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Our Favorite Kids’ Outerwear

The Best Kids' Outerwear

What rituals have you been up to lately? This fall, lots of things are different, but some things — crunchy leaves, our neighbors’ Halloween decorations — feel the same. Through it all, going for walks around the neighborhood has been a nice break for our family. For warm jackets that are comfy and fun to wear, of course we looked to Primary

The Best Kids' Outerwear

Hat, jacket, shirt, jeans.

For years, Primary has been our go-to place for the best pieces for babies and kids. All their clothes are mix-and-match and hand-me-down quality, even at great prices. Anton loves his fleece-lined silver puffer jacket, which is a new addition to Primary’s collection. “I feel like an astronaut and a robot,” he says.

The Best Kids' Outerwear

The puffer jackets come in 10 colors, are warm, wind-proof, and have a water-repellent finish. Like all Primary’s pieces, they have lots of thoughtful touches, like elasticized trim around the hood and cuffs and a full-zip front with a chin guard. All of Primary’s puffer jackets are machine washable. They also have a sweet “I belong to” label, so no matter where your kids go, you’ll always know they’re theirs.

The Best Kids' Outerwear

Hat, jacket, sweater, leggings, socks.

As a parent, I also love Primary clothes because their materials are carefully chosen to make sure they’re better for kids’ skin and the environment. On their jackets, the shell is 100% recycled polyester that’s OEKO-TEX certified, which means it has been tested and is free of over 300 chemicals. The shell, lining and insulation are all made with recycled materials (more than five plastic PET bottles are used in every puffer). The 100% recycled polar fleece lining gives added warmth.

The Best Kids' Outerwear

Also, how cute are the pom pom hats? They’re super soft and come in seven colors. Now I’m almost excited for winter, knowing the kids will be toasty and happy to go outdoors.

Bonus for all readers: Primary is offering 20% off and free shipping on your first order, using code COJ. Thank you so much!

(Photos by Christine Han for Cup of Jo. This post is sponsored by Primary, a brand our family loves and wears all the time. Thanks for supporting the brands that help keep Cup of Jo running.)

  1. Maia says...

    Longtime reader from India and I love when you post pics of the kids. It’s lovely seeing them grow and noticing the little things – like Toby’s continued love for leggings or Anton’s cheeky grin. How they are so very different from each other (can gather this even from just looking at the images) and yet, appear to be the best of friends (first and third pics, the pics of them sleeping on IG).
    Also, seeing all the pics and videos of Anton, I want him to know that I would have loved to be best friends with him in school. He is the coolest kid I know!

  2. Tara says...

    I have been considering their lightweight puffer jacket for my son but it does not sound like it is warm enough to last through the winter (reviews make it sound like more of a fall jacket, and we live outside DC so the temps aren’t usually frigid but I want him to be able to spend hours outside). Is the new silver puffer with fleece supposed to be warm enough to last through the winter? Does anyone know? Thanks!

    • We live in Seattle and my son wore the lightweight puffer all winter last year. I liked it because I could put him in his carseat with it on, and we just did longsleeve and sweatshirt layers underneath. It’s been washed countless countless times. Saving it with love for our second coming in Feb!

  3. andi says...

    I’m a grandmother and Primary is my preferred brand of clothing when purchasing for my grandson. The items are reasonably priced (with great sales), excellent quality, fashionable, fun and….I especially love that they don’t categorize by gender! Everything is just in categories according to type (outerwear, pants, sweaters, etc.). More companies need to do this!!

  4. Allie says...

    Love Primary! I got my daughter’s winter coat there and its so heavy and well made. Also got her a cute pom pom hat.

  5. Cynthia says...

    I wish they made adult sweaters. The cardigan comes in all the colors I would love to have, but you can’t find in adult sizes. I wish Primary had been around when my girls were little. (They’re adults now.)

  6. Karen says...

    Love these! I am such a fan of their bright colours. I just wish they shipped to Canada! :)

  7. Thanks for the code! I just got the kiddos the fair isle holiday pjs. Adorable. And so are your boys!

  8. celeste says...

    Oh sweet Anton missing his two front teeth!

    Order my 10 year old some joggers. It seems like I can’t do laundry fast enough to keep his pants drawer stocked. Thanks for the savings.

  9. pm says...

    These photos, tho. Big brother wanting some space, little brother admiring Big so much. It’s beautiful.

  10. Val says...

    I love Primary for my 7 year old daughter. It doesn’t push the blue for boys and pink for girls agenda. All the colors are great and don’t fade. They also make sweet leggings that are just right and not too wide at the waist. These are important in leggings for us because they don’t have the adjusters. Cost is reasonable too, which is great.

  11. Jackie says...

    Wow the sweetest photo of the two of them – how are they so big/grownup?!?

  12. Beth says...

    I love Primary’s mission, and yhe look and feel of their clothes. Unfortunately, every pair of pants we have bought there hasn’t lasted more than a month for any of our three kiddos who are not insanely hard on clothes! They always give us another pair, but it seems wasteful when those get a hole, too! Means we can’t order from them any more…

  13. Michaela says...

    I get so many ads for Primary’s baby buntings and now I’m getting Primary brand DOG CLOTHING ads! Love it!

  14. Carlin miller says...

    Super cute coats and I love that your kids will still wear coats. Last year, our then 12 year old refused to wear his coat most days all winter and we live in Canada (near Detroit). I had to force him to take it to school every day and I know he didn’t wear it at all. So far, we have had weather in the 30s and 40s and he is still in T-shirt’s.

  15. Cat says...

    Three cheers for Primary and their non-gendered clothing!

    • christie says...

      Exactly! I loved their stuff before I had my gender fluid son. But it’s more meaningful now!

