Style

The Makeup I Wear Every Single Day

The Makeup Routine I Do Every Single Day

For four years, I’ve done the same makeup routine every single day, no matter what — for work, the playground, date nights, whatever. It’s my soulmate of makeup, and it takes less than five minutes. Since a few people asked on Instagram, here’s how I do it (and I’d love to hear yours!)…

1. Giorgio Armani Luminous Silk Foundation in shade 4.75: Five years ago, Caroline tested out five foundations for a post, and she said Giorgio Armani was “hailed as the holy grail of foundations.” Curious, I figured I’d try it out — and, lo and behold, I was hooked. Most mornings, I wake up with blotchy skin, but — poof! — this magical little pot makes that all go away. Your face looks instantly smooth and dewy, and it’s a million times better than other foundations I’ve used.

2. Beautyblender Original. I apply foundation with this egg-shaped sponge, which makes the formula spread out in an even and lightweight way — versus sitting in your pores. I don’t know how it works, but it makes such a difference.

3. Laura Mercier Eye Basics in Linen. This sounds like the most BORING thing to buy — it doesn’t have color, it doesn’t have sparkle — but it sets the stage for everything else to look good. You pat it on your eyelids and under your eyes, and dark circles and oily eyelids disappear. Eyes look bigger and more awake, and somehow it brings your whole face together.

4. Drugstore Mascara. Honestly, for big events, like a wedding, I love Dior Lash-Extension Effect, which somehow makes lashes look twice as long. But since that one’s a splurge, I usually use a drugstore brand — like this one — which does the trick well enough for an everyday look.

5. Nars Bronzer in Laguna is a great year-round bronzer. I’m pale and can look washed out, but once I put this one, my face wakes up and looks healthy. The color isn’t muddy, like some bronzers can be, and has the tiiiiiniest bit of shimmer for glowiness. I apply it lightly all over, including on my eyelids.

6. Laura Mercier blush in Sangria. My friend Gemma and I sometimes sneak away from our families, meet at Sephora and try things on. Years ago, we discovered Laura Mercier blush, which has such a rich deep color, it looks like you just kissed someone you like very, very much. Another tip I’ve read: add a little to the bridge of your nose, which makes it look extra natural.

7. NYX Soft Matte Lip Cream in Monte Carlo. BOOM! I’m so excited to share this $4 lipstick, which I have been wearing for years. The color lasts forever — even through a cheeseburger and fries (with mayo, naturally) — and can be either soft pink or bright red, depending on how many layers you apply. Years ago, I even wore it to the White House, and I kind of feel like Michelle Obama would have approved.

Done! It literally takes three minutes. That’s it!

The Makeup Routine I Do Every Single Day

What’s your daily makeup routine? I’m so curious and would love to hear!!!

P.S. Women share their beauty uniforms, and 14 great reader comments on beauty.

(Top photo from Instagram. Bottom photo by Franny Eremin.)

  1. Christine Hart says...

    Eyebrows?

  2. Heather says...

    Recently, I read a post about AOC and it inspired me – after years of rotating through the same 3 lipsticks (black honey, a bobbi brown nude, and Burts Bees red dahlia tinted lip balm) – to buy a half dozen shades of BRIGHT red lipsticks.

    Now, rather than just an afterthought, my lip color has become part of my outfit. When I get dressed in the morning, I decide first whether it’s a Claret day or an Uber Rose day or a Rosebud day, and then base my outfit around that choice. Red lipstick transforms an outfit. When I look in the mirror at work, I think of Sonia Sotomayer, and it makes me feel powerful and confident.

    https://www.allure.com/story/alexandria-ocasio-cortez-red-lipstick-hoops-swearing-in-sonia-sotomayor-nail-polish

    • Michaela says...

      I love this! I have a dear friend whose signature look is a bold pink or red lip, and I always think of her when I see other ladies rocking a signature lipstick. She even climbed a mountain last summer and brought her favorite lipstick to apply for her photo at the summit! I was like, that is a POWER move.

  3. Keira Alexander says...

    What about sunscreen, Joanna? Your skin looks so well taken care of, and as a pale person who burns easily I always wonder which SPFs my internet idols wear :)

  4. Erin says...

    I truly love reading about other women’s makeup products. I’m taking notes! I’ve always been a makeup dummy. Even at 40, I still have no clue what I’m doing and so generally don’t do very much (although always and forever my uneven skin tone requires foundation).

    One thing that really gets me, though, is this pervasive idea of the ‘no makeup’ makeup look. I really wish we could stop saying that! I don’t understand why women feel it’s important to project the falsehood of ‘no makeup’. Firstly, we don’t need makeup at all! This is a fun thing and can make us feel more confident in the world, but let’s not try to pretend we aren’t wearing it. It only promotes a culture of false comparison (gee, she looks so great naturally without makeup). Secondly, I don’t know who came up with the ‘no makeup’ makeup look but I’m pretty sure they were selling makeup! Genius!

  5. Meg says...

    Okay I’ll play too. Here’s my everyday routine for going to work:

    1. Makeup Forever Ultra HD Foundation, applied with fingers
    2. Nars Creamy concealer under my eyes and on any zits or spots, applied with fingers
    3. Quick dust of setting powder – I pick up random cheap drugstore powders, applied with big fluffy brush
    4. Covergirl Clumpcrusher Mascara (<- If you're in the market for a cheap mascara, this is GOOD SHIT)
    5. Anastasia Dipbrow pomade to my brows, applied with a Sephora brand brow brush
    6. Tarte blush, applied with a fluffy blush brush.

    That's it. I apply chapstick or colored lip balm throughout the day when I feel like it. This routine takes me about 5 minutes. I love to play with makeup and experiment, but on a typical work morning I'm not in the mood for anything but the above. On weekends or in the evenings for dinner, parties etc I love to add eyeliner, highlighter, bronzer, lipstick, etc :)

  6. Amanda says...

    I used YSL Fusion Ink foundation for YEARS because of Caroline’s foundation post. And now they have quit selling it! I’m devastated. Any chance for a reboot of that post with some new choices?

    • Joanna Goddard says...

      i’ll ask caroline for sure!

  7. Denise says...

    Mine routine is simple too: Andalou Daily Defense Moisturizer SPF 18, RMS beauty “un” cover-up foundation, RMS beauty “un” powder, Burt’s Bees tinted lip balm (so fancy!). Done!

  8. Lynn Nguyen says...

    I travel a lot for work and decided to bite the bullet and buy a separate set of makeup for my travel bag. In that I have… Bare Minerals COMPLEXION RESCUE™ TINTED MOISTURISER, Bobbi Brown Full Cover Concealer, Bobbi Brown Long wear brow pencil, and Bobbi Brown Pot Rouge for Lips and Cheeks Blushed Rose and that’s it.

    My everyday at home is the same tinted moisturiser, Laura Mercier secret concealer, smashbox blush LA lights palette (coral).

    I am with you on Dior magic mascara… their primer alone makes your lashes look so long!

  9. Agnes says...

    I splurge on mascara. I’ve been wearing Lancome for about 25 years because it’s the ONLY mascara I’ve tried (tried so many!!) that does not smudge and yet the majority of it rinses off with water so I’m not tugging at my eyes with cotton pads every night. I will pay for that. So it’s that, black pencil eyeliner (free from a Lancome gift with purchase), eyebrow pencil (some cheap drugstore or dollar store find), Bobbie Brown blush and some lip balm with lipstick and lip pencil over it. Concealer if needed and that’s it! Also takes around 5 minutes! PS you so pretty!

  10. Suzie says...

    Love this simple routine! Just a couple beautiful basics is truly all a woman needs! Agree on drugstore mascara–after doing expensive/cheaper for everyday drugstore is the way to go. I like CG volume in the orange tube or Loreal Million Volume Lashes in a gold tube. Splurge on foundation!

  11. Liz Velasquez says...

    I used to use Armani foundation until I discovered Westman Atelier, the beautifully curated line by makeup artist Gucci Westman. All the products are simply the best. They all have good for your skin ingredients, which is great for my sensitive skin.

  12. Sandhya says...

    Re the BeautyBlender egg: I bought it and so wanted to love it, but even with the special cleaner, I can’t get it clean! Do you have any tips?

    • Teddi says...

      You may think this suggestion is crazy, but I have the same problem with my blenders. So, today I put them in a mesh bag and threw them in my washing machine with a load of towels. They were not perfectly spotless, but a hundred times better then when I do them by hand! Used my regular Tide….worked really well.

    • Tori says...

      Haven’t tied this, as I go t own one, but I’ve read microwaving in a cup of water for 30 decor so works well. Can’t hurt to try!

  13. Katie says...

    I love your makeup look! It’s exactly what I like to do on a daily basis. I’ve pretty much switched to all natural makeup though. I very sensitive and life with an invisible chronic illness so I like to do whatever I can to keep away flares.

  14. Jacqueline Berman says...

    So funny – we have almost the exact same routine! If i’m going out I’ll add eyeliner on my top lid or a bold lip but pretty much rain or shine it’s always the same. I got it from my mom who does this too. My husband always used to ask why I can’t just walk out the door as-is since it’s barely a noticeable difference from no makeup and I say it’s for me as much as anyone else. It’s my little routine to get me ready to face the day and whatever may happen!
    I make my own tinted moisturizer with my armani foundation. Whatever I’m feeling I need, extra spf, thick moisturizer, thin one, etc. I combine a pump of foundation with it, mix it up in my palm and apply to face and neck. Still gives great but light coverage. Then concealer (nars), bronzer (nars) blush (pharmacy) and mascara (pharmacy).

  15. t says...

    Lots of comments about cruelty free makeup. Is it ‘just’ animal testing that we are talking about when looking at cruelty free makeup. I may be an exception but I don’t mind animal testing if it means keeping humans safe.

    However, I am not OK with child labor. I guess my question is what makes a makeup product or line “cruelty free”?

    • MozartsGirl says...

      I can only speak for myself, but by cruelty-free I mean no animal has been harmed (either by using them as an ingredient or for testing) to produce any cosmetic product that I use. There is no animal testing (of cosmetics or their ingredients) allowed in the EU since 2013 (I’m in the UK where it became law in 1998) and it causes no ill effects – so much testing has already been done that it just isn’t necessary. I’m also not ok with child labour!! I don’t believe that anything living should suffer just so I can have a new lip colour. I’m not judging anyone who takes a different view, it’s just something I feel really strongly about!

    • Ella says...

      I agree with that premise for something like a critical vaccine. If animal testing is the only way then I don’t like it but I get it….but for makeup? We don’t need to use products that require testing. Use natural brands that don’t have mystery substances that need to be proven safe. Why should an animal suffer for your lipgloss? Especially when you can just as easily use one of the amazing cruelty free alternatives (that get around US required testing by not using scary ingredients to begin with)

  16. i loove posts like this – and reading the comments!
    my makeup routine is fairly boring since i developed a crazy allergy to fake fragrance during my first pregnancy and it turns out a TON of makeup has fragrance in it. it partly turned out to be a good thing, as one of my hobbies was buying makeup i never used.
    i have been using the same products every day for a few years:
    – eucerin daily protection face lotion
    – laura mercier concealer (it comes in so many shades! anyone with a not-white complexion knows that concealers usually come in like 4-5 tones for lighter skin and then 2 for everyone else)
    – glossier boy brow
    – almay liquid eyeliner
    – too faced better than sex mascara (1. i will have to disagree with a commenter here, no mascara is better than sex. 2. this one is fine, but not as good as drugstore mascara! i miss being able to use maybelline great lash.)
    – too faced bronzer
    – glossier balm dotcom in various flavors/shades

    beware of brands that bill themselves as “all natural” and make sure you read the ingredients! i’ve excitedly bought makeup only to learn the hard way it had fake fragrance in it aka getting eczema on my face.

  17. Elizabeth says...

    Y’all have GOT TO check out the company 100% Pure. They’re all natural and cruelty-free, plus owned by a woman. A lot of times you sacrifice quality when you want to go all-natural, but not with this brand. I’ve been using them for a few years now, and I have no intention of switching.

    My favorite makeup product of theirs is definitely their BB Cream.
    https://www.100percentpure.com/collections/foundation-makeup/products/bb-cream

    They’ve got really high quality skin care products, too. My favorites are this eye cream: https://www.100percentpure.com/collections/eye-care/products/coffee-bean-caffeine-eye-cream

    …and this night cream: https://www.100percentpure.com/collections/anti-aging-products/products/multi-vitamin-antioxidants-ultra-riche-pm-treatment

    I first looked into all-natural makeup and skincare after reading Cup of Jo, actually! You had profiled Adina Grigore, and after reading her book I decided to TRULY go all natural in a last-ditch effort to cure my horrible cystic acne. It worked. A few years later, and my skin is still crystal clear. I totally credit it to discovering Adina through Cup and Jo and awesome brands like 100% Pure. Seriously love this company so much and highly recommend!

  18. Lisa says...

    I’m the same, my face always looks the same no matter what! Just a little less or more depending on occasion. The routine is (makeup only, not skin care): 1, bareminerals foundation, all over my face including eyelids and under my eyes. 2, bareminerals “warmt” brushed as the number 3 on each side (temples, cheekbones, jaw). 3, a little bit of blush, at the moment Nyx as it’s cheap and last forever. 4, brow pencil to fill in my brows making them look fuller and more defined, it’s so old that I can’t see where it’s from but honestly just buy a drugstore one. 5, drugstore mascara, at the moment I’m using L’Oréals paradise. Sometimes I also use my finger to apply a bit of shimmery golden eye shadow that I got for free a million years ago. That’s. It. Takes 5 minutes and I look polished and ready to go. If I want to wear a party face I just use more of everything, haha. I hate lipstick so only use lip balm, but I’ve heard I apparently have “colorful” lips. No idea what that even means, but a woman once stopped me asking what lipstick I was wearing, and I was wearing none, so I guess I don’t “need” it.

  19. samantha says...

