The Best Bedding

Brooklinen bedding

Is your bed your favorite spot at home? Many people seem to l-o-v-e their beds, but I’ve never completely felt that way. I get in, it feels fine to be going to sleep, but it’s no great shakes. Then, after we moved, we switched to a king size mattress, so we needed new bedding. We picked out a set from the online brand Brooklinen and everything changed…

Brooklinen bedding

Now I love my bed so much, I actually think about it during the day. And when I climb in, I’ve caught myself whispering, “Bed bed bed bed bed bed bed,” because I’m so happy to be there. I even read more now because I want to get into bed earlier. This duvet cover in Bedford navy stripe (which gets over 500 five-star reviews) has a classic vibe that’s slightly masculine. White duvets also get instantly dirty with little kids (at least with our kids), so it’s nice to switch things up with some pattern. We’re using it with an all-season down comforter.

Brooklinen’s sheets — we have this white set — are crisp and somehow always cool to the touch. (How do they do that?) And our old pillows were either too thick or too thin; my neck would often feel cramped in the morning. But these down pillows are just right.

Brooklinen bedding

Founded on Kickstarter two years ago by a husband-and-wife team, Brooklinen tries to find the middle ground between plain sheets from big retail stores and expensive luxury European brands. They offer their beautiful, high-quality sheets at a fair price because they sell directly to customers online.

Brooklinen bedding

I honestly can’t say enough good things about Brooklinen’s bedding. (The girls at work keep making fun of me for going on and on :) I’d definitely recommend them and am so happy I’ve discovered them.

Brooklinen bedding

Brooklinen is giving Cup of Jo readers a discount: Get $15 off your first order using the code CUPOFJO2017, through May 31st. (Their bundles, which include pillow cases, a sheet set and a duvet cover, are a great value — 25 percent less than individual pricing.)

What are your secrets to a comfy bed? Please share your tips!

Thank you so much, Brooklinen!

(Photos by Alpha Smoot for Cup of Jo. Styling by Kate Jordan. This post is sponsored by Brooklinen, which makes linens we really love. Thank you so much for supporting the brands that support Cup of Jo.)

  1. Heidi Heifetz says...

    I have to add my voice to these glowing reviews for Brooklinen sheets. I just received my Luxe sheet set and have to say, I am completely UNDERWHELMED. I expected crisper, heavier sheets like the finest hotels I have stayed in. Possibly I bought the wrong set and should have bought the other type they offer but since there were no swatches of all three that I could have checked I had to wing it for $150. Now I feel a bit TAKEN ADVANTAGE OF. It would be nice if Brooklinen were to offer to send me their classic set to try.

  2. MaryS says...

    Thanks for your review and intro to Brooklinen. I don’t mind paying a bit more for quality and that’s what I expect when I get my first order. I also used your discount code and the site offered free shipping, so my order is around $115.

  3. Bel says...

    Clearly not a post geared to working middle class families who can’t afford to spend 100+ on sheets.

    • CB says...

      OK – I spent about $125 on a set two years ago, wash them every 3 days and they are just keep getting softer.

      Wamsutta sheets at Bed Bath and Beyond cost nearly as much and after six months are nasty.

      I buy based on a Cost-per-Wearing formulat – and these sheets busted through all my expectations. A new set I asked for and received for Christmas from my mum & dad is still in the box – the current set is nowhere near ready to retire.

  4. Alma Maynard says...

    I have a poodle-mix dog. I have him sheared every spring. If I don’t, he is way too hot in the Texas summers. He doesn’t stay out all day in the heat but why should he suffer when he is out? I think shearing sheep every spring is being good to them. It is also providing humans with warmth and comfort. I won’t eat mutton or veal. I don’t eat very much meat of other sorts either but as long as the animal is killed for food, I don’t have a problem with it.

    • Joan says...

      Interesting story…(smh)

    • JASMINIA G says...

