Style

My Beauty Uniform: Julie O’Rourke

My Beauty Uniform: Julie O'Rourke

Julie O’Rourke lives on a tiny island in Maine with her partner, Anthony; toddler, Diogo; and dog, Violet. The owner of Rudy Jude, a children’s clothing line, she has a playful sense of humor that complements her laid-back beauty. Ahead, she talks about DIY haircuts, the best thing to bring on trips, and the beauty product you can find in the kitchen cupboard…

Beauty Uniform: Julie O'Rourke

How does living in rural Maine affect your beauty routine?
Maine is very beautiful, but the seasons are drastic and can change very quickly. It can go from summer to winter overnight, so you have to be ready to wake up in the morning with cracked lips and static-y hair. The only thing that helps this transition for me is Lansinoh. I know, it’s nipple cream, but its great for chapped lips!

What do you love about life there?
Nature. It’s hard to be inside so much in the winter, but the summertime is magical. We spend every day picking blueberries, hanging at the beach and going out in our little boat. Our son Diogo is able to be independent — it’s so cool to watch him tool around in the woods at such a young age. He has great balance already, probably from all that exploring.

Beauty Uniform: Julie O'Rourke

Have you always lived in Maine?
I grew up here, but went to college in Providence. I also spent a funny weird year traveling with my best girlfriend, before moving back here six years ago.

Tell us about that!
My friend and I had both been working, but didn’t know what we wanted to do with our lives. We decided to figure it out together. We went to California, where we worked on a farm and saved up some money. Eventually, we used that money to fly to Hawaii, where lived in a tent on the beach for six months and got landscaping jobs. Neither job was very fun, but they made ends meet.

How did the trip affect your beauty routine?
We were both young and single, so even though we were in a tent, we still wanted to go out and look good. We were both into natural beauty, so we basically had the tent filled with coconut oil. We smelled like a couple of macaroons. We also were inspired by Born to Run, which we would read out loud to each other in our tent. The book was about the Tarahumara people in Mexico, who would eat chia seeds before they went on these really long barefoot runs. So, every morning, we would take a cup of water, add the seeds and a little bit of lime juice, mix it with our fingers and chug. We were like, ‘This is the path! We’re going to be so healthy and so beautiful!’

Julie O'Rourke's Beauty Uniform

Do you still take road trips?
Yes, last winter, our family drove to California and back with our dog. Diogo was only seven months when we left, but it went surprisingly well! We’re also planning a short road trip around Portugal this fall. We’re hoping to explore where Anthony’s dad was born. We’re excited for Diogo to see where he comes from.

Do you have any on-the-road beauty tips?
I got into the habit of doing late-night hotel beauty sessions. I brought along French green clay — a powder that you mix with water to make a face mask. It makes your face really tight and your pores super small. I then use Night Swimming toner and Rosa the Beautiful cream, to refresh my skin post-mask.

Julie O'Rourke's Beauty Uniform

What’s your regular skincare routine?
As a mom, it’s hard to stick to a consistent routine, but I try to use Aesop exfoliating wash with a Clarisonic on my face every other day. Last year, I went on a trip to Joshua Tree with my cousin and she had all her Aesop products and a Clarisonic laid out and she was like, ‘You need these.’ I just do everything that my friends do, ha! So, I basically took her whole skin care regimen. Then my sister saw me using them, and bought the whole thing, too. I switch that up and cleanse with Everyday Oil every other day, too.

What is that?
Oh my god, it’s the best product in the world. I use it on my face as a cleanser and on my body as a moisturizer. My skin responds really well to oil cleansing (essentially, washing with a hot washcloth and oil) because it allows for the natural oils to balance out. So, if I have to run out the door with a screaming toddler, my skin won’t feel too dry or too oily by midday. The whole family uses it, it works for so many things. It has rose geranium in it, so in the summer it works as an insect repellent. We even use it on our dog to repel ticks!

My Beauty Uniform: Julie O'Rourke

Do you wear makeup every day?
When we’re having a seasonal shift, my face goes from looking tan and glow-y to pale and wintery. At that point, I’ll take things up a notch and wear foundation, bronzer and some mascara. Last spring, I switched to this Italian mascara called Grande that really works. I haven’t been wearing much mascara this summer, so when I put it on now, I’m like ‘Woah, baby, they’re like a foot long!”

