Style

Cup of Jo Shoes Are Here!

Hobes Boat Shoes

We’re excited to share our very first collaboration. We’ve long loved Hobes, the Australian brand that makes beautiful suede shoes we wear all the time. (I wear mine at least three times a week.) So, this fall, we teamed up with them to create two Cup of Jo styles

Hobes Boat Shoes

We collaborated with founder Georgia Hobart (nicknamed “Hobes” growing up) to choose two neutral colors and add stripes at the back of the shoe. It’s like a little wink, and looks so cute with a white tee, grey sweatshirt, jeans, whatever you’d like.

Hobes Boat Shoes

Hobes Boat Shoes

The boat shoes are made with soft, comfy suede. Handmade using traditional Italian techniques, each pair of Hobes has a cushy footbed and feels like a slipper. I’ve been wearing this stone-and-navy version everywhere, to work, home, the park…

Hobes Boat Shoes

One thing I really love about Hobes shoes is that they are GENIUS for traveling. You can put them in your suitcase, your tote, your cross-body bag, even your pocket. They fold flat and take up no space.

Hobes Boat Shoes

Hobes Boat Shoes

We also made them in a pretty blush. I love this color; they’re like ballet slippers that you can run around in.

Hobes Boat Shoes

Find them both here, if you’d like. (They’re part of a limited edition — just 100 pairs of each.) We’re excited to share with you. Thank you so much! xoxo

(Photos by Sarah Hebenstreit of Modern Kids Co. for Cup of Jo. Styling and modeling by Kendra Smoot.)

  1. Maggie says...

    Hey Jo!

    I’m lookin for my ‘perfect everyday shoe’ and Hobes might be them! But… I’m worried about durability. I bike commute daily. I can usually get only 6 months out of a pair of Toms or moccasins. Do you think these can withstand daily wear/biking for longer than that? Thanks so much!

  2. carly says...

    Mind adding Kendra’s outfit details?? Please

  3. Adeline says...

    No more available … so sad !

  4. Laura says...

    They are lovely, and I’m very happy for you guys to make this great collaboration Joanna, but they have no sole or structure. I find really difficult to feel comfortable with this kind of shoes unless it’s just to travel by car.

  5. Alex says...

    Please make more in the blush stripe (size 40).
    :)
    Thank you!

  6. Sarah says...

    Can we all just pause to appreciate the antique gold pair?

    Okay, as you were…

  7. Leah says...

    these are so cool — congrats on this collaboration, joanna and team! xo

  8. Lk says...

    I second the plea for a vegan-friendly shoe.

  9. Jeanelle says...

    Congratulations!! Love them!

  10. Julie says...

    They’re so pretty! I can’t find size guides/reviews anywhere though. From the pictures, they look pretty narrow. Is there any give? I have a small, but wide foot.

    • Joanna Goddard says...

      there’s a lot of give because they are so soft. i have super wide feet and they feel great. xo

  11. Jo says...

    I love these so much. Wish they made the exact same shoes in a vegan material! I would be all over it!

  12. Zulema says...

    Super cute!

  13. These are beautiful! And already sold out in my size for both designs! But it’s okay. The Beach pair are very similar, so I’ve signed up to be notified when the 37s are back in stock. These are perfect for basically everything except my day job, but…I’m sure I could get away with it on Fridays. :) I hope y’all do more of this!

  14. Well I guess that was successful since they are already sold out except for size 42 in blush!

    • CJ says...

      Going going gone! I can’t afford them anyway. My kid’s chocolate ice cream cone would land directly on that gorgeous handmade suede and I would die.

  15. They look gorgeous, but they I’m worried about how they’ll work with my very flat and wide feet. Thoughts?

  16. Gorgeous! I love the blush ones! If I didn’t live in a country where it’s always raining and freezing, I’ll buy them for sure! Maybe you collaborate soon with Sorel boots or Eskimo appropriate clothing? Ugh, I hate this weather.
    xx,
    E.
    http://www.theslowpace.com

  17. Jacqui says...

    Just bought the stone ones via the Australian website, they are still in stock there, so worth a try if you are in NZ or Australia (or can persuade a friend to send them to you!). I am looking forward to wearing these a lot this summer.

  18. K says...

    What size is the model wearing here? X

  19. Rebecca says...

    Argh! So cute, but I’m a size 43.

  20. Ginny says...

    Those shoes look so comfy! I’d love to pad around in them in the city all day.

