Style

My Beauty Uniform: Helen Levi

Beauty Uniform: Helen Levi

Helen Levi is one of the most admired potters in the design world (we want to fill our homes with her colorful planters and vases) and one of the most down-to-earth people we know. She lives and works in Brooklyn with her dog, Billy, always by her side. Here, she talks about how her career path took an unexpected turn, the childhood hairstyle she still wears and the French drugstore product she can’t live without…

Helen Levi Beauty Uniform

What is your daily facial skincare routine?
I wash my face with a gentle cleanser from Neutrogena and then use Kiehl’s face lotion. I grew up a couple blocks from the Kiehl’s shop in Manhattan and it’s the one “fancy” product my mom always used. She taught me and my sister that you just need a little drop for your face and one bottle lasts forever. She started giving me a bottle in my stocking every Christmas and I feel like it lasts the whole year long!

Do you have any of your own “fancy” items? 
I have somewhat sensitive skin and have had a lot of bad reactions to deodorants over the years. I’ve tried pretty much every natural deodorant on the market, most of which do nothing. But a friend introduced me to Roger et Gallet, a French drugstore brand, and for some reason their deodorant doesn’t irritate me and works great. I swear by it even though I pay exorbitant shipping to get it!

Helen Levi Beauty Uniform

How about beloved drugstore finds in the U.S.? 
My absolute favorite is Baby Lips lip balm! It goes on so smoothly without any residue. I hate when you get a waxy or creamy coat on top of your lips — this just absorbs. I generally stay away from the fruity perfume-y ones because they’re too artificial; I like the unscented plain one the best. I buy it every time I see it.

Helen Levi Beauty Uniform

When did you get into pottery?
Pottery has been my hobby since I was a little kid. Growing up my parents worked full time, so after school got out at 3 p.m., I would go to the community center and take pottery classes. I loved it. The same woman taught me throughout my whole childhood, and in high school, I became her teacher’s assistant. When I graduated, she was going on maternity leave and she asked me to cover for her. But it never entered my brain that I could do this for a living. I had never met anyone in the design community or who had a small business selling their own work. I studied photography at Oberlin and was really passionate about it; I felt sure that would be my career.

Helen Levi Beauty Uniform

So, how did you decide to start your business?
Well, I was 25 and the photography thing wasn’t really coming together. I was working four part-time jobs — waitressing, bartending, photo assisting and teaching pottery — and I had just gone through a breakup and moved back home with my parents. I was not in a good place. One night, I went on a date to an event at a Steven Alan store, basically because it had an open whiskey bar. I started chatting with a random man, and then my date came up and said, “Oh, hi, Steven!” It was Steven Alan himself, I’d had no idea! He told us he was opening a home goods store, and my date was like, “Helen makes pottery.” He asked me to send him pictures of my work and he ended up placing an order for 50 pieces. Nowadays I throw 50 pieces in a single afternoon, but at the time I thought that was insane!

How did you get your business off the ground?
After the Steven Alan order was a success, I started really small and limited my overhead expenses. In the beginning, that meant being in a big communal studio and having a roommate in a railroad apartment that was really not meant for two people. I worked seven days a week. The more I did, the more that came out of it, and it was addictive and fulfilling. Nowadays, I feel like this is what I am meant to be doing. It’s funny to think, I would have never planned it for myself.

Helen Levi Beauty Uniform

Does your work affect your beauty routine?
Yes! In my day-to-day life I have no glamour. I literally wear Crocs in the studio, and all my clothes are pretty masculine. It’s a shame that women’s workwear is so limited! I end up wearing men’s cuts: overalls, Carhartts or jeans. I used to wear my work clothes around the clock, but my whole life started feeling dirty, which made me feel a little sad about myself. So now I have a dedicated work wardrobe — it’s helps with the mental separation, too. 

Helen Levi Beauty Uniform

I love the boiler suits you wear!
Thanks! My favorite one was my mom’s. When she was a teenager, her mother gave her the Sears catalog and said she could pick something out. She was a bit of a rebel, so she chose a men’s jumpsuit to stick it to her mom. But she bought it for her anyway, which was pretty cool of my grandma. And, now I wear it! I feel very sentimentally attached to that jumpsuit. 

