a mask out of old muslin baby blankets (on the inside) and an old cotton button down (outside layer) and it is the most AMAZING thing! So soft! So breathable!
    Now I need to upcycle all of my old aden + anais baby blankets (why do I still have them? I don’t know!) into stylish over-ear masks – but sadly I don’t sew and she’s no longer in the crafty part of quarantine.

    • Kim says...

      Cracking up at “no longer in the crafty part of quarantine”! That’s so apt. I’ve definitely moved on from all the knitting I was doing this spring, although I suspect it’s the weather more than anything= else. I’m on to gardening now, and that feels right.

  37. Whitney says...

    “If I do something simply and do it well”
    Words to live by. Her aesthetic is dreamy.

  38. Lee says...

    never before has a style profile so closely matched my aesthetic! Loved this profile and that i’m not the only one wearing white all the time and staining it without care! haha. : )

    • Sara says...

      SAME. I’ve never seen a style profile that felt so approachable and like me on my best day. I wear (stained) white all summer long and (stained but hidden) black all winter. Casual uniform for life.

  39. Kara says...

    Wanting to copy every one of her looks! I also LOVE “poppy” as a grandparent name ❤️

    • silly lily says...

      My Dad’s Grandpa name was Poppy. Now it belongs to my first granddaughter.

  40. Tara says...

    Go, Jamie!!! One of the coolest mamas in the neighborhood. Such a big fan of hers, and of her business. Really rooting for Poppy’s!! <3

  41. Suzanne says...

    I know that this was a style profile, but the way her business was woven into the story made for a really well written and magical piece to read. I love how it appears to be ” in her blood” to do the work that she does and reading how the name Poppy’s was a tribute to her Grandfather was heartwarming and tender. I know times are tough for everyone (so tough, that isn’t the right word, not sure there is one) but I hope that things look brighter for Jamie and her business.

    As a Midwestern COj fan/reader (shout out Minneapolis!) how can we support Jamie and Poppy’s from afar?

    • Kathleen says...

      I bet there is a woman-owned business close to you that’s struggling right now! Why not find and support someone in your own community?

    • K says...

      I just went to their website and ordered one of those darling tote bags for hauling groceries out here in California, but they’ve got lots of other great merchandise to consider, too!

  42. Jenny says...

    What a lovely person! Love to see Week of Outfits with a stealth agenda of Being Yourself Makes You Pretty.

  43. AE says...

    Love her style. I also love that everyone you feature dresses well. As in, even if people aren’t loaded, they are generally committed to wearing quality, well- made pieces over and over. It helps me pick the pricier T-shirt that hurts to buy up front but will generally last longer than my cheap throw aways!

    • Megan says...

      I struggle with that though… her first two outfits average prices of $482 and $545, respectively. That’s pretty expensive for just one outfit! I want to buy higher quality clothes so that they last longer which has so many benefits, but does that mean a $187 sweater? The shoes I don’t begrudge too much, because those are worn so frequently. Those often seem worth their price many times over for an everyday item.
      (said for genuine conversation! Are there high quality clothes that aren’t nearly $200 per piece? How do people build a high quality wardrobe when they don’t have $5,000-$10,000 to spend on it?)

    • Emily L says...

      Hey Megan –
      I’m somewhere in the middle of that too! Would rather spend more money on a few great pieces, but they are still so expensive! So instead I try to look for those brands second hand on Poshmark, ThredUp and Ebay. I also try to pick pieces that I can wear a LOT to get my money’s worth and it’s a lower cost per wear. I definitely think it’s a gradual thing.

      At the same time, I have many friends that don’t think twice about spending $200 on a bunch of clothes at Target that will only last a couple of seasons, whereas I try to plan for one or two that are a bit more expensive but I will really love and will last a lot longer.

  44. Tara says...

    Love her style! I called my grandfather Poppy, too. ❤

  45. She has the cutest style!

  46. Larissa says...

    Great style!

    For anyone that loves bandanas, my new favorites are from SUNDAY/MONDAY. They’re super soft and I love supporting a woc owned business. Bandanas are an easy way to add variety and chicness to my work outfits (aka daily Zoom calls nowdays ha!).

    • Anita says...

      I second that! I love her bandanas and scarves! Sunday/Monday also has table linens that are so bright and lovely. Nisha’s outfits on Instagram are amazing–she’d be great for this series!

    • Quinn says...

      Ooh, thanks for the suggestion! I just had a look and they are beautiful! I love the whole philosophy and approach.

    • China says...

      Thanks for they recommendation! What gorgeous pieces. I just ordered three bandanas for myself and to give as gifts.

    • S. says...

      So gorgeous, thanks Larissa!

    • Becky says...

      Any tips on how to tie/wear a bandana like Jamie does in the first two pics? So cool. I dyed a banana recently, but can’t configure a cute way to incorporate into my look. I work in a restaurant and it’d be fun to add a lil flair other than the standard ponytail.

  47. Tess says...

    This is lovely, I love Jamie’s style and the love for what she does shines through!

    I have to ask- that HAT!! I’ve been on the hunt for a good sturdy straw hat to protect me better than a baseball cap. Where is it from??

  48. Maria says...

    Love her style 💛

  49. Sarah says...

    I love Jamie’s style so much! Casual and elegant at the same time. She could wear a paper bag and still look put together and perfectly hip. Love.

  50. emily says...

    My greys are definitely increasing in number during these times!

    I would love to wear a jumpsuit/overalls on the regular, alas my torso is way too long. If anyone has any tall recommendations I’d love them.

    She looks great!

    • Linds says...

      I have the same issue! Torso for days. One-piece bathing suits are not made for us either. lol

    • shannon says...

      Okay either COJ has a particularly long torsoed readership, or clothing makers are really missing an opportunity, because multiple someones always bring up this point on posts with jumpsuits/bodysuits/one piece bathing suits. Regular fitted waistline dresses never have the waist at the right spot either! Aaaarggh!!

    • Amy says...

      So refreshing to see grey hairs!

    • BlueAlma says...

      Boden. Sometimes Asos. Rarely Anthropologie