    Do you know where Kendra’s blush coat is from in the first few pictures? Would love to cozy up in it!

  21. Abby A says...

    Beautiful. Where are the jeans and sweater from?
    Thanks!

  22. Suzie says...

    You know your readers well! A great, chic, comfortable every day shoe. Love the collaboration!

  23. I think I could slip my orthotics into this adorable style, no?

  24. Claire says...

    ok, this right here today is all I needed from a web site: blush colored shoes and movie trailers. That’s all the reality I could handle today. Not that I see any of the following list on this site, but just saying- no political coverage, no analysis, no platitudes or advice about how to be my best self or how having a perennially positive attitude will change my life. Blush shoes. Movies. Done. And tomorrow is another day. Thank you.

  25. Just bought the blush pair. Yay! Love the striped detail at the back. Can’t wait to see your future collaborations!

  26. !!! Looking forward to more CoJ collaborations in the future :) Congratulations! I love that this is a reflection of how easy and modern your style is. I’ve been eyeing these shoes since you first talked about them here. I’m pretty bummed that the stone/navy color is already sold out in all sizes, but hopefully the blush/pink works out. Cheers!

  27. Farah Sanders says...

    Is there a wide option for these shoes?

  28. Diya Days says...

    Congratulations, Cup of Jo team! These shoes look like they marry style and comfort – just my cup of tea :)

    I’d like to offer one suggestion — on the Hobes website, the description for these shoes reads, “we teamed up with the GIRLS from Cup of Jo”… would you and/or Hobes consider changing the girls to women? The wording made me pause — I can’t think of a time when a professional brand/company/organization referred to collaborative work as “We teamed up with boys” — I think referring to yourself as girls on this blog is one thing, given the informal, cosy conversational nature you project, but on another site, I think it infantilizes the work you do, and further supports the notion that a) fashion is only tweeny/girly and b) blogging/lifestyle brand curation is so easy that children can do it.

    Curious if others had the same reaction or I’m just projecting here!

    Best wishes and continued success to you!

    • Chris says...

      This kind of seems like a perfectly normal thing to say for an Aussie (I’m Australian) and people frequently use “girls” to talk about a group of friends, and I don’t think people see it as diminishing in anyway (but we are a – maybe too – relaxed bunch so I could understand how other people would feel the opposite)

    • For a South African, “girls” is also a completely normal thing to say. We’re also quite relaxed about most things!

    • Lauren says...

      I don’t usually take issue with “girl” because there is no other widely-used feminine equivalent of “guy”. You might not read: “We teamed up with the boys”, but you could definitely find “we teamed up with the guys”. I think the term “girls” can be demeaning, but only when it’s used in a “boy” way and not a “guy” way, if that makes sense. “Women” is lovely, but sometimes feels more formal than desired. It’s a tricky balance sometimes.

    • Heather says...

      I (an American) noticed the use of “girls” and didn’t love it, either, although I recognize that the cultural connotations of the term might be different for the Australia-based Hobes team. I think “We teamed up with the women from Cup of Jo” would have worked well, or even a non-gendered term, like “We collaborated with the fantastic Cup of Jo team.” I get what Lauren is saying about “women” coming across as formal, but I hope that it will come to sound more natural over time as the use of “girls” to refer to adults becomes antiquated. Perhaps “ladies” would have worked as a compromise.
      The shoes are gorgeous. Congratulations, CoJ team!

    • Susan says...

      I’m with you. I was taken aback. Ugh.

    • KylieO says...

      Yep, as an Aussie, I second that – we use the word “girls” all the time to describe a group of women – eg. “I’m going out for dinner with the girls.” I didn’t even notice it until it was brought up! I can see how some may think it’s a bit demeaning, but to me it truly doesn’t come across that way.

    • Nancey says...

      Can people stop being so offended by every little thing in this world? Girls, women, guys, men, boys. Just roll with it, for goodness sake there are so many other things to worry about in this world. It’s a saying and who cares anyway? I certainly don’t.

      The shoes are adorable! love them all, they look comfy too. good luck!

    • Nickivee says...

      Me too!

    • Julia says...

      I was thinking the same, I wish they were vegan! :(
      Would totally buy them then because they look very beautiful and comfy!

    • Claire says...

      agreed!

    • Anon says...

      Me too…I would love some like this.

    • Ally says...

      Me too! I would love an ethical/sustainable version of these cute shoes.

    • Darcy says...

