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Who Gives a Crap?

Who Gives a Crap? recycled toilet paper

So, let’s talk about toilet paper. (Stay with us!) Everyone uses it — all the time — but for such a household staple, it’s not something people really discuss. What could be more boring than toilet paper, right? But then I discovered Who Gives A Crap, and it turns out I was wrong…

Who Gives a Crap?

Who Gives A Crap is a company started by three friends — Danny, Simon and Jehan — who love long walks on the beach, puppies… and toilet paper.

Cup of Jo Who Gives a Crap Toilet Paper

They also love the planet, and when they learned that 40% of the global population (that’s 2.3 billion people) don’t have access to a toilet, they committed to donate 50% of profits towards building toilets and sanitation programs in developing countries.

Who Gives a Crap?

Before, Alex would always buy that very budget toilet paper. (You know the kind, it’s somehow see-through and rough at the same time?) We’ve actually gotten into hot debates about soft vs. recycled toilet paper. Since using Who Gives A Crap, I’m happy to say that it’s much better quality, and is also much softer than other recycled brands we’ve tried. We’ve found our bathroom solution.

Who Gives a Crap Toilet Paper

The box arrives right to your door, complete with funny sayings. And the packaging itself is so cute, we’ve actually kept them around on display. Who Gives A Crap is a product we feel good about using. It’s made from 100% recycled paper and is free of plastic wrapping. There also aren’t any inks, dyes or scents.

Who Gives a Crap?

If you’re going to buy a household necessity, it feels good to know that it makes a difference. This is what we’ll be buying for our household from now on. I can’t recommend them highly enough.

If you’d like to give it a try, get $10 off your first order using this link, with code CUPOFJO. (Available for purchases of $48 or more.) Thank you so much, Who Gives A Crap!

(Product photos by Christine Han and photos of Anton by Ana Gambuto for Cup of Jo. This post is sponsored by Who Gives A Crap, a brand whose products and mission we love. Thanks for supporting the brands that help keep Cup of Jo running.)

  1. Just placed my first order. Thank you for sharing the company and the discount. TP and a great cause – that’s remarkable!

  2. Melanie says...

    I didn’t realise this product was available elsewhere in the world. I’m an Australian and a huge fan of their products!! I recall that last year they even brought out Christmas wrapped toilet paper.

  3. Robin says...

    No plastic wrap! But I’m betting this is not an outside-the-USA item :(. Joanna and team, if you could note availability at the end of your product posts I’d really appreciate it. It’s so sad to get excited about something and do a bunch of clicking around and then realize, nope, no international shipping (or it’s astronomical/no easy returns).

  4. Lorna says...

    The link doesn’t work. Has the offer expired?

  5. amy says...

    Living for the comments thread on this topic. HA! Actually super into this TP though!

  6. Andrea says...

    I love this company. If you have a garden and want to make your order almost entirely zero waste, use the cardboard box to smother weeds or tear it up and toss it in the compost bin!

  7. Shelly says...

    And no plastic wrapping!

  8. mindi says...

    We’ve ordered this, twice- one time the recycled and the other the bamboo. Pros: The bamboo is definitely softer. The packaging is paper (instead of plastic – win!). The price is reasonable.
    Con: we go through this SO FAST. Is it just my household? Like, 3 rolls a week for two people fast (gosh, this feels so personal!). My husband uses it to blow his nose, which I am convinced is a big piece of this, but it just does not last long enough for us.

    • Bianca says...

      You know they sell tissues too? Maybe you can wean your husband off the toilet paper and on to the tissues?

  9. Myfanwy says...

    My family have been buying Who Gives A Crap for the past year and a half. Is so much easier since it’s a bulk buy and delivered straight to my door, and it’s better for the environment. They also make paper towels and tissues :)

  10. Nicole says...

    The TP sounds nice, but your bathroom….wow!

  11. maria says...

    oh wow – just looked at their site! just realized they too make bamboo paper and very reasonably priced too – i definitely will give em a go! thanks for sharing!

