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Boob Giveaway

Boob Maternity Wear

Boob is a sustainable Swedish maternity brand committed to empowering women. Their line is full of thoughtful details (like cleverly concealed openings and hold-everything kangaroo pockets on the BFF dress, above) to help moms feel beautiful and comfortable during pregnancy and new motherhood. Here are a few looks from their fall collection…

Boob Maternity Wear

For chilly fall days, the Jamie knit sweater leaves room for growing bellies and easy nursing access through the side slits. It’s made of cozy recycled wool, created by Italian yarn producers who cut up old clothing and spin it into new yarn.

Boob Maternity Wear

The Edie knitted tunic is made of super soft organic cotton, while the once-on-never-off trousers live up to their name, with a high waist you can leave up or fold down for extra tummy support. Like all Boob pieces, they’re supremely comfy and can be washed a million times.

Boob Nursing Wear Giveaway

The 24/7 Kimono can be worn as a robe around the house or as a jacket over any outfit, so it’s a piece you can truly live in.

Today, Boob is giving one lucky reader a $500 credit. To enter, please visit Boob’s online shop and leave a comment below telling us which style from the fall/winter collection is your favorite. (And consider following them on Instagram, if you’d like.) The winner will be chosen tomorrow at random. Good luck! Update: The winner has been chosen and notified. Thank you so much for playing!

Great news for all readers: Boob is offering a 20% discount and free shipping with code CUPOFJO20. This code can’t be combined with other discounts, and is valid through end of day tomorrow, Tuesday, September 11th. Thank you so much!

  1. Definitely definitely that 24/7 Kimono. Such a beautiful collection though! It is so hard to choose just one favourite!

  2. Allison Fushimi says...

    I was just starting to look for some good maternity clothes for winter! I’m so glad I read your post. The Edie knitted tunic looks like it would be snuggly all winter long.

  3. Katy S says...

    Send help—I need new pants. I can only fit in to my scrubs right now! I would love some of Boob’s once on never off cropped trousers for fall!

  4. pengwld says...

    I like the Li Top, looks great for nursing, but also effortless and fashionable.

  5. Rebecca says...

    I’m 100% sure that I would just live in the Winnie dress and the Jessa pullover! What gorgeous products – so clean and functional. Thanks!

  6. Kat says...

    First of all, i haven’t heard of this brand before, PERFECT name!! love it so much :) I’m just about to pop so nice nursing clothes are on my radar; i liked specifically the Edie knit tunic and their underwear (like the 24/7 bra) also looks great.

  7. susanne says...

    ok, now I’m considering to nurse my babygirl until next spring and/or get pregnant again asap to have a good reason to buy all these beautiful clothes ;-)

  8. lauren says...

    I love the BFF dress!

  9. Diany says...

    Im only six weeks now, but already excited about all the pregnancy clothes. The jamie knit sweater looks perfect for a winter pregnancy. After 3 loses and one healthy daughter, now almost three, I am really looking forward to a healthy and beautiful pregnancy.

    • Ingrid says...

      Best wishes, Diany!

  10. Ashley says...

    Once on and never off trousers!

  11. emily jean says...

    The Mimi Polo Neck Dress is precious and I want it. And I’m not even sure if I’m pregnant yet. Ha!

  12. I’m SO glad you put Boob back on my radar, Joanna! I’m 12 weeks pregnant with my second baby and already need to wear maternity clothes since I’m showing quite a bit earlier than I did with my first! I try hard to buy from sustainable/ethical brands and Boob’s dual-function pregnancy/nursing clothes are PERFECT.

    It’s hard to pick my favorite! I love the BFF dress, the Ruby blouse, and the Chari-tee Mother.

  13. Emily says...

    The 24/7 kimono is gorgeous!

  14. Kristina says...

    I want the jamie knit sweater – perfect for cooling days

  15. Kari Blakley says...

    I really love the Jamie knit sweater, especially in the pink as shown above! I am expecting boy baby #2 this Thanksgiving, so it will be perfect for that season.

    thank you!

  16. Demi Wilcox says...

    I looooove the fall sweater and the models red hair. Gorgeous!!!

  17. Karin Twist says...

    The Twist short-sleeved dress! Beauty, and with a fun name, hehe.

  18. Jennifer McTaggart says...

    It all looks amazing! So chic. Love the Edie tunic

  19. Pakou says...

    I love the lily tunic.

  20. Trudy says...

    Love the jessa merino pullover, such a chic way to face the dutch winter

  21. My daughter is 9 months old and the post-partum hair loss is INSANE! You’d think I’d be ready for it – she’s my first child. My hair looks terrible and I’m trying ALL the headbands! Love this design it is so beautiful and would help this nursing mama so much!!
    Online cosmetic shop

  22. Mary Katherine says...

    Waiting on a baby any day now, and would love to have the 24/7 kimono to wear around the house in the post partum days – and maybe outside once it’s time to venture that far!

  23. Mona says...

    We just found out we’re expecting a girl!! Our first baby <3 My belly is starting to show and I can't wear anything anymore :D I'm so happy.

  24. Megan says...

    The Simone or Amy dress! I have a 10 day old newborn and these would be perfect for getting out in the real world:)

  25. T says...

    I love the once on never off wide legged trousers! Been searching for alternatives to jeans to wear to work.

  26. Alexis says...

    Yay! I had a few Boob shirts when I was nursing my first. Would love the Jessa sweater for my second pregnancy!

  27. Kathleen says...

    I’m expecting a baby next month and love so many of their pieces! My favorite is the Jessa merino pullover – looks so cozy for this fall/winter when I’ll be bundled up with baby.

  28. Hadley says...

    Love love the 24/7 Kimono.

  29. Kate says...

    The madison dress is gorgeous!

  30. Donna says...

    Definitely the BFF dress!

  31. Heather C says...

    The B Warmer Hoodie looks like my kind of comfort

  32. Hattie says...

    The Jamie knit sweater in midnight blue is so chic. That’d be my pick for sure! It’s perfect for before, during, and after baby:)

  33. Leslie says...

    The Jamie knit sweater is so effortless and chic!