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The Best Swimwear (and Clothes) for Kids

Primary Kids Swimwear

Have you discovered the children’s clothing brand Primary? I LOVE THEM and am always telling friends about them. The brand was started by two moms who wanted to create high quality basics at reasonable prices. Their wonderful pieces are available season after season, are made for both boys and girls, and are easy to mix and match. Here’s a giveaway and discount code…

Primary Kids Swimwear

Primary makes getting dressed simple for both babies and kids. And their swim collection has the comfiest suits for the beach or pool this summer.

Primary Kids Swimwear

Often, kids swimsuits have a lot of unnecessary (read: hideously loud) designs. Primary swimsuits are simple and sweet. (Teenage Mutant Ninja Turtles begone.) For babies, how cute are the striped swim diapers and one-piece rash guards?

And for older kids, we love their swim trunks and rash guards. (Anton has been living in this combo. And I love that the swim trunks are short, instead of knee-length.) For girls, their reversible bathing suits are like getting two suits in one.

Primary Kids Swimwear

Even at their reasonable price point, Primary clothes are hand-me-down quality. My kids feel good in their comfy pieces, and I highly, highly recommend them.

Primary Kids Swimwear

Today, Primary is offering one lucky reader a $250 gift card. To enter, please visit Primary’s online shop and let us know which piece you’d be most excited to choose. A winner will be chosen tomorrow at random. Good luck! Update: The winner has been chosen and notified by email. Thanks so much for playing!

Bonus for readers: Primary is offering 20% off plus free shipping for first time customers, using code CUPOFJO. Good through July 31st. Thank you so much, Primary!

  1. Michelle Hoffman says...

    Baby one-piece rashguard! And a bunch of other stuff.

  2. danica says...

    i want ALL of the rainbow stuff for my kiddo!

  3. These swimsuits are very cute and yes I agree, kids swimsuits for that any clothing should be simple and comfortable for them.

    Thanks for sharing

  4. Eliza says...

    So great! Question: any suggestions on a Primary-type for older kids/teens. Good quality basics are hard to find.

  5. Jennifer says...

    Every time I hear about this company I rush to the site to see if they’ve finally changed their shipping policies so I can order from outside of the US and I’m always so disappointed. These are clothes my kids would LOVE. Take my Canadian money, Primary!

  6. Allie says...

    i love Primary! I especially love their shorts on my daughter. They are so bright and fun but not too fussy.

  7. Leah says...

    I have a new little guy – 5 months next week! – and need some swim diapers and love the one piece rash guard!

  8. Dori G says...

    I would love to get the one piece rainbow rash guard for my toddler. Their pajamas also look amazing!

  9. Melissa Price says...

    Would love to get each of my boys a zipped hoodie!

  10. Shelly says...

    All the rainbow bathing suits ❤️🧡💛💚💙💜

  11. Jess says...

    Have seen Primary multiple times but haven’t actually bought anything before.
    Love the rash guards with coordinated trunks for my 3yr old

  12. Dinah says...

    Bright yellow swim trunks! :)

  13. Cheryl says...

    Rainbow rashie!

  14. Lindsay says...

    Primary is the best! We have several of their onesies and leggings for my 10 month old, and I love that the fabric hasn’t pilled or broken down at all despite many, many washings.

  15. Melissa says...

    I’ve been eyeballing the rainbow dress!

  16. Meredith says...

    For sure another zip hoodie for each of my daughters, some twirly skirts and jersey shorts. I love that primary offers some shorts that aren’t super short for girls under 12 (strangely hard to find!).

  17. Marie-Eve says...

    I would choose the PJs and the rash guards for beach vacation!!

  18. Jenny says...

    The rainbow rash guard!

  19. Beth says...

    The inseams on boys swim trunks is bonkers!! I took 3.5 inches off of a bunch of hand me down trunks for my six year old son, because I would drown with 7 inches of fabric between my legs! I dont know how they can stay afloat. I totally appreciate that Primary makes short swim trunks!!

  20. Mer says...

    any color for the baby cardigan :)

  21. Anne says...

    The one piece rash guard for sure. Love the bright colors!

  22. Randi Eby says...

    I’m eyeing the baseball rashguards for both of my girls – such fun color combos! I’d want one myself if they came in my size!