      You’re absolutely right, Sophie. Unfortunately Cup of Jo swung and . . . . . missed. So easy to go vegan with all the excellent manmade materials these days! Animal products account for at least half of all human-caused greenhouse gases. Most studies say it’s even more. I love ya but it’s time to wake up a bit, Jo & Co. http://www.worldwatch.org/node/6294

    • Katherine says...

      Adding myself to the people who would love to see a vegan collab!

  29. bisbee says...

    I ordered a pair in the blush…other color is sold out. Sign up for the newsletter and get 15% off!

  30. Please share the feedback with the Hobes team that there are many women who wear U.S. size 11 shoes! I would love to buy a pair if they came big enough!

    I would even guess there are more women in the world who wear size 11 than who wear size 6. But I admit that’s just a fake statistic I made up to support my case :)

    • Hilary says...

      I would love to purchase these if they came in a 5.5 or 35! They are so beautiful!

    • Joanna Goddard says...

      absolutely! georgia and i were talking about this today. thank you so much for the feedback!

    • Christina says...

      Another size 11 girl here, thanks for your comment, Joyce! Good luck in your never-ending shoe hunt that is life! ;)

    • Joanna Goddard says...

      i spoke to georgia about this and here was her interesting answer:

      “In the past, we have never, never sold out of size 42 and very rarely are asked for larger sizing, so I found this quite a surprise yesterday that your audience was asking for size 43. I will most definitely keep this in mind for next time!”

      we would of course LOVE to do a size 43 in the future! xo

    • Thank you so much, Joanna! And Christina, I wish you the best of luck as well! :)

      Recent shoe shopping experience:
      Me: I need to buy sandals today so please bring me out all the 11’s you have.
      Salesperson: But which one’s do you want?
      Me: Just please bring out all sandals that are size 11.
      Salesperson: But we have tons of sandals! Which do you like?
      Me: Please.
      ***20 minutes later***
      Four pairs of sandals to choose from. :)

  31. Erin says...

    Can anyone comment on the, ahem, stink factor of these shoes?

  32. Katie says...

    As a big footed gal (10.5), can I just say that I love that Kendra also appears to have larger feet! Shoes are always displayed in size 6 or something similarly tiny and adorable, and they never look as good in my size, which is often disappointing. It’s so, so nice for me to see this!

  33. Ashley says...

    I’ve just had a vision of the future, where everything I’m wearing is by CoJ. So excited for this!!

  34. Alice says...

    Swoon! I adore them! I’d go for the stone, if I didn’t live in a place that has a bit of rain of most days (Scotland, you’re beautiful, but you ruin a lovely soft shoe). Well done COJ, for branching out into more of your loves! Great job!

  35. Amy says...

    They don’t seem super practical for errands, walking, or against the elements, but they would be PERFECT for my desk job.

  36. Monica says...

    We need a style post by Kendra! Love her outfits!

  37. Congratulations ladies, so cool! They’re beautiful shoes and look so comfy. Seem like a cute option for people into minimal footwear too – soft but thin and flexible!

  38. Laura says...

    Beautiful shoes! I’ve been eyeing them since I last saw them on the blog, and I was thisclose to ordering the blush stripe!

    As a tall girl who loves a nude shoe, I was willing to risk them not being super flattering to my rather thick legs, (SIGH – this is a thing people with skinny legs don’t understand – it’s all about proportion!) but the combination of the Cnd dollar, tax, shipping and duty means they will cost a pretty penny more than $149.

    So, for now I will add to my wishlist :)

  39. KarenJ says...

    Ah to be young again and require zero arch support 😞 so cute

    • Amber says...

      I was thinking the same thing! My feet, knees, and hips would hate me for wearing shoes like this (my feet have no arches, soooo…..). They’re super cute though!

    • Heather says...

      This freakonomics podcast episode on shoes was like a religious experience for me. Basically, i always thought I needed lots of “arch support,” but what’s probably better for our feet is a shoe exactly like the Hobes boat shoe: molded to your foot and permitting the same type of movement as if you were barefoot. Humans evolved to walk upright on bare feet – not with an external, man-made arch support. I can say that I’ve walked all day in Hobes shoes and been completely fine, just as if I’d walked all day without shoes at all.

      http://freakonomics.com/podcast/these-shoes-are-killing-me/

  40. Mimi says...

    So awesome! Congrats! Would love to know who makes Kendra’s teardrop bangle!

  41. Rochelle says...

    Yay! I love Cup of Jo style so hopefully this is the beginning of beautiful designs to come.