      YOU HAVE MADE MY DAY LOL

  5. Erica says...

    I don’t suppose they use organic/GOTS certified cotton? I’ve vowed not to buy anything else for bed/bath linens from now on (really, any other type of cotton…)

  6. Beatrice says...

    I’ve never tried Brooklinene, but I have Peacock Alley, Sferra, Boll and Branch and Thomas Lee. The Thomas Lee are the best hands down. they are the closest I have found to the percale of yester-year. And when they come off of the clothesline it’s like making your bed up with sunshine.

  7. Maggie says...

    Unable to locate a spirited away set of my grandmother’s crisp white sheets, I have been in search of a close second for years. I have bought many very expensive brands, only to fold them up and hand off to a grateful sister or her kin.
    And then I found Brooklinen. Love at first sight and sleep. Six months in and many washes later, the sheets are perfect. And a great bargain. And I use the cloth bag to bring my shoes to work!

  8. FrecklesUSA says...

    Bed tip: keep a brush/handbroom (normally used for the car –I bought mine at PEP Boys) handy for clearing/cleaning off both bed linen and top cover/comforter of crumbs, hair, dead skin, or whatever else until its time for laundry.

  9. Not typically a direct to consumer on line type of shopper – Brooklinen is one of the few internet stores I can confidently recommend. Brooklinen sheets are fantastic when you want amazing quality and aren’t quite ready to use Pratesi on an every day basis or simply aren’t willing to fork out 10k on bed linens. Their Duvet is simply to die for – the perfect linens for everyday use or that Hamptons home with multiple guest rooms.

  10. Anne says...

    I just got my fitted sheet and I was seriously underwhelmed…these sheets are way overhyped by the company. Bed Bath and Beyond sells higher quality sheets. Ive washed it 4x and it’ll be a back up sheet…not nearly soft enough. I told the company what I thought….these are the kind of sheets a kid just out of college should buy.

  11. Cindy says...

    I bought the Brooklinen sheets and was underwhelmed. They touted themselves as the best sheets and on and on. They were OK but not the best I’ve had. Their thread count seemed kind of low. In fact, nowhere did I find a label that said how much the thread count was. I think they exaggerated in their advertising.

    • ky says...

      Which style sheet did you get?

    • DT says...

      Believe it or not, thread counts mean absolutely nothing when referring to quality. A thread can be made of polyester, or the cheapest and lowest grade of cotton and you can still make a 500-1000 thread count sheet with that. Some manufacturers count a two ply thread (two threads twisted together to make one thicker thread) as two threads instead of one. The only standard of quality when it comes to “threads” is what that thread is made of. Egyptian cotton is a very long fiber which lends itself to creating a very strong yet soft and one thread. A 200 thread count Egyptian cotton sheet is much better than a 500 count cheap cotton sheet. A 500 thread count Egyptian cotton sheet will feel noticeably thicker and heavier, which depending on your preference, could be better or not.

  12. Monica says...

    Thank you for using lambs wool. My husbands grandmother made her mattress out of it and every year she would take it apart and wash the stuffing and let it air dry, then re-stuff the mattress. It was such a comfortable bed, warm and completely breathable. She had pillows that I was able to have handed down. She was from a ranching area and people used what they had around them to live. And those lambs? They have to be sheared. If people don’t think so, try walking a mile in all that fluff that has been growing for years and years…I’d call THAT inhumane.

    • Jenny says...

      A lot of animals coats actually insulate them from the warm or cold, but go on with yer bad self….its inhumane. Im sure lambs had an evolutionary plan to grow coats so hot that if the hands of a human dont intervene, its….well, inhumane. Hahahahahha

    • allie says...

      Lambs wool sounds great. Im not sure why so many people on hear think it inhuman. Lambs have to be sheared every year and it does not harm them. Large scale livestock farming in general can be inhuman because profit can become more important than the animals well being, but if buyers are willing to pay more for better cared for animals the market will likely shift. I know lots of local people who own small herds of pet lambs that are well cared for, I wonder how difficult if would be to make a lamb wool topper?

