Design

Behind the Scenes: Making a Magazine Cover

Best New York Times Magazine covers

Something I’ve learned over the years: The hardest thing to do is make something look easy. Yet somehow the New York Times Magazine manages to do that with their covers. Every week I’m blown away by how beautiful and smart they are. Curious about how they do it, we spoke to three women who played a key role in some of the best covers — design director Gail Bichler, associate photo editor Stacey Baker and prop stylist Randi Brookman Harris. Here’s what they told us…


Gail Bichler has been the design director of the New York Times Magazine since 2014: “Cover ideas can be really challenging to come up with. We’ll say, ‘Oh, it’s so hard.’ We kind of say that every time. The fast pace is daunting. The good thing about covers happening every week is that sometimes you hit it and sometimes you don’t, and that’s just part of making that much stuff. As long as you have the high highs, it’s okay. The ones that really succeed are those that make people think, ‘Oh, of course that’s the cover!’ ”

New York Times magazine covers

The story was about women providing abortions to other women in places where abortion was illegal — by sending pills through the mail. We wanted the magazine to feel like an object, so when you looked at it, you almost felt like you were getting the package. We put pills in the package so it would feel dimensional. It was a very deliberate choice to have the ‘New York Times Magazine’ not be part of the envelope — by making the logo blue not black, and putting a crinkle in the paper under it so you can see that it’s definitely not ON the envelope. We wanted to make it clear that it’s not the New York Times that’s mailing you the pills! It’s funny how much these nuances matter. The details make or break the execution.” — Gail Bichler, design director of the New York Times Magazine

New York Times magazine covers

This cover, illustrated by Christoph Niemann, was graphic, playful and had a sense of joy. I love that the egg bleeds off the top. It helps you understand the perspective that you’re above this little girl, and seeing the egg fly up to you. We were also experimenting with the idea that we’re a magazine wrapped in a newspaper, so we don’t have to sell on the newsstand — that means we can do things that other magazines might shy away from, like aggressively covering up our logo.” — Gail Bichler

New York Times magazine covers

“I would say a typical cover is anywhere between three and 10 days. It’s really fast. But there are outliers — for example, we did a cover with the artist JR that was a month-long collaboration. The idea was complicated to execute and was a huge effort on the part of our photo team. We scouted a location and got permits to use the space; we did casting for the person JR was going to photograph, and then he did the shoot, made an image and pasted it down on the Flatiron plaza. After we put the cover out, someone tweeted something like ‘New York Times, have you ever heard of Photoshop?’ [laughs]” — Gail Bichler

New York Times magazine covers

“When the magazine first called me, they said, ‘We want Trump’s face on a balloon.’ It took me days to figure out how I could even do that. The only place that prints custom four-color mylar balloons had a 10,000 unit minimum and it would take six weeks just to get a proof. After 45 phone calls, you go down a rabbit hole, calling every single balloon expert and asking, ‘Is there ANY POSSIBLE WAY to print this illustration on a balloon?’ I was sweating. Everyone said, ‘Nope.’

“Then one lady said she could do it, but only in black and white. The shoot was happening in less than a week. With revisions and shipping she would have to make the balloon in a day. She kept saying no to color, but somehow I got under her skin and she took pity on me. I was thinking, ‘It’s for the cover of the New York Times Magazine! I can’t fail at this!’ She came into her office early on a Saturday morning and sent me an email saying she figured it out. I was dancing in my apartment.

“She sent 40 balloons in case of a popping emergency. For ribbon, I brought 14 different colors and types. We decided on a loose-hanging ribbon. A straight ribbon felt too confident, like a puffed out chest, like ‘OHHH!’ But with a loose ribbon, it felt open to interpretation. The best covers have some ambiguity — this cover could be showing Trump rising or that he’s full of hot air, deflating.” — Randi Brookman Harris, prop stylist

09_27_011200

Voyages is our closest thing to a travel issue. We went to photographers and asked where they’d like to go in the world. Photographer Alec Soth decided on Tokyo. He was a big fan of the movie Lost in Translation, so he wanted to go to the Park Hyatt hotel and not leave for five days. He searched on Craigslist and other resources and found locals he wanted to bring into the hotel to photograph.