Helen Levi Beauty Uniform

Do you ever feel the desire to dress up outside of work because you’re dressed down so often?
Yes! Last year I got a really beautiful, over-the-top silver lamé gown and had no occasion to wear it. So I asked my boyfriend to plan something specifically so I could get all dolled up. Since he’s an extremely good sport, he bought us tickets to the ballet! I wore a vintage coat and felt so fancy.

What about makeup on special occasions?
I wear Bare Escentuals dark brown eyeliner, Maybelline Great Lash mascara and red lip tint. Or I sometimes use Bobbi Brown pale pink lipstick. Whenever I wear lipstick, it makes me feel like my childhood image was of a fancy lady. In most ways, I feel like an adult, but when I put red lipstick on, it’s like the excited little girl version of me is still there.

Helen Levi Beauty Uniform

Do you wear makeup on regular days?
I don’t really know how! My mom never used makeup — she was a punk and really didn’t conform to the traditional standards of what a woman did those days. I’m also a bit of a hippie. When I was a kid, I went to a Jewish communist-slanted summer camp where our sports teams were named after historical movements and the bunks were named after revolutionary writers. But sometimes now, if I get my photo taken and someone puts makeup on me, I’ll be like, “Oh, wow, I look nice and awake.” I wish I knew a little more.

Have you ever thought about watching some YouTube tutorials?
Well, I did teach myself how to French braid my own hair from YouTube a couple years ago! I watched like 45 minutes of videos, but found this one to be the best because it has you focus on your hands rather than your hair. My mom used to French braid my hair, and when I used to waitress, I’d ask the other girls working to French braid my hair before shifts. After that, I figured I should finally learn.

Helen Levi Beauty Uniform

How do you take care of your hair?
I’m currently using Davines Love shampoo, which was recommended by other wavy-haired ladies I know. And I let my hair air dry. (I used to have a blow dryer, but I brought it to work to use for pottery, and now it’s a pottery blow dryer.) Thankfully, I recently got a hair lotion by Arrojo that is the BEST. I put it on my wet hair, let it air dry, and it looks effortlessly good and never frizzy.

Helen Levi Beauty Uniform

Was there any feature you weren’t into growing up that you’ve now made peace with?
It took a lot of years to love my body. That’s probably a pretty universal experience for women because of all the pressure put on us to live up to certain standards. But particularly having a smaller bosom took me a long time to make peace with. I thought there was something not feminine about it. When I was young and learning about “our changing bodies,” it seemed like having boobs was what turned a girl into a woman. But as I grew older, I accepted it and even started to love it.

Helen Levi Beauty Uniform

Do you have any non-beauty rituals that help you feel great? 
People always say that exercise is good for your mood, but I had never experienced it personally until I took a swim class during my senior year of college and fell in love. Since I hadn’t learned to properly swim until then, I figured I’d never be that great at it, but I feel proud of how comfortable I am in the water now. I swim laps at the YMCA — it’s the one activity that really clears my mind. No matter what I’m stressed or upset about, it’s pretty much a guarantee that when I get out of the pool, I’ll feel better. And it definitely helps that I can look forward to sitting in the sauna afterwards.

Helen Levi Beauty Uniform

Your mom wasn’t into makeup, but were there any other women in your life who taught you about beauty? 
Our close family friend his my ideal of glamour — she’s a grandmotherly figure who has been friends with my mom forever. She lives in a loft in the Meatpacking district and has hosted an annual Christmas Eve party for decades. We go every year, and it’s hard to believe that she’s about to turn 80. She has a fabulous wavy bob and always wears red lipstick and high-waisted pants that cinch at the waist. She reminds me of Katharine Hepburn, whose trouser-wearing taught me that slacks could be sexy.

Helen Levi Beauty Uniform

Are there any scents you love in your home?  
My favorite scent to use at home is beeswax. It’s just the warmest, coziest, most inviting smell. I actually just made my own candles! When taking baths, I can’t stand the overhead lights in my bathroom, so I’ll just line up a bunch of candles on my little sink. My boyfriend probably thinks I am doing a séance in there.

What is your bedtime routine?
I moisturize my hands and feet as I’m getting in bed with Neutrogena Norwegian foot cream. It works really well on both. And I try to keep a full glass of water by my bedside to drink as soon as I get up. I read somewhere once that it’s a good practice to drink a cup of water before you even stand up! I mostly forget, but I try to do that.

Helen Levi Beauty Uniform

Thank you so much, Helen!

