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ThirdLove bras

When’s the last time you bought a bra? Bra shopping ranks right up there with bathing suit shopping in terms of potentially unpleasant experiences. But ThirdLove, the woman-led brand dedicated to inclusivity, is working to change that. In honor of their latest launch — their bras are now available in 70 sizes — we talked with three women about all things bras, breasts and bodies. Here’s what they had to say…

ThirdLove bras

“It’s really hard to find a cute bra — that doesn’t feel industrial — that can support my boobs,” says Traci. “It’s humiliating to go into fancy bra stores, like when you want to get something special for Valentine’s Day, and the salespeople are like, ‘we don’t have anything close to your size.’ Or worse, they have to go down to the basement and look through all the stock to see if they have anything.”

Traci wears the 24/7 Perfect Coverage bra, which is now available in 24 new sizes — in bands up to 48 and cups up to H. It also comes in a variety of colors, including five nude shades, to complement an array of skin tones. “This bra fits well and is really soft,” says Traci. “I also like that the cups aren’t overly padded. You get support without feeling like you’re wearing a weapon of mass construction.”

ThirdLove bras

“When I first started developing, I was in real denial about it. I would wear these big sweatshirts to cover up, and eventually my mom was like, ‘come on,'” Traci remembers. “She took me bra shopping in a department store, where the saleswoman pulled up my arms and measured me in front of everyone. I think they make an effort to be impersonal to keep it professional, but they get all up in your business. The world could use some kindler, gentler boob measurers.”

To that end, ThirdLove’s online shopping experience uses FitFinder, which uses proprietary algorithms to help every woman find her perfect fit in under 60 seconds. Did you know the average woman’s bra size will change six times over the course of her life? (When’s the last time you checked?)

A Bra for Every Body

Lauren, on the other hand, asked for a bra in fourth grade. “I definitely didn’t need one, but my mom let me get one of those mini sports bras from The Limited Too, which was all the rage,” she laughs. “To me, it seemed like a whole new aspect of fashion to explore, and a rite of passage to put it on every day.”

Here, she wears the 24/7 Classic Contour Plunge bra. “When it comes to bras, I’ve come to embrace a less-is-more mentality, with a small rotation of quality pieces. This bra is really comfortable. I like the removable inserts and the mesh overlay. It also looks smooth under clothes, which is important.”

ThirdLove bras

“I’m a first-year med student. When you see so many bodies — especially when they’re so natural and vulnerable — you learn that there is a lot of variety and that no one is perfect. You learn to appreciate your body and your health.”

ThirdLove bras

“During the day, I work in finance, and on the weekends, I love to skateboard,” says Nadine. “I appreciate a bra that I can wear all day, whether it’s under a full business suit or with a T-shirt.”

ThirdLove bras

“A good bra makes you feel ready to face the day,” she says. “When the fit is right, you feel more confident. Some mornings when I put on a bra and look in the mirror, I’m like, ‘Okay, the girls are working today. I can do this.’”

Nadine wears the 24/7 Classic Strapless bra, with removable straps, and the super soft pima cotton robe. “I had sworn off strapless bras forever because they’re so uncomfortable. But this one fits so well, and I actually forgot I had it on!”

Let's Talk About Bras

With this launch, ThirdLove is leading the industry in inclusive size options. “Our mission is to empower all women to feel comfortable and confident every day, in every outfit,” says ThirdLove’s co-founder and co-CEO, Heidi Zak. “Our ultimate goal is to offer a bra for every body.” And we’re so grateful for that.

What have your bra shopping experiences been like? Have you tried ThirdLove?

(Photos by Christine Han for Cup of Jo. Thanks to our friends Traci Todd, Lauren Palette and Nadine Santa Brigida for modeling. This post is sponsored by ThirdLove, a company whose mission and products we love. Thanks for supporting the brands that keep Cup of Jo running.)

  1. Great read, thanks for sharing!

  2. Lisa says...

    After now three years of pregnancy, breastfeeding, pregnancy, breastfeeding I really miss normal bras. And I have NO idea what size / shape I’ll end up
    One day …

  3. liz says...

    I highly recommend simone perele bras. They are simply the best and feel like you are wearing nothing. I am a 32ddd and they are just perfect. I also love lonely lingerie.

  4. Eva says...

    I wholeheartedly endorse everyone just get a professional, in-person bra fitting. From a boutique, not a mainstream store and definitely not VS. If they’re using a tape measure on your boobs they’re doing it wrong, which I sadly didn’t learn until my late 20s! I spent much of my adult life thinking I was a 36D, when in fact I was a 32DD. What a miraculous moment putting on that first good bra.

    My only wish is that there were more utilitarian (I mean, but still cute) balconette bras in the world. They’re my fav and most flattering style, but I can only every find them as non-functional lingerie, and I don’t care for the ThirdLove ones. (The stitching makes it look like it has its own areolas? …) But their tshirt bra is great. And I’ve been super impressed with the strapless, though you do feel it at the end of a long day.

  5. Emma says...

    This thread makes me think “sports” bras are underrated! I would love to go braless, philosophically, but I do very physical work and have relatively large nipples and obnoxiously perky boobs. I’ve found that my breasts change size and shape dramatically through my monthly cycle and no regular bras really keep up.

    • Alexia says...

      Obnoxiously perky boobs? Is there a thing?! I’m young so my boobs are pretty perky and it’s easier for me to go bra less than it is for say, my mum…

  6. BK says...

    It’s so nice to hear from other tiny-boobed ladies! I share so many commenters’ frustration about the lack of small bra sizes and the lack of bras made to fit smaller boobs (30C here). There are several styles of bras (like balconette) that I’ve just given up on because they aren’t shaped right for me.