    • Diane says...

      Some truly bizarre comments about lambs wool. Do these people think the animals are killed for their wool? Wool is way more environmentally friendly than synthetics. It’s a renewable resource and sheep are not factory farmed.

    • Thomas says...

      Jenny’s comment made me laugh. Do you think she has ever been on a farm?

  13. Roger Williams says...

    One added wonder, if it hasn’t been mentioned above: Under the sheets there should be a lambswool mattress cover. They are available from a number of suppliers, but real lambs wool is a good bet for the very young and very old (read “leakage”) as well as anyone in the middle (think luxury warmth). They can be washed in a home washer, and are warm to the touch.

    Moreover, if you made the king out of two mattresses, the thicker lambswool king-size is the best crack cover I have found so far. Better than the foam inserts, better than nothing.

    • Caroline Satterfield says...

      This all sounds good, and at a different time in my life I would have jumped on this product. I’m still using my down products, but will no longer be purchasing any more, There are reasonable substitutes. The fact that “real” lambswool is being promoted is very upsetting. I wish producers of bedding would start to think of these issues. You could reach a whole different market. Just because people are trying to be animal and environmentally friendly doesn’t mean we’re poor and can’t afford luxury.

    • Kathy Barry says...

      Roger,
      Do you realize “better than nothing” means it is NOT better than ANYTHING?
      I think you meant to say “better than anything,” no?

  14. Maria says...

    Always on the look out for a great sheet set at the bargain stores. This helps! ;). Of the subject…where did you get that reading light in the photo. Ive been looking for something just like it.

    Thanks! Maria

  15. Tawni says...

    Your bedroom is so dreamy and calming. Can’t wait to see the rest of your apartment!

  16. Shira says...

    I do not “get” duvets! I have one now, and I hate it. Even with the ties on every corner, the middle of the edges get bunched up, and I never wash it because it’s such a pain in the butt to put on (yes, I’ve seen the YouTube “trick,” but couldn’t make it work in real life). I love the print on my duvet and wish I could just get it as a comforter!!

    • Susan says...

      I hate duvets too! My mom, who is very stylish, just puts her duvet on top of everything instead of putting the instert inside. It looks much more crisp rather than fluffy.

    • gertie says...

      Hi Shira,
      My hubby kept “bugging” me for a duvet, ( from his European days)…I found that its the way you setup/make the bed…regarding the top sheet also.. I found that a segmented down blanket worked much better as all the down does not get bunched, and I also found ” corner clips” ( bed bath beyond type etc) that secure the comforter to the duvet at 4 corners ( Large black/silver document paper clips work well also ) Then I placed another comforter ( from a previous bed set Maybe a bed in a bag type as its not to be seen) and place it in there and USE IT AS A COMFORTER! Sewing it and making that Duvet Cover YOUR NEW COMFORTER!! Just some thoughts… Best wishes and ZZZZzzzzzzzzz

    • Susan P. says...

      Bed, Bath & Beyond sells “clips” that are “fabric-friendly” and covered with a thin layer of foam. I’ve been using them for ages to hold my down comforters inside the duvet cover(s). They also make small plastic snapping holders which you could place anywhere on the sides, edges, corners, etc. of the comforter to hold it securely in place. As for price, the sets are under $10, some even less. I’ve found them very handy to have around!

  17. vanessa says...

    who makes the bronze sconce beside the bed? on my husband’s christmas list!

  18. Martha says...

    LOVE Brooklinen! Bought a set a couple of months ago when we downsized to a queen bed. They are the best sheets I’ve ever owned. And I’m with you on the looking-forward-to-bedtime thing. Crisp and cool and oh so luxurious. They’re magic. Such a great find.

  19. I totally get what you mean! I’m currently in the ‘not-so-in-love-with-my-bed’ category. I hope to change this soon! Our sheets are great, 100% cotton and white, but our comforter on the other hand is pilling and feels of a much lesser quality. I was thinking about making my own comforter, like to sew one, but we’re planning on changing our bed size in the future so it’s hard to commit to a large sewing project that might not fit our needs for very long. Decisions, decisions!