P.S. More women share their beauty uniforms, including an eighth-grade teacher and a NYC restaurant owner.

(Photos courtesy of Helen Levi, Individual Medley and Waiting for Saturday. Interview by Megan Cahn.)

  1. Coralie says...

    Favorite in the series so far. Love her honesty about body image and her style!

  2. I’ve been wanting to learn to French braid my hair and that video finally helped! Super awesome Beauty Uniforms. These are some of my favorite Cup of Jo posts.

  3. Definitely one of my favorites! It’s inspiring me to embrace my wavy hair :)

  4. Fiona says...

    Love this post so much, its close to my personal make-up game too which I appreciate! Quick question as to where she got the white and blue blanket on her bed from? I’m in love!

  5. Oh, I love this Beauty Uniform post the best of all of them. I’m a natural sort of girl, myself, and it was refreshing to read someone whose responses would be similar to my own! :) What a lovely lady.

  6. What a natural beauty!

  7. She’s gorgeous! Her smile reminds me of Scarlett Johansen :)

  8. Maddy says...

    I gave up deodorant 10+ years ago, after trying some all natural that didn’t seem to work at all. I noticed that after a while my BO self regulated. And now I only rarely get smelly. When I do it’s after some serious physical exertion, during my period or when breastfeeding! Even then I don’t wear deodorant. I just clean up or change my shirt!

  9. Maddy says...

    I am BUSTY!! That’s the part of my body I’ve had the hardest time coming to terms with. Just the opposite of Helen, it’s funny how differnet women are often wishing for the exact opposite things! I’ve always been a little envious of the IBTC. (I loved the ode to breast post btw:) You get what you get and learn to love it! The best part of my “really big boobies”- as my 3 yo says, is how they’re such a nice soft pillow for my kids. There are some cons, but I’ll focus on the positive!

  10. Lindsey says...

    LOVE this post, what a beautiful lady with an inspiring career! It’s refreshing to see someone who doesn’t wear a ton of makeup :)

  11. I love Beauty Uniforms. I like the fact that most of the women don’t wear makeup (or just a little) and have a really sexy effortless style. Thanks so much for this modern and feminist approach to beauty.

  12. Cecilia says...

    My favorite beauty post so far – she was so relatable and her no-fuss approach and products fit my budget. More of natural women like her, please!!

  13. I love this series! Such a beautiful peek into the lives of other women. I know that it’s often women in creative fields who are most suited to such features, but I sure would love to see a badass woman in a more traditional business type field to see how she inserts personal style into a work wardrobe. I’m a doctor and I’ve been trying to experiment and draw inspiration on how to best turn my work wardrobe into a collection of clothes I really love and would wear on a day off. It sometimes means I look a little offbeat in the hospital, but it makes me so much happier to wear what I love! It would be great to see the styles and routines of women in more structured work environments like doctors, lawyers, businesswomen, etc!

    • Jess says...

      I totally agree – I’m a very casual person but work in a palace so have to look very smart every day. Whilst I adore this Beauty Uniform and wish I could be in overalls all day it would be wonderful to get some inspiration from other ladies who have to dress up for work but don’t want to leave their personality at home!

    • Kaitlin says...

      That would be so great!! I’d love to see one from Rachel Haot–used to be CTO of the city and state of NY and is so stylish! or a doctor or lawyer or teacher… what fun!

  14. Amy says...

    OK am I the only one who legit thought that Helen was holding a wondrously gigantic chocolate cake in the first pic?!?! I was like, YES, she’s a pastry chef, she’s going to share all her secrets for looking fresh while spending all day in hot kitchens, etc.

    However I still love the post and I think she/her work is beautiful. :)

  15. katie says...

    She is just adorable.

  16. Sarah R. says...

    By far my favorite beauty regimen you’ve featured. I completely relate, and feel happy to know there are others out there who can enjoy fashion, beautiful objects, etc. yet are not overly concerned about “improving on god’s work” as I like to say. Don’t get me wrong- I love a good face oil or a fancy mask every now and then, but I do get tired of of the peanut gallery telling me how I should wear my hair, or how a little make-up would improve my complexion. Luckily, I am not too concerned with what other people think of my looks! Sorry for the tirade, but like I said, it’s nice to know I a comrade or two out there. 😉