    I’ve settled on Betsey Johnson Forever Perfect Underwire Demi Bras. They have a decent selection of cup sizes for small bands (starting at 30) and aren’t too expensive. You can usually find cheap ones at Nordstrom Rack.

    My other pet peeve is how vanity sizing of regular clothes has made it nearly impossible to find blouses to fit my tiny chest and small rib cage. I’ve stopped shopping at some stores (looking at you, LOFT) because every shirt looks like a shapeless bag on me. When an XXS is too big, something’s wrong.

    • Caitlin says...

      Yes yes yes to the vanity size annoyance. I’m a pretty average weight for petite height & hate when xs or xxs are huge on me. I used to be able to wear an xs or s from Jcrew as a teenager and now I’m swimming in their xxs not to mention needing to order 2 sizes down in their pants/shorts.

    • Haley says...

      I hear you and second Nordstrom’s selection in bra sizes! After wearing the wrong bra size for most of my life, I went to a Nordstrom to have a proper fitting. I’m also a 30 band size and either a c or d cup depending on the brand. My favorites are Natori and Honeydew. I’d love to hear from other tiny framed ladies!

  7. Cait says...

    I feel bad for all the sites I love that have bra sponsors, because it’s one of those things that can get us riled up….but it’s true! Most companies don’t truly have all sizes and it’s frustrating especially when it’s their claim, for those of us more on the extreme small or large end. I had to laugh about the H cup because I’m juuuuuust beyond it at 32I (+nursing bra) right now, probably need to size up during this pregnancy. It’s insanely hard to find not just the right size, but shape, since babies have made my chest sag so much even in my twenties. Anita bras are my fave right now but I desperately need a new one!
    Anyway, I love how you shot this post! Very tasteful.

  8. Nikki G says...

    Kelsey, thank you for the Pepper recommendation! I hadn’t come across that brand for small-busted options yet. I will try it! The one brand I have found that I love is Lulalu Petites – https://www.lulalu.com/- their t-shirt bra is SUPER comfortable everyday bra that actually fits my A/AA cup! Wide-set cups too, which is perfect for me and many small-chested women (“petite” in the name refers to cup size more than overall body I think, but I am petite all over so not sure).

    • Rosa says...

      I will try some of these. I am a wide torso (36) but extremely small boobs (a is too big). I tried third lovr and thr A cup is just too big for me. I always have gaps and their triangle was even worse

  9. Lindsay says...

    Just curious how many ladies out there have wayyyyy smaller, less full boobs after breastfeeding your babies! I have 4 kids and my youngest is almost 3 so for the first time I’m realizing that my boobs have disappeared! I’ve always been pretty small, but now my shape is gone too. I guess I should “google” the physiological change in breast tissue, there definitely seems to be one. Just curious…

    Thanks, Jo (and readers)

    • Akc says...

      Yes– for sure–its like after nursing your body thinks ” don’t need those anymore” ;) I think it’s ridiculous that many pregnancy/breastfeeding texts say that this won’t happen…I don’t regret breastfeeding one bit but I appreciate realistic expectations.

    • G says...

      Me! 4 kids, youngest turned 2. I figured it was due to a combination of breastfeeding (4 kids within 8 years) & also age.

    • erica says...

      oh my goodness! just came across your comment as I was searching for some flat boob answers. I too have always been verrrrry small chested but after nursing my children it’s like I actually have nothing but a flat chest…I feel very self conscious (even though I never was before) and wondering is it just what happens?!? ….sorry to say this, but thank goodness there are others out there like me hahahah….Erica

    • Rosa says...

      Me! I had dreams of bigger boobs aftet kids but they dissapear. I went from 36A to nothing fits, every cup is too big

    • Kim says...

      Happened to me too.. used to just be small, now I’m small and saggy, as my mother-in-laws says “two rocks in sock” and she’s right!

    • Kim G says...

      Absolutely. I had small, perky little boobs and they of course grew during and after my two babies. My body is almost back to where it was (not through intention, I’m just built this way.) My hips are wider, my boobs are now flat. Bras are a weird fit now. I wear a lot of bralettes, but there’s not one that I’ve been happy with. I feel a little misshapen.

    • Isabel says...

      Me, too! After three kids, I went from a full C to an A cup. I breastfed each for over a year. The rest of my body is back to normal, but my breasts are long gone. And when it’s hot out, they just get droopy, which is sad to look at :( . Go winter perk!

    • Gab says...

      Ladies, you are not alone. After two kids my breasts went from small to extra small. It’ impossible to find a good bra. Cup A always leaves gaps at the top and size AA fits better but looks horrible under T shirts or tanks. It looks like I’m totally flat chested. I know there are more important things in life but sometimes, as they say, pampered vanity is a better thing than starved pride.

  10. Caroline says...

    They still don’t carry my size. LOTS of larger women, whatever their band size, need cup sizes higher than these go. I currently wear a 40M in the Goddess line, which you can get at barenecessities.com and other online companies. Even better (their sister brand) are the Elomi bras (different sizing though). I’m a heavy woman, but I see many women as large as I am and larger, and most of them are not being served by the bra companies. Makes me frustrated!

  11. Savitha says...

    Third Love’s algorithm predicted the 24/7 Classic T-shirt bra for me. I ordered a couple but I really hated them when they arrived – all the time that I was wearing them, I felt like my breasts were falling out of the cups, and the bra could not have been more wrong for me. I missed the window to return those bras but I liked the mission of the company and I really wanted to give Third Love a second chance so I went online, and found the Perfect Coverage bra. I ordered this one in a couple of colors and I really love it. It gives me the right amount of support and coverage that I desire. My takeaways from this experience: (1) Algorithms are only as good as the data they are based on. One of the other commenters brought up the idea of sending out a casting call and figuring out the specs for sizes from the ground up. Third Love, hope you are reading and paying attention. (2) There’s fit and there’s feel. I like FEELING perfectly covered, and I did not get that from the t-shirt bra. There was no place in the phone app to specify how I like to feel when I am wearing bra. This was couple of years ago, and the phone app might have changed. If not, Third Love, this is another area of improvement. (3) I need to be better about returns. I’m in the hole for the $$ I spent on the t-shirt bra, but I have no one to blame for that but me.