    I love your bedding choice though, I’m off to look through Brooklinen now! Great post!

  20. LOVE the look of the Bedford navy stripe. I’ve never really “loved” my bed either, so maybe I’ll have to try these… ;)
    http://www.wonderlandsam.com

  21. Ohmygosh, we JUST got our hardcore set, we ordered them on Black Friday! I chose the Bedford stripe in grey, so lovely. This has me pumped! I’m going to wash them this weekend!

  22. I’m obsessed with Smart Bedding. I tried another brand of linen bedding, Melange Home before trying to save like $50, but I just never loved it. I got the Smart Bedding and it was instant obsession, both my husband and I. The design is genius, snapping the top sheet to the duvet cover so you never get tangled up sheets. And the linen is so far superior to anything else I’ve felt, so soft right of the bat. Amazing customer service when I had a return and questions and great price.

  23. Nicole says...

    Just an FYI to those who may order these- they are super scratchy at first. I was SO disappointed because all I had read online were rave reviews. Luckily, after about 5-6 washes, they felt much less scratchy. So, now I do like them, but I definitely felt like I got scammed by their marketing. I realize now that they only post 5 star reviews on their website. I wrote a review with less stars and it was not published- I feel this is pretty deceptive. I suppose that is their right, but don’t be fooled!

    Anyway, I do like the sheets now, but it was a lesson to me to not be tricked by clever/pervasive internet marketing.

    • Ashley says...

      Thanks for the heads up!

    • Kristin says...

      Do you rally like them now? 5-6 washes is a lot! Are they silky feeling or cotton like?

    • JC says...

      I had the exact opposite experience actually! Their Luxe sheets were incredibly soft right from the first use. I followed their instructions to wash once before initial use and they felt exactly how you want your sheets to feel on your body. With each follow up washing, they have gotten even softer without losing their quality and substance.

      And regarding their clever marketing, seems like their products speak for themselves!

  24. Sarah says...

    Did you stick with a Leesa mattress? We loved ours when we got it, but now it’s starting to sink a bit.

    • Jenny says...

      I have a duvet from both brooklinen and West Elm, not really comparable as the west elm is our winter flannel duvet. It is however extremely soft warm and cozy, love that duvet. The sheet set from west elm which wasnt cheap did begin to pill after the first couple washes and I am dissapointed with these sheets. Also have a down comforter and it is sooo warm! Seriously like no heat in the bedroom -20 below rocky mountain night, warm

  25. Cynthia says...

    My husband and I have a king size bed. When we finished the unfinished upstairs, it was a struggle to get the queen-sized box spring upstairs and we caused some damage in the process. So when we had to replace it, king size was the only option because it has a split box spring. Now some brands offer a split box spring in queen. The mattress itself is no problem, because it is flexible. I have percale sheets from Target’s Threshold Collection. They’re 100% cotton, crisp and cool. I had cotton blend sateen sheets and they were hot and slimy feeling. I love my percale! I have two cozy blankets for the winter and a comforter. I switch out to a cotton blanket for the summer. My husband and I both like a cool bedroom for good sleeping. When you have comfortable bedding, you really enjoy it.

  26. Love my Brooklinen sheets! Or should I say sheet, because I don’t use a top sheet, and that is another feature that makes Brooklinen stand out from their competitors: you can buy sheets a la carte as well as in sets. :)

  27. We need a new bed. I love it but I wake up sore. It is too old. This ticking style has always been our sheet style. I will be totally checking this company out.

  28. Natasha says...

    Hi Joanna, On a related topic, would you consider doing a post about non-toxic mattresses, sofas, etc? Or even just mattresses? We need a new one, but are totally freaked by the thought of sleeping on what amounts to a chemical sponge that off-gases for years… but it’s hard to get reliable info on safer alternatives. Would love to hear about a few options from a trusted source (you!) :)

    • Joanna Goddard says...

      great idea, thank you, natasha!

