Hello! We are so excited to show you Cup of Jo’s redesign, and I really hope you like it. Here’s the before-and-after…
The first step: Last summer, I was finally able to buy cupofjo.com. A guy from Texas had been sitting on it, waiting for me to buy it, and, after years of negotiating, we finally agreed on a price. I was thrilled.
Our goals were to make the site feel warm and welcoming, but also cleaner and more modern…
If you look closely, you’ll see that the “O” in “A CUP OF JO” changes depending on which category you’re in.
Now if you click on the top categories — fashion, design, etc. — you’ll be taken to a grid of all the past posts. Feel free to click around and check it out, if you’re in the mood!
(We’re working hard on fixing old photos and code, so please forgive us if you see some wonky stuff this week.)
Here are a few shots at the design studio, Apartment One. They would serve banana bread at every meeting.
They actually cut out the paper “O” in “A CUP OF JO” to photograph the blog header.
Nala the Frenchie is their unofficial mascot.
She came to every meeting.
So much analysis went into every tiny decision. I have renewed respect for anyone who has ever done a redesign. It’s no joke.
Looking ahead, we’re excited to launch new series about career, fashion and relationships, as well as a third installment of Motherhood Around the World. As always, I love love love your comments and feel so grateful to be able to have conversations with such awesome women. Thank you so much for reading, and let us know what you think. xoxo
P.S. We’re launching a weekly newsletter soon, so please feel free to sign up, if you’d like…