  12. Heather says...

    I know lots of folks appreciate the foam padding, but I detest it! I just want a simple, unlined bra! No padding! I have big boobs but small nipples and don’t worry about flashing my high beans like I know plenty of women do. But it’s super hard to find supportive underwire bras that don’t have shaping or memory foam or some other padding to them. The only bra Thirdlove has like that is their Lounge Bra, in which I would never leave the house. I want support and NO padding! (Actually, I REALLY want smaller boobs and confidence to go braless….)

    • sasha says...

      Lol, you can have mine!! But I hope you mean it about going braless, because you’ll never find a bra to fit so you kind of have to.

    • Cait says...

      Anita has a bra like that! Underwire and really supportive if you have the right, tight band size, but just fabric for the cups. Mine is a nursing bra but they probably have the model without the clips too. It’s all that works for me because after babies I don’t fit the shape of any molded bras!

    • Liza says...

      Wacoal Halo Bra – have you tried these? I love them and they sound like they fit all your criteria. I order mine on Amazon now that I know my
      Size.

  13. Hayley Hagen says...

    I am a 32A and the comfiest bra/bralettes I have found so far are the Uniqlo Relaxed Wireless Bras. They are so comfy, practically seamless, with a small amount of padding and no clasps.

  14. Small band, large boob says...

    Wouldn’t it be amazing if a bra company like Thirdlove would send out a ‘casting call’ to measure maybe like, 10,000 women who have trouble finding their size in most brands, and then fill in those gaps? There is SO MUCH DIVERSITY in body types and sizes and I have literally 10 girlfriends(plus myself) who have to macgyver bras to fit. One of them is a 32L(yep) cup size and basically sews her own. I know these companies mean well, but they just keep missing the mark.

  15. I just bought new bras after realizing my old favorite On Gossimer bra had lost all its elasticity! I really love Calvin’s T-Shirt bra, particularly one with the clasp in the front. I swear, the little loops in the back of most bras dig into my spine leaving me feeling like I’m always bruised. I can feel it especially when I’m doing Pilates because of the roll-ups and bridges. With the clasp in the front, I’m getting a little relief from that pain. Would have definitely been checking these out but I just refilled my bra supply!

  16. I love the Third Love t-shirt bra (but the others I’ve tried aren’t as comfortable) — I’ve always been in between sizes and their C cup just fits me perfectly. It’s so individual, right? I am super picky about underwear –it can ruin your day so quickly!

    • Joanna Goddard says...

      i have the T-shirt bra, too, and wear it almost every day. it’s so, so comfortable. (i’m actually wearing it right now:)

  17. JTA says...

    ThirdLove bras look beautiful, but I don’t believe them when they say they’re really listening to their customers. They added 70 new sizes, but no 32A for their most popular T-shirt bra? I’ve been asking for this size since the beginning, and whenever I read about ThirdLove, I see many other women echo the same complaint. Not really impressed so far…

  18. Nikki G says...

    Why doesn’t ThirdLove offer more than 2 bra’s in an A cup??? Amazing that this company has the nerve to say they have so many sizes when they barely carry an A cup! I have been checking for over 2 years and they never have their classic 24/7 bra or anything I’d ever want to buy in an A cup. Just because small busted women are small doesn’t mean they don’t want to and need to wear a bra. Be honest, ThirdLove – you are only catering to large chested women. I would spend more than most on a comfortable good-fitting bra bc that is so impossible to find in small sizes. You are missing out on a valuable market.

    • Isabel says...

      I share this sentiment. I even bought one, but it had a weird fit, so I returned it.

      After trying many brands (and going from a C cup to an A after three kids), I still find that Victoria’s Secret has the best fitting bras for small chested women. These days, I have rebelled against cup wires and have been using the Body by Victoria wireless bra. It feels like a t-shirt and is super comfortable.

      I’d love a post on small chest bras!

  19. C. says...

    love the pink cardigan

  20. sha says...

    To all bra and swimwear companies – please realize that not all 28-30 band size women have small boobs. Please make bras and bikini tops for 30DD – 30DDD breasts. Although very few bra companies are catering to this section of women, I don’t see any of the swimwear companies making bikinis for this size. At the most, in swimwear, I see D cups but then the bands are for 34-36. Same problem with sports bra too. I like the coverage I get from medium size sports bras but then the band is too loose because what I need is an XS band size. If I buy XS sports bra, then the coverage is not enough and results in a superuniboob with all the boob squished in the center. So bra and swimwear companies about time you started making your products for 30 DD/DDD bra size too (smaller in the band, more fabric on the top for more coverage) – still waiting after ten years. Anyone else struggling with this problem? Any recs for sports bra and bikini tops?

    • Keirele says...

      Get thee to a specialty bra shop (or online retailer like barenecessities)! You’ll pay more, but as long as you care for them, they’ll last longer than the average mall-bought bra. I buy Panache and Shock Absorber sports bras and Freya swimsuits for my 28F boobies.

    • sasha says...

      Same, but opposite. Small cup, large band. Can’t find those either. Super frustrating.

    • Mila says...

      I’m exactly opposite, too. Large band, small cups, and I also need bigger gap between cups, apsolutely impossible to find the right fit anywhere.

    • Hannah says...

      Panache is great, and also Montelle Intimates!