  17. Love her! I relate so much to her laid back beauty routine! Related to learning to love your body and IBTC (ha!) it would be rad to see posts with ideas for dressing body part types that don’t get a lot of play in typical style photography. E.g. a list of super stylish ladies (who have Instagrams/blogs to follow for inspiration!) who have diverse means of dressing or making up thick thighs/no waist/broad shoulders/large breasts/high forehead, etc. xo

  18. I was delighted to not only see a fellow potter featured, but also someone who doesn’t always use a lot of makeup. (I guess I don’t need to feel like a slacker after all!)
    I was charmed by Helen’s references to her mother’s influences on her life, and got a kick out of the Carharts photos.
    I enjoy her website and her work, and like Helen, I became a potter almost incidentally. I love all things clay, and by now, I’ve been at it for over 30 years.
    Well done!

  19. Stefanie says...

    I love these posts! You always hit on a beauty product that I’m searching for. I ordered the natural deodorant – can’t wait to try it!

  20. Margit Van Schaick says...

    Trying not to be a nag, but I’m echoing my earlier comment and the couple recent ones concerning Billy–it’s so refreshing to see Helen and Billy together. Please let us know a bit more about their story. (He resembles my beloved Wilson, a Blue-tick Coonhound.)

    • Joanna Goddard says...

      we just reached out to her, stay tuned! xoxo

    • Megan Cahn says...

      Hi! Helen says Billy is the love of her life! He is a rescue from Tennessee, her best guess is he’s a cattle dog/pit mix. She’s had him since he was a puppy, he’s now five :)

  21. Frieda says...

    The beauty uniforms about women using no daily make-up are always my favorites. It feels like there is such a pressure on women to wear make-up every day. It always makes me glad to see I’m not the only one resisting it. :)

  22. Krystin says...

    One of the best beauty uniforms. Very relatable and realistic. More of the same please.

  23. Isadora says...

    Oh my! I think this is what a girl crush feels like! She is so effortlessly beautiful and looks like such an interesting person! :)

  24. merri says...

    Awww, I thought we were going to get to hear something about Billy. He’s dreamy.

    • ingrid says...

      Yeah, I wanted to hear about Billy, too.

    • Megan Cahn says...

      Hi there! Helen says Billy is the love of her life! He is a rescue from Tennessee, her best guess is he’s a cattle dog/pit mix. She’s had him since he was a puppy, he’s now five :)

  25. Krissy says...

    This is one of my favorite beauty uniforms ever. Love how real and down-to-earth Helen is. Thanks for sharing!

  26. Always LOVE the beauty uniforms, and I really adore the description of her close family friend. I’m interested to check out that hair lotion because I always let mine air dry also. I too like to light a candle when I shower because I cannot STAND the artificial light in there. It’s sooo much more relaxing (music helps too).
    http://www.wonderlandsam.com

  27. Paula says...

    She is gorgeous and she’s a natural beauty so no make-up works for her. I spend so many hours on youtube, well okay, maybe just one or two, trying to learn to apply make-up but alas, not every face is created equal and while I cannot pull NO make-up, I also cannot pull the full make-up, and I don’t really know how to do the in-between. le sigh.

  28. Bethany says...

    I love how real and practical this is. So many of the other posts in this series feature many expensive products and radical changes to my daily routine. I love how beautiful Helen is and how simple her routines are. I can get so caught up in trying to be beautiful I lose sight of my own worth. Thank you Helen for sharing your positive self image and wonderful words of wisdom. This tired mama loves you!

  29. Christina says...

    Helen, you are my spirit animal. Thank you Cup of Jo for interviewing her! I loved pottery in high school and almost went to art school for it. My beloved teacher told me to keep it as a hobby and not a career. You are inspiring me to get back into it! And I’ve been looking for a red, but not really red, lip. Lovely!

  30. Carrie says...

    This is how I dress myself, simply and with no frills. Timeless style for the easy going gal :)

  31. Erin says...

    what a bad ass

  32. Anna says...

    she’s beautiful!

  33. Jennifer says...

    I loved this one! So down to earth and engaging.

  34. katelyn becze says...

    What a natural beauty!

  35. Nathalie says...

    What a beautiful woman, inside and out. She’s glowing!

  36. This was great! She looks like a healthy, happy, sensible girl. I started to type normal and realised that wasn’t going to cut it. More like this please.