  42. Julie says...

    They’re already sold out in my size in stone! Ack!

  43. Nice Kicks says...

    These should be called “Air Jo-dans!”

  44. Oh wow, I love these! They look super comfortable and versatile! And look great for traveling. The shoes you share are always great.

  45. Cindy says...

    In love with the blush! just ordered and can’t wait to get them!! I ordered a size up as recommended so I really hope they work out.

  46. selby says...

    i bought a “stone” colored pair – i love it! two brands i love combining. thank you!

  47. Casey Pitts says...

    I’ve been drooling over Hobes for a year, but I’m really disappointed that they don’t make a size 35. I have tiny feet!

  48. Naidu says...

    So in love with them.Wish they made in my size (US size 12)😔

  49. Celeste says...

    Congratulations on a great collaboration, Joanna! <3 So excited to see you succeeding and making beautiful things!

  50. jac says...

    Kendra looks cool as always. She can sell anything. I’d buy it. : )

    • Joanna Goddard says...

      hahaha same.

    • Daniela says...

      Totally. I love the shoes, but want her whole outfit. Where can I get that kimono jacket!?

    • Jill says...

      I agree! Love that first outfit so much!

    • Rachel says...

      Agreed. The shoes are lovely, but I also want to know everything about what Kendra is wearing.

  51. cilla says...

    I am so sorry, that shipping to Europe is so expensive :( Maybe next time..

    • Lauren says...

      And they don’t do duty, either! You could end up paying nearly €30 for shipping and then have to go to the customs office (is there anything worse?) and pay more! The shoes are lovely and I hope one day they will try to break into the European market, but I’ll be waiting as well.

    • cilla says...

      Exactly, Lauren! I end up paying so much every time I order something from Etsy (and forget to check where seller is from)

  52. I love my blush pink ones, but do you have any advice on how to keep them clean? I tried a suede brush but it isn’t cutting it with city grime!

    • Stephani L. says...

      I wore mine once to run an errand and they got so dirty….so disappointing. I am very careful with my shoes and have had some pairs for nearly ten years and they are in great shape. I love Hobes but im so worried they will just keep getting dirtier.

    • Joanna Goddard says...

      thanks for these questions! my hobes have held up really well, and here are two tips: before wearing, i sprayed mine with a water and stain protector (http://amzn.to/2yoO954), and you can get little marks off with baby wipes, too. hope that helps xoxo

  53. tricia says...

    i got my first pair of hobes after you repped them a while back and i LOVE them. congrats on such a cute collaboration! if you know – where do the (i’m guessing linen?) top and jacket in the first pic come from? also so cute…

  54. Melly says...

    These are so cute! I’m SO bummed the navy strip ones are out in my size (36) already :(

  55. Alyssa says...

    So cute! Do you wear thin socks with them? If not, how have they held up?
    Thanks!

    • Joanna Goddard says...

      i actually wear them with no socks — they’re SO comfy, you don’t need to break them in at all. they look really pretty and laid-back with a little ankle showing! :)

    • Savannah says...

      Girl you better just start posting an outfit link with everything Kendra wears! I love that blush scarf!

  56. Kyle says...

    These are beautiful, I love them!!! I’m keeping this on my wish list. They do seem really perfect for travel!

  57. Margarita says...

    Might be a silly question: But is there no size 8? The guide jumps from a 7.5 (38) to an 8.5 (39). I’m guessing I go with the 39s

    • Lexi Mainland says...

      Hi Margarita,

      I wear an 8.5 typically (or a 9 if a shoe is small or narrow) and my Hobes are a 40. Hope that helps!

      Lexi

  58. Carrie says...

    Literally the *perfect* shoe. I’m in love!

  59. Melissa says...

    Wish they came in a size 5, 😩

  60. Dawn says...

    Love them!! But how do the sizes work (I wear a size 6). Thanks!!

    • Joanna Goddard says...

      thank you, dawn! a 6 would be a size 36

      here’s their size chart, if that’s helpful for anyone!

      All sizes are European. Women’s sizes do run on the small side, so if in doubt, or if you take a half size, we suggest you take a size up. To find your size, measure your foot from your heel to longest toe. Compare this measurement with the lengths (cm) in the size chart below.

      Length (cm) 23.1 23.8 24.5 25.1 25.8 26.5 27.1
      EU sizes 36 37 38 39 40 41 42
      US sizes 6 7 7.5 8.5 9 10 10.5

    • Joanna Goddard says...

      that size chart looks a little wonky in my comment! it’s also on their site if you click on “size guide”: http://bit.ly/2w6aPFq

    • Dawn says...