  21. Zoe says...

    I ordered a third love bra after COJ’s last post about them and didn’t like it at all. It rubbed me in some weird areas. I wish I had done try before you buy because if you buy it normally you can’t really wear it and return it. They were nice enough to let me exchange it (even though they normally don’t let you do returns if the tag is removed) and the racerback they suggested instead was so terrible–the cups were so far apart and the armholes were oddly small. So no success there. Also, I don’t really get what’s so special about their size selector. It’s just a bunch of questions. Still so much room for error.

    I ended up buying a $20 t-shirt bra at Target without even trying it on (yup, so over bra shopping at this point, haha) and it was way better than the $70 bra from ThirdLove.

    • Naseem says...

      Had the same issue, Zoe. I ordered the only bra they had in my size and it was incredibly uncomfortable. The underwire were digging into me unlike any other bra I’ve worn. I really wanted to love them, but I’m still searching. I will say, though, that there customer service was great and they let me return my bra that was worn and had tags off.

    • Gabby says...

      I also wanted to love their bras. They seem like they have a great thing going and great customer service. I was disappointed in the fit of the strapless. The underwire of the strapless bra comes together pretty harshly in the middle at the breast bone. The bra stayed up but dug into me so hard that by the end of the day it when I took it off it almost felt bruised.

  22. Sara says...

    chiming in on great customer service… i bought the bra that the second woman is wearing, and it seemed great when i tried on. fast forward six hours and i was MISERABLE. it was digging into me terribly and the mesh/cup combo was creating a double boob effect – not cute. i had taken the tags off so i thought i was out $75 – but i reached out and they said they do give one ‘worn bra’ exchange per customer. i was so relieved. haven’t received the new one yet, so fingers crossed that the tshirt bra is better for me.

  23. Katherine says...

    True story : Two years ago I went upstairs and found my husband having a stroke. I threw on a bra while we were waiting for the paramedics to arrive. My main memory from the whole debacle was how uncomfortable the bra was ! I am a big busted women, and it is almost impossible to find clothes that fit and make me look good.

    By the way, my husband is fine and I’m pretty sure he hasn’t had a stroke since—or at least I haven’t caught him.

  24. Ash says...

    Yes! I was just here to comment the same thing. By the time shipping and exchange are factored in, it comes to $115 CDN for one bra. Too much to risk for not being able to return it. One day indeed!

    • Justine Clark says...

      To be fair after my less than stellar review – they do accept returns and exchanges from Canada with no hassle at all.

  25. sasha says...

    Why do band sizes, which is your rib cage so ridiculously correlate with cup size?? One is boobs, one is rib cage and they don’t have much to do with one another?? Kind of like feet and noses, or butt and ankles.

    I know companies will never have my size, but I see posts like this, which imply there is a size for everyone, and once again feel disappointed and like a weirdo. As if I haven’t worked hard enough to overcome all my negative feelings about having AAA size boobs. That just happen to come with a 38 rib cage. In a size 4 body. That can do amazing things, but will never fit into a traditional bra. I even have a hard time with bralettes, have to order a large…… Just to fit my ribs. I know how to sew, I really need to just make my own. Swearing off ALL BRA AND LINGERIE POSTS FOREVER. big hugs to anyone else who has a size too awesome and tremendous for ordinary brands.

    • Maria says...

      It sounds like we have very similar bodies, and I share your complaints. I’m still in a place where I blame myself, though: “If only I could get rid of some of this back fat, bras may actually fit!” So I wear sports bras, which flatten me out even more and just make me look dumpy. Or I wear those bra extenders, which work but don’t help with the self-esteem.

      I was super excited, too, when I saw that Thirdlove had expanded its sizes, only to learn that it’s adding larger cup sizes. It prompted me to write an email inquiring about offering smaller cups and larger bands. We shall see!

    • Alexia says...

      Just commenting as to why band size is used with bras—if you think about it, the size of your boobs is the difference between the largest part (around where your nipples are) and your rib cage. Hence, when they measure bras, your cup size is determined by the difference between the two.
      On another note, I’m sorry you have such a difficult time with bras. Wish I could recommend some good brands :(

    • Sarah says...

      Sasha, I hear you.

      It kind of offends me that they always say, “sizes extending all the way to an H cup!” Like, where do they START?! What about all of us at the other end! I also have an “unusual” cup to band ratio. I’m a 28/30 B and last time I checked they only had like 1 bra in my size. I bought it and love it, but wish they had every size for each of the styles.

    • EllaY says...

      Yes! My size has always been insane (small ribs, big boobs) and now that I’m breastfeeding on one side only forget it! I’ve resigned myself to droopy and lopsided and am grateful to be able to breastfeed. I just hope by the time I return to something smaller than an H the cost has come down on these bras because they seem possible? Maybe?

    • Claire says...

      Yesss!!! This is me too! Large rib cage (I blame years of competitive swimming) + small cup size = neverrrrr finding a bra that fits. Just because I am a 40/42 doesn’t mean I’m a DD+. I hate bras because I haven’t found one that I love. Until then, perfectly fine not wearing them most days!

    • sasha says...

      While I actually appreciate the empathy these posts bring me, so many sizes of women, and some sizes of women have a hard time not only with bras but with everything, I really do love that the comments make me feel less weird and also have more empathy for other women, BUT, but, it also makes me want to start a company where there are nothing BUT weird sizes available!!!!

      We’ve got 38 AAA, 28L, and some sizes in between but no 34C, sorry. 34C lady, no personal animosity, but you can shop freaking anywhere else.

      And free shipping and free returns and no, they won’t HURT or cost more than $40. Is it too much to ask? And we won’t try to make the 38AAA the exact same bra as the 28L…….. because, just a random guess here, the needs are different!!!!

