Primary Kids

Primary Kids

I can’t believe it’s almost back-to-school! Where does the time go? This year, the boys are excited to make new friends and learn new things, like “non-fiction books about motorcycles and wolves,” says Toby. They also can’t wait to get dressed up in soft, comfy clothes every morning. So today, in partnership with Primary, Toby, Anton and their friend Sylvie offer up their best advice for the new school year…

Primary Kids

For great kids’ basics, we always turn to Primary, the brand started by two moms who couldn’t find great kids’ clothes at reasonable prices. They offer the same mix-and-match pieces season after season, and the boys live in them.

Primary Kids

Toby wears the leggings, classic tee and zip hoodie in cobalt.

I asked Toby, who is headed into fourth grade, what advice he has for kids who are nervous on the first day of school. “Take deep breaths. It makes you feel good.” Wearing comfortable school clothes helps, too. “I like to wear leggings,” he says. “They feel relaxing. And I like to be relaxed.” Primary’s new kids leggings with pockets are wonderful, too.

Primary Kids

Anton wears the dream knit oxford, crewneck sweater and classic jeans.

Anton, who is starting first grade, is most excited to learn about “lighting matches. Just kidding. Maybe math.” He is naturally drawn to power colors. “Red is one of my favorite colors, so I wear red. I like wearing button-down shirts kind of like Daddy. I love wearing jeans, too, especially on colder days.”

Primary Kids

When it comes to clothes that go with everything, nothing is more versatile than jeans. And Primary’s new denim line is amazing. A lot of times, kids can find jeans uncomfortable — they can be rough and stiff, and can limit flexibility and play. But Primary’s jeans are truly comfortable. The boys never want to take them off.

For kids, they come in three different fits — slim, classic, and relaxed — and two different washes. (And for babies, they make easy pull-on jeans, with plenty of room for diapers!)

Primary Kids

Sylvie wears the navy stripe twirly dress and the under shorts in lilac.

“Don’t be nervous!” says Sylvie, who is also headed into the first grade. “Pack mac ‘n cheese for lunch.” Anton agrees: “Or grilled cheese. Croissants! Maybe a chocolate croissant! I’ve never had a chocolate croissant in my lunch, but I would like to, of course.” Adds Toby, “Ask your parents to pack you a note! That always makes me feel good.”

Primary Kids

And of course, the big question is: how do you make new friends? “Sit down and have a chat. Just a chat,” says Toby. “Play races at recess,” says Sylvie. “You can play with dolls, like babies, and play family.” Anton takes a different approach: “Me and my friend Nicholas were the jokemasters in our class. We said, ‘Wobble, wobble.’ That was so funny.”

Primary Kids

For all your back-to-school needs, Primary is the best. Their pieces are incredibly well-made and feel like hand-me-down quality, even at their reasonable price point. Kids find their pieces so comfy and love to wear them all the time. We highly, highly recommend them.

What are your kids looking forward to this year? Would love to hear.

Bonus for all readers: Get 20% off your first order, plus free shipping, with code CUPOFJO. Thank you, Primary!

(Photos by Christine Han for Cup of Jo. This post is sponsored by Primary, a brand our family loves and wears all the time. Thank you for supporting the brands that help keep Cup of Jo running.)