  16. Allegra LaViola says...

    Primary has been a game changer for me. My son goes to daycare and I was so stressed about all the beautiful clothes my MIL buys him being ruined with paint and markers— but I loathe all those kiddie clothes with slogans and stuff, so I ordered a bunch of coordinating things from Primary! Now I don’t worry if something has stains and it didn’t cost me a million dollars! Thank you.

  17. Ann says...

    Yeah, I want the metallic one in Mom size! And maybe a vest too! I love that top pic of your boys!

    • Jianne says...

      Walmart has a very similar metallic one for $20 if you search girls outerwear. Up to size 16/18!!

  18. C. says...

    Looking sharp, Toby and Anton!

  19. Meg P says...

    FWIW, I really *wanted* to like Primary but they didn’t fit either of my kids well. Too narrow! Trying to get the shirts/sweatshirts over their heads was absurd.

    • Elise O. says...

      Yes same!

  20. Jenny T. says...

    Their puffers are the best- warm and not too huge! My little one complained with all prior winter coats about being too puffy and getting her ready for school was such a struggle. Primary ftw. :)

  21. Katie says...

    Hardcore Primary fan here – our purple-loving son always looks like a grape thanks to them. Just tried their socks this past winter and I’m a total convert – the heel color-coding for size is GENIUS. Great quality that I know will last as a hand-me down. I’m on a mission for them to make their Performance Shorts in purple.

    • Joanna Goddard says...

      your son sounds adorable, Katie!

    • (Another) Katie says...

      Same! Our kid loves the purple and pink clothes, too. And who cares?! Colors are colors, people!!! “pink is for girls and blue is for boys” is the result of marketing!

    • RC says...

      I’ve loved Primary for my boys too, but they recently changed their gender approach. Pinks and softer purple tees are only available in the “slim”. Makes me so sad (and frustrated) because my son adores his magenta long sleeve tee. He just won’t fit a slim. Not to mention that maybe a little girl wants a pink shirt that’s not form fitting.

  22. Amy says...

    I order frequently from Primary. Love their joggers so much. They fit my skinny boy so well. Also the cozy leggings are the best and very durable. Oh and the under shorts are a dream my girl. They hold their shape and color so well. We ordered some from Gap at the same time and they all look terrible after a few washes. .
    I am definitely ordering that silver coat! 😍

    • Madi says...

      My two year has one of their pom pom hats and wears it all day, every day. She calls it her “bun” 😂

  23. Quyen Nguyen says...

    Is there a deadline for the code? Thank you!

    • Maureen says...

      Hi! The code is valid until 11/10

  24. Meg says...

    Love Toby’s leggings! Such a cool dude!

  25. Kristen says...

    I already did my Primary stock up for the season, wish I had waited for a discount! I got my little guy the yellow puffer vest and he looks so stinking cute in it. The tees and leggings are so soft too! I have loved Primary ever since you introduced them in the post with all the cousins in their different colored jammies.

  26. K says...

    Oh my gosh. I love the family PJs. That’s a holiday tradition in our family (Christmas Eve night) and the rainbow stripe ones are awesome.

  27. Hayley says...

    Obsessed with that silver puffer. Wishing it went up to 14-16…might have been able to squish into it. Alas, ADORABLE, but not to be.

  28. Caitlin says...

    I love Primary SO DARN MUCH. The quality for the price is unbeatable, and I love the aesthetic. Loving the silver coat!

  29. Amanda says...

    those puffy silver coats always make me think the wearer looks like a baked potato.. hehe

    • Joanna Goddard says...

      hahaha but the best kind of jacket potatoes!

  30. Megan says...

    Absolutely LOVE Primary and their non-gendered clothing, and even more when a discount is not limited to first time orders! Thanks for introducing me to them years ago, COJ.

    • Joanna Goddard says...

      So glad!! I love their clothes so, so much.

  31. Hayley B says...

    Wish it shipped to Canada! And I love Toby’s socks pulled up – my 7yo does the same thing with her socks :)

    • Amanda says...

      My 6.5-year-old does too! This is the “cool thing” that kids are doing now with their socks, and I think it’s hilarious in light of the fact that I have gone decades now thinking the “cool thing” to do is to have socks that show as little as possible. Ahhhh trends.

    • Nadine says...

      Haha I’m 35 and I am a newly pull up sock wearer. I find it much more comfortable now. Happy to be in great company!!

    • Robin says...

      Yes! Please COJ can you flag when you do a sponsored post that doesn’t ship outside the US? It’s no fun to get excited and then dig into the shopping policies to find out they don’t ship north :(

      For my fellow canucks, MEC still has some good options but it is very uneven. Anyone had good luck elsewhere finding kids outerwear? Second hand gets snatched up so fast! I like mini mioche’s hats and scarves (so warm!) but they don’t do coats. Modern rascals has nice looking stuff but it is pricey. I’m trying to avoid gap and old navy. H&M seems marginally better so that’s my back up.

    • M says...

      Yes for canadians pls flag. Good alternative is wheat for jackets and hats

    • Hayley B says...

      We’ve had good experiences with Carter’s snowsuits…no complaints from my kiddos!

    • Stranger says...

      For us Canadians there’s Decathlon, other than MEC. It’s a French brand that does sporting goods….I outfitted my 26 month old and 14 month old head to toe in their snowsuits, mitts, thermals, etc. So far holding up well in rain and hail and other blustery weather. Also: cheaper than MEC and most sizes were I’m stock. Too bad about Primary ….please start shipping to Canada!!

  32. Tracy says...

    For whatever reason I read the title as “Our kids favorite underwear” and kept wondering why you were talking about coats. Haha.
    But yes, we love Primary too. My son loves orange so it’s a great place to find clothes he’ll happily wear.

    • Joanna Goddard says...

      Hahaha we actually get Primary underwear and socks too!