    I generally prefer the “no-makeup” look, which I achieve by … not really wearing very much makeup.
    1. Sunscreen/moisturizer: Coola Classic Cucumber Facial Sunscreen Moisturizer
    2. I am anticipating adding a priming moisturizer (Glossier) to my regime, just to even skin tone a bit. I really dislike foundation.
    3. Touche Eclat on any notable spots, around my nose, down the bridge of my nose, and in various places around eyes depending on how awake I feel I look.
    4. Curl eyelashes, apply mascara (L’Oreal Voluminous).
    4.5. If I’m feeling fancy, I’ll put a bit of highlighter on my cheekbones. I don’t know what kind I have right now – it was a sample.
    5. Lip balm.
    Go!

  20. Julie Brennan says...

    Great post! I enjoyed reading all the different routines. I’m 45 with good skin based solely on avoiding the sun and wearing sunscreen since university. (I love Elta MD SPF 45, btw!) Up until a month ago, I’ve been able to wear very little makeup until I woke up recently with terrible under-eye circles that I can’t seem to shift. I’ve started using Sunday Riley eye cream to combat these horrors, as well as Laura Mercier concealer, but I’d love any advice or feedback from your readers. How could this happen seemingly overnight?

    • Meg says...

      Hey Julie!

      This just happened to me as well. I am 4 months postpartum and ended up being low in iron and vitamin K…these babies just take it from you! I upped my iron intake and took a Vitamin K supplement and my circles have gotten so much better. Not sure if that would help you, but maybe get your levels tested to rule that out? Good luck!

    • Agnes says...

      I think under eye circles are sexy. Like Charlotte Gainsbourg. Also puffy eyes. Is it just me? I never conceal my undereyes. I probably look like the walking dead but still think I’m sexy, haha.

  21. Allyson says...

    Mascara, concealer, blush & brows. That’s it every day (no make up on weekends). I’ve also stopped dying my grays at 32 and struggle with letting it ride or caving in and covering my 2 inches of roots.

    I wish I was a drugstore mascara girl but my life has been changed by Lancome Monsieur Big mascara. Looks amazing. I’m out and need to restock!

    I also love Anastasia Beverly Hills Brow Whiz pencil.

    Glossier’s pot of concealer is very nice.

    Bright, crazy blushes look so scary but make me happy. HOT icy pink. Deep brusiey purples. Neon orangey reds. Good formulas that go on mellow are crucial. Lorac & NARS are my go-tos.

  22. Tali says...

    Joanna you always look beautiful and glowing! I’m def going to try out some of these products! I recently had my second baby and my skin looks and feels so blah. You’re inspiring me to take a trip to the beauty counter :)

  23. Amanda W. says...

    For those of you looking for vegan and plastic-free makeup options, I’m a big fan of Antonym Cosmetics’ Baked Foundations and Blushes. They come in beautiful bamboo compacts. I’ll admit that they seem pricey (around $42 for each), but a foundation lasts me at least 6 months, and I use it almost daily. I’m still trying to find a plastic-free mascara, but might just have to go without. I purchase them from a vegan beauty site called Petit Vour (https://www.petitvour.com/). They have a great points system that gives you discounts on purchases.

  24. I’ve never felt super confident in my makeup applying skills, but I do feel pretty, and happy with my current routine, which is pretty darn simple and takes NO time at all. Here is my everyday-ish no-makeup makeup look:

    1. Moisturize with Cerave
    2. Supergoop sunscreen (I use the Glow Stick. It’s clear and doesn’t leave that weird hint of purple that white sunscreen leaves, which is especially noticeable on my brown skin)
    3. BeautyCounter skin tint foundation in Tan (light coverage) just under my eyes to brighten the dark-ish circles but not get rid of them completely. I like the depth the dark circles bring to my face, so I’m not trying to wipe them out completely. Also beautycounter is a clean brand!
    4. MAC eyeliner in Teddy (a shimmery brown) on my upper lash line
    5. Cheapest drugstore dark brown eyebrow pencil to fill in my brows every so slightly
    6. Pacifica mascara… sometimes. It’s not an everyday thing for me.

    I like the color of my lips, though I do want to try Glossier’s lipstick in Like. For fancier events, I just amp up the eyeliner, maybe do a cat eye, and go heavier on the mascara. And maybe do a little more coverage with the foundation.

    By the way, I have combo skin, fairly clear – no blemishes (this is recent and thanks to getting off of birth control completely), and I do use The Ordinary products for skincare at night.

  25. Nina says...

    I love this. I am a makeup addict. But I actually buy very little.
    I don’t wear blush as I have naturally rosy cheeks. And most MAs try to cover up that with foundation and then put other color in – so not comfortable.

    I wear: A BB foundation. Right now I am using up Garnier’s Skin Active. I haven’t had one that was super amazing…I was using one from Sally’s – whatever is on sale.
    I always wear a long lasting lip colour – rimmel has a good one in Kiss Fatal. I went through a bunch of Lipsense but they are much more expensive and don’t last that much longer on me.
    I do tight lining (learned from Laura Mercier herself, where you put the eye liner in the gaps of your upper eyelashes – I use a gel liner – a black one from Physician’s Formula is my favorite – it twists up and lasts all day.
    Finish with eyebrows – NYX eyebrow powder pencil.

    I usually put on an eyeshadow but it really depends on what I’m wearing and my mood. And I might curl my eyelashes and about once every 6 months I might put mascara on.

    As I’m getting older I started to get bare patches in my eyebrows (I bought a cute little eyebrow palette from WnW too) so I also use black castor oil on my brows at night. this and intermittent fasting have seemed to help fill out my brows.

    • Laur says...

      ok, this is so intriguing – intermittent fasting?! how did this help your brows? please share!

  26. Brittany says...

    I turned 35 in January, and I swear I woke up the week of my birthday with different skin- more dry than it had ever been, and NOTHING seemed to work. Thanks to the bday gift from Sephora (which I normally never use- it was meant to be this year!) I tried Drunk Elephant Protini and fell in love. Now I use protini to moisture in the morning and Lala Retro at night and my skin has never felt better. Now my only regret is waiting so long to finally start taking better care of my skin!

  27. Jenn Achuff says...

    starts with nighttime, honestly. each night i (try to remember to) use Kiehl’s Midnight Recovery Cleansing Oil, Concentrate and Eye, and that really makes a difference in the morning, compared to nights i don’t use product. in the morning i almost always stay in bed til the last possible second (sue me), brush teeth and moisturize at home, and end up just doing my makeup in the parking lot at work, lol. i don’t use any skin makeup or lip product aside from balm, just eyes. Maybelline Brow Precise micro pencil, L’Oreal liquid pencil for my waterline, Stila Stay All Day liquid liner and Huge Extreme Lash mascara, and a combo of Concrete Minerals Electric Eye Primer (the BEST, and all their products are vegan!) and mineral shadows.

  28. Suzy says...

    I use a little bit of glossier concealer and then I use NARS tinted moisturizer. I like to top it off with a dusting of bare minerals powder (original) which is colored if I am looking for a more flawless base, or if my skin is looking good i’ll use a translucent setting powder like laura mercier or bare minerals mineral veil. I use a cheap nyx eye primer to tap on my eye lids. I use the dallas bronzer from benefit for a bit of color on my cheeks/temples. I like the becca skin tint in watermelon to dap on top of cheeks and on lips. Then on my eyelids, I will just dab a bit of shadow on ( I really like the modern renaissance palette from Anastasia). I use the stila liquid eyeliner pen every day. It gives me an easy cat eye and doesn’t budge. I use cheap drug store mascara. My brows are the one thing I don’t need to do anything to. Then I spritz with a rose water mist to just set everything. It makes things look more natural too. If I ever over do it and feel too done up, I wipe a bit of color off my nose. If I have more time, I use a luminizing stick to dab on the tops of cheeks and inside corner of eyes, and on top of cupid’s bow. I can do this whole thing in like 10-15 minutes now.

  29. joana says...

    hi! is it weird to say nothing? not because of any particular convictions, but because for me it’s important to feel good the way that i am. and for other people to see me the way that i am too. i don’t have perfect skin!, but i don’t really mind…
    also, when i do wear makeup (eyeliner and mascara when i go out or when i feel blah :)), it feels special :)
    and also, i’m lazy! beauty care routines are impossible for me. i put face cream and body cream in the morning and that’s it.
    it works for me :)

    • Bex says...

      I’m the same! I might wear Bare Minerals mineral powder some days but that’s it!

    • Emma says...

      Me too! I love this approach. Make up way more fun (for me) when it’s not an everyday thing. And I just don’t think make up should be necessary for women. We are, on the whole, gorgeous as we are.

  30. Kiersten says...

    Agree with other comments…it can take awhile to find makeup that works with your skin. I’m 33 years old and have dark eye circles. When I started dealing with rosacea last year, I added foundation to my makeup routine. I always hated the way it made my skin feel…like a mask.

    I use PerriconeMD No Makeup Foundation (apply with fingers). It feels like wearing a light skin cream and doesn’t irritate my overly sensitive skin. Follow with YSL Touche Eclat High Cover Radiant Concealer to conceal my dark circles. I don’t wear mascara everyday but when I do I reach for Eyeko’s Lash Alert Mascara which doesn’t flake but is easy to wash off. Finish the look with Burt Bee’s Tinted Lip Balm.

    Makeup rituals are so individualized. It’s been a real treat reading the other comments. Great post Joanna :)

  31. Cat says...

    I love this post! I need to try that foundation! I’ve never really loved any foundation I’ve used- always felt too opaque and also heavy- and my trick thusfar has been to mix it in with my face lotion in the morning (about 1/2 and 1/2). I LOVE the NYX lip cream too, though I find it takes a bit of fixing in the beginning to be sure it’s laying correctly. For everyday, I fell in love with Lip Whip by Kari Gran- I find it a perfect winter blush, and use it on my cheeks and my lips when I want some color! It + RMS Un Coverup are all that travel in my bag anymore!

  32. Catherine says...

    I have combination skin that gets oilier throughout the day, especially on my T-zone, and I used (and loved!) Laura Mercier Flawless Fusion Ultra-Longwear Foundation on my wedding day (plus a little setting powder to keep the oil at bay). It’s medium coverage and was the ideal balance for me between something more than my usual BB cream but not too cake-y. Since then, it’s been nice to have it for special occasions or days when I want to feel a little more polished. Hope that helps!

  33. Leni says...

    I’m amazed at how much makeup so many women put on. What a waste of time! I’ve recently gone makeup free except for special occasions and it is so freeing. For me it’s kind of a feminist issue. I guess you can lump me in with “not the fun kind of feminism.” By really, slathering one’s face with chemicals every single day? It’s actually pretty wacky when you think about it. I will admit to using some brow liner and lipstick though when I’m feeling insecure…old habits die hard.

    • Hani says...

      I feel that, as a feminist, I get to choose how I dress, groom, decorate, express, etc and it’s not a detraction from my femininity nor does it make me less feminist. It’s containment—my femininity is expansive enough, unassailable enough that it can hold myriad expressions of taste or style whether it be minimal or maximum.
      What it won’t contain is the judgements of others, whether men or other women.
      You may consider certain things a waste of time or ‘wacky’—good for you. Not for me.

    • Lisa says...

      You can be a die hard feminist and still wear makeup. Because for me feminism is a lot about not shaming other women for what they are doing – even if they are not being “strong enough” to resist doing something. I wear make up because it’s fun, and I feel better when I look less tired. My partner loves my naked face, but I like it with make up so I wear make up. End of story.

    • Julia says...

      To each her own, but I personally love putting makeup on. That time I set aside in the morning is self-care to me. My mother used to be a makeup artist for television and the thrill of exploring her stash when she was out of the house provided me with a lifetime of excitement and comfort with makeup. I don’t wear a full, bold face everyday, but if someone wants to, more power to them! The way you choose to adorn your body, with makeup, clothes, whatever, is powerful and personal. For my queer and non-binary friends who wear makeup especially, the pleasure and power they derive from experimenting with and weearing makeup is really inspiring.

    • Emily says...

      I don’t think that’s entirely fair. Wearing makeup is a personal choice and part of being a feminist is supporting other women’s right to choose. If you don’t want to wear makeup, it’s great that you don’t. But some women enjoy it and some fall somewhere in between. And all of that is okay. No one should feel they are more or less feminist because of what they choose to put on or in their bodies.

    • virginia says...

      I appreciate Leni’s comment. I do wear a small amount of makeup most weekdays( mascara, blush), partly because I don’t want to feel ugly compared with all the women who *do* wear makeup. But it’s like an arms race. What if we all just stopped wearing makeup and went around with bare faces?

      To the women who have noted that feminism is about choice, sure. Do what feels right to you. But it seems a bit simplistic to simply reject the idea that makeup has anything to do with sexism. Women wear makeup, men don’t (this is a broad statement–obviously there are exceptions on both sides), and that stems at least somewhat from sexist notions.

    • Caitlin says...

      HANI 2020 :)

    • A Martin says...

      HANI 2020 x2 :)

    • Heather says...

      If I’m doubting whether something I’m wearing or investing in is because I’ve internalized the patriarchy and I’m holding myself back, I’ll ask myself: If it were culturally acceptable, would gender identified as a man do this?

      Would a man wear a dress? Absolutely. They are easy to run in and comfortable.

      Would a man wear heels? Maybe if he wanted to be taller, but not if they made it so that he couldn’t run fast.

      Would a man wear make-up? Totally. If a man cares about his appearance, and a $9 wand could give him Jake Gyllenhaal eyelashes, he’d do it in a heartbeat.

      Would a man hesitate to share his opinion in a meeting? Nope.

    • Lisa says...

      Virginia, I don’t think anyone is denying where it stems from, what I tried to was reminding that you can be a feminist and still do things that stems from sexism, because you are not less of a feminist because you can’t, don’t have the energy or don’t want to be against everything that is remotely sexist. I stopped wearing heals because I found it constraining and painful, but I actually love makeup and as long as I feel I but on makeup they way I want (not for a man), then I’m ok with that. What I’m not ok with is women shaming women for what they are or are not doing. We don’t need that, we have enough pressure from other places.

    • Nigerian Girl says...