“The cover image is Alec lying on his hotel bed on his iPhone. When Kathy Ryan [director of photography] and I saw it, we both thought, ‘That’s one for the ages.’ It’s so layered — strong compositionally, but also the idea that here’s Alec in his bedroom floating above Tokyo and lying there on his iPhone. That’s kind of the way we all travel. A great cover is one that is ‘poster like,’ as Kathy says — it’s iconic but also graphic. We ended up fading the background a little so it goes more to black and using type to have almost stars twinkling above him.” — Stacey Baker, associate photo editor at The New York Times Magazine

Best New York Times Magazine covers

“A few weeks ago, we had a cover story on Hillary Clinton. We very much wanted a sitting with Clinton to take her portrait, but her team couldn’t grant one. We asked Benjamin Lowy, a phenomenal photojournalist, to cover her campaign events with the sole goal of getting a cover-worthy picture of her. The stakes were high for him, and there wasn’t much that I as a photo editor could do. He was filing pictures every day. He was going in tight. The light at these events is not easy; you can’t flash, you can’t strobe because that would be distracting for her. But he solved all these problems. The cover was phenomenal, and the opening image of the article looks like a sitting with her.” — Stacey Baker

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The cover story was about the U.S. Open. We originally had the idea of doing a spoof, where the cast of Saturday Night Live would dress up as famous tennis players. It didn’t work out, largely because of their crazy schedules. What DID work out is that Andy Samberg was game, so we had him dress up as five champions: Andre Agassi, Pete Sampras, Jimmy Connors, John McEnroe and Bjorn Borg. The other thing that was such a privilege was that we worked with the hair and makeup team from SNL. They’re used to working at such a fast pace at SNL, and they very quickly transformed him into these characters. We brought in the Sports Illustrated photographer Walter Iooss, who had photographed all these tennis players over the years in a journalistic fashion. I did all the photo research, and we photographed him on a green screen, and we worked with a picture house to collage the pictures so it looked like the original pictures from the 1980s. For the cover, we spoofed the old photo of McEnroe and Borg. When you saw that cover on that Sunday morning, a smile immediately came to your face. Comedy can be hard to pull off, but I think it was really successful.” — Stacey Baker

How fascinating, right? When things get extra tough, design director Gail Bichler says: “Sometimes I think, well, we’re going to publish SOMETHING. There WILL be a cover. You have to learn to live with that pressure.” What amazing women!

P.S. Behind the scenes with Girls’ costume designer and an Ob-Gyn.

  1. I work at a library and we were all fascinated by this article. More please!

  2. I wish we get the New York Times Magazine here in Manila! We have bargain book stores that sell back issues of the New Yorker and the New York Magazine, but never this! My favorite is the one shot in Tokyo!

  3. Paloma says...

    I rarely write comments but this article is really good. I had to congratulate you! Joanna, you have one of the most interesting publications being made today. It touches so many GREAT (both big and small) topics and from such powerful angles. Great ideas and great writing. I vote it over quite a few of the online and offline “greats” out there. You should offer more content for your readers outside the US, esp beauty and fashion.

  4. This was Amazing and absolutely fascinating! Thanks so much!!

  5. Leanne says...

    In all the years I’ve followed the blog, this is hands down one of my favourite posts, Joanna! So incredibly interesting.

  6. Brilliant, brilliant, brilliant post.

  7. Oh, I love this! I used to work for a publishing company, and covers are such stressful fun.

  8. Kate says...

    This is such a brilliant post, thank you so much.

  9. Daria says...

    Joanna, this is fascinating! Thank you! I don’t even know how you come up with ideas for so many diverse and interesting (and new!) articles. I have to say, when you decided to hire new people to help you with the blog, I was sceptical- “How is she going to do it, the blog is 99% Joanna!”. I thought you were just going to have more and more promotional articles and givd aways. But you really did it! I can imagine how hard it was, and admire both the idea and its realization, Cup of jo is now almost a magazine :-)

    • Laura says...

      I agree!

    • Emily says...

      I have always thought cup of jo read like a magazine, too : )

  10. Wow.. super fascinating

  11. I always enjoy Cup of Jo, but I absolutely love this! It’s one of my favorite stories you’ve done. My dream job as a kid was to be a book cover designer. The process is fascinating, especially in this case, where the covers are put out so frequently. What creative and amazing minds! Thanks for doing this and sharing with us!

  12. stephanie says...

    This is fantastic! I love this type of insight on something that is such a foundational piece of current culture.

  13. Rebecca says...

    This is so interesting and such an awesome idea for a story. I really enjoyed reading this.

  14. Megan says...

    After a long week, this piece absolutely made my Friday night! The level of detail, commitment and creativity that goes into each cover is inspiring. Thank you for such an interesting and happy post!

