In 2007, Joanna began Cup of Jo as a weekend hobby, but then developed it into the award-winning daily website it is today — with a deeply engaged readership, impactful essays, and a diverse team of writers. In fall 2023, she also launched a weekly newsletter, Big Salad, about style and relationships. With more than 197,000 subscribers, Big Salad is the #1 fashion/beauty publication on all of Substack. Joanna has written for many magazines, including Glamour and New York. She lives with her two chatty boys in Brooklyn, and you can find her on Instagram.

Alison has spent 20 years in marketing, working with influencers, hiring them on behalf of brands, and running her own social media agency, so she’s seen the internet from just about every angle. She lives in Brooklyn with her husband and two kids, loves a good audiobook, and will always say yes to hosting friends for bagels. Reach out to alison@cupofjo.com or find her on Instagram.

If you’re interested in partnering with Cup of Jo or Big Salad, please email alison@cupofjo.com. We love featuring great brands and creating packages of all sizes.

Kelsey a culture writer, editor, and the author of three books, including her memoir, Big Girl, and the bestselling pop-culture history book, I’ll Be There For You. Her first novel, Old Money, was published in 2025. She spent many years on staff at Refinery29, where she created the award-winning column, The Anti-Diet Project, a long-running series on intuitive eating, size bias, and body positivity. In addition to these topics, she’s written on a wide range of cultural phenomena, including television, beauty, food, family, history, and more. She began writing for Cup of Jo in 2017, and happily joined the team as senior editor in 2026. She lives in Brooklyn with her husband and daughter. Get in touch at kelsey@cupofjo.com, or find her on Instagram.

Jannelle has always loved talking to people and hearing their stories. After graduating with a journalism degree, she wrote on the marketing teams of various tech companies. But she always found time to write for her personal blog, which featured personal essays, travel recommendations and life realizations. In November 2021, she began working for Cup of Jo and quickly become an invaluable part of the team. Jannelle lives in the Bay Area with her husband and three children. Say hello at jannelle@cupofjo.com or follow her on Instagram.

Kaitlyn is the newsletter editor for Cup of Jo’s weekly Substack, Big Salad. She is the author of Little Apocalypses, an essay collection on motherhood, climate change, and hope. She lives with her husband and two kids in western Washington, where she enjoys hanging out at the beach and taking family bike rides. Get in touch at kaitlyn@cupofjo.com or find her on Instagram.

Christine wears many hats when it comes to writing and books. She’s had a 15-year career in book publishing — working as an editor at Doubleday, Hyperion and Simon and Schuster — where she’s published bestselling books such as From Scratch, Surviving the White Gaze and These Ghosts Are Family. In addition to her passion for championing other writers, she’s a novelist, too. She loves any chance to talk about race, friendship, books and television, preferably while eating French fries. You can reach her at racematters@cupofjo.com or follow her on Instagram.