      @Leni Well, I can see why you feel the way you feel about makeup, but I don’t agree. Feminism is not just about gender equality in every sphere; it’s also about choice and freedom of self-expression – which are also tied to equality because men have always been ‘allowed’ to express themselves and be whoever they want to be in ways women haven’t. For many women, makeup is not a waste of time, but lots of fun. There’s absolutely nothing wrong with liking it or wearing it. There’s absolutely nothing wrong with caring about the way you present yourself to the world. Feminism is inclusive. It’s not an exclusive club for a certain group of women. Everyone can and should be a feminist. You can like clothes, pop culture, makeup, history, politics, religion, baking, video gaming and deep sea diving at the same time. Nobody is only one thing. So even though I understand that early feminists burnt their bras and didn’t shave their legs to reject sexist expectations, there are actually feminists who love wearing bras and shaving their legs. Your femininity doesn’t detract from your feminism. Besides, how can we make feminism appealing to young millennials if we shame them for wearing makeup and investing in their appearance? It only reinforces those false, aggressive stereotypes about feminists and puts people off completely.

  34. Olivia says...

    French girl here and addicted to french pharmacies and Into the gloss articles.

    I have tried soooo many different foundations, mascaras, blush that I thought i would share my favourite products. Here is my current morning routine
    – Embryolisse lait concentre + a drop of Huile Equilibrante of Dr Hauschka
    Before the next step, whether it is a BB cream or a foundation, i try to wait 3 to 5 min so the moisturizer has really sinked in (advice I received from a sales lady at MAC). I must tell it makes a huge difference (in the meantime I can fill my brows or brush my hair…)
    Right now I am using the Nars Tinted Moisturizer (it has SPF which I love), it is great and does not feel like foundation at all
    Then i fill my brows with Boy Brow in Brown or Clear depending on my mood
    I curl my lashes once or twice a week maximum but my everyday mascara is Kevyn Aucoin “Le Volume”, i also like the Glossier one and if I’m feeling fancy I use the Dior Addict it Last
    My concealer is the Mineralize concealer from MAC, it is good but I feel like I need a change, any recommendation ?
    If i want a glow on my face, since i do not know anything about highlighting and countouring, i just put a bit of Aquaphor ‘from Eucerin’ on my cheekbones, I keep it on the fridge & honestly it works like crazy
    and finally, a bit of Clinique lip gloss in Sorbet pop… et voila !

    And for lipsticks : MAC’s ruby woo is always a good option and it really lasts forever.. its can get a bit too dry though, right now I love L’absolu rouge of Lancome, I think Sephora makes also great affordable lipsticks :)

    • Laura C. says...

      Of course! I apply my morning routine (La Roche-Posey Redermic R spf 30 and then Nivea Q10) ando go to the kitchen for breakfast. After that, I dress up and then I apply make up.
      I use Estée Lauder Double Wear concealer in shade #1.

  35. Elly says...

    My everyday routine is super basic too. I use Benefit’s Goof Proof brow pencil, a drugstore L’oreal liquid eyeliner, and Buxom mascara. And that’s it! I don’t wear any foundation because I’m always afraid it’s going to make me break out.

  36. LT says...

    Love this post as I love hearing about what other products people use for their everyday skincare/makeup.

    I’ve been on the HUNT for a great foundation for oily skin to wear on my wedding day.

    Does anyone have any recommendations?! Thanks! :)

    • Nicky Busch says...

      I agree with Joanna that Giorgio Armani Luminous Silk is hard to beat!

    • Inge says...

      Estée Lauder Double Wear keeps my oily skin perfect day and night.

  37. Lisa says...

    I’m 45 and stopped wearing any makeup altogether. I used to wear eyeshadow and pressed powder in high school and throughout my 20s and 30s, but never could get into using a liquid foundation because my skin always felt so gross with it on. After cleaning my diet up over the past few years, I wanted to try and reduce the amount of chemicals I was using overall and just cut out everything make up related which also includes nail polish. Pressed powder was my last hold out and I threw that away a few months ago. No, I don’t look as polished as most women who are hip to the make up game but I’m ok with that and I just don’t care anymore. I also save a lot of money not buying makeup, make up remover, cotton make up remover pads, etc. It’s really a Pandora’s box of products.

    • Elise says...

      When I started wearing make up at 14 or 15, it was pressed powder, mascara and eyeliner, and even though it didn’t make that much of a difference I felt absolutely mortified to go out in public without it. It wasn’t until I turned 20 and forgot my make up bag on a trip that I was forced to go days without it and realized – “wow, I basically look the same”. Now make up feels like a special occasion thing and not an every day thing, which has done a lot for my over-all self-esteem.

  38. Ella says...

    I would spend upwards of 40 minutes putting on makeup in high school. It was a good way to get creative since we had strict uniforms, but it ended up being a crutch and I’d have a hard time leaving the house without a full face. I slowly transitioned to skin care vs makeup. I’ll be turning 30 in the fall and I feel like I’m in such a good place with almost a decade of good skincare behind me.
    At night (after makeup removal) I use a facial dry brush on my face to get all the NYC gunk out of my poors. I’ve been a less aggressive cleaner when I’ve lived other places but I think if you’re in a city you really have a lot on your face at the end of the day. Then I’ll use the Monoi face oil from The All Natural Face. Smells amazing and absorbs so well.
    When I wake up I put on sunscreen (also from all natural face) Fill in brows with a little wand from One Hundred Percent Pure. I also use their eyeshadow and eyeliner- just a light dab of their neutral taupe and then I quickly do the outer part of my water line. Mascara from Root. And currently using a lip/cheek stick from burts bees but I don’t love it. Going to check out some of these other suggestions.
    I follow up with the most amazing perfume from Barron Acre Farms on etsy called Cashmere Moon.

    I love using safe products and supporting small, female owned businesses when I can. I’ll pass up fancy packaging for quality and impact any day.

  39. Caitlin says...

    If anyone is looking to get started in cruelty free make-up, I recommend Cruelty-Free Kitty and Logical Harmony as great resources for identifying cruelty-free brands! You can make the most difference by replacing the items you buy the most frequently.

    For clean/nontoxic makeup, I recommend Detox Market and Petit Vour. You can make the most difference by replacing the items you use over the most surface area of your body and the most often (think moisturizers, deodorant, foundation).

    I hope this helps. So glad to see so many people advocating for cruelty-free and cleaner make-up options. But I know how intimidating it can be to start re-evaluating a makeup routine, because I started doing it a few years ago and am still not done! But every step can make a difference for you and for the world, so I hope this makes it easier to start making small changes!

    • Charlotte says...

      Thank you Caitlin! This is really helpful! I’ve been making changes to detoxify my beauty routine as well (I’ve always bought cruelty-free, but the two don’t always go hand in hand). It is so important for our individual health but also to send the message to corporations that we value the health of all consumers (especially women, who use way more toxic chemicals on their bodies daily than men). Here are a couple more sites I’ve found that are helpful:

      I read this article from Into the Gloss interviewing Emma Watson a while back about her efforts to do the same thing. She lists specific products that she’s found in her efforts to detoxify– that’s how I came across my RMS foundation, which I love. https://intothegloss.com/2017/03/emma-watson-beauty-routine/

      The Environmental Working Group Skin Deep database is also a good resource– you can look up individual products, companies, and ingredients. I’ve learned a ton about toxicity just by looking up individual ingredients in the products I use. https://www.ewg.org/skindeep/

    • Emily says...

      Thank you for advocating for these in such a kind and accessible way. I have been wanting to reevaluate my products to make sure I’m using only cruelty free items and I had no idea where to start.

  40. liz says...

    better than sex mascara (accurately named)
    mac mineralize concealer just where i have blemishes/dark spots (I have olive skin and, I swear, one average blemish could leave me with a dark spot that won’t fade for a year. it’s the best….sigh)
    mac powder so that you can’t tell you have applied concealer in certain spots
    nars laguna bronzer for dimension
    literally any blush in a coral peachy color. i’ve tried so many and they’ve all seem to do the job alright
    also takes ~5 min.

    I could never for the life of me figure out how to put on eyeliner without it making my relatively big eyes look tiny or like i’m trying too hard or look goth. love it on other people though

  41. Nicole says...

    I want to wear makeup to even skin tone and wake up my eyes. But I find that so many formulas have all kinds of extra chemicals and what not added in that my skin is not wanting anything do with. Even Clinque and other know “gentle brands” make my eyes swell and itch. I’ve tried several natural brands to some success. For the most part, I use my Josh Rosebrook Nutrient Day Cream SPF 30 every morning and apply a little RMS Beauty lip shine in enchanted before calling it good. I’ve learned to embrace my inner hippie. That said there are some days where I feel self-conscious and insecure for not being more “done up”.

  42. Sara says...

    HI Joanna! I love a good makeup post so these always intrigue me…there are so many options. In the last few years I’ve really opened up to learning about safer options for beauty and skincare. Our skin is our largest organ and think of all the products we use on ourselves, and our family 365 days a year. I discovered Beautycounter and never looked back. I use their Tint Skin foundation (a natural glow), color intense blush in Date, Dune bronzer, Volumizing Mascara, and Peony Lipgloss – much like your routine it takes no time at all to look put together! If you dig into the laws governing the products there are only 1.5 pages of legislation regulating a billion dollar business. There is lead in lipstick, formaldehyde, parabens, etc. With your following, you could make an incredible impact for your network sharing education like this. I didn’t know any better until someone educated me, I was exercising, eating healthy and then slathering myself in all the bad stuff (fragrance included)! I’m hoping this will resonate with someone here that you can have safe products and performance. And a huge plus my adult acne prone skin has never looked better!
    Kindly,
    Sara

    • Sara says...

      A really great place to search your products and see how they rate for safety is http://www.ewg.org

    • Erin says...

      I think this issue is so important! I started going make-up free once I found out I was pregnant and was astounded that some of my favorite brands, like Nars and Kiehls, contained parabens and other harmful ingredients. I’ve recently started taking a different approach – 1) better managing my skincare routine through facials, good quality lotions, and sun avoidance, and 2) light make-up using eco-friendly products (like RMS) for my eyebrows and eyes. While so weird at first to go out of the house without makeup, it now feels incredibly empowering. I also get so many compliments about my freckles (which I was trying to hide before). Until our government takes a more pro-active approach towards regulating skincare and makeup ingredients, I think it’s time for the beauty industry to take more responsibility. And as consumers, we can demand better products and regulations- and now we’re seeing more and more skincare and makeup lines stepping up.

  43. Laura says...

    For a night out or special occasions I’m all about full coverage foundation (my fav right now is Lancome’s ulta longwear), glittery eyeshadow and dark lipstick. But for work every day my routine is:
    -smashbox primerizer (really moisturizing but also helps things stay on my face)
    – Aveeno CC cream with spf in fair
    – Glossier stretch concealer for under eyes and any blemishes
    -MAC tinted brow gel
    – MILK’s lip and cheek stick in Werk
    -MAC teddy eyeliner
    – spray with Urban Decay’s all nighter setting spray
    – Maybelline mascara

    I almost always also use Dior’s lip glow in the coral shade- which is the ultimate tinted lip balm, or one of Glossier’s generation G lipsticks.

  44. Elise says...

    Joanna, you look wonderful! Bright, happy healthy. That is always my goal. However, I fall prey to every wonderful, helpful, magical product that floats by my eyes. It results in a confusion of products. Does this happen to anyone else?

  45. Sandra says...

    My makeup routine:

    !. Wake up looking like Alice Cooper even though I thought I took all my eye makeup off the night before.
    2. Wash face with Micellar Cleansing Water and an exfoliating cotton thingy to get rid of Alice Cooper eyes.
    3. Drive my son to school.

    I may have to step it up a little.

  46. Thanks for this useful how-to, Joanna. You look amazing :-)
    Natural beauty : not too much make up is something that I really like.
    My daily beauty routine is similar to yours.

  47. Barbra says...

    Dear Joana,

    I love this post! You always look so natural and glowing! Ever since you ones wrote that NARS niagara is one of your favourite lip colors, I’m hooked too! Would you maybe want to tell us about your lipstick top 5 for different events? Thanks!

  48. Janelle says...

    After years of struggling with acne, I switched my old foundation (Laura Mercier Double Wear) to a natural alternative that would be healthier for my skin. Natural foundation improved my skin significantly. I wouldn’t dream of going back to my old skin-clogging makeup. I use Lily Lolo mineral foundation (https://www.lilylolo.co.uk/). Foundation started my journey into natural, non-toxic makeup, and I have not looked back. I slowed transitioned all of my products to natural ones. I use Lily Lolo’s foundation, pressed blush, concealer, and big lash mascara. For lips, I really like Burts Bees satin lipsticks (especially in the shade Ruby Ripple) and Burts Bees tinted lip balm in the shade Red Dahlia.

  49. I love this post Joanna! I’m so curious to hear from the rest of the COJ team too…?

    I’m trying to be as minimalist and Parisian as possible (English, sadly) these days, a 5 minute face is definitely the goal! I’m also on a mission to lessen my dependence on foundation as I’m due to give birth to my first baby in July…! So here goes:

    1. Garnier BB cream in Light or The Ordinary Serum Foundation in 1.2N applied with a Real Techniques brush.
    2. A quick brush through with a H&M eyebrow mascara – I had Glossier Boy Brow in Brown before but I can’t justify the money when there’s so many similar products around…
    3. MaxFactor cream blush in Soft Candy on the apples of my cheeks, with a quick brush of The Balm Cindy Lou Manizer up to the temples and along the jaw.
    4. Mascara – I’ve yet to find better than Maybelline Volum Express! Dark brown for a softer look.
    5. Finish with a translucent powder to minimise oil – just on the nose, of course.

    If I want to up the drama, H&M all in one sticks are seriously amazing. I just bought one in the Blackcurrant shade and it’s the perfect kissed/bitten/eating berries hue. In love!

    • Brooke says...

      I only use clean nontoxic makeup and wore it on my wedding day—looked amazing and lasted all night!

      1. 1-2 pumps of Suntegrity sunscreen and 2 drops of Kosas tinted face oil mixed together. Creates a beautiful dewy look! Highly recommend the Kosas tinted face oil—provides great coverage.
      2. Sweep Lily Lolo bronzer in Miami Beach across face. It’s a perfect pressed bronzer with no shimmer.
      3. Pat on a little RMS Living Luminizer as a highlight.
      4. Use Beautycounter brow pencil to fill in brows.
      5. Curl lashes and use Lily Lolo mascara—the absolute best natural mascara that doesn’t give me raccoon eyes!
      6. Put on Kosas lipstick to finish. They have so many rich colors and it dries matte!

      The end!