  15. jmb says...

    This is one of your most fascinating posts ever! I am so impressed by the work and attention to detail that goes into these covers. Amazing!

  16. I’ve been reading your blog for years now, but I have to say that as a lover of print, this inside look into magazines is one of my favorite posts. :)

  17. k says...

    This is AMAZING! I am often blown away by the NYT Magazine covers. As a photographer it is so cool to hear how they pull them off every week. (and sooo makes me want to be a part of that!) Getting the Sunday New York Times delivered is such an great pleasure and luxury.

  18. Cassie says...

    So interesting! I love these kind-of-unexpected interviews (like the gynecologist one, too!). Keep doing what you’re doing, fabulous ladies. :)

  19. Caroline says...

    What a phenomenal post. I especially love the last bit about working under pressure. Particularly, I appreciate how it’s not a question of “can I do this?” but rather, “what is it going to be?” That display of confidence is inspiring.

  20. Marie says...

    One of my favorite posts to date! I’m not a designer myself, but I’ve always LOVED learning about the behind-the-scenes process of designing book and magazine covers. Thanks for sharing!

  21. Sasha says...

    one of the most interesting posts you’ve done! maybe you can do an interview with Alex about how he comes up with stories for New York Times (I’ve always wondered that).

  22. kate says...

    Just another example of how smart your blog is! Thank you for always sharing your keen creativity and intelligence with all of us! I love coming along for the ride!

  23. Thank you, thank you for this post, as well as your recent post on book covers. I work as a freelance graphic designer and defending the creative process and the amount of work that goes on behind the scenes is a never-ending battle. A graphic designer’s job is to visually communicate a solution to a problem in the most effective way possible–there’s a lot of toil that goes on before a project is completed, but as others have said, the public typically only sees the end result. Someone who appreciates the process is a graphic designer’s dream!

  24. This is SUCH a great piece — I’ve always loved the NYtimes mag covers. I particularly love that one with the baby + the tongue on “germs” in the main image!

  25. Louise says...

    loved this!

  26. Alex says...

    Wow! This changed the way I will look at the NYT or any Magazine cover forever. I love looking at the process through these women’s eyes. Great article.

  27. This is a fascinating story, thank you. I had the pleasure of hearing Kathy Ryan, their photo director, speak at Museum of Fine Arts, Boston. I was stuck with the same feeling: what amazing, creative, trailblazing women! I love the stories behind the images and design. More posts like this, please!

  28. Candace J says...

    This is a fascinating post.

  29. Regina says...

    What an incredible post. I’m a NYT Sunday subscriber and eagerly await my delivery of the magazine each weekend. I intentionally avoid reading any posts on NYT.com which reference “from the magazine” so I can experience the pleasure that comes with seeing the physical copy in my hands. Often a cover is so powerful I spend a few minutes just staring at and considering it (and then handing it to my husband without any introduction so he can have the same experience). Reading about all the efforts that go into a cover was fascinating.

    Thanks to the COJ team for writing such quality posts that consistently enhance my life. I always leave this site feeling happy.

  30. GoldenMoon says...

    Fascinating and fantastic post! They really pull a rabbit out of a hat weekly and make it look so easy. How do they do it so quickly?! The behind the scenes really shows their mastery. Great post, Joanna!

  31. Audra says...

    As a graphic designer who has worked on several magazine covers (nothing even close to NYT Mag, of course), I absolutely love this post. The design process is so fun, but often frustrating…and many people don’t understand the amount of creativity and work that goes into it. Thanks for sharing with your readers!

  32. Lauren says...

    This might be my favorite post of all time. Fascinating!!

  33. I usually never comment on blogs but had to with this one because this post is amazing and incredibly inspiring! Thanks so much :) X

  34. As a creative, we like to say, ‘Clients only see the final product’. Same goes for an audience, in this case. The thought, care, and “what it takes”, to end up with something that is insightful and “just works” is often overlooked. Such a fun insider look at what really goes on, and how much goes into creating something, great.

  35. Jennifer says...

    a great post! I have lived outside of the US for most of my life but the NY times magazine is something that I really miss from the US. I not only liked the covers, I also really enjoyed many of the articles years ago. If anyone in Europe knows how to get them here, let me know. I contact NY times once to ask but the response at the time was that they are not available in Europe.

    • AnneL says...

      I just sent an email to the NYT with the same question. I can’t find them in Brussels or Paris (even at Publicis Drugstore, which is a goldmine for foreign press). keep you posted!