  12. maria says...

    this is very cool and i might consider.

    however, i must also highly suggest Brandless. their tp is not made from paper at all but bamboo and sugarcane believe it or not – so highly sustainable, paper-free and honestly the perfect weight/texture imho as i hate the super soft even more than the rough. it’s just right.

    i might give this a go to try, but do also consider Brandless – they really are awesome and i adore the company as well (donates to charity, tries to be as sustainable as possible, organics, etc. and oh so reasonable pricing too!)

    • Who Gives a Crap also has a bamboo version – it’s a few dollars more than the recycled TP.

  13. Rachael says...

    We have this and are total converts. It started because my new year resolution this year was to reduce plastic use but now I love this loo roll because you can get it in black and white packaging that matches my bathroom. Ha, I am that shallow!

  14. Dienesa says...

    I’m actually super excited about this.

  15. So cool! Looking into them now!

    xox
    Allie

  16. Mullica says...

    Wow! So cute. I ordered a box of 48 and the tissue boxes because I almost always hate all the designs at the supermarket. So happy! Thanks for sharing this.

  17. Sarah says...

    Related/not related, when I was traveling in Europe, I stayed at a friend’s home in Austria. Their toilet paper had POETRY on it! I thought that was so cool…if only I spoke German! Also, on the subject(ish) when we were expecting our now eight month old baby, I bought ALL THE PAPER PRODUCTS. I was deep in nesting mode and thought that future mom me wouldn’t want to be schlepping a baby AND giant packs of tp and paper towels from the grocery store. It was so over the top that my husband threatened to name our son Apocalypse… because that’s what it seemed like I was preparing for. Were still working through all of that tp. (Not nearly as cute as your feature!)

    • Jo says...

      Omg- I thought I was the only one who did this! I also managed to accidentally sign up for the subscription feature on amazon- at one point we had 48 rolls of paper towels in our tiny house.

  18. karla says...

    I recently ordered this and here’s my two cents! The TP is pretty good. We have sensitive pipes, and because it’s recycled and thinner than thick TP, it goes down easier. The rolls last for quite a while, and aren’t too rough! Will order again. Thing to note: you may not get the pretty print pictured above. I got the old prints they were obviously trying to clear out.

    The paper towels, on the other hand, weren’t good for our family. They are a shorter size (not USA standard height), but a little wider than a select-a-size. I also felt they didn’t quite do clean-ups well. Their customer service was great and wanted my feedback, so I gave it to them. Won’t be ordering the paper towels again, though.

  19. Rachel L says...

    Just in case any UK readers are wondering – I’ve just subscribed and the offer code works here too! £5 discount…so thanks Joanna, so much. I’ve seen this at my sister’s in Australia, but didn’t realise it was available here too…saved me lugging loo rolls home fro the supermarket and contributing to a great cause! xx

  20. Love their cute packaging but it was all sold out when I went to buy it awhile ago so I started making my own covers with some wrapping tissue paper and watercolour paint. Easy to make and looks great stored on open shelving in the bathroom!

    • Thatperson says...

      Wait, you individually decorate and wrap your TP at home?

    • Yes! I don’t have a lot of closet space so I have to keep all of the extra rolls in the bathroom on open shelving. Wrapping it in some tissue wrapping made it feel a bit more fun and decorative and less utilitarian. It was super easy.

  21. Rachel says...

    We love Who Gives a Crap! Have also gotten into the habit of gifting it to new parents. There is nothing worse than having been up all night with an infant and then discovering you’ve run out of tp. It’s an easy, thoughtful gift that my nearest and dearest have appreciated.

    • Joanna Goddard says...

      that’s such a cute, great gift!

  22. sb says...

    I love this stuff, just discovered it up in Woodstock over the weekend. The animal sanctuary had it in their bathroom with a sign about the cause.

    I want to purchase, but we live in an apartment in Brooklyn and are pretty maxxed out on space. Do you know if they plan to sell smaller quantities- say 6-12 rolls of TP and 3 rolls of PT?

  23. Chloe says...

    Individually wrapped?! Am I the only one who think it’s very bizarre? What’s the use to wrap each roll? It seems a big waste of (very cute) paper… And having this delivered at home is not very ecological, as compared to going to your local store. I don’t know, am I a fundamentalist?

    • JP says...

      That was also my first thought – cute, but wrapping each roll individually is kind of waste of paper?!

    • L says...