  37. Ashley Hill says...

    I love these posts! Just a friendly suggestion, but perhaps you could feature women with more “common” professions sometime? I so admire all of these creative, brilliant women you feature, but I would love to see someone like me (an insurance broker) or an administrative assistant or a nurse or an engineer. :) Love Cup of Jo as always!

    • Great suggestion, I would love that too!

    • Lola says...

      Ditto!

    • Joanna Goddard says...

      we’re on it!

    • Sarah R. says...

      More posts about ‘common’ women altogether, please! We are a nation of single moms, a nation of folks struggling to pay the bills, and a nation on the brink of national disaster due to gun violence. I don’t think I even need to mention politics…
      Let’s get a panoramic view!

  38. This was refreshing! As much as I love the Beauty Uniforms, sometimes I stress myself a bit out over how little I know about makeup routines, and how all these women are so excellent and talented at it! I can get behind Helen – we’re the same! Minimal products and a job that technically requires menswear – me too Helen! And I truly loved the story about your mom’s overalls :-D

  39. Lindsay says...

    She is adorable.

  40. That is one handsome fella you’ve got. I love your beautiful pottery as well, especially the ocean swirl plates. Ever create your giant planters and leave them “bare?”

  41. Jeanne says...

    I guess I’m the lone one but I’m intrigued by the Helen’s inspiration who throws the Christmas Eve parties. I’d love to see her style and tips because they’ve stood the test of time!!!

  42. Daynna says...

    She’s absolutely lovely, but I’d give anything to see more women who weren’t white and slim. :)

    • Emily says...

      …and young.

    • Julie says...

      If you click on the Style link at the top of the post, the next page has a lot of uniform and week-of-outfit posts that are quite inclusive. Not that more racial and body type diversity is ever a bad thing — but there may be more there than it originally appears! :)

  43. Allison says...

    Her uniform is confidence and self-acceptance of her natural beauty; I love it! Thank you for sharing!

  44. Naomi says...

    Davines Love shampoo is my favorite, and I attended a very similar summer camp! Helen’s beauty uniform speaks to me.

  45. mado says...

    I am in love! also my brother is getting married soon and if I decide to go off-registry for their gift, I think I just found it!

  46. Alex says...

    This lovely creature needs no makeup. She should not worry that she knows nothing about it one second. Move on to other worries, I say.

  47. Kaitlyn says...

    Yay! A fellow Obie! I’m a first year (Class of 2020) and it’s pretty awesome to see alums doing such interesting and creative work.

  48. virginie says...

    beautiful woman! so simple and natural .
    We should see more of theses girls around. ( Meaning…anywhere else, because I find” a cup of jo “regularly features women diversity)

  49. Margit Van Schaick says...

    I loved this! By the way, is Billy a Blue-tick Coonhound? They are an amazingly devoted and loyal breed, very protective. A great bodyguard.

  50. Yay, a fellow potter! The struggle of not being able to wear cute things to work is real so it was great to see someone else in my field and how she manages. It bums me out sometimes how most people get to wear cute things all day long, but she has great style, even with the limitations a muddy professions presents. She seems really sweet and makes great work. Thanks so much for sharing!

  51. Victoria says...

    Can we have a Beauty Uniform with Caroline who used to be an editor on this site? I miss seeing her!

    • Lexi Mainland says...

      That’s so sweet, Victoria. It’s right here: http://cupjo.co/1FJkOC0

  52. Love this, I paint theatre scenery for a living so I love seeing someone else who’s work wardrobe is “subcasual.” So relatable!

  53. Ahh, what a real and cool chick. I loved this beauty uniform – I felt I could relate so much to her style as well as her attitude.

  54. She seems very sweet and down to earth. Sorry, I’ve not heard of your pottery but will definitely check it out. So, do you like math?

  55. Suzie says...

    Loved this Beauty Uniform, but Roger & Gallet (while I love their stuff) is definitely not natural! Has a lot of the same chemicals that US drugstore products have. I think she meant that she tried a ton of natural deodorants in order to find a deodorant that was not irritating. Then she was introduced to this random French deodorant that wasn’t irritating (it just didn’t happen to be natural itself). So “the natural deodorant that finally worked” in your intro is a bit misleading–I wouldn’t want any people dead-set on wearing natural deodorants to buy it thinking it was in that category.

    • amanda june says...

      Yes, that’s how I understood it.

    • Joanna Goddard says...

      oh yes, apologies, it was an editing error on my part. fixing now!