    • Lisa says...

      Another endorsement for all things Kosas. Absolutely love the ease and wearability of this brand. It’s my two minute face.

  50. Jeanne says...

    For those who have had a lifetime addiction to chapstick with dry lips that peel and crack, Noto has a red lip stain that is amazing. Like you just ate a popsicle and it’s moisturizing. Nordstrom just picked it up so free shipping! It is amazing!!

    • Joanna Goddard says...

      Sounds so good, thank you!

    • Emily says...

      I need this!!!

    • SB says...

      I hope it will pass the burger and fries test!!

  51. Kristin says...

    Yes to all the women in their 30s spending money on good skincare vs makeup!

    I am 38 and use to have terrible skin (acne, rosacea) and started using only Tata Harper skincare products (worth every penny and then some) a few years ago. That and prescription soolantra cream has completely transformed my face. One of my New Years resolutions was to stop wearing foundation (I used the same Armani one!) and as soon as I stopped my skin continued to improve.

    I do still wear a bit of powder (Armani), blush (NARS), highlighter (Glossier), eye shadow (NARS), mascara (Dior), brow gunk (Hourglass), and eye liner (Clinique) but honestly this routine takes 5 mins.

    I am convinced that foundation is poison and wrecks your skin. Plus I don’t want my skin to look perfect I want it to look healthy and real.

    • J. says...

      Totally agree on foundation. It’s a sham and a vicious circle! You put it all over your face and it inevitably clogs your pores (even the “noncomedogenic” kind), thereby necessitating more foundation. I want my skin to be able to breathe and for people to know what my skin actually looks like! We’ve always been able to see what men’s skin looks like without makeup and it’s not like they inherently have clearer skin than women.

    • courtney says...

      Yes, I really don’t understand why people where foundation. I don’t mean that to sound hostile; I just can’t imagine smothering something that is not just moisturizer all over my face. If I have a blemish, I do use concealer on the spot, and it blends in just fine. I also use other basic makeup, but it’s just the foundation thing that I truly don’t understand.

    • Laura D. says...

      Kristin, which Tata Harper products do you use? I also have skin issues and am looking to try new brands/products, but I’m never sure where to start!

    • Laura C. says...

      In fact, I use Korean BB cream and I am not going back to foundation anymore. I have a personalized Clinique foundation sample that I use for evening events, where BB cream is not enough. SInce I have left foundation, people tell me more often that my skin is pretty good and that I look younger.

    • Lisa says...

      After I started wearing mineral powder foundation 10 years ago I will never use “normal” foundation again. My skin cleared up, it’s easy to wash off, it last forever and doesn’t clog my pores. So many wins.

  52. Marie says...

    Mine is Lancôme Skin Feels Good tinted moisturiser, Bourjois Radiance Reveal concealer, Soap & Glory Solar Power bronzer, Chanel Blush in Quintessence, Maybelline Lash Sensational mascara, Lancôme Matte Shaker in Energy Peach and boom. Done. And a nice mix of high end and drugstore.

    Sometimes I use a copper/gold Kiko eyeshadow stick as an eyeliner to make my eyes pop.

  53. Sabine says...

    This seems really puzzling to me too as this blog seems to have both ethically and environmentally aware content at heart in so many other areas! There are sooo many makeup (and other) products available now that are not terrible for both the environment and our bodies – like RMS, Kjaer Weis or Couleur Caramel on the upscale end, or Lavera, Sante, Burts Bees etc. in the more affordable segment… Really hard to understand why a blog like this would propone products and companies which are detrimental to both health and the environment and significantly contribute to the current globally highly problematic situation!

    • Cait says...

      I feel like precisely because they are champions at these topics in so many areas, it’s ok to show a bit of balance. You can’t be perfect in every area, and those products don’t work for every woman. RMS un cover up gave me terrible cystic acne (I really wanted to love it.) Burts Bees doesn’t make a shade that works for me. Joanna is a busy woman with a business to run, a husband, and two small children. Sometimes you just do the best you can but you have to go with what you know works for you – and we shouldn’t shame each other for that, especially when we know what great work that person does overall.

    • Laura says...

      It’s hard to switch over to a completely ethical beauty routine once you’ve found products that actually work for you (which can take YEARS). Plus, it’s only recently that ethical brands were available a) in a wide variety of shades for different skintones b) in physical stores and not just online, which can be risky to buy without trying and c) at reasonable price points. I’m trying to move towards ethical brands myself and it can be really tricky since I have oily skin and red hair- it’s taken me 15 years to find a routine that works for me, so I suspect it could take just as long to find a 100% environmentally friendly one!

    • Michèle says...

      I agree!

    • courtney says...

      I agree with Laura that it can take time and research to find products that are environmentally friendly – and beyond that, products that ethically source ingredients (it is WAY too common to find that many ingredients in cosmetics come to us on the backs of child labor. You might be horrified at what you’re contributing to, if you look into it). However, even though finding these things takes energy, it’s well worth it when you consider the implications. One way to avoid contributing to environmental harm or to avoid contributing to child labor if you haven’t found ethical products is to simply not buy the ones you’re unsure about, in the meantime.

  54. Nigerian Girl says...

    Please pardon my misnumbering. See how makeup gets me so excited?

  55. Nigerian Girl says...

    After books and shoes, makeup is possibly my next favourite thing in the world. I don’t wear makeup on grocery-run-days and stay-home-days. But for work and events, I don’t play. It used to be a minor addiction, but now I’ve learned to buy only products I absolutely love. I sure hope there were no cameras around the first time I stepped into Sephora. I swear I heard angels singing as I ran I mean walked through those glorious doors.

    On a normal day, I follow this order, mostly:

    1) Prime my extremely oily face with Pond’s Lasting Oil Control Vanishing Cream.

    2)Fill in my brows with Jordana Easyliner in Coffee Bean.

    3) Draw a mean cat eye with Inglot AMC Eyeliner Gel (77). It’s the best eyeliner gel I’ve ever used, and I’ve used a lot.

    4)Apply mascara. Right now I’m using Maybelline The Falsies Push Up Drama.

    4) Dab a few specks of ColourPop No Filter Concealer in my under eye area and blend.

    5) Dab ColourPop No Filter Foundation Stix only on problem spots on my cheeks and jaw and blend. It gives my skin a dewy, natural look I love.

    6) Dust Iman Luxury Pressed Powder all over my under eye area and my face.

    7) Apply blush/highlighter. Today it’s MAC Just a Pinch.

    8) Apply a lip product. Classic/deep reds and vampy shades are my go-tos; but lately I’ve been gravitating towards nudes. Today it’s Fenty Glow by Fenty Beauty with Mac Nymphette on top.

    Oh, and if someone from Sephora is reading this, please please please start shipping to Nigeria. You have a huge market here. Thank you.

    • Joanna Goddard says...

      Love the cat eye!

    • Nigerian Girl says...

      @Joanna Thanks.

  56. HC says...

    I love how simple this is and it looks great too. I have yet to try that foundation but I think I need to since so many have said it is great.

  57. Lindsay says...

    After moisturizer I apply a tiny amount of clarins concealer under eyes and on sides of nose where it gets pink. Then I do glossier boy brow and mascara. Then I do hourglass blush On apples of cheeks or higher up and on bridge of nose. That’s it, whether running errands or going to a fancy event….it’s all I’ve ever done and I’m 38!

  58. Gilli Treiman says...

    Meant Wander Mile High Club mascara!

  59. Gilli Treiman says...

    I swear by Charlotte Tilbury Hollywood Filter makes my face glowy . I put it under my foundation — Trish McAvoy Beauty Balm
    I use Brow Gal tinted brow gel followed by Glossier Boy brow. I recently discovered Wander Mile High Club. All these make mornings so much easier!!
    Mascara no clumps for the first time ever! I cannot leave the house without lining my upper eyelid with Marc Jacobs waterproof eye pencil.

  60. Farhana says...

    Hi Joanna, you seems to have kind heart in you. Would you consider trying the non-tested-on-animal and the cruelty free products, please? The bunny mama has baby bunnies just like you do, and she would love to be there for them just like you would. The same goes for wearing ethically produced clothes. You have the ability to make a difference for those who can’t stand up for themselves. They are counting on strong women like you! I hope you’ll consider both to make the Earth a better place for moms of all kinds. TIA.

    • Joanna Goddard says...

      Yes thank you so much for all these comments!

    • Sasha L says...

      Farhana, I look for cruelty free in beauty products too. And for me ethical clothing usually means thrift store. I’ve seen lots of comments on this post encouraging these choices, but yours is by far the kindest and most convincing one. Thank you for saying it so well and in a way that I think reaches others that aren’t there yet.

    • Cynthia says...

      My one complaint is that ethically and eco-friendly produced clothes and shoes are so expensive, especially since I’ve just retired. Going to thrift stores takes time and you have to go a lot to find stuff. I’m not going to wear thrift store shoes unless they are brand new or almost new. I use quite a few cruelty free beauty products, and fortunately, there are affordable brands of them.

  61. Katie says...

    My makeup takes 30-45 seconds. RMS concealer, luminizer, and lip/cheek stain, plus whatever mascara Goop said was the best (?). Stuff I’m missing: a really great mascara top coat, and an eyelash curler. It all fits into the teeniest little makeup bag!

    • meg says...

      RMS concealer is THE BEST. try Ilia’s mascara – i’ve tried a lot of natural/ethical brands and it is my fave for sure.

  62. I’d love to see a post about cruelty free beauty products (including foundation and skin care)! I have the RMS uncover up , but in my view it’s more of a concealer. I’ve tried lots of cruelty free moisturizers too. Tata Harper is my all-time favorite. Her products are so high performing , the green glass bottles are gorgeous and sustainable, and the moisturizers are hands down the best I’ve ever smelled. But alas, you get what you pay for and everyting costs a fortune. Could definitely use some new recs!

    • Cara says...

      Ditto on the cruelty free request! I recently discovered the Australian brand “Go-To,” which is cruelty-free and now available at Sephora. I’ve been loving their Face Hero oil at night (makes my skin super soft and smooth when I wake up) and in the morning under Supergoop SPF and RMS uncover up. It’s plant-based and packaged in a lovely coral glass bottle… with a price tag that’s somewhat easier to stomach :)

    • Cait says...

      Two of my favorite skincare lines that are more affordable (not cheap, but better than Tata Harper and some other lines) are Biossance and Mad Hippie. Both are cruelty free and I think all (or at least mostly) natural. I get Biossance from Sephora and Mad Hippie from Amazon, but it’s also sold at Whole Foods. I use the oil cleanser and gel moisturizer from Biossance and the vitamic C serum and antioxidant mist from Mad Hippie :)

    • Cait says...

      Sorry to spam you Anne, but forgot, for makeup, Wander beauty has some great items (particularly love their foundation and mascara) and they are also cruelty free.

    • Julia says...

      Juice Beauty has some really nice foundations, BB creams, and concealers! I am just trying the Kosas face oil and I really like that too. Depending on your stance about parent companies, Tarte also has a wide selection. For skin care, Murad is pretty great and has a wide variety of products.

    • Amy says...

      With my young kiddos and job I always prioritize more sleep over makeup these days, but on the odd occasion I do wear it, I love Jane Iredale mineral powder. I get contact dermatitis with most other makeup, so I highly recommend this brand to those with sensitive/reactive skin.

    • Wow, thank you so much, everyone (Cara, Cait, Julia, Amy)!! Can’t wait to try out these products!

  63. Lauren says...

    I finally stumbled into a routine i’ve stuck with for over a year now with my makeup. I like the Pacifica brand of makeup products available at Target and natural food stores. I use their concelear and mascara…they make a brown mascara that looks so natural if you’re pale like me. Then I have the L’oreal micro-tip eyebrow pencil which lets you draw tiny hairs and is better than the mac version my mom and sister use and they pay twice as much. For my lips I use a Korean brand from CVS called peripera… they have a gel stain and a powder-cream matte lipstick I bought in a few colors (and I use them on my cheeks too). The only thing I use to prep my skin after washing with vitamin e glycerin soap is neutrogena hydroboost gel cream moisturizer, and at night I add vitamin c serum.

  64. Steph Gilman says...

    This is a fun post! I love hearing makeup ideas because I so often buy things and don’t always love them but feel obligated to use them till they’re gone…but makeup often lasts me a year or more! Ha. I did wonder though – how often do you have to replace your Beautyblender sponge? Or do you just wash it periodically? I notice I get face bumps if I use the same sponges and/or brush for too long.

  65. Sarah Clews says...

    Well there’s a million comments…but I guess I’ll chime in with my routine….adult hormonal acne has been the bane of my existence the last 5-6 years so I wear more makeup now than ever.

    First I pat my clean face with Clinique dramatically different moisturizing gel. Then apply Essence coverup stick on the worst spots on my face. I’m really liking L’oreal’s Fresh wear 24 hr foundation. Apply powder–Maybelline fit me pressed powder. Blush–CoverGirl trublend blush.

    That’s my base every day and then I usually do an eye look and some highlighter. It’s a lot but putting on my face helps me not feel self conscious and feel ready to face the day.

    • Annie says...

      When I turned 40, I suddenly started getting the worst acne after having clear skin for a decade. After trying numerous products, I finally figured out dairy was the culprit. I’d been a daily milk drinker and loved ice cream and cheese, but having clear skin was worth it. That might not be your solution, but just thought I’d put it out there just in case it helps.

    • Anne Jordan says...

      I struggled with cystic acne (face and body!) for YEARS, and I finally found a cure. I wish I’d discovered it 25 years ago, but definitely better late than never! It’s lemon juice. Every night, I take a slice of lemon and rub it over by back, chest, and chin. Sometimes I’ll sprinkle the lemon with salt which acts as an exfoliatior and also dries up any existing acne. I’m telling you- do yourself a favor and try this. I am so pumped for summer. I’ll be able to wear sundresses for the first time in years!!!

    • Anne Jordan says...

      Sorry to add so many comments but I also cut out dairy! That was the magic combo. Subtract dairy, add lemon juice (and sometimes salt). Good luck!

  66. JTA says...

    I use Armani Luminous Foundation and love it. I’m disheartened to know that the ingredients are not good. Curious to know what’s the “nasty stuff” that’s different from other foundations?