      I would think that having a bulk order delivered to your home would actually be much better for the environment than several trips to the store. As far as the paper wrapping is concerned it probably keeps the TP roll itself cleaner. The other day I reached under the sink and the roll that had been stashed there was stuck to the bottom of the cabinet with some unidentified substance. Yuck! Less likely to happen if it was individually wrapped. Hotels do this so people aren’t handling rolls of toilet paper before they make it onto the dowel in the bathroom. The plastic bags multiple rolls come in aren’t as eco-friendly as recyclable paper!

    • Rose says...

      I felt a similar way when I saw the cardboard box, that gets delivered to individual homes by a truck.

    • Karen says...

      I thought this too! And it’s actually one of their FAQs on the website, and now makes total sense to me. The rolls are individually wrapped and then put straight into the cardboard box. For hygiene reasons, they wouldn’t just send you rolls not wrapped at all, and they didn’t want to use the usual plastic covering that most TP packages have as they were adamant about being plastic free (yay!). They were also very particular about using the thinnest paper possible for the individual wrapping. It seemed to be a very thought out, deliberate, eco friendly choice in the end!

    • There is a comment on their website about wrapping individual rolls uses less paper than wrapping several rolls together (requires thicker paper). Also, I get a little creeped out by unwrapped rolls hanging around closet space or under the sink. Things can be a little dusty or damp and that toilet paper isn’t staying quite as clean as I would like. I am a little obsessed with putting the rolls back into the original wrapping and trying to pull the top wrap over the exposed rolls. It’s my issue, but the individually wrapped solves it.

  24. Lillian Chang says...

    I switched to Who Gives a Crap last year and haven’t looked back! This is the one household switch I’d recommend to everybody because it’s such an easy way to do something good for the environment! Plus, I have used other recycled paper toilet paper in the past and they were too rough, not comfortable, and undyed – to be honest, I was a little embarrassed to have it in our powder room. With Who Gives a Crap, you can’t even tell this toilet paper is made of recycled paper – it looks and feels like any other brand! Love that you featured this great company!

  25. Samantha Klein says...

    I keep entering the code but it doesn’t show as being applied. Do we have to purchase something particular?

    • Joanna Goddard says...

      yes, we’re updating the post now to explain — the coupon code applies to minimum purchases of $48. thank you!! xo

  26. Alison says...

    We would always try to buy recycled but it felt AWFUL! I bought this a couple of months ago and it is great! The packaging is super too! SO recommend this product (we bought the bamboo).

    • Joanna Goddard says...

      yes! same! it’s actually soft.

  27. Rita says...

    I must say it’s not new in my country. We have this company RENOVA that has toilet paper in every color (including black) and recycled and excellent quality.

    https://www.myrenova.com/c/1/colors

    Nice to know other options though :)

  28. Carrie says...

    Does the coupon code expire? It’s not working for me :( Would love to try this!

    • Joanna Goddard says...

      hi carrie, thanks for your note! there’s a minimum spend of $48 for the coupon code — we’re clarifying that on the post now! xo

  29. Will have to give this a try *AFTER* my boyfriend and I work through the four massive packages of toilet paper we’ve managed to accumulate in the past two weeks. (Just moved to a new place, both promptly forgot where we’d been storing our toilet paper stash *TWICE* and ran to buy new, enormous packs *TWICE*) I think we’re set till Christmas!

    :(

  30. I’m in admiration of their 40% donation to make toilets more accessible! However, I’ve in the last year switched to using wash cloths to wipe myself after a pee (still TP for a poo). It’s softer on my gentles, can be used a few times over because pee is sterile, and I use these only after I’ve already used them as a wash cloth. I’m amazed at how much TP and waste I’ve saved from the sewers and dump, and I trust my laundry soap to keep everything clean. It’s the same as washing and rewashing baby’s cloth diapers, cleaner cause it’s minus the poo mixed in.
    I hope saying this brings less derision and more a thought of how to be more sustainable and gentle with the only Earth we’ve been given. Let’s take care of it.

    • Nina says...

      Right, I was going to say that urine is not sterile.