    • sally says...

      get tuft and needle – we are obsessed w ours! i am sensitive to toxins and their mattress doesn’t do the offgassing thing. and SOOOOOOOO comfortable! and cheap (relatively)! i will never go back to another kind of mattress, tbh

    • Natasha — we got a Terra bed from Sleep Etc. in CT — they deliver and Jeff Klein is awesome to work with — great deals and they’ll swap out the mattress if you’re not happy — we have been sleeping on a natural bed for 4 years and would never go back http://www.sleepetc.com/

    • Jaime says...

      Essentia mattress has worked really well for us. I always wonder about getting new bedding how the fabric is grown and treated?

    • Anne says...

      Tuft & Needle! Have had ours for 2.5 years now and still in love with it. It has not sunk, sagged one bit. It is SO comfortable.

    • Nancy says...

      Natasha, If you haven’t already found a mattress, I highly recommend the Tuft & Needle mattresses. They are wonderful and I think, just what you are looking for. Their website is honest and full of information. Unbelievable pricing with lots of benefits. I now have 2 and everyone is very happy!

  29. Courtney says...

    Who is the blue painting near the bed by? Or where could I find a print? Thanks!

  30. Debra Hannah says...

    I swear by this fantastic thing I do when I change my sheets.!!!! After they come out of the washer, put your fitted sheet straight onto your bed and drape the sheet over the top just as you’d do if you were making the bed. Let both of the AIR DRY on the bed. I also drape the pillowcases over the backs of chairs and so on, and let them air dry too. It honestly doesn’t take too long, especially when the inside air is dry in the winter or sunshine is streaming in in the summertime. If you have a ceiling fan, it speeds things up too. Anyway, when they are dry, make your bed up. Then when you slip into it that evening, it feels exactly as if you’d IRONED your sheets, without any of the labor!!! It is GREAT!!!!!! My husband and I are both obsessed!!!!

    • Chelsea says...

      Wait- put your wet sheet onto the mattress? How does that work? I am so intrigued, but I don’t think I get it. Lol

  31. Alison says...

    Oh man we went king about 2 years ago when our then 3 and 4 year olds were always coming into our bed… and we’ve never looked back. It took my husband some convincing because he felt like we’d never cuddle. He might be right because I love all the space.

    Ps. Apartment tour!

  32. I think most people just love their beds because it means they can sleep :) But ours is made better by Pottery Barn sheets! They are SO soft and luxurious! Not crazy expensive but we got them from our wedding registry. Since then our cat ripped in a hole in the fitted sheet though, and we replaced it pretty cheaply on ebay! (The sheet was brand new).

  33. Jean Swift says...

    I am desperate in searching for great bedding. Are the products made in China?

    • Joanna Goddard says...

      i think they’re made in israel.

  34. Christine says...

    I’ve been back and forth for the past few weeks about ordering a new duvet cover. Now I guess I’m ready to pull the trigger!! Except I can’t make up my mind on color/pattern….

  35. Suzie says...

    Will you do an apartment your of your new home? Would love to see the new space! Congratulations on finding your little corner of the world in NYC!

    • Suzie says...

      Oops…that was supposed to say tour! Apartment tour*

    • Joanna Goddard says...

      yes for sure! we’re just doing some final touches and would love to share in early winter :)

  36. Colleen says...

    These sheets look great! Thanks for sharing!

    I’m curious about the people who upgraded from a queen to a king. My husband and I are considering this, but we can’t decide between the regular and the California King. Thoughts?

    • Angela says...

      I’m 5’11” and my husband is 6’8″ and we love our Cal King! They are in between queen and king regarding width, but are longest overall. It gives us more space for our legs without causing us to feel like we are an ocean apart. One drawback I’ve found, however, is that not everyone sells Cal King sizes, so it is sometimes tricky to find good sheets.

    • Jane says...