  36. I love this post! I can’t help but wonder, though…why NOT Photoshop? In my job, I’m often tasked with creating an imaginary, yet photoreal background or prop. Like the Trump balloon…I know I (or some other Photoshop expert) could make it look like the illustration is printed right on the balloon. These covers are breathtaking, and I am humbled as an artist to see them and hear about the process.

    • hi amanda! great question, actually! i know that gail and stacey could give a more technically thorough answer than i can, since they’re on staff, but in my experience freelancing for the magazine on all the “easily photoshoppable” things i have been hired to accomplish in the click of a shutter, the answer always has something to do with them being a news organization (even though the magazine is editorial). the few occasions we absolutely could not create something in real life and had to retouch in post-, it needed to be called a “photo illustration”. i think then that has a different standing when being considered for industry awards. the striving for journalistic integrity is something the NYT takes very seriously, which i am glad for when looking at it and lament when tasked with solving for it!

  37. Love this behind-the-scenes! As a designer, I often run into the problem of getting clients (and colleagues) to understand that they’re paying for, and budgeting time for, so much more than “just make it look pretty.” I’ve more than once gotten the comment “But why does it take so much time/money? You’re just putting words and pictures together.” So thanks for showing people how much planning and thinking goes into truly good, creative work. And I love it that the team that you featured is a highly conceptual, female team. There’s often a catch-22 that if you nail the concept and make it look easy, the solution looks so obvious that your work is undervalued…

  38. Katy says...

    Really fascinating. This goes up there as a favorite post of yours.

  39. Hannah says...

    One of the best posts I’ve read on this blog. I love the relationships and family posts (and of course I always go back to the “What are you reading?” comments section for books recs), but this really reminds me why I still read your blog after all these years. Thanks for providing such original, interesting content!

  40. Loved this post! I’ve admired their covers for a long time, so it’s neat to see how it’s accomplished. They’ve got a great team!

  41. Cristin says...

    This is one of my favorite recent posts. So interesting, I love hearing behind the scenes stories. Posts like this are why Cup of Jo is so widely beloved!

  42. Katie says...

    Loved this post. Fascinating to see what goes into creating a cover

  43. Great post! Loved this insight

  44. You guys did a phenomenal job with this article! Totally fascinating to peek behind the scenes. Loved the story about the Trump balloon – I can only imagine the stress throughout the process. 😂

  45. MA says...

    Fascinating. I love hearing back stories of how photos come to life.

  46. Amanda says...

    This is for sure one of the best articles I have ever read on CoJ— and I have been a reader for years and years! REALLY well-done and so fascinating! Here’s why I loved it: 1) unique, smart, and fun content, 2) accessible to readers all over the country (not just Brooklyn or the coasts), 3) features the work of some kick-ass ladies! I know that sponsored posts are a must to keep this blog going, but this kind of in-depth, original, editorial content is what makes me keep coming back to a blog. Please keep it up, and kudos!

  47. Deb says...

    LOVED this! All your content is tip-top but this was fascinating! Thanks!

  48. Their covers are always so fascinating! Love the round up.

  49. Karen T. says...

    Something I never even thought about. This is fascinating!! And the Tokyo cover is absolutely amazing!!!!

  50. Ainhoa says...

    Love this post! xx

  51. Jill says...

    This is so cool! What a fun article, and what artistry by the people behind the covers.

  52. Nicola says...

    Brilliant post, really interesting. The McEnroe Borg picture made me smile.

  53. Jenny says...

    How fascinating! Love how original this topic is. Please do more posts like this that give us insight into different careers!

  54. Sarah says...

    Amazing! I didn’t want this article to end!

  55. Sara says...

    Joanna, this is just great. So interesting. Your blog keeps getting better and better. I am always looking forward the next post.

  56. rebecca sunde says...

    LOVE this post! Totally fascinating, inspiring, and creatively stimulating.

  57. Jenn says...

    Great article and I laughed at the “haven’t you ever heard of photoshop?” comment. At some point surely it would have been easier just to photoshop the Donald Trump balloon etc – but so much more interesting the way they actually did it!

  58. Daynna says...

    This is, easily, EASILY, the most fascinating post you’ve ever run. I’d give anything to read this again for the first time. God, those covers are stunners and full of intrigue and everything you’d hope of a cover and now I’m convinced that I need a wall made up of NYT Mag covers. Not even a little bit joking.

