Scratch-and-Sniff Wine Book

Richard Betts is one of a couple hundred master sommeliers in the world, but he’s not a snob. He actually believes that “wine is a grocery, not a luxury.” Cheers to that!

So he has written a scratch-and-sniff book all about wine. You learn how to identify wine aromas from bacon to fruit to cat pee (for real) and figure out which wines you like best. The book is beautifully illustrated by Wendy MacNaughton and seems to have a great sense of humor.

What a brilliant idea, don’t you think? I’m going to order it today. :)

P.S. 8 fun tips for drinking wine, and what to drink when you have a cold.

(Via Co. Design)

  1. Ha I was actually going to leave a comment on your post about choosing wines because I have this book! I got it from Amazon and maybe because it wasn’t bought directly from a store, I can’t smell anything! It just smells like…book. I love your post about choosing what wines to drink! My goal is to one day actually genuinely know what I am doing when I swish my wine around before drinking ha.

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  4. This is the perfect gift! Thanks for sharing.

  5. That is so cute! I would say I was ordering it as a Christmas gift, but it will probably just be for me

  6. This is awesome! I get a lot of my gift ideas from this blog, and this will be definitely added to this list, thanks! You are awesome!

  7. Already tweeted the amazon link as a “birthday gift idea”:) just 20 more days til my birthday, let’s hope someone gets it for me, heehee

  8. wow, this looks awesome! definitely need a copy. I love red wine but have no idea which ones I like. I actually always just buy the bottle with the prettiest label…

  9. Whoa. This is interesting!

  10. This is hysterical! I loved a scratch and sniff sticker as a kid, so why not a book as an adult? :)

  11. So clever…I just ordered one for my mom for Christmas!

  12. So clever…I just ordered one for my mom for Christmas!

  13. Love it! Will definitely be ordering as a gift and/or for myself!

  14. jm says...

    Fun book!

  15. As a fan of picture books and brushing up on my wine savvy skills beyond Boone’s Farm (I’m half joking), this one’s a keeper.

  16. this. is. genius. getting one now!

  17. Ordered! Merry Christmas to my best friend! I bet she loves it!

  18. This sounds awesome! What a perfect Christmas gift for my wine lovin’ dad!
    Thanks Joanna!!!

  19. This sounds like a great book to give as a gift, maybe with a bottle…? I think I’m going to need to buy about a dozen copies.

  20. Ohhh the things people come up with… my advantage!

    This is awesome :) Great find & thanks for sharing it.

    Manda from Eat Cake

  21. Marking this as a gift idea for the holidays…Love the guides you do leading up to Xmas….can you do them earlier so we can benefit with some advanced planning?

  22. omigoodness, this is incredible. i want one!

  23. Oooh I think I’m going to have to put this on my wish list! Such a cool idea!

  24. What a fun book. Hopefully scratch ‘n sniff technology has improved since the scratch n’ sniff books of my youth, which sometimes smelled funny.

    It’s so true that wine need not be intimidating. I always think, I know exactly the qualities I like in an ice cream–the flavors, texture, consistency, density, etc–so just the same, I can identify what I like in a wine, without feeling like it’s over my head or out of my realm to know what I like. I also don’t think you need to spend a ton to get a good bottle of wine (and I’m lucky to have a store down the block that stocks excellent wines at every price point).

  25. What a wonderful concept! Such a nice way to introduce wine without intimidation. The illustrations are just adorable, too. This might even work for the American AND European market :)