Beauty Uniform: Julie O'Rourke

How do you change things up for special occasions?
I’ve been watching lots of contouring videos on Instagram. Instagram suggests video feeds they think you would like — mine right now are “natural beauty,” “goth style,” “cake decorating” and “trampolines.” I wouldn’t have picked them myself, but it turns out in the sleepless hours of early parenting, these are exactly my interests. Who knew! I wish I could say I use my new beauty skills on nights out, but really I just put on Grande brow gel. It feels pretty glam to have a bold brow.

Do you have any beloved drugstore buys?
Cornstarch! I use it as dry shampoo and armpit powder (to cut down on sweating and odor). I add a few drops of essential oil, usually lavender or rose, and apply the mixture with a big fat brush.

Beauty Uniform: Julie O'Rourke

What’s your signature scent?
People always tell me I smell like cedar, which is nice. We do live in a cedar house, but I think it’s more from the mixture of scents I wear. I use a little perfume called Maison Louis Marie No. 4 that smells of cedar and sandalwood. Then the Everyday Oil has a bit of an earthy palo santo scent. Together they make their own smell.

Beauty Uniform: Julie O'Rourke

What’s the most drastic thing you’ve ever done with your overall look? 
Many things feel drastic while they’re happening, but end up not being so crazy in hindsight. Like many moms, I cut my hair after I had Diogo so he wouldn’t pull it. If you had talked to me then, I was being so dramatic you would have thought I buzzed it all off, even though it was only to my shoulders. Anthony had even longer hair then. When Diogo was a baby, I wouldn’t let him sleep between us because I was so nervous about Anthony’s hair getting around the baby. Now, Diogo does this thing whenever he gets any hair in his mouth, he goes, ‘Ugh, Daddy.’ I cut Anthony’s hair to his shoulders, but it’s still everywhere.

You cut his hair?
It’s been an ordeal. Anthony and his mom, dad and sisters have all been getting their haircut by the same woman, Sharon, for most of their lives. So, every time I cut his hair, Anthony gives me this long lecture on how to cut it just like Sharon. I’ve actually gone to a few appointments with them and watched and learned. She cuts each cluster individually and does this kind of swoop with her hand, so that’s how I do it. Friends now ask me to cut their hair, too. Basically, I am a professional now. I think Sharon would be proud.

Beauty Uniform: Julie O'Rourke

Do you remember any beauty disasters?
When I was 11, my mom was dropping me off at school and noticed that I had shaved my legs. She was like, ‘What did you do?!?’ I was mortified. When summer camp came along, I worked up the courage to ask her if I could shave again. She of course said no, and I was devastated. She came from a family where her mom wouldn’t even let her wear clear nail polish. It was a very old New England kind of mentality — no makeup or anything flashy. But she ended up sending me a care package with a razor in it — you know, the kind with the soap around the edge.

Beauty Uniform: Julie O'Rourke

Do you ever do beauty treatments?
There is a little spot in town that does non-toxic spray tans. I’ll get one if I have a wedding or special event. All my friends make fun of me because it’s basically the antithesis of how I feel about anything else, and every time I say I’m never doing this again. My sister does it, too, so I can seek comfort in that. She and I are really good at egging each other on. One of us will talk the other into being the guinea pig. I just convinced her to get eyelash extensions.

Julie O'Rourke's Beauty Uniform

What are your beauty inspirations?
I was visiting a friend who just had a baby the other day, and I know it sounds cheesy, but I don’t think anyone is more beautiful than a new mom. Maybe it’s because your appearance at that point is the last thing on your mind; or it’s the tired eyes and the extra bit of fat under your skin; but there is something so beautiful and truthful about a mom’s face in those early days. I try to carry that with me whenever I look in the mirror to remind myself that all of my experiences — good, bad, exciting, traumatic, exhausting — are as much a part of my overall beauty as the routines I keep.

Thank you so much, Julie!

P.S. More women share their beauty uniforms, including a therapist and hair stylist.

(Photos courtesy of Julie O’Rourke.)