  26. R says...

    I’ve tried them and am not particularly impressed. My band size is small and my cup size is large. Their 30 band actually ran large but they don’t stock 28 bands for their more supportive bras, and their padding is minimal. Maybe some women feel that is a “weapon of mass construction” but those of us who have large boobs for which we need underwire support and large nipples we don’t want to show the world are once again left out.

    • Sarah says...

      YES exactly, R! I’m a 28 / 30 B and I think there’s only one style in the 30B. It may not seem like I would need a ton of support, but I feel more comfortable in a supportive underwire bra. Wish they had more band sizes.

    • Amanda says...

      Absolutely agree on the padding situation! I ordered the classic t-shirt bra, and while comfortable, my nipples (which aren’t really that big…I don’t think?) were OUT on display. I had to awkwardly walk around my very conservative/business formal attire office like a T-Rex trying to hide my nipples from showing through my top all day!

  27. Amanda says...

    ThirdLove’s half-cup sizes were a game-changer for me – I’m a 34 A 1/2 and I’ve never had a bra fit better. I bought two ThirdLove bras and now ignore almost all my other bras. But like others have mentioned – they always sell out in the styles and colors I want! I’ve checked in several times to pick up a couple more bras, but there are usually only a couple bras available at all in my size and they’re not in colors that work for me. I hope they get their logistics worked out, because I will be a customer for life if they do.

  28. Justine says...

    I have two Third Love bras, and after wearing them for a year, can’t say they live up to the hype. The straps slipped just as much as all my other bras (and I know how to fit and adjust a bra – used to sell them) and the stitching affixing the lace to the cup is bumpy and shows through your shirts. I’d rate them as the same quality as pretty much every other bra I’ve purchased. Definitely not worth paying the US exchange rate for this Canadian gal. They do have excellent customer service, which is always a nice surprise when dealing with online companies.

  29. Madeleine says...

    I was given three pices of advice when I went for a bra fitting. Always wear a tshirt and look at your silhouette with a shirt on before buying. When you try on a bra, hook it on the loosest fitting so as the elastic gives you are able to tighten it. The third was handwash your bras in cold water (I soak them then give a little rub if needed) and do not use fabric softener. They will last so much longer.

  30. Maren says...

    Chiming in again for the smaller ladies, ThirdLove is totally lacking for those with a small bust. I tried their A cup and it was very… generous. Could not wear it at all. For my fellow small sisters, check out Gap body and aerie.

    • Yes! I love the lace bralettes from Aerie.

    • Jessica says...

      Love Gap bras!

    • Kelsey says...

      I can relate! I recently started wearing the Pepper bra (specifically made for small boobs!) — I highly recommend! https://www.wearpepper.com/

  31. Amanda says...

    I tried the bras after approximately ten thousand ads showing up in my Facebook feed, but I wasn’t very impressed for the price point so I returned them. What I really want to know is, where can I find the pink sweater Lauren is wearing??

    • Emily says...

      Yes! the cardigan looks so cozy.

  32. Anna M says...

    Third Love carries exactly one bra in my size: 30D. I get bombarded by their advertisements that they have bras for everyone but that implies braS (plural) when really they just have bra (singular) for me… and it’s an every day t-shirt type bra. Those of us with unusual sizes want pretty, sexy lingerie too! I’ve found boring everyday bras in my size but I want cute, special bras that fit-please take note!

  33. Joanie Lamb Callahan says...

    Ordered one and it is ok and I do use it, but not any better than something I could find in a store. My biggest issue was customer service. When I ordered last summer, I never heard back about delivery. After about two weeks, I emailed and received a response that was just matter of fact and had a bit of “what’s your problem?” attitude. They said it was on it’s way. I did receive it. No note, no follow up except for emails on what I might like to order next. Not a fan due to customer service.

  34. Emily says...

    I don’t get how they justify charging as much or more than brick and mortar stores where you can TRY ON a bra.
    Seems ridiculous that they are trying to sell you measuring yourself as some kind of service.

  35. Peony says...

    You know what I want in my bra? Shoulder straps that are adjustable from the front! No way am I buying any bra that I have to take off to tighten up a little.

    • Justine Clark says...

      Yes! That would be amazing.

  36. Alex says...

    If any of you ladies have a single boob, as I do post mastectomy, really recommend the coobie bra (amazon!)… as it has these removable molded inserts that you literally (if you, ahem, perhaps forget your fake boob insert at home and realize at work whoops) can put a sock in there or a bunch of tissues and just go on with your day. Because, at the end of the day, they are just breasts… some of us have them, some don’t, some have one, some three! And sometimes 20 dollars and a seafoam colored (yes they have seafoam) thing from amazon that does the job is just what the doctor ordered.

    • Ellay says...

      Omg you may have solved my lopsided breastfeeding boob problem!!! Going to amazon now

  37. Mary says...

    Slightly off topic: is it just me or do some posts have their titles changing from those when originally posted? Is this due to some sort of A/B testing? Or you guys change your mind on the title? Just wondering what is going on :)

    • Likely because many of the comments on this post have been emphasizing that Third Love is not *actually* offering a bra for “Every Size” — as the original title of the post suggested. Now the title reads “More Sizes,” so my guess is the CoJ team was simply updating the title in response to that.

    • Joanna Goddard says...

      yes, we often brainstorm titles as a team, try things out and see what we like as we see the title appear in feeds, etc. we don’t do official A/B testing, but try to trust our instincts and be flexible. hope that helps!

  38. Callie says...

    A post about bras without once showing a full bra? By the end of it, I had no clue what exactly was being advertised here.

    • Joanna Goddard says...

      we wanted to respect the three women’s comfort levels. if you click through, you can see the full bras on thirdlove’s site. thank you so much!