  56. Helen Levi is so cool. I’ve been following her work in Instagram so I mostly see her gorgeous pots, so it’s nice to hear about her life and how she got started.

  57. She is absolutely stunning in every way. What a lovely outlook — I am taking notes :)

  58. I love how she describes her mother, and grandmother. They sound like powerful and independent women who clearly helped shape her style and philosophy today! Great profile, I love this series!

    Xoxo http://www.touchofcurl.com

  59. Erica H. says...

    Refreshing! Two thumbs up!

  60. Rae says...

    I love reading the beauty uniforms and this one was my favorite :)

  61. Xiomara says...

    Great article! I’d love to know where she got her lamé dress! It’s stunning!

  62. Laura says...

    Helen is gorgeous and has perfect skin, but I’d love to see a beauty uniform from someone who struggles with their skin (a routine for acne-prone or oily skin would be awesome!). Or one from someone who wears a lot of makeup, which I don’t think we’ve seen yet.

    • Angela says...

      I was just thinking the same thing. I was diagnosed with psoriasis yesterday and am now about to tackle a whole new self-care routine. It’d be nice to hear from actual women with skin issues, not my dermatologist or WebMD. ;)

    • I would also love to see a Beauty Uniform from someone with more of a passion for makeup! (to keep up the diversity!)

  63. Erin says...

    Thank you for sharing! Regarding deodorant, NOTHING worked for me (especially natural ones), until I tried straight up Milk of Magnesia. It’s seriously a miracle product, and I never ever smell anymore. I can’t figure out how this is still kind of a little-known secret in the world. Apply a thin layer of it straight onto your armpits using a cotton ball or just your fingers. It’s a little messier than using a stick, but absolutely worth it in my opinion. Important: make sure to get the kind without bleach in it (so Goodsense, but not Phillips): https://www.amazon.com/GoodSense-Magnesia-Saline-Laxative-Original/dp/B000V9N5UW/ref=sr_1_2_s_it?s=hpc&ie=UTF8&qid=1484774099&sr=1-2&keywords=milk+of+magnesia

  64. Natalie T. says...

    This is so cute! I love that boiler suit.

  65. Andrea says...

    Why no mention of the dog and his/her origin story!?!?!? S/he’s the best accessory!

    • Yes I was also hoping the dog would come up :-) I know this site focuses heavily on women with children, but sometimes I would like to hear from someone who loves their dog as much as I do mine. Many of us don’t have children (yet), and our dogs play a huge role in our lives.

  66. Alyce says...

    I appreciate how few beauty products are in her beauty routine. I can get with that.

  67. Emily S. says...

    Wow, I love this! I also went to a hippie communist-leaning Jewish summer camp as a kid and have a mom who never wears makeup, so I really related to and appreciated this profile. Also adore her pottery.

    • Oooo! Please explain “hippie communist-leaning Jewish summer camp” – I am intrigued and don’t know what this entails. :)

    • S says...

      Yes, question to you both–what summer camps were these? I’m dying to know so I can send my eventual children there.

    • Jenna says...

      third-ing this! what are these camps! I in retrospect hate my materialistic catty Jewish summer camp, but want to send my kids somewhere awesome one day!

  68. Steph says...

    Reading this was such a breath of fresh air, what a lovely woman!
    I also use Davines Love shampoo, it’s great for wavy hair. It’s a bit pricey but a little goes a long way.

  69. Man I love her so much!! She’s a total celebrity to me and the more I learn about her the more I love her! I met her at a clay talk in Detroit once and I was totally star-struck :)

    Thank you for sharing!

  70. Nicole Brant says...

    She doesn’t even need makeup.. love her fresh face! So pretty!

  71. Ohhhhh…that white dress. Does anyone know where it is from? I lurve it.

    • I am wondering the same thing! She is lovely in it!

    • Katherine says...

      Yes! Me too! Helen can totally send it my way if she’s ever tired of it (but it’s so gorgeous, that would never happen…)

    • Thanks ladies! :-) It’s a very simple nightgown-ish dress that I belted, from Mexico…

  72. Alice says...

    Gorgeous. Favourite beauty uniform yet, love her natural approach to beauty and life. LOVE her workwear…and her fancy frock equally.

    Jo, amazing posts this week, brilliant diversity, every post is precisely on point. I’m having a great internet week because of you.