  1. Ismah says...

    I love this section and this is my favorite of them all! Thank you so much for your inspiring blog

  2. um. I know this is about her. And she seems great and au naturel and really killing this handy earth mother vibe. As a born and bred New Englander who summered in Maine, I love her and her whole schtick makes me homesick. But srsly guys. That is the hottest Dad/dude/fella ever. I just went over to her insta to peep more pics of him. Hubba Hubba. Sigh.

  3. Vanessa says...

    This post is just awe-inspiring. I want to live like Julie and Anthony and their beautiful toddler. They seem comfortable being who they are.

  4. Jennifer says...

    I just have to say i’ve been obsessed with medela lanolin nipple cream being the BEST lipgloss ever since I had my daughter in 2012. Perfect moisturizer plus a really pretty, nice sheen that sticks around without being sticky!!
    I’ve since had two other little ones and always beg at the hospital for the mini bottles they have b/c they’re convenient in your bag!

  5. Cassie says...

    I’m a New Englander too, and this woman is my style kindred spirit. Totally pinned a bunch of her products to look into. Would love an outfit series about her! Good work CoJ team :)

  6. I love this series. I don’t know if you follow her on Instagram, but I would LOVE you to interview Claire of Jetsetmama (on Instagram) for this series. She has such an amazing personality (from her captions and Instagram stories) and she is so stunning. I know she’s into natural beauty and diet, and would love to know her secrets! Also a mother of three. https://www.instagram.com/jetsetmama/?hl=en

    • Renee says...

      I second this!

  7. Love that pic of her walking through a meadow. I need to go meadowing. Live in AZ so it is a two hour drive to the woods.

  8. Holly says...

    Love a good beauty routine post with a girl on a roof with a hammer!

  9. Liz says...

    Coolest chick ever and that baby – swoon! What a tiny heartbreaker! :-)

  10. Louisa says...

    Just ordered the everyday oil. Thanks for a great post as usual.

  11. Cait says...

    I loved this post, but even more the instagram rabbit hole it sent me on! What a gorgeous family. I love that someone on COJ talked about oil cleansing! I’ve been doing it for about five years and love it. At first I used olive oil with a touch of castor oil, and now I don’t need the (astringent) castor oil anymore. Similarly I use arrowroot (and cocoa powder since I’m dark haired) for dry shampoo and homemade deodorant! Also arrowroot or bentonite clay as baby powder if my littles need it (cornstarch can feed yeast if used as baby powder). I echo all the requests for a home tour and outfit posts!

  12. lisa says...

    oh my goddness, I love her entire style!! Please get her to do a week of outfits!!!

    • Hallie says...

      I second this!

  13. Love this one!

  14. Rachel says...

    I loved this installment! And I would LOVE to see her week of outfits if you guys are into it!

  15. Erin says...

    Cake decorating instagram videos forever! I’m truly addicted to them.

    • Anna Rafalski says...

      Oh man, so am I. It’s just so hypnotizing.

  16. Ok, I desperately need to know about those wide-legged white pants with the frayed bottoms. Oh, and also how is this anyone’s real life?! I feel like she took all the dreams in my head and then is just out there living them… and she seems so lovely and down-to-earth to boot. Good on her, living out my vision board. Somebody should! :)

  17. I think this is my favorite post yet. Julie’s earthy approach to her life is so inspiring, and the dreamy quality of her photos is beautiful! I’ve already bookmarked the French green clay mask to add to my next Amazon order!

  18. jen says...

    Love that pic of her walking through a meadow. I need to go meadowing. Live in AZ so it is a two hour drive to the woods.

  19. Rob says...

    Fujifilm x100T…. so dreamy! No wonder the pictures are so good.

  20. Marni says...

    Julie is a babe! House tour pretty please. From that badass photo of her on the roof, I’m curious about if she and her husband built it!

  21. Lily says...

    She is adorable! Now off to try out cornstarch.

  22. Lindsay says...

    Wonderful! Really enjoyed this :)

  23. Amy Madeline says...

    I love, love, love that you chose her funny blowing a raspberry moment with her son rather than an expected beautiful mom shot as the intro for this post. Hurray for our funny face moments, and a reminder to me to not cringe when a friend shares of photo capturing me in one the many extremely expressive faces that I suspect I make all the time!
    (And I am intrigued by her favorite Everyday oil and Grande mascara.)