      Thank you for answering my question!! And now I see size 6 in stone is already sold out – I signed up to be notified when it is back in stock but since it is a limited edition, do you think they will make more?? Anyway, congrats on a great shoe – they look awesome!!

  61. Jo these are gorgeous! Already purchased, I’ve just rationalized it to myself by deciding that half-birthday gifts to myself are a ‘thing’. Can’t wait to wear them ;)

    • Joanna Goddard says...

      haha, they’re totally a thing! :)

  62. I bought a pair of hobes after reading a cup of jo post and an article by vogue about them in the same week and felt like I was destined to buy them ;) they are my absolute favourite shoe now! Ridiculously comfortable, super cute and go with everything, cannot recommend them enough!

  63. Keely says...

    I bought both pairs! I wear Hobes daily. They are the perfect shoe for wrangling toddlers.

  64. Melanie says...

    Who makes the pretty blush sweatshirt?

  65. Jen says...

    Beautiful! Disappointed they only go up to 42. Congrats on such a fun collaboration.

    • Joanna Goddard says...

      shoot! what size do you wear, jen? a size 42 is a 10.5 in US sizes.

    • Alyssa says...

      Jen, are you a fellow large-feet gal? 11/11.5?

    • Christine Bassis says...

      Yes – I agree! I was hoping for size 43. Maybe next time?

    • Joanna Goddard says...

      we will work on this for sure! thank you so much for the feedback, ladies xoxoxo

    • Lauren says...

      Same! I am a size 11, or 11.5. Would have loved to have bought a pair of these :(

    • Joanna Goddard says...

      oh, shoot, I’m so sorry guys! I’ll chat with Georgia about it!

    • Another size-11 here. Please think of us next time.

    • dana says...

      Same here! Big feet girls unite.

  66. Ellen says...

    These are lovely, but I also NEED to know about Kendra’s jacket! Where is it from?!

    • kendra says...

      YES, PLEASE! that jacket is stunning! love it with the bronzy tee. forever trying to be as stylish as my name-twin.

    • Go girl says...

      I’d also love some info on that coat! Thanks for a super blog!

    • Kayla Davis says...

      Yes! Where is this coat from?? So beautiful!

    • Courtney says...

      I have the same question as these ladies. Where is that gorgeous coat from?

  67. What a lovely idea and they look beautiful! Congrats on a perfect collab!

  68. Nikki B says...

    Can anyone comment on the support of these shoes? How about if you get caught in an accidental rain storm? For this price I like to do my research ;)

    • Lindsey says...

      I also wonder how long a pair typically lasts on the NYC pavement!

    • Stephanie says...

      Yes! You said what I was thinking. For all that they’re gorgeous… surely the pale colours, soft fabric and flat soles are impractical for everyday/frequent wear? A shame, as they’re pretty.

    • Katie says...

      YES i have the same question!! i adore the look of the suede, but would be so paranoid if there were to be any rain in the forecast. can anyone weigh in?

    • KL says...

      Agree! So many great looking shoes have zero support. Also curious about the rain aspect, especially for when traveling.

    • I want to know too! Also considering buying, but they’re a splurge for me for sure

    • Lily says...

      Me three! I love the concept and look of these shoes, but I walk a lot and am generally really hard on my footwear, so for that price, I want to make sure they actually last!

    • Joanna Goddard says...

      thanks for these questions! i don’t wear mine on super rainy or snowy days (then i wear boots), but in average weather, my hobes have held up really well. before wearing, i sprayed mine with a water and stain protector (http://amzn.to/2yoO954), and you can get little marks off with baby wipes, too. hope that helps!

  69. Sarah says...

    These are beautiful, ladies! Congratulations!

  70. Are the bottom two photos the blush colored pair?
    What color is the first pair of pictured shoes?

    • Joanna Goddard says...

      yes! the first pairs are the stone stripe (stone + navy), and the second pair is the blush stripe (blush + pink). thank you! xo

  71. Congratulations!!! I may just have to splurge on these — I’m always hunting for the perfect travel shoe. These are truly beautiful.

  72. Anna says...

    So pretty! I love the blush color. Do you know who makes the jeans the model is wearing? Thanks!

    • Joanna Goddard says...

      thank you! they’re by mother denim: http://bit.ly/2f7FRGl