      How tall are you and your husband? My husband is 6’4” and the regular king ended up being much more comfortable for him than the CA king.

    • Colleen says...

      Thanks, Angela and Jane! My husband and I are not tall..I’m 5’2″ and he’s 5’9″ (maybe?). Sounds like we might be better off with a regular king, since we don’t need the extra leg length. Thanks for your input!

  37. Joss says...

    Where is your bed frame from? It looks velvety soft (sigh!)

  38. This reminded me! Dying to see photos of your new home!! (creepy? maybe.) :)

    • Jillian says...

      I think the same thing every time we catch a small glimpse. Aaagghh! Joanna!! Just show us the whole place!!

    • Joanna Goddard says...

      you guys are so sweet!!! coming soon :) :) :)

  39. Rebecca says...

    Some fellow readers may be interested to know that their sheets are OEKO-TEX certified; I kind of had to dig around on their website to find out.

    Fingers crossed they offer organic options in the future.

  40. Emily says...

    Hi Joanna – Would love to know about the eucalyptus in the beautiful photo. Where did you get them? I’ve been looking for a trustworthy place/source to buy some for my dining room. Thanks!

    • I found mine most recently at Whole Foods, but Trader Joes has it for a few bucks cheaper right now! :)

    • Joanna Goddard says...

      we just got it at the farmer’s market. you can get a GIANT bunch for $6.

  41. Bec says...

    Oh going to a King was a TOTAL game changer for us! I actually do the same little “bed bed bed bed” mantra when i lie down after a long day, too! This linen is gorgeous. I love the “linen” linen look, but wonder if it would be too scratchy for everyday. You can’t go past high thread-count cotton can you?

    • Joanna Goddard says...

      hahahaha i love that you do the mantra too! :) these sheets are actually cotton, even though they’re called brooklinen.

  42. Brenda says...

    Brooklinen sheets are THE BEST. I look forward to sleeping every night because the these sheets are amazing. Also, my mattress (Tuft & Needle) is so luxe. Brooklinen + Tuft & Needle = best sleep of your life.

  43. Ooooh I’ve been on the hunt for beautiful navy & white striped pillowcases!

  44. Dorothy DeMaria says...

    I’ve been looking at their sheets for a while and their throws as well and am just waiting for the reverse grey stripe to come back in stock. I think their down comforters are to light on fill (oz. wise a good down comforter should have at least 40 ozs.) and for down comforters you can’t beat Verolinens. A bit pricey but so well made you’ll have it forever

  45. I’m obsessed with creating the perfect bed after my car accident 5 years ago. My tips for people with bad backs are get a plush bed with springs. People always think that they should get a firm bed, but that actually puts pressure on your pressure points and causes additional pain. Who knew?! Also, linen sheets are fabulous. And I’m so in favor of no top sheet, but just a fluffy comforter. So much easier to “make” the bed in the morning. If it’s cute on top of all that, it does become a pretty heavenly place to retire to.

    • Joanna Goddard says...

      “People always think that they should get a firm bed, but that actually puts pressure on your pressure points and causes additional pain. Who knew?!” = that’s so interesting!

    • I’m in love with Smart Bedding’s linen sheets, and they have solved that sheet problem by designing the top sheet and the duvet cover to snap together, it’s so great!

  46. Nan says...

    I know I should be looking at the sheets, but I keep staring at the headboard. I’m now going to be THAT person. Details please!

  47. allison says...

    Gahhhh I’m so glad that you’ve endorsed Brooklinen because I’ve been eying their sets for a few months but didn’t fully “trust” all the positive reviews. You’ve swayed me- thanks!

  48. Chantel says...

    I use to feel just like you do about your bed until….my parents bought us a memory foam pad to put on top of our mattress (from Costco) and OMG, it’s my favorite purchase ever! I LOVE my bed now, always look forward to bedtime and have even gotten friends and family to try it out because it’s so great. Highly recommend :D

    • Kassie says...