  24. I personally don’t have much in common with Julie, but I appreciated reading about her lifestyle nonetheless. One of the many reasons I love this blog is that I get to read about the daily lives of other women and appreciate the many different ways we all approach beauty, fashion, motherhood, religion, politics, etc. I truly appreciate the way you curate your content to provide various perspectives and find that it always widens my worldview. <3

    • ^^ This!

  25. Kate says...

    I would love to see something about her wardrobe, too. :)

  26. sarah morabito says...

    I LOVE EVERY BIT OF THIS! She is so inspiring and her life feels so….not cookie cutter and bold. I am truly inspired by her will :)

  27. Beautiful photos and great stories! Thank you!

  28. Emily M. says...

    I feel like she and I would be friends. I love her confidence and her sense of humour — and how the two seem to intermingle. Thanks for this fun read!

  29. Laura says...

    Julie, please explain to us oil-cleansing newbies what you mean by cleansing with Every day oil and a hot wash cloth? My skin does exactly what you said cleaning with oil helps you to avoid!

    • Kirsten says...

      I don’t know Julie’s personal technique, but I’ve recently started rubbing a bit of coconut oil into my face, then running a washcloth under super hot water and removing it. I let the washcloth just kind of sit on my face for a mini-spa like treatment for a second and then wipe the oil off.

      I have gross, acne-prone combination skin that I’ve always struggled with, and I love this method! After reading this I’m also really interested in trying the everyday oil blend…

    • Sasha says...

      Yep, just what Kirsten says. You massage oil of your choice into face, then put hot wash cloth over face and let stream. This opens pores so that the warm oil can emulsify the oil clogs and release them. You repeat, massage, cloth, massage cloth, as many times as you like. Then use warm cloth to wipe oil off. Your face will feel clean, smooth, soft, radiant. It’s all I have done for many years. Zero other products, never need to moisturize even though I live in a very dry climate. Oil cleansing let’s your skin balance itself. So I never have break outs either. I use almond oil (about $10 for a big bottle), but depending your skin type, you might like caster, coconut or another oil. I do only once a day, but you can do twice (I don’t wear make up and just rinse sweat off). Best of luck!

    • Sasha says...

      I’m such a cheer leader for oil cleansing, truly I should have a sponsor. BUT just wanted to add, I’ve seen so many teenagers with horrible acne try oil cleansing and see their skin start to clear almost over night. It’s truly a miracle for many.

  30. kaye says...

    I have no allusions that this comment will get through moderation, but it should be said:
    it seems to be like a pattern is emerging: the WOC you feature for this series talk about their evolution–their journey that they have to take to embrace style and beauty that celebrates who they are, in an unapologetic fashion. Sadly, we still live in a day and age where WOC HAVE to this sort of hard work–while the white ladies just show up and call it a day.

    re: those white ladies: the trend here is: wealthy, no fuss but hugely expensive products to maintain that lack of fuss…

    it just seems like, once again: WOC work twice as hard to get half as far, as their white counterparts who extol the virtue of cornstarch and nipple cream as chapstick…

    • Joanna Goddard says...

      Thank you so much for your thoughtful comment, Kaye. (Sidenote: Of course we would publish your comment! We moderate only those comments that are clearly attacking, offensive, etc. We very much appreciate and encourage debate and discourse, and am grateful for your comment.)

      I’m going to think deeply about your comment, and if this is the case, definitely address and change it. I just looked back carefully through our beauty uniforms, for which we typically ask each candidate a very similar list of questions (what did the women in your life teach you about beauty? when did you first become interested in beauty? etc.), and there are many women of color who didn’t talk about an evolution or journey, and there are also many white women who did.

      a few examples:
      https://cupofjo.com/2017/03/danielle-aceino-instagram-beauty/ (having a hard time having self-confidence from a young age, keeping to a tight budget after having three kids at a young age)
      https://cupofjo.com/2017/04/clair-farley-beauty-uniform/ (a transgender woman and how she transitioned)
      https://cupofjo.com/2015/09/claire-mazur-ofakind-hair-beauty/ (ongoing struggles with depression)
      https://cupofjo.com/2016/05/beauty-uniform-reagan-baker/ (growing up homeschooled in a mormon family and how that influenced her; now raising a child with severe special needs)
      https://cupofjo.com/2016/01/my-beauty-uniform-leah-goren/ (going to rehab for anorexia)

      But I’m going to think deeply about this and make sure it isn’t happening in ways that I haven’t yet realized or in other parts of the site. Thank you so much, Kaye! xoxo

    • jac says...