  39. Laurie says...

    I’m thinking of asking a cosmetic surgeon for shoulder implants (little studs?) that will keep my bra straps from slipping down fifty times a day. It seems easier than bra shopping. As a 34A, not even ThirdLove seems to have anything that works for me. For one thing, I need straps that adjust in the front — are we supposed to ask strangers to help us during a bra-strap emergency? For another, I believe in truth in advertising, so no padding.

    • Isabella says...

      Laurie, I don’t know if you’ve tried them but I *love* the Gramercy bras from True & Co. No strap slippage, no padding, super comfy and pretty. Though the straps do adjust in the back. :)

    • Laurie says...

      Isabella, they don’t make any of the Gramercy style in 34A!

  40. Lesley says...

    Beautiful women!! I love third love. I have one of their bras and when it comes up in my weekly bra rotation I am always glad to see iT.

  41. Irina says...

    I have small breasts and after years of wearing bras because I felt like I was supposed to, and always feeling uncomfortable, I said, “to hell with it,” and ditched bras altogether. I haven’t tried anything as fancy as Third Love, but I have tried different styles (padded vs. not, wires vs. none) and none of them ever felt right. Among other things, I never liked that feeling of something circling my body just under my breasts. And, the straps were always a pain. Now I simply wear a t-shirt or tank top under my clothes, and nothing at all under a summer dress. My body is much happier this way! I realize this is not for everyone, but I would encourage women to only wear a bra if they genuinely feel that they need one or enjoy wearing one, not because it is a social norm to do so.

  42. Sophia F. says...

    I was so thrilled when I saw that they were expanding their size range but… still no 28 bands. Womp womp. I really love ThirdLove bras, but I’ve found their bands to run substantially larger than many other bras, and as soon as they stretch in the slightest they’re much too big, alas.

  43. Meaghan says...

    I have received dozens of mailed solicitations from Third Love, enough to the point of frustration because despite their assurances that they carry “every shape and size” they do not carry mine! They don’t carry AA at all and their As are very limited.
    If you have any way of communicating with them, please let them know that very small-chested women need bras too. I have been searching everywhere for a decent wireless bra (no need for wires here) that isn’t a sheer lace bralette and can’t find anything anywhere that fits. Sheer lace bralettes, while very pretty, don’t do much to prevent the “turkey’s done” look that maybe in a different world wouldn’t matter, but for me in my profession having my nipples outlined on my shirt just isn’t something I’m comfortable with. I need a sexy wireless bra with cups (not inserts to try to give me cleavage- just plain cups) that I can wear under a t-shirt. The closest I have found is a bra by Spanx that only comes in nude and black and, while comfortable, is entirely unsexy. Small boobs need sexy/functional bras too! Please relay and thank you!

    • Elise says...

      Same!

    • Janey says...

      Meaghan, I have had the same issues, but I found Eberjey– https://www.eberjey.com — and love them! They have lots of styles for small breasts…lacy, but also lightly-lined cups.

    • Lisa says...

      Hi Meaghan,
      AA here, too–try Lulalu. They are the only American company I know of that specializes in small cup bras. I’ve worn their Delilah wireless for years.

    • Lisa says...

      Meaghan, Try Lulalu. They are the only American company that specializes in small cup bras. I’ve worn their AA Delilah for years, a good wireless T-shirt bra.

    • Leah says...

      Another small chested sister chiming in! I’m a 34A and am at the point of despair when it comes to bras. I also receive non-stop e-mails from Third Love (I tried to find a bra suitable from them but couldn’t). I feel like I’m entirely excluded from the world of sexy and/or useful bras. I nursed all three of my kids and now would love something pretty and practical that keeps the headlights away under a t-shirt. If I had $10 for every hour I’ve spent online searching for that bra I swear I would have enough money to start a bra company myself!

    • tal says...

      Amen, amen, amen! Right there with you!

    • Gen says...

      Hi Meaghan, the last time there was a bra post at COJ I made a list of the brands that were mentioned for those of us with little ladies. Here it is:
      Little Bra Co
      Lulalu
      Uniqlo
      Haven’t tried them yet but I have personally been enjoying Only Hearts. I have four now and they are my go-tos.

    • Jennifer lo says...

      Have you tried the petites line by triumph? I’m extremely flat chested and loveeee their padded bras. I work in a very corporate environment so I can’t swing the bralette either. They make a wireless style too!

    • Jodi says...

      Hear, hear!

    • Nay says...

      Yes, yes, YES! Thank you for writing my frustrations for me.
      I bought the Eberjey Pima Goddess Classic T-Shirt Bra a few months ago and am really happy with it. It does have an underwire, which may be a firm no for you, but it isn’t lined and isn’t made of the flimsy material that allows nippleage. Reasonable price, too.

    • Nora Ballantyne says...

      AMEN. I am in the same boat and have dreamed of the perfect bra for 4 years, which is the exact amount of time since I haven’t worn one. I’d love a good fitting bra for my lovely but very tiny post-breastfeeding breasts and prominent nipples (even when it’s 90 degrees outside). I almost bought one at Madewell last yr but it was too tight around my body and the next size up was too big for my breasts. Help please!

    • Von says...

      I’ve heard great things about: https://www.wearpepper.com/
      They were funded on Kickstarter and are aimed toward small-chested ladies!

    • Ro says...

      Agreed! And if it’s any help, Aerie has some nice and basic (but cute) wireless LINED bras that I would recommend.

    • Apple says...

      Have you looked at gap.com?
      Bonus: smallest sizes usually last to go, so really good sales

    • Annie says...

      Intimissimi, Simone Perele or Wacoal might have what you’re looking for.

    • Ellie says...

      Check out the Cosabella Never Say Never Soire Soft Padded Bra. It has a thin layer of foam in the cups that creates a smooth look. The size small works for me as a 32A.