      YES! That Costco mattress topper is a game changer. I bought the most affordable mattress (re: cheapest) I could find when I moved out of my parents house, but you’d never know it. My bed is Four Seasons Lanai comfy.

  49. Kassie says...

    Quality sheets are totally underrated. I bought nice sheets (not Brooklinen, but another online-only brand) maybe a year ago and they have made such a difference! Totally did not expect to be this excited to go to bed!

  50. Brianna says...

    I’m getting a new queen size bed (my room isn’t big enough for a king) in a couple of weeks and I can’t wait. This post is making me want new sheets.

  51. Ana says...

    Slightly unrelated but I need to know where those pinkish glasses are from please!

  52. Alice says...

    Super king size bed and equally gigantic duvet. I’m tall and have a tall wingman so we need the space. And down filling all round.

    Love the crisp white. Though I give my kids neon geometric patterns and animal prints. Have recently moved myself and totally inspired by your bedside lighting. What, where, how much?? And yes – these sneak peeks of the new place are killing me! Ridiculously detailed house tour, please!

    And now – to bed. I feel for anyone reading this early in the day!

  53. lydia says...

    Was just saying yesterday that we need a new set of sheets and a comforter. Just bought a bundle pack, thanks for always being in my brain ;)

    • Sarah Kang says...

      LOL SAME HERE! I told my partner this morning that we need new pillows becuase ours have gotten kind of yellow and gross. tmi? ;)

  54. Carrie says...

    Oooh thanks for sharing! Never heard of this brand but I love those stripes! I am always on the hunt for great bed linens because I am obsessed with my bed! We have a California king sleep number, it just doesn’t get any more comfortable. On one of my recent searches I discovered a really nice linens website, http://www.superiorcustomlinens.com/! They have gorgeous bed skirts which will be my next bedding purchase.

  55. Maggie says...

    Ok, so I just clicked on the link fully expecting it to be outrageously expensive – like ‘affordable’ buuuut only for people accustomed to New York prices :) But! Happily this is SO not the case! Definitely want to give these a try! Thanks for sharing!

  56. SRB says...

    I’ve had a totally awful experience with their customer service – hopefully that’s an isolated experience.

    • MKC says...

      Yeah I’d be interested to know Joanna’s thoughts on this. It makes me nervous to buy something in case the return process is a nightmare. I’ve been scoping their products for awhile but scared to buy because of what I’ve read…https://www.yelp.com/biz/brooklinen-brooklyn Is this the experience you had?

    • Joanna Goddard says...

      how interesting! we didn’t have any customer service experience, since we didn’t need to do any returns or exchanges. let me see what i can find out!

  57. Elizabeth says...

    I bought some Brooklinen sheets a couple years ago when they first launched and it’s the best bedding decision I’ve ever made! I actually feel sad when they’re in the wash and I have to use others. Their Duvet looks amazing, I may need to invest in a new one soon :)

  58. Natalie Brennan says...

    House tour please!!! This bedroom looks lovely.

  59. Katie says...

    We keep getting sneak peeks of your new place. It looks beautiful! Can’t wait to see the full reveal. And, congrats!

  60. Elsa says...

    Hi Jo- I know that you have also endorsed Parachute in the past for bed linens. I have heard good things about both- which do you prefer? I’m in the market for a new set!

    • Joanna Goddard says...

      stella loves parachute and she has them in her apartment. they also have towels and bath linens.

      i’ve never tried parachute myself; in the past we’ve had a mix of anthropologie, dwell and garnet hill bedding. brooklinen blows them away!

    • Lbinthebk says...

      I was going to ask the same thing!

  61. New Yorkers will understand this: we moved into a small apartment, intending to convert the “dining area” into our bedroom. For too long we made do with a room divider. Once permanent walls and a door were put up….heaven. Utter heaven. The thrill is not yet gone. We left the walls stark white and didn’t hang up a thing. Once I’ve gotten up I can’t go back into that room or I’ll be compelled to climb back into bed. Who knew white walls could lull me into such a state?