      I think you’re accusing Joanna of upholding a white person’s standard of beauty, but I don’t think that is deserved. She has included women with all sorts of hair types and skin tones for this series and others, praising their beauty. I see WOC more and more on this blog and I assume the trend will continue. I would say socioeconomically it’s not that diverse…but there are other blogs that will tell me which drugstore concealer is the best. I don’t want to read about cheap products. I read this blog for aspirational purchases. Someday I WILL try Josie Maran. I don’t read Vogue to find the best deal on stretch pants either, LOL.

    • Kaye says...

      Thanks, Joanna.

      I hate to sound like nails on a chalkboard–but I think these are convos that we (white cis women) really need to keep having and reckoning with–thanks again for your thoughtful response.

    • brianna says...

      I agree with Jac. I may not be able to afford most of what gets shared in the beauty routines, but those are the products those women chose to use. Joanna and Co don’t deliberately seek out women using the most expensive products on the planet. On the flip side, I don’t want to use the $2 drugstore brand that’s going to make me break out like a 13 year old, either. It’s about finding a happy medium from all the posts that works for your skin type and needs.

    • I think get what you are saying, Kaye, and appreciate white women starting these convos (it can be seen as combative when women of color do so. sigh.) I also think Joanna’s reply (as always!) is really thoughtful.

      As a WOC, I have really appreciated the diversity on COJ. As as a WOC, I also think that when we are posed similar questions to that of white women (it seems the questions in this series are always similar), our answers will be different simply because we experience life in a very different way. Speaking a a Latina, even beauty can be a loaded topic. (I kid you not, I had a deep conversation with my coworker yesterday about how JLo was a game changer in how thought about myself as a teenager in the late 90s). So while a white woman’s response to, let’s say a question about hair could be “I use xx shampoo and have actually found this organic body lotion to be the perfect conditioner,” mine would be “it took me fifteen to begin wearing my hair naturally curly again because I was notably judged differently by my colleagues and even my college boyfriend. I recently found this $40 hair oil / sea salt spray which manages it perfectly. It’s more than I’d normally spend but it’s worth it to keep this lid the right amount of crazy.”

  31. Laura says...

    Love her look and style! Thanks Jo!

  32. Mara says...

    Her shaving story is a mirror of mine! Glad to hear that someone else didn’t have a mother who was cool about shaving, saying “It’s time!” and handing over a razor and gel. It was a huge deal when my conservative Pennsylvania mother bought me clear eyebrow/eyelash gel in high school!

    • Joanna Goddard says...

      “It was a huge deal when my conservative Pennsylvania mother bought me clear eyebrow/eyelash gel in high school!” = love that, mara!

  33. MyHanh Ozonoff says...

    loved!

  34. Oh my goodness can I be friends with Julie?! She exudes such an earthy coolness that I completely admire. Her routine seems so down to earth and I absolutely adore the photo of her on the roof! I’m off to follow her on Insta now :)

  35. Anna says...

    Julie, you look great! I second the week-of-outfits-for-the-whole-family request, that would be tremendous. xo

  36. Monica Gruber says...

    Julie has such a great sense of style. I would love a house tour!

  37. Sara says...

    Just fell deeply in love with this woman, her child, her partner, and her life. I love these posts, love reading about women in different parts of the world with amazing lives and attitudes and spirits. It just feels so nourishing to my soul to fill up on these amazing ladies.
    Thank you, CoJ team!

