New York City Ballet

I love New York City Ballet’s new identity and promotional campaign. Their clean, modern, gorgeous posters make me want to buy tickets right away. Ads work!

Tags: ballet, typography

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9 Comments

Weaver You

July 10, 2014 3:45 am

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Anonymous

January 16, 2008 12:09 pm

paula scher would be so happy to hear that. I love the new identity as well. yay to white space! swissmiss

Rachel

January 15, 2008 4:30 pm

beautiful campaign!

Sabina

January 15, 2008 11:45 am

I want tickets too!! I just read an entire back-story on the history of the New York City Ballet – such talent!!

perfect bound

January 15, 2008 6:52 am

Makes me want to stand up straighter! Oh so elegant and refined. I agree. I like the clean & modern message.

Justin Anthony

January 11, 2008 2:23 pm

I’m homesick! I grew up nearby, and loved going to the NYCB when I was growing up….

Mary-Laure

January 11, 2008 12:35 pm

I’m excited about anything that’s remotely dance-related, but THIS is really very special indeed! Thanks.

Snobber

January 11, 2008 11:59 am

definitely. i walk by this one on a bus stop everyday on my way to work, and i’ve been thinking, “hmm, perhaps i’ll go to the ballet!”

LIBERTY POST EDITOR

January 11, 2008 11:45 am

I must agree. Black and white photography, grey-scale graphics are always a winner. I also like it when an ad has one hit of colour on images like this. Lovely yet strong.

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