Primary Kids Swimwear

For years now, I’ve been telling everyone about Primary

…the brand started by two moms in search of reasonably priced, high quality basics. The boys truly live in their pieces, and we love them so much. Toby has even started passing down sweaters and shorts to Anton, and they hold up for years of constant wear.

Primary Kids Swimwear

For summer, their new sustainable swimwear is the best around. Every piece is made from recycled materials. Like all of their clothes, everything is hand-me-down quality, and designed with comfort in mind. They’re the kind of pieces that kids feel good in and love to wear.

Their adorable designs are timeless — great colors, in bold solids and classic patterns like dots and stripes. (They even make these, for adults!) Everything is mix and match, for lots of options. Last but definitely not least, all of their swimwear offers UPF 50 protection.

Here’s some of their cute swimwear, for babies and kids:

Great news: Right now, Primary is having a big sale, and ALL swim is 50% off! It’s a great time to stock up for the beach or pool (or just splashing around in the yard). Sale ends May 25th.

(Photos by Nicki Sebastian for Cup of Jo. This post is sponsored by Primary, a brand our family uses and loves. Thank you for supporting the brands that help keep Cup of Jo running.)