    • Back says...

      Have you checked out the Little Bra Company? They specialize in the Smaller sizes!

    • Elise says...

      I could not agree more!

    • T says...

      Yes!!!!

      I tried a few sizes and styles and was entirely disappointed. I’ve been using underarmour compression running bras because I can’t find anything prett and comfortable that actually fits my 34a.

    • Whitney says...

      I’m a flat chested woman, as well. We need to cover those nipples somehow.

    • Aimee says...

      Yes!!! AA women unite! ?

    • Rebecca says...

      I am in the same boat and after searching for a while, I’ve been wearing the little bra company wireless bras for about 2 years now. Overall I find that they do the job!

    • Emilee says...

      Yes, totally second that. I don’t need a bra to make me look like my chest is bigger than it is, but I do want enough coverage to prevent show-through. I often resort to purchasing cheap “training bras” since I can’t find any that fit from adult bra makers. Would love to find something that makes me feel like an adult while providing the coverage I want.

    • Alexanne says...

      Same! Multiple times I’ve listened to ads/blogs about Third Love and their all sizes messaging and then was disappointed that they didn’t carry AA. BUT, I just looked at their site again and even though you can’t search by AA for some reason it looks like they DO offer AA in some bras now!

      Also, I highly recommend the Lulu Petites Delilah cotton wireless bra. It’s also pretty basic-looking and only comes in nude and black, but it’s super comfortable and provides a good amount of “smoothing.”

    • Chelsea says...

      those needs are perfectly stated for the flat-chested everywhere!

    • Elizabeth says...

      Yes to all of this- 100% in your boat. Definitely have the same problem with ThirdLove and I’ve tried their products.

    • Melanie says...

      I hear you on the small boobed-ness. It’s hard to find bras that work for us. i can’t remember where I stumbled across Pepper but they’re for small boobs only and though I thought the price tag was steep ($50!)I ordered one and I LOVE it. No padding just a lovely fit that make my (little) girls look great. https://www.wearpepper.com/

    • MJ says...

      100%!! Where are the AA and A sizes? Especially in the smaller band sizes.

    • sasha says...

      Yep!!

    • Until they make more sizes, you should check out French, Italian and Spanish high street lingerie brands. They all have regular padded bras and start with very small sizes (I have a larger B and often have trouble finding a bra in their stores ;). Etam, Oysho and Tezenis could be a good way to start. I found this blog entry to give a pretty nice overview: http://estylingerie.com/2017/01/06/guide-high-street-lingerie-brands-spain/
      Greetings from Europe and good luck with your search :)

    • Michelle says...

      I’m in exactly the same boat with the small cup size and the need to cover nips for work/when I’m not in the mood to be catcalled. Plus after 2 kids my band size is 38 (or bigger?), and finding that with a small cup size is nigh impossible. I’ve resorted to wearing super stretchy girls’ training bras and/or non-stick silicone petals. Remember in the 70s when they made bras that had nipple bumps built in because it was trendy to look au naturale? When is that coming back?

    • Meaghan says...

      Wow! All the responses to my post are so helpful. I appreciate the suggestions everyone sent and will now go down the rabbit hole of finding something that fits! Thank you.

      And, FYI Third Love does technically have one wireless bra that comes in an A, but it’s the striped one that is just too sporty for me. So, if you’re looking for something with them they do have an option (one!) but it won’t go well with your lacy bits otherwise. I’ll be researching these other brands instead.

    • R.S. says...

      I’m a 34AA and have sworn off underwires because they are so unnecessary and uncomfortable! Some of my favorite lace bralettes are from Urban Outfitters, and I finally found a pretty bralette with actual liners at Nordstrom Rack: https://www.nordstromrack.com/shop/product/2166365/free-press-lace-bralette?color=BLACK
      They are pullover and only come in S, M, L and XL, but they are perfect for wearing to work on days I need more coverage, or under tops/dresses that I love but need a little more, uh, chest to look right. ;D

    • Katie says...

      Ooh, taking notes on this thread. Thanks, ladies!

    • Jessie F says...

      This this and more this!! So annoying to see companies tout that they offer all sizes, and yet.. no AA. I work in court, and cannot have my nips out in front of a judge and jury, lol. Thank god for the comments.

    • Mary says...

      I have 4 of the understated bra from Natori in a 32A and will probably buy 2 more soon (3 in black and 3 in nude). I love this bra and wish they would do a lace version! It does have an underwire though. For a wireless bralette, I actually have two from made well in a size small that I really like!

    • Nicki says...

      I am very petite – I wear the Wacoal Petite Embrace Lace bra (in 30A) and while yes it has underwire it does not feel like it! I have slowly replaced some old Victoria’s Secret bras that never fit me properly with these because they are my favorite! I’ll also say I tried on a bra at Aerie that was 30A and actually slightly too small for me – good luck!!

  44. Steph says...

    I had just been sized at Victoria’s Secret and knew their measurement was wrong because my bra was making me miserable. I filled out a profile on ThirdLove’s site and trusted their sizing specialist. I now have THE BEST FITTING AND MOST COMFORTABLE BRA EVER in size 30 E! (Yes, 30!) So ladies just go for it.

    • Megan says...

      I’m the same size as you and it’s almost as if our stories are the same. I’ve been sized at Victoria’s Secret in the past and been told I’m a 32D (which I can sometimes wear if I have the hook on the tightest notch). Since they don’t offer many bras in that size, the sale associate recommended I go up a band size and down a cup size. I don’t think she understood how bras work :( I did take the quiz on ThirdLove and they recommended 30E. However, it seemed like they only had 2 styles in that size. When I was in Japan I came across the store Aimerfeel. They carry size 30E and their bras are so pretty and comfortable.