      That being said, my son is almost 11 and still uses washcloths to wipe up after a BM. He uses TP first but kids are never good at it and he has very sensitive skin. I keep cetaphil cleanser by the sink (and used this for him as a baby when he got horrible diaper rash) and a pile of white washcloths (I got a pack at walmart but really I look for clearance ones at TJ Maxx or Ross that are soft as the walmart ones were way too scratchy). he hangs them in the tub and I wash them (you can drop them in a bucket with bleach or borax if you prefer).

    • My daughter is in cloth diapers still – so I just keep a container of cloth wipes by the toilet for grown-ups too :)

  31. Rebecca says...

    I signed up for this recently and seriously could not love it more. Cool packaging, awesome brand philosophy AND the added bonus of never having to awkwardly carry a huge pack of toilet paper home from the shops ever again… hurrah!

  32. Vanessa says...

    So when I first saw the teaser/intro for a sponsored post on toilet paper, I admit I was rather skeptical. I was literally thinking to myself, whilst clicking through to the article, that the only way of getting me to pay a premium for something as mundane as toilet paper would be by adding a social cause onto it – and voilà! You never disappoint!

    • Joanna Goddard says...

      i’m so glad, vanessa!

    • Joanna Goddard says...

      hahahahahaha

  33. Melinda says...

    I love this brand and have been ordering (usually packs of 52) for years! We recently moved house and my husband was like… why do we have 40 rolls of toilet paper to move? BECAUSE I NEVER WANT TO RUN OUT, THAT’S WHY

  34. Bec says...

    Yep we love this stuff. I absolutely LOVe the cute wrapping, the environmental and community focus, but most of all I love the fact that a massive box arrives at my door and I no longer have to lug smaller packs home from the supermarket, or forget to buy it (which I always did).

    • Joanna Goddard says...

      YES! it feels so good to be totally stocked up.

  35. Amy says...

    So happy to see this brand featured on CoJ!
    My students (Grade 4-6) had the task of starting a campaign last term (for any cause they thought was important), and two of my 9 year old girls decided that switching the school’s toilet paper to recycled was really important. They wrote an excellent persuasive essay, including costings, and submitted it to the board, and our school is now in the process of switching over to Who Gives a Crap.
    So proud!

    • Joanna Goddard says...

      oh my gosh, go girls!!!! that is awesome.

    • woooo! that’s amazing! helping students realize they can make a small difference even at a small age is so important – great assignment/result

    • Katy says...

      Yeah!

    • Stephanie says...

      As a former elementary school teacher and current mom of a 10 year old daughter, I love this on multiple levels! What a great assignment. Kudos to you, your students, and your school.

  36. I love how you guys will talk about everything!!

    Rebecca

  37. Beth says...

    I’ve been using ‘who gives a crap’ for years in Melbourne Australia . I didn’t think I’d see it featured in a NYC based blog! Excellent toilet paper and a great ethical company.
    Some of my friends have even this as a gift subscription-Weird present I know but beats useless other crap!

  38. Sally says...

    I’m afraid I wouldn’t buy it, solely because of the name.

    Perhaps it’s slightly different in the US. But in the UK, to say “who gives a crap” is really rude and a derogatory thing to say. Perhaps it would be okay in a house of adults-only, as a joke, but I certainly wouldn’t want that packaging around my kids and finding myself having to explain why it’s “funny”.
    TLDR: In the UK. A funny play on words for adults, not kid-friendly.

    • Ali says...

      Hey Sally it originated in Australia and isn’t remotely offensive here, unless you’re REALLY conservative! It’s so funny how different countries have such different ideas of what’s offensive :-)

    • Rachel L says...

      Sally…I’m in the UK..is it rude? It just is another way of saying ‘who gives a monkey’s’ isn’t it?! I would never class this as derogatory (although everyone is different of course, and I totally respect your opinion) We’ve always used crap as rubbish as in: “who left this pile of crap on the stairs?!” “You’re talking total crap now!” I’m intrigued as to what it means to you now…so interesting!

    • Claire Griffith-owen says...

      Surely it is funny because of the links to ‘Crapper’ as in one of the first toilet manufacturers….which ultimately was the route cause of the slang we use in the UK now. This makes it educational in my mind and an opportunity to demystify the word. Why make it so taboo?

  39. Amy says...

    Not sure about other countries but in Australia we also have a premium option made from bamboo which is even better. And paper towel, tissues too. It’s all we buy for our family now and I tell everyone about it.