  23. Stacey Costello says...

    Primary is THE best! My daughter has SPD and refuses so many clothes- theirs are ALWAYS a win. She currently loves rainbows (when my grandfather passed away we told her that rainbows were his kisses from heaven, and now she looks for and wants only rainbow things, gah). The rainbow dot twirly dress would be the best first day of school outfit imaginable.

  24. Lynsey Baldridge says...

    No slogan athletic wear for my son and the adorable twirly dresses for my daughter!

  25. Taylor P. says...

    The striped classic tee is adorable, fresh PJs are always nice and I’d also grab a pack of undies since we’ll be potty training this summer!

  26. Leah says...

    Primary is the best! I especially love their pajamas.

  27. Lisa says...

    Love these clothes! Rainbow rash guard! And summer pjs.

  28. Bethany says...

    I’m a stripe girl myself, so I’d love the twirly striped dresses for my 2 year old and almost 6 year old girls. 🤞🏼

  29. Anne says...

    I would be buying new tunics and leggings and pants and shirts for my kids to go back to school. They are already enjoying the Primary swimwear I bought for them last month — best quality for price!!

  30. Lisa says...

    Oh, how I love Primary. I would love to get my daughter another reversible dress! She thinks the one she has is magical!

  31. Hayley says...

    Love Primary! They help us buy the t-shirts for our second grade spring play each year!! I’m expecting a baby boy in July and would love to get him a sweet swim diaper.

  32. Brenna says...

    Rainbow long sleeve rash guard for both of my daughters! I love Primary’s dresses too.

  33. Nicole says...

    rainbow rash guard

  34. Katie says...

    I would be buying some puffer vests and jackets!

    I love this company. My daughter lives in her Jersey track shorts. She’s almost 10 and had three pairs! I just ordered some undies for two of my kiddos to try.

  35. Kelly M Wittenbrink says...

    Swim Trunks

  36. Regina says...

    Rainbow stripe rash guard x 2!

  37. Ceciel says...

    Definitely the stripe one piece and a solid color rash guard!

  38. Caitlin Olivier says...

    I love putting my toddler in the polo baby suits!

  39. Nicole Leacock says...

    My kid would flip over the rainbow items. Rainbows and unicorns. That’s where it’s at.

  40. Lauren B says...

    my boys love anything blue and/or red – so full swim kits in those colors for sure!

  41. Margaret Felton says...

    The baby rainbow stripe swim diaper.

  42. Pam Rice says...

    Clearly one piece rash guard in rainbow stripe is the cutest thing on earth. I’ve got a baby laying across my belly right now in the rainbow striped zip pajamas and he told me with his eyes he likes it a lot.

  43. Angela says...

    Definitely need a new rash guard!

  44. Lauren says...

    Pjs!

  45. Ali says...

    I love this brand! We’ve gotten several onesies for our 7 month old and the quality has been great even after several washes (ie blowouts). I’d love to get the rash guard and swim diapers for this summer!

  46. Natalie Saldivar says...

    The baby one piece rainbow rash guard- happy pride! :-)

  47. Ashley says...

    The rainbow polka dot twirly dress is the sweetest.

  48. gillian reed says...

    great giveaway!! i know it’s not the most exciting choice, but i would loooove to stock up on their baby onesies. they’re so soft and durable and my daughter is just about to grow out of ones she’s been wearing for a year!

  49. Becky C. says...

    The swing dress is absolutely beautiful! I love the light aqua!

  50. Alex says...

    Reversible swim top and bottom for my daughter. Baby one-piece rash guard for my son.

  51. Michele says...

    Would love the one piece rash guard for my 5 month old!

  52. anna says...

    primary is our go to for school uniforms, but i love the striped swimsuit!

  53. Elizabeth says...

    I love the rainbow pjs and the baby dresses <3

  54. Sophia F. says...

    We adore Primary! My daughters are into clothes that are bright and fun but without a lot of the extras that make girls’ clothes fussy – flip sequins, scratchy tulle, etc. Our favorite (so hard to choose!) is the polo dress in short and long sleeves, which due to a hardcore Harry Potter phase is actually called a ‘wizard robe’ in our house (as in, “Hey, it’s a little cooler today so you might want to wear the long sleeved blue wizard robe.”) I tell other parents that it’s Hanna Andersson quality without the HA prices ;) . We are growing out of last summers swimsuits and would totally go for the reversible swim top (great color combos!) with coordinating striped bottoms.