    This ties as my most favorite Cup Of Jo post ever along with Stella’s eyebrow makeover (I’m coming up on three months of growth so far and it is sooooo hard not to shape and I’m, surprisingly, actually having exestential crises over whether or not I can pull off a feathered brow. It’s rough business out here, man).

  59. Ginny says...

    One of my favorite Cup of Jo posts ever! And I’ve read them all. :)

  60. Heather says...

    Fascinating. Such talent and skill!

  61. Jo says...

    Awesome! this blog just keeps getting better and better! I expect this story will appear in many link roundups :)

  62. Jill says...

    GREAT post

  63. Anna says...

    This is possibly one of my absolute favourite articles you’ve ever posted!!! I’ve shared it with so many people! Wonderful to read about the human process behind the finished product. Such beautiful and inspiring covers!!!!

  64. Victoria says...

    Thank you, Joanna! I loved this post!

  65. Kellie P. says...

    This is one of my favorite posts ever! So fun to live vicariously through these creative women. I’d love a behind the scenes look at other professions as well!

  66. I loved this article! I loved hearing about the thought process that goes into the cover design and execution. It’s something that us mortals take for granted. They are so talented! Especially love the Tokyo picture. Beautiful.

    http://www.hyggewellness.com

  67. Wow! This makes me want a subscription to the NY Times Magazine.

    • Joanna Goddard says...

      it’s really awesome. (needless to say:)

  68. Loved this article – so fascinating, even down to the the balloon string detail! +1 to interesting careers please!

  69. Ceciel Shaw says...

    What a fabulous article. Fascinating to peek inside this work. Thanks!

  70. Maria says...

    This is something different and fresh on the blog, and I love it. I like how you also made it look easy, Joanna. I can imagine you getting a new NYT issue and thinking “Wow, this cover is cool! Wait, maybe I could write about it…” – et voilà! One of my favorite posts!

    • Joanna Goddard says...

      what a nice comment. thank you, maria xoxoxo

  71. Amelia says...

    Whoa this is so cool!! What a great post idea – I’ve always wondered about this, as well!

  72. Caitlin says...

    I really enjoyed this article! Adding my voice to the more fascinating careers request!

  73. L says...

    My husband and I have four of our favorite Times Magazine covers framed above our bed. Easy (or not, based on this great interview) art!

  74. Egle says...

    wow, absolutely love this article! I was even reading it out loud to my husband and we had some good discussion. With day to day worries and million things on our minds in this fast pacing life, it’s so easy to forget how much thought goes into something simple (well, we think it’s simple, but it’s not really!) like magazine cover, but articles like this bring my attention back simple things that need to be appreciated more, so thank you! Greetings from Dublin :)
    Egle

  75. Katrina Stein says...

    love that this article highlights three women!

  76. Cyn says...

    So interesting to see all the creative thought that goes into each cover. What challenging and fun jobs these women have! Thanks also for including the links to the cover stories-read them all :)

  77. Alicia says...

    Please do more posts like this! How incredibly interesting and fresh. Well done!

  78. Jenna says...

    This was so interesting!

  79. Lee says...

    I love this piece. It was so fun to read about this process. I’ve always admired their incredible covers.

  80. I always adore the brilliant New York Times Magazine covers so this was fascinating! As a fellow creative often working against deadlines I can definitely relate to the “Sometimes I think, well, we’re going to publish SOMETHING. There WILL be a cover. You have to learn to live with that pressure.” sentiment. Thank you for this peek into the process!

  81. Madie says...

    I was sad when this post was over, I wanted to read the story behind more, more, more! One of my favorite posts ever, great job and thank you!

  82. Lisa says...

    Loved this! So interesting finding out how things like magazine covers come about.

    On a side note, I’ve recently started watching Brooklyn 99 (I’m super late to the party) and while watching, I keep on remembering that CoJ post about having a crush on Andy Samberg and I think “yes. A million times yes”

    • Joanna Goddard says...

      Oh my gosh YES!

  83. Love this. Super interesting.

  84. I love this! It’s both fascinating and inspiring. Behind the scenes are always so interesting -instead of making things less “magical” they add to the results because we now know the hard work that goes into this work. Well done. And I second the “career” tab idea :)

  85. Thank you for this piece. I love reading behind the scenes of the desktop publishing world and photography.

  86. Claire says...

    This is the coolest post I’ve seen in a while, and I love everything you guys do. More, more, more!

  87. Lila says...

    Love this article! Thank you for sharing. Fascinating!