    Laura Mercier’s foundation just doesn’t have the same great finish on me. Would love to know some good alternatives.

  67. Natasha says...

    I don’t have great skin- I’m in my 30s and still break out a little, etc- but every time I’m inspired by a beauty post to buy some new products and try them out, I end up feeling like I’m wearing a mask and don’t look like myself at all. I also don’t enjoy the way make up feels- I’m most comfortable just washing my face and applying a light face lotion. I’m also cautious about what products I use in terms of toxicity. Is there anyone else out there who’s on the same page, but has managed to find a few magical non-toxic products that make you look like a glowy, flawless version of you? I would love to look just as I look when I roll out of bed, but glowier :)

    • Hey Natasha!

      I’m in the same boat as you, I don’t wear much makeup because it feels like a mask and a false version of myself that I’m just not into. I also looked up some of the products I was using on the ‘Think Dirty’ app and was so creeped out by their ingredients that everything went into the trash! I had switched to natural based skincare a long time ago, but never made the swap with makeup until recently when I made the effort to look into things. YIKES.

      I found a great natural makeup brand (for me) that is called Zao – maybe you’ll like them too! The makeup itself all has very low (or none) toxicity rating, and they also do sustainable packaging, so all their items come in bamboo cases instead of plastic (and cloth bags instead of plastic/cardboard packaging) with the idea being you re-use the bamboo holder forever, and just replace the insert (mascara, foundation, etc.) it’s really cool and I’m super excited to have found them! I use their primer (which makes my face feel silky soft), mascara, concealer and a little bit of pressed powder. They have eyeshadow, lipstick, and a host of other products too.

    • Ann-Marie says...

      Yes! RMS Beauty all the way. I love their line, and it’s very non-toxic. I use their Un-Cover Up as a concealer under eyes and around my nose, Lip2cheek on cheeks and lips, and luminizer for the glowy effect. I could get by with just those 3, especially in the summer, but I do often add mascara and brow pencil too as I have light brown lashes and not super thick brows. :)

      Also, REN’s Ready Steady Glow is a great toner for a truly glowy (almost too glowy for me) look!

  68. Lynn says...

    Joanna, please advise. Did you have to go to a makeup counter to find your shades for the foundation and the eye basics? I just checked them out online and was immediately like, OH NO, EXPENSIVE DECISIONS THAT MIGHT FAIL HARD!!!

    • Joanna Goddard says...

      Yes! I went to Bloomingdales xoxo

  69. Loren says...

    No makeup for me. I’m in my early 60’s {HOW DID THAT HAPPEN!!!} and I think Linda Ellerbee said it best: “The more you need makeup, the less it can do for you.” Makeup just migrates to the creases and collects there, and it looks terrible.

    I try to eat a super healthy diet and get plenty of exercise and fresh air, and that helps keep my eyes bright and my skin clear.

    I do rely on Godefry eyebrow tint to color my grey eyebrows every few weeks, but that’s about it.

    • Sasha L says...

      You sound beautiful Loren!

    • I’m 57 and have been struggling with the urge to hide my wrinkles and wear more make-up. But along with my conviction that my grey hair is a political act, I am focusing on smiling more, staying hydrated, and not looking at myself too much. I wear BOOM color stick and Burts Bees tinted lip balm, then spend my money on spectacular eye glass frames, great hair cuts and my Y membership.

  70. Tyler says...

    I have basically given up on makeup – i’m just that lazy. I’m 32 and thanks to now being able to afford better skin care, my face looks better than ever. I also have developed a sensitivity to any mascara, even natural ones, so I began getting my brows tinted for some drama. shaping and tinting my brows is honestly such a game changer, and I don’t have to do anything in the morning except brush them with a little spoolie!

    • Neha says...

      What kind of a skincare routine do you have? Would love to hear!

    • Tyler says...

      Sunday Riley products have been wonderful for me! I wash my face at night and then put on their retinoid oil and good genes lactic acid serum, then moisturize with whatever I have around. in the am, i exfoliate with a washcloth and warm water, put on aesop vitamin c serum, and then the elta md sunscreen that COJ recommended!

  71. Christie says...

    You know what I’ve been wearing lately? Lipstick as blush. I saw a lot of beauty vloggers doing it and it works a treat. Anything to reduce the amount of products I have to buy.

    • Meredith says...

      YES!!!! This is my not so secret trick to looking extra pulled together! I realized recently that the Ulta Collection lipstick that came in a gift with purchase bag was the perfect shade for my lips, like my natural lip color but punched up a notch. And as I started to run low on my Clinique chubby stick blush (also from a gift with purchase bag, lol!) I decided to see what the lipstick looked like as blush and holy cow, the continuity in shades from lips to cheeks (majorly blended on the cheeks of course) made me feel SO POLISHED. Like I really have my life together, and can’t agree more that purchasing fewer multi-tasking products feels like such a win.

  72. Carrington says...

    mayo with fries FTW

    xoxox

    • Kim Queen says...

      I’m a little older than you guys so I tend to cut corners when husband is out of town and I’m doing the best I can cutting back some. A quad blush and lipstick every single day along with a little eye pencil under my eyes. Hair blown and teased I’m good. But I’m 60 this year and have most of your products and use them. Thanks for such good info

  73. Ferrell says...

    First…I love this space and the community here. As a few others have already commented, it is disheartening to see brands who continue to test on animals recommended—especially with the level of influence CoJ has. Joanna, can you share your thoughts on this?

  74. Gemma says...

    Ahhhhhhhh make-uuuuuupppppppp!!!

    That’s really all I have to say. X

  75. Kyra says...

    Hi All,
    I used Armani Luminous silk foundation for years along with their Eyes to Kill mascara. Years later I started developing severe contact dermatitis allergies and had to really learn about the ingredients in makeup. Just an FYI for all you lovely ladies Armani makeup has some really nasty stuff in it. Laura Mercier tends to have far better and natural ingredients, worth a try.

    • Louisa says...

      I have developed such dermatitis that I never wear makeup. (Fortunately I live in a state and work in a profession where this is a non-issue!) For a fancy event, I slather on a steroid cream under my makeup – putting it on right before I leave and removing it as soon as I get home. Have you figured out which ingredients are the most irritating?

    • Lindsay says...

      I have this too now, I can’t use any products with a fragrance / perfume added. Even essential oils and floral extracts seem to irritate me. So I use products with zero scent.

  76. It’s funny, the older I’ve gotten, the less I wear. Well into my thirties now, I wear nearly no makeup and instead focus on my skincare routine. I’m a loyal fan of Aesop products, though it took years to figure out what works best for my skin.

    First, I use Aesop Purifying Exfoliant Paste, then their B & Tea Balancing Toner. Next, their Parsley Seed Anti-Oxidant Serum and finish it all off with the Fabulous Facial Oil. My skin has never felt/looked better. At night, it’s just warm water and True Botanicals Renew Repair Serum.

    My daily go-to’s makeup-wise is Glossier Boy Brow and Fat & the Moon’s Lip and Cheek Stain. That’s it. I feel fresh, yet put-together. (And time-efficient for the win)!!

    • Sandra says...

      Same for me, I don’t wear makeup at all but focus on a routine.
      In the morning :
      – a lotion (benton snail bee)
      – a regular cream (avene)
      – a sunscreen SPF50 (biore)
      In the evening :
      – black cumin oil
      – a regular cream

      An that’s it !

  77. Ash says...

    Hi Joanna, you say that “Five years ago, Caroline tested out five foundations for a post, and she declared Giorgio Armani to be “the holy grail of foundations.”” but looking at that post I realised this isn’t exactly true; Caroline said that the foundation was hailed (I take that to mean generally, by other people) as the holy grail of foundations, but her actual favorite was the YSL… just thought I’d point that out (:

    • Joanna Goddard says...

      Yes! I didn’t mean to mislead — I’ll clarify in the text!

  78. Kerry S Acocella says...

    I like to say that I’ve really mastered two looks – I call them “more” and “less.” Here’s to routines! Hahaha

  79. ALI says...

    You look gorgeous Jo, thank you so much for sharing.
    This routine also fits within my capability levels!

  80. Hi Joanna!
    Curious, what do you use to wash your face before you go to bed at night?

    • Joanna Goddard says...

      Cerave!

  81. Chelsea says...

    I’m a chef so I keep it pretty simple but I do wear some makeup everyday, otherwise I feel like a slob! I always put a little bareminerals powder on my eyelids because they are very greasy then liquid liner. I apply it thin with a slight wing. I’ve used stellar liquid liner for a decade, it’s the only one I’ve found that really stays where you put it, even in a hot commercial kitchen! Then mascara, I’m a sucker for mascara ads so I try out different brands both drugstore and designer. Then I comb with a little brush and use brow boy on my brows… That’s usually it! Some days I’ll use a little blush or if I’m going out red lipstick. Troi Oliverres makes a perfect orangy red.

  82. Eleanor says...

    Neutrogena sensitive skin moisturizer with two drops of Fresh Seaberry oil mixed in. Elta MD tinted sunscreen. Bare minerals serum concealer. Beautaniq beauty blush serum. Dream Matte Mousse sparingly, only on my nose (my nose is always red!). Then eyeko liquid eyeliner and lash paradise mascara! It all takes about five minutes! If I’m going out, I add a swipe of Laura Mercier caviar stick in Moonlight.

  83. Lea says...

    Does anyone know which lipstick Anne Hathaway’s character uses in The Intern? She bites her lip multiple times in that movie and her lips stay vibrant, moisturized, and natural looking. (How does it not come off in her teeth?) I’ve done multiple searches and have come up blank. Thanks in advance!

    • Bobby says...

      I spent a few days as an extra on a major film a couple of years ago. I have to tell you that the reason her lipstick always looked fresh, and was never on her teeth, is because every time the director yelled “Cut,” she had five makeup artists swarming around her making sure everything was perfect!

  84. Emily says...

    I feel like right now I have my make up routine DOWN. I could talk forever, but the best bits for me are 1. burgundy gel eyeliner on my waterline. it makes my hooded blue-green eyes look sharp and bright. 2. I almost always just use my lipstick as my blush. it makes everything feel so pulled together. 3. covergirl clump crusher mascara is my absolute holy grail of mascara. it really is totally clump free, just fresh and fluttery. 4. after I’m done with my face make up (ie, my concealer, blush, highlight if I’m wearing it, etc) I spritz my face with the gentlest mist of rosewater. I think it makes everything look slightly worn in and less ‘done’. I have dry skin so I dont really worry about adding more moisture to my face.

    • Anna says...

      Where do you find burgundy gel eyeliner? Please tell!

    • Emily says...

      its colourpop in best o (terrible name, sorry.)

    • Elena says...

      I have slightly oily skin and use rose water toner daily. It’s so wonderful! And yes, you are right: a couple of mists and you don’t look as done, in the best way possible.

  85. C. says...

    This is all so interesting to me! A couple weeks ago I went into Nordstrom’s to buy mascara and had the loveliest time. The sales woman was so glad to see me, showered me with compliments, gave me a full makeover and a ton of samples, and told me how wonderful my skin was (It’s not, I am 60 years old and I hate wearing sunscreen. But I sure needed to hear the compliment… and she made me look nice!) I am not great at makeup so I am taking some serious notes. Both bronzer and blush? fascinating! Thanks for sharing all of this, and thanks to those leaving comments too.

    • Jo says...

      I love hearing this C! I’m getting close to 60 and feel intimidated at makeup stores and counters. Maybe I’m making it all up in my head! I’m due for a makeup change, and feel like spring is a good time to walk into a good store and let a makeup employee pamper me. Here’s hoping it goes that way for me too!

    • Jean ann says...

      Close to 70! Still love makeup but it has to be toned down the older I get. Went into Nordstrom’s during a blizzard and I was almost the only one there. I bet you could have the same experience late on a Saturday night. Great advice from a sales associate who picked from three different brands. tip: I’ve heard the Nivea cream described by the arctic explorer on this blog (thank you Jo!) has essentially the same good ingredients as LaMer without the bad ones.

  86. Ali says...

    I am having a baby in June and have been practising five minute make up so that I have it down to a science (that sounds a bit OTT, but I think make up can really affect the way you feel and I personally feel empowered wearing it). I use Mecca To Save Face moisturising sunscreen (an Aussie brand), and with a damp Real Techniques sponge I put Tarte Shape Tape overtop in really sheer layers. Something that’s helping me cut down my routine is not wearing foundation, and thankfully my pregnancy skin has been pretty good so far so I’m able to do this. The concealer is so high coverage that if you use only a tiny amount of it with the wet sponge it sheers out beautifully. I then go in with Stila Convertible cream blush in Peony, RMS Living Luminizer on cheekbones for a healthy glow, Clinique Lash Power (my fabourite “tube mascara”), and top it all off with my secret weapon $5 lippy- Rimmel’s ‘Heather Shimmer’. I feel like this whole look is so easy to do and brings me oodles of joy :) Loved this post Joanna, thank you!

  87. Sally says...

    Oh my goodness I’m buying everything if I can look like you!

    • Neha says...

      haha!! but there is only just the one of you in the world Sally!! We want you to look like you! (I’m picturing Being John Malkovitch’s movie poster with Joanna head!!! ;P)

  88. Patricia says...

    I was so excited about trying the Laura Mercier Eye Basics until I saw that it contains parabens, which I avoid because they work as endocrine disrupters. (I’m a breast cancer survivor and I want to limit my exposure to parabens.) Do you have any ideas about a substitute?

    • elisabeth says...

      You were asking Joanna, but I really like Jane Iredale mineral eyeshadows. Their eyeshadow kit in Naturally Matte is my go-to, and no parabens. Somewhat expensive but you get five in the palette and they last forever.

    • Ann-Marie says...

      I haven’t found a natural eye primer, either. I use RMS beauty’s un-cover up under and on top of my eyelids and then skin tone eye shadow (I have a Mineral Fusion eye palette I got at Whole Foods) if I’m not using colored eye shadow, for the same effect.

    • Em says...

      Lily Lolo eye primer is a good dupe.

  89. Katrin says...

    I have really dark circles under my eyes, and the best concealer I‘ve found after years and years of searching is Lancôme „Effacernes Longue Tenue“. It really lasts from early morning till the middle of the night, it feels great and it does not get stuck in the little lines under your eyes. It‘s a miracle concealer and I never leave the house without it. Also, I love my eggplant-colored crayon eyeliner by Chanel. It‘s such a great, natural-looking yet sophisticated colour, I‘ve sworn by it for years.