  55. Julia says...

    The pink striped rash guard for my 1 year old daughter, Ida.

  56. We love their dresses and shorts for my 4-year-old. My 7-year-old loves the rainbow pjs. He takes good care of them so he can wear them on pj days at school.

  57. Van says...

    Matching rainbow pajamas for my two munchkins! Thank you!

  58. Court says...

    Just bought my girls jumpers for their school uniforms and am impressed with the quality! I would love to round out the rest of their school wardrobe!

  59. kate says...

    i am loving the cute little polo babysuits for my 7 month old!

  60. Tee says...

    The rainbow stripe one-piece!

  61. magdalena says...

    love the shorts and rush guard for boys, I would get them different color top and bottom.

  62. Monika says...

    PJs and rush guards for sure!

  63. Becky says...

    The zip hoodie! I dress both my kiddos in primary. When you have a child that is deeply obsessed with a certain color, primary provides so many clothing option in that color. Three cheers for the “raspberry” color.

  64. Jean says...

    Loving rashguards for beach play – so much easier than slathering sunscreen. Love the rainbow ones!

  65. Julie Lackner says...

    Adore Primary! The rainbow polka dot dress would be loved here!

  66. Sara says...

    The rainbow striped rash guard is fantastic!

  67. Shelly Bailey says...

    The rainbow navy stripe zip footie!

  68. Joy says...

    Some of the striped bathing suits for my daughter and soon to come son!

  69. Alison says...

    Primary is our absolute favorite — their clothes are always perfect. I would love a rash guard to keep my fair-skinned 15 month old protected in the sun this summer! Thank you so much.

  70. Franziska says...

    The short sleeve rainbow stripe rash guard!

  71. Libby says...

    My 3 year old recently swore off dresses . . . so definitely the track shorts!

  72. SnigJ says...

    Yoga pants for my son!

  73. Claire says...

    I would love to get some of the stripe tees for my two year old!

  74. ella robson says...

    the rainbow stripe rash guard for sure! we love everything we’ve bought from primary, great quality and colors!

  75. Catherine says...

    Oh I love Primary so very much. They’re such good quality! We love the leggings and the striped dress! But both of my kids would love the rainbow rash guard!

  76. Anna says...

    Primary pjs are really great quality! Love the full coverage swim options as well.

  77. Caryn says...

    I love their swimwear!

  78. Sarah says...

    Matching rainbow swimsuits for my nieces! We go to the beach together almost every weekend and it’s my favorite part of summer.

  79. Allison says...

    I’d love the rainbow rash guard for my little!

  80. Malerie says...

    The Rainbow stripe zip romper for my little one arriving in July!

  81. Maja says...

    Love the pjs! Thank you for always introducing us to all these great brands:)

  82. Zoe says...

    T-shirt dress or twirly dress. And definitely pink.

  83. Lauren says...

    The swing dress! I would buy one in the favorite color of my daughters and nieces. Perfect for our family vacation.

  84. Jess says...

    Definitely the rainbow stripe slim t-shirt — my sons are obsessed with all the random color shades and I can just hear them saying, “mom this one is cyan, and this one is coral.”

  85. Mei says...

    That polka dot twirly dress! My girl is LOVES girly girl clothes, but plays so hard in them once she’s dressed.

  86. Amanda Tudor says...

    I absolutely love Primary! They always have just what I need. And right now, I need shorts for my 1 year old – the Under Short

  87. Sarah T. says...

    My girls would love new Primary jammies for the summer! So comfy and durable!

  88. Courtney says...

    Yay! I love the rainbow rash guard! I was gifted a onesie from Primary when I first had my son and it was my favorite!

  89. Amanda Tudor says...

    I absoluletly love Primary! They always have just what I need. And right now, I need shorts for my 1 year old – the Under Short

  90. KARSTEN says...

    The rainbow one-piece!

  91. samantha says...

    Swim diapers and rash guards for my little girl!!

  92. ErikaMC says...

    I would love to get matching baseball tees for my kids. So many great picks!

  93. Katie f says...

    The rash guards are the best. And pjs!