One of our all-time favorite places to find kids’ clothes is Primary. The brand was started by two moms who couldn’t find great basics at reasonable prices. They wanted a place where quality was high, prices were low, and the same beloved items would always be available, season after season. So, they created it for themselves…
Primary makes clothes for both babies and kids. Toby and Anton live in their kids’ tees, sweaters, and four-pocket chinos. We’ve found all of their pieces to be super soft and high quality, and they make getting dressed really easy.
The kids’ waterproof raincoat comes in six colors, and is available in sizes two through twelve.
How cute are the rainbow stripes?
Primary also lets you shop by color, which is great if your kids are into a favorite one or if you’re shopping for a specific occasion (like green kids’ clothes for St. Patrick’s Day).
Today, Primary is offering one lucky reader a $500 gift card. You’d be totally set! To enter, please visit Primary’s online shop and tell us which piece you’d be most excited to order. A winner will be chosen tomorrow at random. Good luck. xoxo Update: The winner has been chosen. Thanks for playing!