  90. Trisha says...

    I used to like NARS but learned they are not cruelty free

    • lindsey cero says...

      same!

    • Bridget says...

      Oh no! I love their lipstick. My daughters and I have all gone cruelty free… Thank you!

  91. Ro says...

    Mine’s also very simple and only takes five minutes — if that.

    -CeraVe spf face lotion
    -Garnier BB cream smeared on with fingers
    -Becca lip tint on lips and cheeks
    -drugstore mascara in black
    -and sometimes Glossier boy brow

    • Ro says...

      Oh, and lip balm :)

  92. Erika N says...

    Beautiful ❤️ You should check out Follain if you want to look at clean alternatives with makeup or skincare — I think their store is in the West Village. I’ve recently switched over and I actually think they work and look even better!

    • Emily says...

      This store is incredible! There are now multiple locations across the country and the founder should be profiled on COJ! Highly recommend anyone looking to make the switch to natural products go on their site.

    • Jane says...

      I also can’t say enough good things about Follain! Their Boston stores have super helpful and friendly employees and are totally charming, too. Honestly though, since I switched over my skincare routine to “cleaner” products, I found less and less need for makeup (though still love the makeup that Follain directed me toward!). Since I have moved away from Boston, their online customer service has been so helpful at pointing me toward helpful products, so worth a try even if you can’t stop by a store in-person.

  93. monte carlo looks so great on you! love love love

  94. Bobby says...

    hat’s the other lipstick/product in the pic? I’m guessing a lipstick by Dior?

  95. michaela says...

    My every day makeup routine: brush and fluff brows with Glossier’s Boy Brow in brown, swipe on Laura Mercier Caviar Stick in cocoa for eyeliner, curl lashes and apply Tarte Lights Camera Lashes.

    I have big eyes but very fair lashes and I wear large/dark glasses, so I like to focus on my eye makeup. I’ve tried over the years to add tinted moisturizer, concealer, blush, and lipstick, but it just never sticks. I love how I look when I add these things, but I don’t love the feeling of something sitting on my skin or the worry of fading/migrating lipstick, so I save it for special occasions more often than not.

  96. Rachel says...

    I change up my eyes and lips pretty much every day, but the products I use every day are: NARS Sheer Glow foundation (applied with fingers) in Sahel, Charlotte Tilbury Hollywood Flawless Filter in shade 3, Charlotte Tilbury Brow Lift in Supermodel, BeneFit 24 hr Brow Setter, and Hourglass Caution mascara. I think of those as my “core” products. 😉

  97. Cat says...

    Yes but In your photo you’re wearing some kind of eyeliner?

  98. ALisa says...

    I’m on a quest to find a mascara that does not leave me looking like a raccoon within an hour; I forever look like I have these dark circles under my eyes and it’s driving me INSANE. Any suggestions?

    • jessica warner says...

      loreal beauty tube mascara in the maroon and white tube. every other mascara rubs off under my eyes in less than 2 hours– i always feel like a mess1 this mascara is one of those “tube” mascaras that you just wet and kinda pull (!!!!) off your eyelashes at the end of the night. it’s not the most dramatic look, but it’s pretty and frankly, it stays on all day so to me… it’s a GODSEND.

    • Danielle says...

      Tubing mascara is the answer! There are bunch of good drugstore ones: Loreal Double Extend, Almay in the orange tube, No 7 Stay Perfect. My recent favorite is Clinique Lash Power which always seems to be at Marshalls and TJ Maxx. Seriously they are a game changer.

    • Young Directionless says...

      I like the blinc mascara that actually forms a tube! When it comes off it’s in strings, not smudges.

    • G says...

      Try a tubing formula which will mean it shouldn’t get shifted by the oil on your eyelids. Unfortunately they tend to be more expensive than other formulas and don’t necessarily give a vvv dramatic look but has been game changing for me who used to have the same problem. For events when a more dramatic look would be nice, I layer the tubing formula over the top of a more volumising/lengthening mascara because in my head this ‘locks it in’- who knows if that works scientifically or not. Anyway, hope this may help!

    • Katrin says...

      YES! This was my problem for literally 20 years or so! And I‘ve found ONE type of mascara that works: try one that only washes off with warm water. Neither a regular one that can be washed off with cold water, nor a waterproof one. There aren‘t many of them, but there is one by Clinique, it‘s called Lash Power Mascara. If you can‘t find one, it also helped me to apply an eyeshadow base on my entire upper lid – for instance the one by Art Deco.

    • Em says...

      I’ve finally been happy with Glossier mascara (Lash slick, I think it’s called), after years of smudging from other versions :)

    • Vanessa says...

      It’s So BIG Volumizing Mascara by Elizabeth Mott!

    • Jennifer says...

      Tubing mascara FTW! I found out about it in a previous post here, and I swear, it’s changed my life. Okay, or at least my face. I like Thrive’s, but you can find them across the price spectrum (I think allure.com has a good round up). (They rarely seem to advertise as tubing mascara, but the concept is that you little wrapped tubes around your lashes instead of painting them. They roll off with warm water and pressure. Weird, but give it a try)

    • Lauren says...

      The only mascara brand that doesn’t give me raccoon eyes is Blinc (I used the Amplified version). Most mascaras work like paint sitting on top of your lashes, but this one actually forms tubes around the lashes. It’s great for everyday/natural looks, but unfortunately not a dramatic night-time eye. I get the racoon eyes every day with other mascaras. The skin under my eyes looks much better now that I don’t have to wipe mascara off 2-3 times a day….

    • Calla says...

      I have had excellent luck with a few fiber mascaras. They are not waterproof per se so easily come off with water but will not budge otherwise. They have the added benefit of keeping your lashes soft feeling (I had crunchy lashes)
      1. Kevyn AuCoin the volume mascara – not crazy volume but decent drama and very comfortable
      2. Glossier lash slick – the cheapest and the best lash separation
      3. DHC double protection mascara – this one is well liked by other people but for me is a little irritating and is more expensive than the Glossier by the oz

    • margo says...

      Alisa, try L’Oreal Paris Double Extend Beauty Tubes! I just use the black side. it stays put and washes off with water

    • Sarah says...

      I’m also firmly on the tubing mascara bandwagon. The Almay one in the orange tube is my favorite, but the L’Oreal one is good too! The Glossier one made my eyelashes itch, but was otherwise nice. I haven’t tried the blinc one yet!

    • Rebecca says...

      Trish mcevoy. The only mascara that doesn’t raccoon me. Revlon mega multiplier is a close close second.

    • Charity says...

      I also swear by Clinique. Took years to find. Everything else (even Dior) = raccoon. Comes off with warm water, no makeup remover needed.

    • Elisabeth says...

      Yesss! Blinc!

    • Tricia says...

      Thrive liquid lash extensions mascara. I have Asian hooded eyes and always have had problems with smudging. This mascara makes your lashes look amazing, it’s for a good cause and washes off easily. Try it, you’ll love it.

    • Elena says...

      L’Oreal Voluminous waterproof in Black Brown stays put. I wear it to weddings and funerals – a test of any mascara – it has staying power. No smudge, no raccoon eyes after a couple of hours. Do not get the black… it does not work as well as the black brown. I found out about it when I read an article about make up artists who work on soap operas sets. Multiple people mentioned this mascara, specifically in th black brown. It works!

    • Jane says...

      If you’re looking for a more “natural” alternative to mascara that doesn’t smudge, I swear by the Jane Iredale purelash lash extender and conditioner. You swipe it on before using mascara (I use w3ll people expressionist bio extreme) and everything stays put, but washes off easily at the end of the day. It was a game changer when I was trying to switch over to “cleaner” makeup products.

    • Alisa says...

      Thank you so SO much for all your recommendations, I very much appreciate it :) I’ve over here googling away and writing a list!

    • Agnes says...

      Lancome Definicils. I have used it for years. I wear face oil and it does NOT SMUDGE but still comes off with water. I love it!

    • Em says...

      There’s only two I’ve found that work religiously on all different types for a truly non-smudging or flaking look- Kevyn aucoin mascara and blinc mascara. I try to go clean and green with all personal care products but those two “dirty” mascaras really work great.

  99. Thanks for sharing – I cannot wait to try some of your recs!
    I was surprised you don’t do your eyebrows then realized you didnt need to haha!
    I do my eyebrows religiously as they pull my whole face together I swear. My eyes look deeper, face slimmer, I could go makeup-less but never without my brows hehe.
    I use Laura Mercier tinted moisturizer and Anastasia pencil for my eyebrows. Then Urban decay eyeshadow pencil to line my eyes in a smoky way. Then Benefit blush if I have time!

  100. Michelle says...

    I used to use the Armani foundation and yes, it was really nice! But I’ve recently begun switching most of my beauty routine over to natural products, so now I use RMS uncoverup. I tried BeautyCounter’s BB cream but it made me break out.
    I also use RMS’ living luminizer, lip2cheek tint, eye polish, and lipstick. I use W3llpeople mascara and I believe it’s a Jane Iredale brow gel. The RMS stuff is so easy to apply with my fingers, which is a huge plus.
    In the grand scheme of life, I’m not sure that using natural products will help us gain any healthy years! I’d love to see more research on the benefits. For now, it was just a personal choice of mine.

    • Amy says...

      Thanks for sharing Michelle! I’m looking for a good natural foundation.

    • Michelle says...

      I came here to say the same thing! I’m pretty fair, and I’ve found the RMS uncoverup, lip2cheek in “smile,” and master mixer luminizer work really well for me. I’ve given up on mascara (inspired by the makeup artist Emma Willis) and I feel really fresh, but put-together! Even their lipstick is amazing – super pigmented with great staying-power!

  101. Sarah says...

    This is perfect timing as I was about to go get some new makeup this week. I have a “use it up” policy when it comes to buying, so my little stub of eyeliner and 5 year old concealer (is that gross?) are about to be toast. For reference, I’m 30, fair skin with all-over face freckles, green eyes, light brown hair. I use Elta MD tinted (which was great in the summer, now not so much), the aforementioned super old Stila concealer, Tarte pot of eyebrow cream with brush, Better Than Sex mascara and a deep purple eyeliner from Clarins. I have a bad habit of picking at my lip and have yet to find a lip gloss/stick/color that won’t make my lip flake, so I stick to regular ol’ Chapstick and Laneige lip sleeping mask at night (<– a sample size that has lasted me an entire year of nightly use!)

    • Caraline says...

      I adore that Laniege overnight lip mask! It is the BOMB.com!

    • Sarah says...

      Argh, I have dry lips and also pick at them. (My worst habit and I CANNOT STOP.) Is the Linaege lip mask worth the $$$? I’ve been tempted!

    • Maren says...

      I have the Laneige overnight mask and for $25 it’s totally worth it!

  102. Marie says...

    You always look SO lovely – your complexion and your eyes especially! Do you ever leave the house without makeup? I’ve worn makeup since I was 13 and while I love it — the ritual of putting it on, how I feel after — something about it feels … not feminist? So I’ve been getting used to going out with LESS makeup on the weekends. (Interesting in the second half of one’s 40s.) Only occasionally do I leave the house without at least under eye concealer and mascara.

    FWIW, my routine takes less than 10 minutes and involves a light foundation, concealer, eyeliner, mascara, brow powder, blush, and lip gloss. So its not like I’m doing anything terribly involved. But going completely WITHOUT feels undeniably different!

  103. Laura C. says...

    You look so lovely darling.
    I am devoted to my Korean BB cream Missha Perfect Cover shade #23, then Estée Lauder concealer applied with Real Techniques sponge (a dupe for Beauty Blender, I went for it bc you replied my comment years aho and you told me it was a game changer!), Then Bourjois Blush, The Balm Mary Lou Manizer Highlighter, and Rimmel Bronzer. For eyes: lash curler from Tweezerman recommended by Caroline in another post, and drugstore mascara too. That’s it.

  104. Katie says...

    I’m pretty simple in terms of makeup. My routine is:
    Kiehl’s BB Cream in Fair Light
    Laura Mercier Secret Concealer in I think Color 2
    Perricone MD No Blush Blush
    DIOR Diorshow Mascara
    Burt’s Bees lip balm.

    That’s my every day look. If I’m going out or have an important meeting, I’ll add eyeshadow from the Urban Decay Naked palette and/or DIOR lipsitck.

    I’m interested in this Laura Mercier Eye Basics. I may have to check it out.

  105. Traci says...

    Totally unrelated to the content, but I’m so happy to see that you love mayo on your French fries 🍟 too, Joanna!!

  106. I’ve been switching to clean makeup the last few years, and most days I spend under 5 minutes, too!

    RMS Beauty: Un-CoverUp in 11, Lip2cheeck in Demure (on lips and cheeks), Champagne Rose Luminizer, and their “Un” Powder.
    Anastasia brow pencil.
    Mineral Fusion palette eye shadow.
    Curl my lashes, add Lily Lolo mascara.
    Done! :) I just apply lip balm during the day — I love Hurraw’s Black Cherry.

    • Ann-Marie says...

      Sorry, it was RMS Beauty’s Lip2cheek in Modest, not Demure! I want to try Beloved next as Demure is a touch warmer than I’d like, FYI to anybody who’s pondering shades. :)

  107. Nicole Brant says...

    I’ve often admired your natural look. Thanks for the cheat sheet!

  108. Lizzie says...

    I have used the same routine since I was 18 and am now 31! Bare minerals mineral powder foundation, a light swipe of bare minerals bronzer, followed by the bare minerals mineral veil setting powder, then Kevin aucon mascara. If I am feeling fancy I add a Mac eyeliner in a bronzey tone or a Karen murrell lipstick probably in a natural brown colour or red. So simple and natural and takes 5 mins!

  109. Olivia says...

    I see more and more of your mum in your face :)

  110. Sarah says...

    Did you go to an Ulta or Sephora to get matched for your foundation color or did you make a guess?

    Thanks!!

