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I love New York City Ballet’s new identity and promotional campaign. Their clean, modern, gorgeous posters make me want to buy tickets right away. Ads work!
New York City Ballet
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paula scher would be so happy to hear that. I love the new identity as well. yay to white space! swissmiss
beautiful campaign!
I want tickets too!! I just read an entire back-story on the history of the New York City Ballet – such talent!!
Makes me want to stand up straighter! Oh so elegant and refined. I agree. I like the clean & modern message.
I’m homesick! I grew up nearby, and loved going to the NYCB when I was growing up….
I’m excited about anything that’s remotely dance-related, but THIS is really very special indeed! Thanks.
definitely. i walk by this one on a bus stop everyday on my way to work, and i’ve been thinking, “hmm, perhaps i’ll go to the ballet!”
I must agree. Black and white photography, grey-scale graphics are always a winner. I also like it when an ad has one hit of colour on images like this. Lovely yet strong.
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