Boob is a sustainable Swedish maternity brand committed to empowering women. Their line is full of thoughtful details (like cleverly concealed openings and hold-everything kangaroo pockets on the BFF dress, above) to help moms feel beautiful and comfortable during pregnancy and new motherhood. Here are a few looks from their fall collection…
For chilly fall days, the Jamie knit sweater leaves room for growing bellies and easy nursing access through the side slits. It’s made of cozy recycled wool, created by Italian yarn producers who cut up old clothing and spin it into new yarn.
The Edie knitted tunic is made of super soft organic cotton, while the once-on-never-off trousers live up to their name, with a high waist you can leave up or fold down for extra tummy support. Like all Boob pieces, they’re supremely comfy and can be washed a million times.
The 24/7 Kimono can be worn as a robe around the house or as a jacket over any outfit, so it’s a piece you can truly live in.
Today, Boob is giving one lucky reader a $500 credit. To enter, please visit Boob’s online shop and leave a comment below telling us which style from the fall/winter collection is your favorite. (And consider following them on Instagram, if you’d like.) The winner will be chosen tomorrow at random. Good luck! Update: The winner has been chosen and notified. Thank you so much for playing!
Great news for all readers: Boob is offering a 20% discount and free shipping with code CUPOFJO20. This code can’t be combined with other discounts, and is valid through end of day tomorrow, Tuesday, September 11th. Thank you so much!