Tell the truth: What’s lurking in your makeup bag — Ancient lipstick? Dried-out mascara? Foundation that’s past its prime?
The makeup company Stowaway was started by two friends who were frustrated that they couldn’t find makeup they loved in sizes they could stash in their pockets and actually finish before it went bad. Stowaway makes beautiful, minimal cosmetics that you can bring along anywhere. They shared some surprising facts…
· 75% of average consumers don’t routinely finish their makeup — not just before it expires, but at all.
· 82% of women experience breakouts from using old makeup, but still feel guilty about throwing it away.
· The most common makeup to stick around too long is eye makeup — even though it expires the fastest and is the worst to use after the expiration date (because protecting your eyes is important)! Fewer than one in five consumers discard their mascara in the recommended time frame (about three months).
Luckily, Stowaway products are small and cute and here to save the day! This fall, they’re giving FIFTEEN lucky readers a Stowaway Kit — including beauty balm, concealer, lipstick, rouge, eyeliner and mascara. You’ll be good to go all fall and winter. To enter, please visit Stowaway and sign up for their newsletter, then leave a comment below. The winners will be chosen at random on Monday, November 9th. Good luck! Update: The winners have been emailed. Thanks for playing!
Bonus for all readers: Get a free lipstick, rouge and mascara (a $42 value) with your purchase of a full Stowaway Kit. Just enter code CUP at checkout.
Thank you so much, Stowaway!