  38. Beautiful blog!!! Really the article is awesome.

  39. Mirella says...

    I can vouch for the Heart of Gold products she recommends and uses. Everything that Ally Draizin creates is so amazing! When I use my moisturizing cream and hydrolat toning mist, I feel like an Earth goddess :)

  40. I now have the biggest girl crush!

  41. Trisha says...

    But that baby though! Too cute!
    Love her style, about to order some oils!

  42. Helena says...

    Love the article… I’m from Portugal and my son’s name is also Diogo.

  43. Veronika says...

    Very amusing article! :) we do this thing with my twinsister as well: if we wanna try out a new beauty thing one of us starts and if it works we are both in. Thats how she cut her long hair after years and years of growing it..and we got eyelash extensions too.

  44. Resi says...

    Gorgeous! Thanks for the lovely article. Loving the beauty uniforms in general and this one especially! Totally want to hang out in their cozy house and be friends with them ;) and this island?? Hello dream holiday!

  45. Kate says...

    I have just fallen down an instagram rabbit hole and looked through your past images in awe. Julie, you are one beautiful lady with one beautiful life and family. After skimming through your pics, I woke up my oblivious, sleeping boyfriend asking him where we can pick blueberries in London.

    • Joanna Goddard says...

      awww hahahaha :)

  46. Stef says...

    One of my favorites so far!! I would love to see more from this beautiful family!!

  47. Kat says...

    Beauty at it’s best 👌

  48. Loved this interview! And love the Rudy Jude line too. Thanks for sharing a glimpse into Julie’s life. :)

  49. Hilary says...

    House tour, please!! And week of outfits!

    • Haha yes! Second this :)

    • Claire says...

      Ditto!

    • Meghan Edwards says...

      DITTO!

  50. Susie says...

    I honestly just read her post on Mother Mag the other day (fyi, I am an 25-year-old with no plans of being a mother soon but has the soul of a mother with 10 children) and now this! Seems I am being called to build a minimalist home on a tiny island in Maine with my partner…thank you so much for this wonderful feature! She seems to have such a wonderful soul and it emanates so powerfully, even through a computer screen.

    • Desley says...

      “25-year-old with no plans of being a mother soon but has the soul of a mother with 10 children” this is how I am going to refer to myself from now on haha.

  51. Chelsey says...

    I also follow her on IG. Her home is so beautiful! House tour please! She’s so beautiful and her look seems so effortless.

  52. Hope says...

    I was so excited to see a feature on something related to the state of Maine. I just got home from spending a week along the Maine coast and am in love with that way of life. I agree we need to see a house tour. Julie looks like a natural with a hammer too!

  53. Elizabeth says...

    Love love love.

  54. Tawny says...

    I knew from the intro photo that I would love her! But really, this series is one of my favorites. Even if the aesthetic is so different from mine, I appreciate the differences of these darling ladies and it makes this blog/site feel so balanced and diverse. But I always take a skill or product from these beauty uniforms.

  55. Sarah Dunbar says...

    We need a house tour! And which island in Maine?

  56. looooooved this!

  57. Kelsi says...

    Rad natural mama! I was needing a kick in the pants, style-wise today, and this was helpful. She looks a lot like the effortlessly stylish cool moms in my seaside sailing town of Port Townsend. Great picture of you laying shingles. Good stuff.
    Funny you mentioned Born to Run – one of the guys in the book (Billy) is an old coworker of mine from the Big Island.

  58. Tiia says...

    Would love to see a week of outfits from the whole family!

  59. Amy says...

    I am greeeeeeen with jealousy. She’s a babe! I love how inspirational this series is :)

  60. Claire says...

    She is lovely. I’m intrigued with the everyday oil and the mascara. Also- I love her loose comfortable pants – terrific look.

  61. Laura says...

    I’d love to know what lipstick she’s wearing in the photo with the black dress and baby

  62. Angela says...

    Any chance we could get some info on cornstarch armpit powder? Does she make a big batch or just on the daily? And either way, how much cornstarch goes into it?

    • Katie says...

      Yes! More info please!

  63. Kim says...

    Where do I find her slip on shoes??? They look so comfy!

  64. Megan says...

    I just love her, full stop. So cool and funny. Favorite mama on Instagram too. She always makes me laugh.

  65. jmb says...