  88. JCS says...

    I, too, am blown away by the creativity of the NYT Magazine team on a weekly basis. It’s great to read about the thought process behind the work and the challenges for each photo/illustration. I just wish there were more! Simply a great article. Thanks for this.

  89. Taylor says...

    Something that I love about Cup of Jo is that I start reading something that I normally wouldn’t be interested in, but by the end, I am engaged with the new topic. Thanks for helping me to branch out!

  90. Heather says...

    This is such an amazing post – does she have a stock pile of other covers with background?? She honestly could publish a coffee table book. I’d buy it.

  91. I absolutely love this article! More like this please! It’s so fun to see behind the scenes on such a fascinating topic!

  92. Tyler says...

    wow! great piece, so interesting.

  93. I love this, I’m also a designer so I read this type of thing online all the time, but it’s so nice to see it featured on a non-design blog! That’s one of the things I love about cupofjo… the design of the site itself is great (loved the redesign!) and you obviously appreciate good design. Photo choices are always top-notch too. I believe to be a good designer one should immerse themselves in good design (how do you create a good user experience without having had good user experiences yourself?) and cupofjo is a daily dose of good design.

    • Joanna Goddard says...

      that is so nice to hear, lauren! thank you so much. really makes my day.

  94. Kat says...

    This is so cool!

  95. Lindsay says...

    So interesting! Thanks for the amazing content!

  96. It’s incredible reading about the behind the scenes efforts going into such a public and high pressure job. These covers are fantastic, and the creative talent behind churning out new and diverse art is incredible. I would love to see another post similar to this – I also enjoyed the look into book covers!

    Xoxo http://www.touchofcurl.com

  97. I work at a city magazine, so I LOVE these magazine behind-the-scenes stories. They separate Cup of Jo from the pack. Keep ’em coming!

  98. Molly says...

    This is one of my favorite COJ posts ever! Thank you for your awesome work!

  99. Kimberly says...

    This was so interesting to read. I’ve always loved the NYtimes magazine covers. Thank you!

  100. I LOVE this! Would love a whole series about this. Thank you Joanna and team. Brilliant post.

    • Claire says...

      I love that idea of a series about behind the scenes information you’d always want to know about every day things you encounter. So cool.

  101. Ashley says...

    I loved everything about this piece!

  102. Hannah says...

    i love x 38219585 everything about this !! it’s so incredible be able to hear from women, particularly those with fascinating/enviable careers, about what day-to-day assignments + challenges look like. it’s like an informational interview (and i happen to be a designer, so this one makes me especially happy) but in general i would love more features on professional women/”what a day in the life is like” for different jobs. (maybe even add a “career” tab in your blog header? heh)

    • I second this, Hannah!

    • Joanna Goddard says...

      that’s a great idea, hannah! we’ll start working on that!

    • Sarah says...

      I agree! I loved this piece and would be so excited to see more that were similar… Especially if they covered a wide range of careers (including ones separate from design or creatively based careers).

    • Joanna Goddard says...

      awesome!! we’re excited to do more! thank you so much for your feedback. in the meantime, if you’re interested, here’s one with an ob-gyn: http://cupofjo.com/2016/04/questions-for-an-ob-gyn/

      thank you!!! xoxo

    • Kellie P. says...

      Yes, totally agree!!

    • LOVE this idea too! :)

  103. Aidel.K says...

    When I was young, I was, for a for a time, a graphic designer in NYC. I remember making those calls to every single place trying to get something done. (Now I can do it on my laptop!!!! It was setting type in a circle.) I’m hopeful the woman who made the Trump balloon got credit; I’m sure she did. Loved this interesting post!

  104. Inês says...

    This is amazing :)

  105. Kathleen says...

    Maybe my favorite Cup of Jo post to date- and I’ve been reading for years! I couldn’t click over fast enough when I say your tweet about it.

  106. Rosie says...

    Love this, Joanna! I agree, I could read and read these cover exposés.

  107. I would love to be a fly on the wall of these women’s office! Such a cool job!

  108. Danielle says...

    One of my favorite Cup of Jo posts so far!

  109. katie says...

    This is fascinating. I could read 40 more behind-the-scenes stories of those covers and still be engrossed!

    • Jenny says...

      I was thinking the exact same thing! So interesting.

  110. Emma says...

    This is such a cool idea that turned into a great article! (and LOVE that you interviewed women. ;)

    • Eva says...

      I wrote almost the exact same thing, so just going to say “ditto” :)