  40. I got on the tubeless toilet paper bandwagon awhile ago and I would love to see companies follow Scott Tissue’s lead. I would love to try Who Gives a Crap but I can’t go back to paper tubes! That wrapping paper is so cute, though and I love that it’s paper wrapping instead of plastic.

  41. Laura says...

    Bought a box of their bamboo toilet paper not three weeks ago and it is AHmazing… soft and so sturdy! and arguably less of an environmental burden than even recycled paper

  42. Jennifer says...

    I tried this after seeing it mentioned on another blog and love it. It’s not like fifty-seven ply Charmin pillowy, but I don’t think it’s scratchy. You can get it on a scheduled delivery so you never need to make an emergency run to the store again. AND for those with old plumbing like us, it has significantly reduced clogging issues. If we could get them to get rid of the toilet paper roll (like Scott has started doing) it would be perfect.

  43. Britta Durtsche says...

    So love seeing this company highlighted!!! Danny (a friend of mine) is so passionate about this amazing biz/cause – please support!! :) And thanks so much, Joanna for highlighting!!

  44. Thomas says...

    Love it! And your bathroom!!!

  45. Samantha says...

    Every time I buy toilet paper all I can think about is how I am LITERALLY throwing my money down the toilet. *sigh*

  46. Sarah says...

    This sounds awesome. I wish they shipped outside of Australia…

    • mindi says...

      They do, Sarah. I’m the US and order it here. :)

  47. Sara says...

    I have those Componibili tables too <3
    Love this company – wonder if their stuff is septic tank safe? (ah, country life)

    • Cindy says...

      Sara – this is straight from their website: “A-ok for almost all septic tanks”. Hope this helps! :)

  48. amy says...

    Just ordered. We get the basic kind, I’m not sure of the brand…. at the grocery store but this sounds much better.

  49. Teesa says...

    I bought a huge pack for my sister in law just to help her out and she asked if I got her “that John Wayne stuff”. I laughed so hard!! “Yep, I got the the John Wayne stuff.”

  50. Bec says...

    Who Gives a Crap is an Australian company that started in Melbourne! Have seen it in toilets here for years but never thought I’d see it on CoJ.

    Fun fact: in Australia we say ‘toilet’ instead of ‘bathroom’ or ‘washroom’ or whatever other polite sayings there are, as in “I need to go to the toilet”.
    I remember vividly the horror on the face of an LA waitress when my boyfriend asked where the toilet was! So… literal

    • Liz says...

      I agree. So exciting to see something that sits proudly on my bathroom shelves here in rural Victoria (Australia) on Cup Of Jo! Hooray. Two things I love dearly and I’m glad you’ve found each other :)

  51. Rosha says...

    My husband and I always fight over his TP use. I think he is wasteful (the sound of the TP dispenser rolling makes me cringe!). We just learned from our kids trivia game that the average American uses 52 squares per day (so much!). Maybe this will help me feel better about the waste.

    • Nina says...

      My mom was an aide for an elderly man. He would literally count out 5 squares a day and say that was all she was allowed to use. She brought TP from home. So funny what annoys us. Guess I’d rather someone was clean than worried about the number of squares used. Why not use cloths?

  52. I’m so happy to see this – such a great company! I just started a blog (after years of debating) focused on doing sustainability and travel your own way. I hope some like-minded readers/you can check it out :)

  53. Carolyn says...

    Is that your bathroom!? That tub! That marble!!

    • Joanna Goddard says...

      yes, the people who lived here before us had such amazing taste, we are so lucky to be their predecessors! :)

    • Elizabeth says...

      I think you mean their successors ;)

    • Joanna Goddard says...

      haha yes, oops, successors :)

  54. Lesley says...

    Lol never thought I’d see a toilet paper post on cup of jo. But I’m into it!!! Thanks for the rec.

  55. Abby says...

    I love this. Toilet paper is a VERY hot topic in my house! I live alone and am cool with that “1-ply-economical” stuff; my parents and boyfriend however seem to have much more specific taste and when visiting always call me out for scrimping to the point that I now have “everyday toilet paper” for myself and “someone is visiting toilet paper” for when I have guests. Maybe this is the cure?