    She is wonderful. I really liked this one.

  66. Tanith says...

    Loved this! Seeing how gorgeous her skin looks, I think I’m sold on getting a Clarisonic now! (And of course, after hearing her describe it, I’m daydreaming about a trip to Maine now!)

  67. suz says...

    Wow she seems pretty awesome. I MUST know what jeans she is wearing in the 5th photo with the ripped knees and the guitars next to her. They are THE jeans. If anyone can help a sister out it would be much appreciated.

  68. Sophie Roland Heiðdal says...

    Agh need a house tour like right now!! (umm… please).

    Favourite beauty uniform ever. In love with this woman and her life.

  69. Nicole says...

    I was excited to see you featured Julie! I’ve been following her on Instagram since I became a mother myself almost 2 years ago, and have a total crush on her & her fam! such a refreshing life to follow, and Diogo is just adorable, so how could you not love them?

  70. JP says...

    Wow, her life is like a Madewell catalog!

  71. Emily says...

    ok, just ordered my magical every day oil! been using almond oil religiously in lieu of lotion since another beauty uniform suggested it. going all in on the beauty oils.

  72. AJ says...

    Julie your house is the dream. Love the tent stories… hehe! Very intrigued by the skincare products too, might have to try that clay mask!

  73. Catherine says...

    The last paragraph about how beautiful new moms look made me tear up. I’m currently pregnant and have felt anything but beautiful lately, but her comment made me rethink my attitude. Pregnancy is truly magical and I should be more kind to myself and my body–for it’s creating life!!!

    • kirstin says...

      I have teary eyes too – she seems like such a lovely lady doesn’t she? And yes you should be kind to yourself, be the friend you wish you had as the saying goes. Good health and love are the only things we should think of when we think of beauty. I have a friend whose teenaged children were scouted by a modelling agency, my friend was so surprised – shocked – I asked her why, and she said “all children are beautiful, I don’t understand why anyone would select my children over anyone else – don’t you see, they’re all amazing” – needless to add that she has been midwife for 30 years – but now I am older, and my son has battled some horrible health issues, I see the world like my friend – every child, every one is beautiful. This was a long winded way of saying, that you are most certainly beautiful.

  74. Mollie says...

    “Sharon would be proud.” – ha!

  75. Alexandra says...

    Wow thank you! Julie has been my favourite insta mom for a while now. My daughter is 5 days older than her son:). She’s such an inspiration.

  76. Devin says...

    Oh this is GREAT. She is SO COOL. I sent literally every picture via gchat to my best friend as I’m reading and then gave up and just sent her the link to this post. (I’m clearly being SUPER productive at work! Ha!)

    Anyways, always look forward to these posts! Love them! Keep them coming! :)

  77. Teree says...

    Holy crap, she’s cool.

  78. Andrea Selkregg says...

    Cute Baby!

  79. Love everything about this. I would be pumped for an entire week of stories on how to be her.

  80. rachael says...

    After skimming her Instagram, can we have a home tour next?

  81. KL says...

    Her wardrobe needs to be my wardrobe right now.

  82. Lauren E. says...

    I love this one! Also is she um… building a house? Has anyone ever looked so chic with a hammer in her hand?

    • Joanna Goddard says...

      no kidding, right? her husband is a builder by profession, and she helps. so cool.

    • shannon says...

      I agree – I became totally sidetracked at that photo and started wondering about how to build a cedar roof. I love that she has a neck bandana in that photo – like “yup, I’m building a roof and wearing Carhartts, but I can still spice up this look.” Very…builder-chic :)

    • Christie says...

      Agree, as soon as I saw that pic I was thinking ‘why are we talking about hair and makeup when this woman is building a damn ROOF!’

  83. brianna says...

    Beautiful! I’ve never been to Maine, but every time you share a beauty uniform or a house tour or a travel post from there, it makes me want to make my bags and move.

  84. yael steren says...

    Can we just take a moment to appreciate how well styled her baby is in that first photo!!! It’s PERFECT!! Now onto the actual post – I also love bringing a mask with me when I travel! It’s such a great way to make sure your skin stays bright! xx yael

    • Joanna Goddard says...

      he is so insanely cute!