Have you ever worn a $50 T-shirt? They actually are fantastic—soft material, small stitching, flattering fit, don’t hug your tummy. But who wants to pay fifty bucks for a T-shirt?
So, the new-ish brand Everlane came up with a brilliant strategy: They make fancy T-shirts, but they cut out the middlemen (like retail stores), so they can sell them for just $15. Genius. All my friends are now buying these in bulk, and Alex and I wear them every weekend. They fit beautifully. I’m wearing the box cut as I type this very post!