    • Joanna Goddard says...

      that is so nice to hear! thank you, alice :)

    • Sabrina says...

      I agree 100% – awesome week of posts.
      It keeps getting better!

  73. Maria says...

    I agree with the previous posts, I think this is one of my favorite beauty uniforms!! I love that her style is so genuine and simple and unique all at the same time.

  74. Tara says...

    As a farmer in central Pennsylvania, I can’t tell you how pleased I am to see a beauty uniform that includes Carhartts and coveralls. I usually read these posts and feel like I am missing the boat on beauty, but this one about looking and feeling good while getting your hands dirty is perfect!

  75. Fellow Kinderlander?

  76. I’ve been following her on Instagram for a long time. I love how down-to-earth she is and her dog being in most of the pictures doesn’t hurt :)

  77. I love her.

  78. vi says...

    what a natural beauty and inspiring woman, thank you!

  79. Emmy says...

    I love her ceramics so much! Saw it for the first time at Primary Essentials on Atlantic Ave. in Brooklyn.

  80. anne says...

    This might be my favorite beauty uniform yet (though I really do love them all). I love seeing women in workwear! Btw, I haven’t bought from here yet (graduate student budget), but I’ve had great recommendations for the brand Gamine Workwear (http://www.gamineworkwear.com) that sells workwear for women! Thanks so much for doing this!

    • Ashley says...

      Yes, yes, yes! Thanks for sharing this!

    • I love their stuff! But, to be honest – even with an after-graduate school with 10+ years experience salary – I still can’t afford it! LOL. ;)

    • Joanna Goddard says...

      that is awesome, anne! thank you!

  81. Lilia says...

    Lovely feature about a lovely-seeming woman! Her dedication and down-to-earth vibe are admirable.

  82. Tricia says...

    i’ve followed her on instagram for a long time – i love her pottery! it was cool to see her pop up on cup of jo – her relaxed take on fashion and makeup is refreshing :).

  83. So many women in this beauty uniform series seem to be using Neutrogena cleanser. I guess I’m going to have to buy one myself now, because I’m really intrigued!

    • Lexie says...

      I also use it and love it. It’s better than Glossier or Cerave/Cetaphil, in my opinion!

  84. Marlena says...

    Helen is just my style! What a genuine beauty.

  85. I love the look of your paint splattered clothing.

  86. Ashley says...

    I adore her laid back, tomboyish aesthetic. Those boiler suits are so adorable — maybe you guys could pull together a list of overalls and jumpsuits? I’d love to see that.

    As a member of the IBTC, I also had trouble coming to terms with my small chest. Now, I’m so grateful for the perkiness and lack of back problems!

    • I am also a member of the IBTC and at almost 40 (with a child), I can still wear no bra (or “brow” as my 6yo daughter calls them) without sagging! Whoo hoo!

    • Joanna Goddard says...

      “IBTC” = hahahaha, same here!

    • Lauren E. says...

      The IBTC! I’m laughing out loud. Proud member here, too. I also used to feel sad that I stopped growing at 14 but now I’m just relieved that I can basically wear any shirt I want and not look inappropriate.

    • Amy says...

      I also spent a few years coming to terms with my small chest, but after living in university with bigger-breasted friends who complained about them and then going through breastfeeding three kids (where my breasts swelled from an A/B to a DD!!) – I love my small boobs so much! When they return after weaning I’m just so happy to have them back haha.

    • Me too! But once I really got into running a decade ago I realized that a flat chest was a gift from the exercise gods. When I have a baby I have to double up on sports bras for a month until my chest goes back down and running hurts like the dickens for those first few weeks! Long live the A-cups. :-)

  87. That’s EXACTLY how I feel about lipstick- when I wear it, I feel like this grown up lady who doesn’t exist otherwise. I love all her chambray!

    xo, brittany
    http://www.notablob.com

  88. jd says...

    what are the brand of the chelsea boots in the workwear photos?! I have been looking for a similar pair with no luck so far. thanks!

    • Clare says...

      They’re Blundstones, I think!

    • Keeley says...

      I would love to know, too!

    • Suzanne says...

      Or you could look at

      http://www.rossiboots.com.au/

      I’ve owned pairs of rossi’s for years and are great!

  89. I love Baby Lips too! I have so many of them scattered arund the house and in my every bag as they are just the mosyt perfect lip balm =)