    • Joanna Goddard says...

      i went to get matched first! i can’t remember where, but i think bloomingdales or sephora. xo

  111. Ooh…I love learning about your easy, daily routine. I’m interested in learning more about the Laura Mercier eye basics product as I hate dealing with dark under eye circles. Sigh. I wrote about my routine recently as a result of my new Dior mascara discovery! It has changed my eyes! I use the Dior Pump N Volume, and I think it’s magical. See the transformation at
    http://www.whitecabana.com/index.php/2019/02/25/beauty-my-new-dior-mascara-and-more/

  112. Lisa says...

    I bought Kosas foundation on a whim. It’s the strangest consistency, but I’m in love. Three drops that I slap on my face with fingers and my face is magically more even. I feel like I’m wearing nothing, but glowing. Love it so much I’ve convinced friends and my mom and her friends to buy it.

    • Joanna Goddard says...

      oooh it sounds so cool!!! i’m so curious to try it :)

  113. Meghan says...

    I got excited about the NYX lip creme as it’s so inexpensive!

    I looked it up on the ThinkDirty app which is an awesome app that rates products in terms of toxicity. The NYX lip creme is an 8/10 (10 being most toxic), containing talc and fragrance. Both of these ingredients are known carcinogens. No judgement- Just wanted to pass that along if it can help someone else make healthier changes.
    Love Cup of Jo and am a long-time reader (10+ years!).

    • Joanna Goddard says...

      oh my gosh, thank you for letting me know! it was okay on skindeep so i’m going to look more into it. thank you!

    • Calla says...

      I’m not sure what fragrance it contains but my understanding is that talc is only a carcinogen when applied to genital area as it can work its way up and cause ovarian cancer. I don’t think there is any reason to be worried about it in lipstick. I am by no means a doctor but I am a biologist and have been following the literature.

  114. Cecilia M says...

    It’s 2019, COJ, please stop advocating for skincare products that test on animals. You can, and should, do better. There are SO MANY wonderful and not expensive companies out there that don’t test on animals and some even have biodegradable packaging so double win for the environment. I would also love to see you showcase clothing by ethical companies vs Nordstrom, ShopBop, Jcrew, Madewell and the like all of which promote dangerous and unfair labor practices. Love this corner of this internet, but the amount of posts I see that promote both of the above is ridiculous. Let’s all do better by each other and the earth!

    • whatever says...

      I think you need to start your own blog

    • Ella says...

      Came here to say the same thing. There are so so many amazing companies in different price ranges making all this stuff, there’s not even a reason to promote the other companies any more.

      For anyone interested one of my favorite companies is theallnaturalface.com They’re not winning any awards for packaging or web design but their quality is the best.
      Onehundredpercentpure.com is also really great and mid level pricing. I tend to get most of my skin and body care products from the all natural face (her oils are such high quality and her deodorant and sun free lotion are amazing) and makeup from 100% pure (highly recommend the pallets). Both really great companies to support and good for you and the earth.

    • Janice O'Kane says...

      I second this! Love COJ and have for years, you all do an amazing job showcasing women, but please consider branching out to also featuring products that help our Earth rather than ones that take away from it. No worries, as I’ll always be a big fan, but these posts are usually just skimmed by me. Thanks for thinking about it!

    • C says...

      I’m right there with you. There are so many options for ethical beauty and clothing! I know it’easier to do what we have always done etc but i find it exciting to research local/small/ethical brands as well as women owned, bipoc owned and those really doing the work to put out wonderful and kinder products. This would be a great post or series of posts joanna!

    • C says...

      I recently found Osea, through a sample i received and love it! You can find their products through detox, follian and their own website. I especially love the Sea serums. Clean, cruelty free and vegan, organic and last a long time.
      I always say that I am like the canary in the coal mine. Super sensitive to anything toxic including fake scents and more so since having children.

  115. Bonnie B. says...

    So pretty and your skin looks flawless! I’m very intrigued by the Giorgio Armani foundation. I currently use Tarte Amazonian Clay Full Coverage Foundation and like it for the most part but have considered trying something new. Joanna, you mentioned the Tarte foundation in your beauty uniform from a few years back. Do you still use it or has the Giorgio Armani foundation replaced it?

    Eyelid primer is a must for me. I was using Urban Decay’s Eyeshadow Primer Potion but now swear by MAC Cosmetics Pro Longwear Paint Pot in the color Painterly after a MAC makeup artist introduced me to it. It can be worn alone or under eyeshadow. I love how it helps wake my face up and keeps my eyeshadow from creasing and fading. I use it daily and the pot lasts a really long time. Highly recommend!

    • Joanna Goddard says...

      thanks for your note! i used to use the tarte foundation, but now i use giorgio armani exclusively. i really love it.

  116. Ashley says...

    I have been using Beautycounter for a year and love it! It is a company based out of Santa Monica, CA that prohibits the use of over 1500 harmful or questionable chemicals. Decades of studies indicate that serious health issues (including but not limited to asthma, cancer, and infertility) are on the rise and are due in some part to our ongoing exposure to toxic chemicals—whether it’s in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.
    There are more than 80,000 chemicals on the market today. Many don’t have any safety data. This is particularly true of those used in the skin care and beauty industry.

    Not only does Beautycounter advocate for stricter laws surrounding our skincare and makeup, but the products are also beautiful and effective!

    • Sasha L says...

      Beautycounter, is an MLM, something many customers will want to know.

    • janee says...

      @Sasha I decided a while ago that I like supporting MLM’ers because as long as it’s a product I actually want I’d rather give my money directly to an individual than a nameless corporation. Are MLM’s worse than corporations? I thought they were much better even when they have issues – please enlighten me if there’s more to it, thanks!

    • Sasha L says...

      Janee, you do you ☺️

      I have problems with many aspects of MLMs, but I think that’s pretty off topic here. I just wanted to provide that info for clarity, I don’t do MLMs and know others that avoid them too. But to each their own for sure!

    • Stephanie says...

      @janee too much to say in one comment, but try listening to the podcast “The Dream” for more information on why MLM’s are super shady. The short version is that you aren’t really giving much money to an individual. The only people really making any money are the few at the top of the pyramid.
      Of course, big corporations have ethical issues too, but in terms of supporting individuals, if you shop at sephora, the person who helps you is definitely earning and hourly wage and commission, whereas the woman selling MLM makeup is almost definitely making very little money, and has been lured by false promises of income and self-sufficiency.

    • Sasha L says...

      There’s a great new podcast all about MLMs called The Dream. Very enlightening. Highly recommend if you are at all curious about what’s really going on with MLMs.

  117. Rue says...

    I love comparing this stuff! For reference I’m a fair skinned redhead with blue eyes.

    Moisturize: First Aid beauty ultra repair hydrating serum, EltaMD UV Clear sunscreen
    Foundation: Nars tinted moisturizer mixed with a dab of (regular) moisturizer like CeraVe PM
    Cheeks: A blush and/or bronzer/and or luminizer, varies, but favorites include Stila convertible color, Stowaway cream blush, Hourglass ambient lighting powder, Pixi sheer cheek gel, or ELF liquid highlighter
    Eyes: Drugstore mascara, usually the $5 covergirl professional, or Boots No 7 tube mascara for fancy things!, usually with drugstore lash primer/volumizer underneath. If I feel like it, Laura Mercier stick eye color in amethyst, either as a liner or as full lid color.
    Lips: Just Dr Bronner’s chapstick or Fresh Sugar tinted lip balm in rose or coral or a neutral/rosy pink lipstick like this discontinued Revlon one that I love. I JUST started wearing Sephora “The Red” lipstick around my house to gain confidence in wearing it in other settings, and I dream of getting to a point where I just wear that lipstick with a sweep of drugstore mascara.

    • Thumbs up here for the Sugar formulas —- they all have sunscreen and lips stay smooth and moisturized. That’s a bonus if you have dry skin or are, ahem, over 50.

    • Joanna Tsay says...

      I love knowing people’s everyday makeup routine!

      Ever since I became a mom a few years ago I’ve streamlined and used basically the same ten items whenever I have the luxury of 5 minutes to myself to put it on. It’s also put your makeup on in the car friendly, so almost everything goes on with fingers except my bronzer.

      Base- Juice Beauty tinted moisturizer or Dr. Jarts bb cream
      Concealer- YSL corrector under eyes, then RMS uncoverup on top and on discoloration or scars
      Brows- Anastasia brow wiz
      Bronzer- Body Shop honey bronzer
      Eyeshadow- Rimmel chubby eye crayon in taupe that I learned from a beauty uniform post here ¨̮
      Mascara- currently Lily Lolo or W3ll People
      Cheeks- Stila convertible blush in Peony
      Lips- Burt’s bees Rose tinted lip balm, Glossier generation g in Like or Fresh sugar lip balm in Spice

  118. Callie says...

    Yaaay! I use an Armani foundation too (the Maestro Glow) and I LOVE LOVE LOVE it. Their formulas are hands-down the best. So glad you agree!

    On the topic of your friend Gemma: I frequently go back to her beauty uniform to pickup tips from that post. It’s my beauty holy grail. Every single product she uses turned out to be magic for me too. I now have almost everything she mentioned on there, and I am seriously loving every product, even though I am not a makeup person (hello, I just started using foundation like 3 weeks ago, and I’m 34…and the difference it has made to brighten up my face on days where I look tired and blotchy). Gemma really DOES speak makeup!

    • Jody says...

      Callie, if you look up Gemma on Instagram she recently shared a bunch more products that are mostly budget friendly. She saved them under a highlight called “Cheap HGs”.

    • Callie says...

      Oh wow, thank you Jody! Didn’t even think to check there. Awesome tip, thanks!

  119. Erin says...

    A lot of these brands still test on animals. I wish there was more attention brought to consumers about this obsolete and unethical practice. Animals suffer and die for your mascara. Like, strive for better y’all.

    • MozartsGirl says...

      So agree with you Erin. We are lucky in the UK in that animal testing for cosmetic purposes is banned within the EU. However, ANY company that sells to China has to, by Chinese law, test on animals. And that means many of the biggest brands. Unnecessary and archaic. I go to sites like Cruelty Free Kitty to get updates on companies (household products too) as they do change practices from time to time. It’s something I feel so strongly about. And lots of great companies (many of them small) who refuse to test or use tested or animal-derived ingredients which is brilliant news. I will go the extra mile (and sometimes expense – although many budget brands are great on this subject!)

  120. • SPF: SuperGoop Glow Stick SPF 50 because I’m not interested in sun spots nor do I have the money to keep buying PS50 to erase them
    • Foundation: Chanel Aqua Something or Other – b/c Lisa Eldridge says she swears by it. I put it on with fingers because I once bought the cheap version of the beauty blender and it didn’t work like the miracle egg shaped sponge so I got frustrated and tell everyone fingers work even though they don’t really work well and it always ends up on my shirt or jeans where I’ve wiped my fingers after application
    • Bronzer: Was NARS Laguna, but then I found HourGlass Bronzer and it’s a nice replacement for less money, has a honey glow – and I am told I look glowy year round. This is bullshit because I work so much and my kid keeps me up at all hours of the night. So the glow is just something nice people say to make mamas feel really good. It works.
    • Highlighter: Becca Highlighter Stick or RMS from the pot. I dropped my pot straight into the toilet one night and I still use it because 1) there was no pee in the toilet and 2) $$
    • Mascara: I switch every week because every week Into The Gloss has a new person talking about their MUST HAVE mascara. I could have owned an apartment by now but alas, I own 58 mascaras and they all smudge under my eyes
    • Lips: Under Cover Lover by Wet N’ Wild – smudged on with my finger because I read an article about French women patting on red lipstick, she said “it looks more natural & just kissed”

    • Heidi Rounsaville says...

      This made me LOL 😂

    • Leanne says...

      I want to exclusively read beauty write ups you do, Julie. I can identify with all of this.

    • Quinn says...

      Oh this is hilarious! I can relate — this working mama also takes any ‘glowy’ compliments I can get! ;-) You need Blinc mascara — I promise it won’t smudge under your eyes (it’s a ‘tubing’ mascara) and then you can throw the other 58 out and save for that apartment. :)

    • Joanna Goddard says...

      this is so fun to read, julie!!

    • Katerra says...

      🤣🤣

    • Kari says...

      Lol at your commentary, Julie! I have the same issue with mascara (both the should own property by now and smudging parts). I’m starting to wonder if the issue is actually my concealer… My concealer is this wonderful creamy texture that works great on my dry skin, but may be the reason every. single. mascara. smudges. Wonder if anyone else has tips? And don’t tell me to set my concealer with powder. I do that. Unless my powder sucks too?! Gah!

    • Caraline says...

      You are a treat!!! LOL

    • Sylvie says...

      Awesome! I want to follow your blog, Julie!

    • Emily says...

      Love love love this!

  121. Olivia says...

    looks simple and sweet. I love the makeup choices and looks so fresh!!!

  122. Courtney says...

    I’m not proud of this (I’m a little proud), but to figure out what blush I look best with and where to put it, I look in the mirror after an orgasm and then just try to recreate that flush. It works! (though I hope I don’t walk around looking too post-coital?)

    • Em says...

      Haha this is amazing, that is indeed always a lovely and natural blush! Going to take your advice, Courtney ;)

    • Valentina says...

      I read some time ago (maybe here?) that you should match your blush to your nipples. Oh no! I ended writing that sentence and remembered that it was your lipstick, hahaha. Yeah. If you want “nude” lips, your lipstick should match the colour of your nipples.
      Any volunteers to try that at Sephora?!

  123. Chelsea says...

    I’ve found a brand where I love EVERY product- Milk makeup! Everything is creamy, easy to apply and I feel like a sun-kissed goddess :) It wasn’t even on purpose to find one brand to get all my makeup from, but here we are and I am slowly building my collection.

  124. sarah says...

    I love NYX’s SMLC line of lip glosses! They have such moisturizing, buildable color! I read an article a few years ago, which quoted a celebrity makeup artist saying that NYX’s SLMC in Copenhagen looked fab on all skin-tones. I can confirm the veracity of that statement, and since then have stocked up on Copenhagen whenever I can find it!

  125. Sally says...

    I work from home but if I leave the house and people will be actually looking at me I love Arabian Knights by Ilia for my lips, Lunar by RMS for my eyes and DHC mascara is a total must – I have raccoon eyes unless I use a beauty tubes type of mascara and this is the only natural one I know of. I will put some mattifier from Murad on my forehead. I don’t put anything like foundation on my skin even tho I am the same age as Joanna and probably would look better if i did. Just not my thing. I do not use any products with toxins like parabans etc as I have an autoimmune condition. Women need to be more aware of the impact makeup and personal products have on the endocrine system.