  45. Mary says...

    I want to like them, but their size range for those on the smaller end (32A) is pretty limited, so not overly impressed at the moment!

    • Joanna Goddard says...

      i know they’re working to make more bras in more sizes all the time. please stay tuned!

    • Vava says...

      Totally agree!!

  46. Jacque says...

    I can’t wait for them to start making nursing bras! Please ThirdLove!!!

    • Amanda says...

      They do!! They are on their website :)

    • Jen says...

      They do! The nursing bra I am wearing right now is ThirdLove! Its so comfy.

    • Morgan says...

      They do make a nursing bra!

    • Ximena says...

      They do make nursing bras! They are comfy and soft… I still wear them every day now that I’m not nursing anymore.

    • Shelley says...

      They do make nursing bras! Although the reviews are not good at all on them.

    • Dana says...

      I was thinking the same thing, Jacque–due in September! I just checked and they HAVE THEM! Wired and wireless. Can’t wait to treat myself, since I’ve grown out of my beloved 24/7 t-shirt bras through pregnancy.

    • Meredith says...

      They make a nursing bra – I have one!

  47. Anna says...

    I tried ThirdLove (took the quiz and ordered 4 different size/style varieties based on the results). One of the four ended up fitting well but it’s really just a standard bra, medium supportive, not super comfy or cute or soft or really anything special? I guess I was expecting more for the price-point. (They’re not cheap). I wear it but it’s never the first one I reach for, and I’ve since bought a few bras from Gap Body that were 1/2 the price, more supportive, and cuter. Just my experience! I’m glad they’re offering a variety of sizes and colors for those that do love them though!

    • Heather T. says...

      Sounds similar to mine too. I have the lacey balconette and t-shirt bra, and the cups are a little on the pointy side and shallow, and the straps/fabric digs in the the arm pit folds (like the straps are really wide set). Not really soft edges at all – definitely can’t say they are my most comfortable – I think that title still goes to the old body by VS (which they don’t seem to make the same anymore either!).

  48. T says...

    It would be nice if they had bras for the IBTC. We like support too. It is almost impossible to find 32AA anywhere.

    And please don’t comment that I don’t need a bra.

    • Harlie says...

      Haha! “And please don’t comment that I don’t need a bra.”

      I’m with you, sister, and second this!

    • annie says...

      IBTC. :) Yes to this!

    • Samantha says...

      I got that comment all the time before I got my boobs done, like somehow it was supposed to make me feel better about my boobs. It never did! I didn’t have Kendall Jenner’s perfectly round small boobies, I had deflated balloon boobies, there was no way I’d go braless.
      Not telling you to get yours done, just saying that I feel you girl.

  49. Cristal says...

    I’m very disappointed with this launch, TBH.
    Why? .. Well, yes, they are extending their sizing to be more inclusive, Ok great .. However, it’s for only one bra-style .. ONE …

    Just one ..
    Argh .. so sad!

  50. Denise says...

    O man one of my biggest pet peaves is advertising that states it’s for “every body.” It’s so untrue! Third Love doesn’t make bras in my size. Or at least they didn’t last time you ran this ad. (I can’t check again now because my work internet filter thinks bras are porn but that’s an issue for a different day) Third Love is not alone in this advertising scam. Lots of companies do this and are in fact just lying.

  51. Alice says...

    My biggest bra problem is that I have back-fat. I’ve taken to wearing more bralette style (like this: https://amzn.to/2lbJCxe) which is the ONLY thing that I’ve found that doesn’t produce a back-roll. Any thoughts on this, ThirdLove? I already have your t-shirt bra in two colors but find myself avoiding it because it too produces a back roll.

    Also, thank goodness I can post this anonymously! ;)

  52. Aimee says...

    I have two Third Love bras and I’m amazed that their online sizing quiz produced a size that actually fits and looks good on the first try! I’m a half cup size so it looks like this will be my go-to bra brand since other stores I’ve been to in person don’t offer that.

  53. Laura says...

    I must know where the mustard shirt is from in the final picture!!

    • Hayley says...

      I was wondering the same!!!

    • Joanna Goddard says...

      we’ll ask! xo

  54. Ali G says...

    I lol’ed at “weapon of mass construction.” I have small boobs and it’s like every bra maker thinks I want fake boobs on top of my real ones! I don’t! I just want some shape and coverage, not something that could fill out a shirt all on its own.

    • Joanna Goddard says...

      haha, me too :)

    • sasha says...

      Me too. Sigh. Me too.

  55. “Did you know the average woman’s bra size will change six times?”

    I am on a bra-hunting journey after breastfeeding my firstborn. My breasts feel and look different, and although I was blessed with my sister in law’s second hand nursing bra’s (those things are expensive!) I started to feel less sexy wearing them after I left the nursing period behind me, while the size pretty much stayed the same. Although I’m planning to visit a good lingerie store, I ordered in a lot of bra’s to fit at home, and found my new size. Although it’s a lot larger than I was used to, having a bra that fits and supports me provides me with a new sense of confidence! It took some acceptance but I couldn’t be happier.

    • Joanna Goddard says...

      so glad to hear that, nathalie.

  56. Kiley says...

    I really like my ThirdLove t-shirt bra, but they are almost always sold out of the styles I want to try in my size. I had been stalking their website hoping the plunge or the wireless would come back in my size, but eventually gave up.

    • Ashley S. says...

      Exactly. They never have my size in stock…and it’s not a super large or small size!!

    • Kelly A Zimmer says...

      Agree. Every time I try to buy one they are sold out. I gave up as well.

  57. Twyla says...

    I SO wish I could try these, but shipping to Canada is $25, and they won’t accept returns on sizes that don’t fit. Maybe one day…

    • Kerry says...

      Dealbreaker for this Canuck as well.