  126. I have a giant urge to say “same girl, same” I use the exact same foundation, albeit in a different shade, and also the same drugstore mascara. My splurge mascara would be YSL, The Shock or Babydoll

  127. Carrie says...

    Your skin looks flawless!

    My routine involves no brushes, I keep it very simple and the same for work or weekends:

    Aveda tinted moisturizer in beechwood colour as my foundation – it has SPF 15 and a hint of shimmer

    MAC concealer for hormonal acne breakouts

    Ilia multistick for blush

    RMS eyes polish I think in “myth” – swipe on to eyelids

    RMS highlighter (magic luminizer, I switched from living luminizer) dab on cheekbones and bridge of nose

    Eyebrow pencil – a few strokes

    Blistex lip conditioner with SPF

    Ilia or aveda lipstick

    Sometimes add RMS bronzer in summer

    I don’t wear mascara.

  128. Kelly says...

    Glossier Boy Brow. I feel naked without it!

  129. Alyssa says...

    I would love to see a post with budget-friendly makeup suggestions – more along the lines of the NYX! $64 for foundation is just inaccessible for so many women who love Cup of Jo, myself included. But $15 at Walgreens? That I can do.

    • Calla Martyn says...

      Try the ordinary foundation! About $7 and they have a lot of shades in both light and full coverage. Works as well for me as many $50 foundations I have tried (none of which I loved to be honest)

    • Jen says...

      I’ve tried all the expensive foundations and I keep going back to Loreal Tru Match Lumi, it’s a dupe of Giorgio Armani. $8 vs. $60. For me the consistency and application was very similar but won me over because the color match was much better than the Armani brand.

  130. txu says...

    Your skin looks so beautiful, Joanna; I’m very tempted to try these products out. Just one question: You list 7 products but I count 8 in the photo. Is there something missing (maybe the lipstick looking item below the Giorgio Armani?)

    • jade lees says...

      I noticed this too. I think it is a Dior Rouge lipstick.

  131. Becky says...

    I am always looking for THE foundation, even the lightest is often too dark. It has to be neutral toned, non comedogenic and no spf (chemical spf irritates my skin). It’s alot to ask for but I believe it is out there!!!
    I recently discovered a YouTuber name thataylaa. She tests new foundation every Friday (aka foundation friday) and does a campaign called 15 days of foundation. She tests a new foundation every day for 15 days. She raises money for Project Beauty Share. I often check to see if she has done a video on a foundation if I come across one that i am curious about.

  132. Such a lovely look and your descriptions make me want to buy all of the things!

    Bev (of Bev Cooks blog) was musing about whether or not a foundation-type product can lose its kick for a person. Like after a few years of being amazing, it seems to get sort of so-so. Maybe it’s more skin changes than a product changing, but I keep coming back to that question. I like my Jane Iredale Dream Tint but wonder if it’s less effective than it once was!

  133. Hannah says...

    Grateful for a bronzer suggestion from a FVPP (fellow very pale person) Excited to try!

  134. Lauren says...

    99% of the time I just put some W3ll People concealer under my eyes and head out the door. I’ve never been a big makeup person and I switched up all of my skincare and makeup a few years ago to a “cleaner” routine with a keen focus on skincare in an effort to need minimal make-up. I have had great results using Drunk Elephant – pretty much their whole line! I mix a squirt of their vitamin-c serum with a squirt of the B-hydra gel and a few drops of marula oil and pat it over my face in the morning then swipe on some W3ll People narcissist stick under my eyes and head out the door. When I do add additional makeup, I use Lily Lolo bronzer, an Ilia multi-stick, and occasionally a swipe of Lily Lolo mascara. For lip color, I like Bite, Juice Beauty, Ilia, and Olio E Osso.

    I definitely recommend going to a Credo Beauty or Follain store if you have one in your city (or visit them online!) and ask for samples of their makeup if you are interested in changing up your routine. And I really can’t recommend Drunk Elephant enough for skin care – you can get samples of all of their stuff at Sephora and they also sell kits of mini versions of their products so you can try it out. I can’t say for certain, but I really think their exclusion of essential oils in their products has been the game changer for me.

  135. Sara W. says...

    You look stunning, Joanna! This look is #goals for what I want my everyday/office makeup to look like. I’m really curious to try the NYX Soft Matte Lip Cream, as I need a new long-staying lip color in my arsenal!

    Since I unfortunately suffer from hormonal cystic acne on my jawline near daily, as well as oiliness, redness/hyper pigmentation, and large pores, my everyday makeup look is a lot more involved, and can take from 30-40 minutes to achieve, as there are so many steps/products I use to make my complexion look as close to flawless as possible. Here’s my typcial routine, after skincare/sunscreen:

    1. Primer- Right now I’m using the Becca Ever Matte primer, which helps mattify my oily skin and keeps my foundation looking fresh longer.
    2. BB Cream- I apply the Garnier Fructis BB cream with a Beauty Blender first, as it will generally take care of ALL of my redness and do most of the heavy-duty coverage before foundation. Seems excessive, I know, but foundation alone will not do the trick!
    3. I then apply a very light coat of the Wet ‘n Wild PhotoFocus Foundation- seriously, I’ve tried them all, and this $4 drugstore foundation keeps my skin matte without over drying and still looks dewy/healthy, and the coverage is amazing!
    4. I apply Becca undereye shimmer/concealer to minimize dark circles under my eyes, and I will usually just cover my eyelids with foundation to even out the color there.
    5. Powder! I need to set my makeup with powder, or my face will look like an oil slick by the end of the day. I will mix it up, depending on what I feel like, but right now I’m using a mixture of DermaBlend Loose Powder and E.L.F. HD powder and buff it into my face.
    6. Bronzer- I’ve used Hoola for forever, and it never disappoints.
    7. Blush- will also mix it up. My all-time MVP though is the NARS orgasm- there’s a reason it’s a cult product!
    8. Highlighter- just on the cheekbones, bridge of my nose, cupids bow, and chin- where the light would hit. Right now I’m using the NYX strobe palette and I like it. Am curious to try others though, since I’m now hitting pan.
    9. Brows- right now I’m using the Benefit Gimme Brow pencil to fill in my sparse brows, and the gel to keep the hairs in place.
    10. Mascara- IN LOVE with the Chanel Le Volume de Chanel Mascara! My coworker recommended it, and even though it is SO expensive, it makes me look like I am wearing false lashes every day. I will never go without!
    11. Setting spray- I use NYX mattifying and dewy mists to give my makeup a perfect set.
    12. Lips- ALL over the place- I mostly prefer tinted lip balms that will give me just a pop of color. I’m on the search for a perfect nude lip product as well, so if anyone has recommendations I’d love to know!

    • Emma says...

      Lipliner recommendation – Rimmel Exaggerate in East End Snob. I was looking for yonks for the right one and now I buy this in bulk of Amazon…

  136. Vivian says...

    I’ve been searching for new foundation for ages! Just ordered the Armani! Can’t wait to try it! xo

  137. Elizabeth says...

    I just started using that L’Oreal mascara too and am in love! It makes my eyelashes look so long and is so much more affordable than designer mascaras (which I swear are not worth the extra expense, since drug store ones have gotten so good!)
    On good skin days I’ve just been wearing EltaMD’s tinted sunscreen which is so weightless and feels so good. That with a swipe of Laura Mercier’s caviar stick in Amethyst, and some mascara and I’m out the door!
    When I worked for a beauty company in NY many years ago, I had so many different products and felt much more compelled to apply a full face of make-up each day. I have to say, I much prefer the simple 3-4 step process now. Thanks for the great recommendations- I am definitely going to try some of those out!

  138. J. says...

    I am currently upgrading my makeup routine and moving to more natural/clean products – my birthday present to myself!

    I’m using mostly RMS Beauty:

    -Eye polish in Magnetic or Lunar
    -Lip2Cheek in Beloved – just on my cheeks for everyday and as a lip stain too sometimes
    -Buriti bronzer
    -The very last of my Living Luminizer, but once I’m out I’m going to use the Lunar as a highlighter too…I love dual products.
    -Their Un-coverup concealer/foundation should be arriving from Amazon tomorrow!

    Everything comes in pretty little glass pots and lasts a long time because it’s all pretty pigmented and you don’t need much. The bronzer is taking some getting used to because you apply it with your finger – top of forehead, nose, top of cheeks and chin – but I like it!

    I still get mascara and eye liner from the drugstore – Maybelline Volum Express Colossal in black and Revlon Color Stay eyeliner in brown. And for everyday I just wear Smith’s Minted Rose lip balm.

  139. Heidi says...

    Love this! I am intrigued by the Laura Mercier eye product, I have oily lids and I don’t have time for full on eyeshadow and primers!

    I slap on Nars tinted moisturizer, a natural blush (I like MAC BlushBaby) and Glossier Boy brow. Finish with Loreal mascara in the pink tube and a little lip balm or nude gloss. I keep a fun lipstick Like MAC Rebel (looks good on anyone, can go on sheer or dramatic) in my purse if I end up meeting a friend or my husband for a date or need a little oomph.

  140. Madeleine says...

    What shade of foundation do you use, Joanna? I think we are more of less colouring twins…. :)

    • Joanna Goddard says...

      yes! i wear shade 4.75

  141. Bobbi says...

    Something for oily eyelids! Brilliant. Off to buy the Laura Mercier eye basics now!

    • Sam H. says...

      My thoughts exactly!

  142. Jill says...

    U look fabulous Joanna!

    My question is this…….what order do u apply these all-star products?! I guess I need my hand held more. Not really. Really.

    • Joanna Goddard says...

      i apply them in order of appearance in this post :) foundation with blender, eye stuff, mascara, bronzer, blush, lipstick

  143. Jeannie says...

    And what do you carry your makeup in? I haven’t found the perfect size yet.

  144. Hannah says...

    You’re inspiring me to try bronzer but it always scares me away!
    Here’s my 5 min routine every day:

    Laura Mercier Tinted Moisturizer
    Bare Minerals Serum Concealer (AMAZING)
    Physician Formula blush
    Anastasia Brow Pencil
    Bow Brow
    theBalm Mad Lash Mascara (I have tried a million mascaras and will never use anything again!)
    https://www.amazon.com/gp/product/B01D90BYKC/ref=oh_aui_search_asin_title?ie=UTF8&psc=1

    • Calla says...

      Haha same, I can never get bronzer right and getting it just a little wrong can have such disastrous results. I have just embraced my paleness…

  145. Elisabeth Dahl says...

    Thank you for this! You have such a pretty and natural look. I was curious if you would do a similar piece and update your skincare routine? Thanks :)

  146. Sasha L says...

    What a charming photo! You look just beautiful!

    I don’t wear makeup up, but here’s my morning beauty routine: hot water, wash cloth, face massage with almond oil, and wipe off vigorously. Feels so pampering and gives my skin a glow. In the winter I’ve been using a bit of moringa oil and rose cream to battle the dry air. It smells just heavenly. https://www.moringaforlife.com/shop/moringa-rose-cream
    Burt’s bees peppermint chapstick, comb hair with water to battle the static, pony tail and I’m done.

    • Bec B. says...

      My skin has been so dry lately! I’m going to see if they have this at my local natural shop, but saving this just in case. Do you wipe off the almond oil with just a towel? I prefer the feel of oil, but it tends to make me look like a slick so I’ve switched to creams.

    • Sasha L says...

      Bec, it’s the oil cleansing method: hot wet washcloth, wring out, let sit in face for a bit, massage on a little bit of almond oil, repeat hot wash cloth, repeat massage, repeat both as many times as you want, then vigorously run/wipe off oil with cloth.

      You may find you need a lighter or heavier oil depending on skin type, and you may need to be gentler with massage wiping off, depending also. I only do morning, nothing at night, but some do both. I don’t put on anything after, most of the time, rose cream in winter. The moringa rose cream is more oil than cream once it’s on, might be too oily for you? It soaks in pretty fast for me so I don’t mind. And I love the smell.

  147. Colleen S. says...

    So grateful to see a makeup post that doesn’t involve highlighter and contouring. I am not skilled in that department–even blush can be a disaster.

  148. Lauren E. says...

    Are you wearing that lip color in the above photo?! It’s so subtle and pretty! I’d never have thought it would turn out that way. Buying immediately.

    A couple years ago a makeup artist friend showed up to a party looking flatout radiant and told me it was because of her moisturizing tint from Jouer. I purchased it that day and haven’t looked back – it evens out my skin tone and gives me a subtle shimmer that I love. Even without any other makeup it makes you look rested and refreshed.

    I’ll also highly recommend Glossier Cloud Paint cream blush. So pretty and long lasting.

    • Joanna Goddard says...

      yes! that’s the NYX! :)

  149. lesley says...

    you look beautiful, joanna!

  150. Emily R says...

    I bought a beauty blender recently and was so disappointed. I usually apply my foundation with my fingers and get good coverage. I used the beauty blender and needed SO MUCH foundation to get anywhere close to the same coverage. It went in the trash. Too bad.

    • Joanna Goddard says...

      thanks for your note! hmmm, i’m so surprised! did you wet it? i get mine pretty soaked in the bathroom faucet, and that helps the foundation go on really smoothly and evenly.

    • Meghan says...

      Extra soaking is the key. It will puff up 1.5x it’s original size! Also on Queer Eye, Jonathon (LOVE HIM) said to apply foundation directly to your skin because your fingers are porous, so it gets more mileage going straight on.

    • Alice Hargrave says...

      your fingers are porous? I don’t think that’s true, skin is fairly impermeable…

      Reminds me of the time a sales assistant tried to sell perfume oil to me by explaining that it is ‘absorbed and carried round to the rest of your body in your bloodstream so you don’t need to use lots of it’….she was a bit scary.

    • Nigerian Girl says...

      @Alice Hargrave I’m laughing so hard at what that sales assistant said to you. My colleagues must think I’m mad.

    • Awads says...

      Same. I got mine in a FabFitFun box and used it for a week before giving up. It felt too wasteful.